The Brief.
Create a new way for customer to interact with warp records combining traditional methods as well as new ones.
The Idea.
Is to, create a sister label to warp for the Hardcore Warp fans out there. Super exclusive ‘dub plate’ style records are to be produced in super limited edition releases that are only accesible via the ‘secret way’. Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.
The Mark. The mark it’s self is a QR code that directs people to the ‘secret’ website. The label will be called secret or 195320521 which is the secret code. Can you work it out? The Mark is still in the early stages of development in terms of typeface but it will defiantly use the Qr code in there. The Brand. The whole point of the label is to create a buzz similar to the phenomena of obey clothing or street art and get people excited about buying records again putting there trust and interacting with the brand its self. The brand it’s self will be influenced by bar codes and how they have hidden information behind them.
Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.
The Mark Development.
secret
Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.
The Secret Typface. Needs some work on it but i think the identity could benefit from a custom typeface.
Typeface needs to fit with the aesthetics of the QR code a bit like the ‘X’ does here.
Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.