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Primary typeface
Gill Sans The Mart The Mart The Mart
The typeface chosen is Gill Sans it is clear and ledgible and well structed making a good contrast to the mark treatment. The typeface suggest herritage and qaulity as well as being ubiquitous and utilitarian which means it can be used for signage and way finding aswell as within print products in a number of weights to create great type heirrachy.
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Colour Pallet The origianl colour treatemnt for the mart is claret, royal blue and a goldy yellow. Cant see why these colours have been choosen but it does refelt the claret paint that the building is plastered in. This leaves me with a few options. 1. stick to the colour pallet. 2. create a whole new colour pallete. 3. choose a colour pallet that will fit with the deep claret colour. I have played around with numerous colour ways to find a soloution. The muted pastel colours gives off the right feel but do not fit with the exsiting pallet and painted building. Perhaps i might try use the 3 colours but not nessecrally together.
Colour Pallet I think this colour pallet works quite well not together but as seprates. So for example a promotional flyer may include photography and a tag line but wuill only use one colour.
It’s Something In An Unusual Place. It’s Something In An Unusual Place.
It’s Something In An Unusual Place.
This colour range could then be ran throught the whole range, including the website, programmes, promo products etc.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis mattis ipsum ac sem faucibus tincidunt. Donec sit amet purus ac turpis cursus vehicula et vitae leo.Vivamus tortor dolor, hendrerit a molestie ac, mollis vitae dolor. Nullam consequat leo a dui aliquet tincidunt. In accumsan, neque et bibendum pellentesque, nisl libero elementum quam, in malesuada mi massa vel quam. Maecenas et eros lacus, ac pellentesque ante.
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Suggested Imagery & Direction
Gillian Smith Director 01756 794476 07927 185 837 Gillian@themarttheatre.org.uk
Tom Needham Co-ordinator 01756 794476 07927 185 832 Tom@themarttheatre.org.uk
Gary Smith Creative Manager 01756 794476 07927 556 837 Gary@themarttheatre.org.uk
Business cards & Letterheads.
Stationery Just showing the adappted colour pallet over some business card and letterheads to show how it will be put into effect.