Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
www.martynwoolley.com
hello@martynwoolley.com
Sarah Walton From this brief again i wanted to work outside my comfort zone and use materials and colour palette that different from my other work. I also wanted to produce work that was aimed at a different target audience using design elements that would appeal to them and not just me. From this i have learnt 1. How to Introduced mixed media and process to communicate identity. 2. Produce work that is aimed at and to communicate to a feminine audience. 3. To create a develop a complete identity from scratch. 4. How to work with a varied colour pallet and not just use presets.
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
www.martynwoolley.com
hello@martynwoolley.com
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
www.martynwoolley.com
hello@martynwoolley.com
The Mark. -The mark has derived through a number of typefaces and looking at what’s friendly and fun but also looks professional and quite design savvy.
The Colour Pallet. - The colour pallet was chosen to give of a femminie feel but at the same time not be too girly.
The rounded characters give a friendly fun feel and the assertive position of the type treatments creates a professional look.
The three choosen colour contrast well together and make each other stand out.
+44 (0) 7921 130 398
CMYK -0/20/30/0 CMYK -25/25/40/0 CMYK -0/0/0/60
Stitch work.
Salmon pink.
Slate Grey.
Fake Gold.
Ice Cream.
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
Primary Typeface.
www.martynwoolley.com
hello@martynwoolley.com
VAL
SARAH WALTON’S PRIMARY TYPEFACE IS VAL.
-The typeface was choose as it is quite design heavy yet still friendly and fun. Although Originally used for the mark design it can be incorporate for headers and other large format type.
Secondary Typeface.
Gotham Rounded
Sarah Walton’s Secondary Typeface Is Gotham Rounded.
-This typeface was choose to fit with the original mark type as the rounded version gives off a more friendly and fun vibe when compared to the original version. This can be used for body copy within publications, promotional material and online. The typeface also comes in a number of weights including light, book, medium and bold as well as italic.
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
Websites. -The mark has derived through a number of typefaces and looking at what’s friendly and fun but also looks professional and quite design savvy. The rounded characters give a friendly fun feel and the assertive position of the type treatments creates a professional look.
www.martynwoolley.com
hello@martynwoolley.com
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
Portfolio. -This show cases Sarah’s work in a clear and clean way. Letting the work speak for it’s self whilst the ‘branded’ cover shows visually consistency creating a professional look.
www.martynwoolley.com
The book has been printed on fire proof paper to give it a tactile feel similar to material backing up the embroidery part of Sarah’s practice. The book was also bound using a stitch bind to fit with Sarah’s practice.
hello@martynwoolley.com
Specs. - 210mm x 254mm - Fire Proof Paper - Stictch Bound - CMYK Digi Print.
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
Stationary. -The stationary reflect the rest of sarah identity with custom business card that send home the message of embroidery yet again.
www.martynwoolley.com
hello@martynwoolley.com
The business card design is fitting to Sarah practice but also something that is a bit different and unique making Sarah stand out from the crowd.
+44 (0) 7921 130 398
Specs. - 85mm x 55mm - Uncoated card printed at moo. - CMYK Digi Print. - Custom made tag and hand sewed by Sarah her self.
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
www.martynwoolley.com
hello@martynwoolley.com
+44 (0) 7921 130 398
LTD Prints. - Limited edition prints available to buy on Sarah’s website. Again printed on fire proof paper to get that embroidery and fabric feel. The print’s will be delivered in this super safe envelop where the mark will also be applied.
Specs. - A3, A2 & A1 format - Printed onto Fire Proof paper. - CMYK Digi Print. - Screen printed packaging.
Sarah’s Sewing Kit. - As well as producing illustrations Sarah thinks it’s important that everyone has a go at being creative so when you buy a print from her you will also get this mini sewing kit so you can have a go at getting all stichy your self.
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Sarah Walton Identity.
www.martynwoolley.com
Exhibition Promotion -
Exhibition Promotion -
To push the brief further I thought about posters that would be used as promotion for Sarah is she ever held a exhibiting. These would be seen within gallery windows and other culture based venues.
The will be presented as a range and this range could then turn into the possiblitily of exhibition gudies and merchadise.
hello@martynwoolley.com
STITCH & STONE EXHIBITION. 16th- 17th August Richard Goodall Gallery 59 Thomas Street Manchester Suspendisse id accumsan ante. Morbi hendrerit fermentum nibh, at feugiat augue fringilla id. Morbi quis gravida risus. Aliquam erat volutpat. Vestibulum in arcu quis odio adipiscing adipiscing. Curabitur quis turpis et elit hendrerit iaculis ac ac massa. Integer dapibus mi quis nisl sagittis tristique. Praesent eu rhoncus tellus. Curabitur erat risus, feugiat ultrices elementum sit amet, interdum non lacus. Ut quis ligula dui, a convallis metus.
+44 (0) 7921 130 398
STITCH & STONE EXHIBITION 16th- 17th August Richard Goodall Gallery 59 Thomas Street Manchester Suspendisse id accumsan ante. Morbi hendrerit fermentum nibh, at feugiat augue fringilla id. Morbi quis gravida risus. Aliquam erat volutpat. Vestibulum in arcu quis odio adipiscing adipiscing. Curabitur quis turpis et elit hendrerit iaculis ac ac massa. Integer dapibus mi quis nisl sagittis tristique. Praesent eu rhoncus tellus. Curabitur erat risus, feugiat ultrices elementum sit amet, interdum non lacus. Ut quis ligula dui, a convallis metus.
STITCH & STONE EXHIBITION 16th- 17th August Richard Goodall Gallery 59 Thomas Street Manchester
Suspendisse id accumsan ante. Morbi hendrerit fermentum nibh, at feugiat augue fringilla id. Morbi quis gravida risus. Aliquam erat volutpat. Vestibulum in arcu quis odio adipiscing adipiscing. Curabitur quis turpis et elit hendrerit iaculis ac ac massa. Integer dapibus mi quis nisl sagittis tristique. Praesent eu rhoncus tellus. Curabitur erat risus, feugiat ultrices elementum sit amet, interdum non lacus. Ut quis ligula dui, a convallis metus.