LO GO [ C ONF IGURATIONS] p r i m a ry [ c o n f i g u r at i o n ] Whenever possible, the primary logo Configuration should be used. Considerations to size should be taken Into account depending on space limitations.
s e c o n da ry [ c o n f i g u r at i o n ] THE SECONDARY LOGO CONFIGURATION allowS for a horizontal orientation, where THE WORDS “I AM” ARE PLACED OUTSIDE OF THE BRACKETS, WHILE ONE OF THE FIVE TRAITS IS INSERTED INSIDE.
t e r t i a ry [ c o n f i g u r at i o n ] THE tertiary LOGO CONFIGURATION allowS FOR USC SCHOOL NAMES TO BE INSERTED WITHIN THE BRACKETS.
T YPEFACE
C OLOR [GUIDELINES]
#99 0 0 0 0
#FFC C 0 0
C 24 M 100 Y 100 K 25
R 153 G 0 B 0
C 0 M 19 Y 100 K 0
R 255 G 204 B 0
cardinal red
gold
C OLOR [VARIATIONS]
CARDINAL + GOLD
CARDINAL
GOLD
BL ACK