VISUAL STANDARDS GUIDE
01 02 03
10 14 16 18
NEW LOGO 1.1 1.2 1.3 1.4
New graphic New word mark Final logo Sizing guide
VISUAL GUIDELINES 22 24 28 30
32
2.1 2.2 2.3 2.4
Color palette Logo usage Typography Business system
BRAND PROSPECT 3.1 Future extensions
01
NEW LOGO 10 14 16 18
1.1 New graphic 1.2 New word mark 1.3 Final logo 1.4 Sizing guide
10
Brand Prospect
Visual Guidelines
››
New Logo
NEW GRAPHIC
Hexagon and human figures The hexagon is one of the geometric shapes. It is found in the formation of honeycomb which is associated with bees and their co-operative, hard working nature. Hexagon is a polygon with six edges and six vertices which symbolize communication, interfacing, balance, equality, perfection, union and dependability and that is exactly what we are looking for. The three human figures are independently connected with each other. Using a familiar element and using it to show the word ”collaberation” was successful.
11
Milton Bradley
This is Milton Bradley’s final graphic mark, it can be used on it’s own or combined with the wordmark.
Visual Standards Guide
››
New Logo
12
Logo clear space
Visual Guidelines
Around the graphic must be kept a free space by using a circle and radius of 0.15 inches, keeping in mind that the graphic icon can be sometimes be used freely on the edge of imagery. The logo usage will elaborate more.
Logo anatomy
Brand Prospect
We have provided measurements to maintain the over all aesthetic.
Circle Radius 0.15” X
9X
7X
13
3X
Milton Bradley
X
0.25X
7X
Visual Standards Guide
14
››
New Logo
NEW WORD MARK
The new word mark
Brand Prospect
Visual Guidelines
This is a hand made wordmark that is meant to represent friendlyness, stability and unity.
Round edges Stands for friendly and unity
15
Milton Bradley
Circle Radius 0.15� 6.80X
0.25X
X
0.5X
X
0.3X
7.15X
Visual Standards Guide
16
Brand Prospect
Visual Guidelines
››
New Logo
FINAL LOGO
Milton Bradley new logo We are pleased to say that we have reached the final logo. After all the research, sketches and studies we have made.
17
Milton Bradley
Visual Standards Guide
X
6.8X
Graphic
X
0.4X
1.2X
0.7X
1.2X
0.5X
Word mark
18
Brand Prospect
Visual Guidelines
››
New Logo
SIZING GUIDE
Logo in usage Follow the chart on the right page to make sure that the logo keeps it’s expressive look while keeping it legible.
19
Milton Bradley
Signature
1 inches
0.5 inches
0.25 inches
Wordmark
Visual Standards Guide
Symbol
02
VISUAL S E N I L E D GUI 22 24 28 30
2.1 Color palette 2.2 Logo usage 2.3 Typography 2.4 Business system
COLOR PALETTE
Primary Confident blue 0 CYMK 58 14 0 8 22 9 17 94 B RG 05 PANTONE U 29 15 29 C PANTONE
Brand Prospect
››
Visual Guidelines
New Logo
22
Meaning of our new colors The reason we picked these colors, because the color blue gives off the feeling of credibility, trust and relaxation in chaotic situations, to open the flow of communication between people, to feel genuinely inspired, and to gain the courage to speak from the heart. Green helps to create balance and promote growth, increase feelings of hopefulness and optimism.
Primary Emerge green 0 CYMK 18 0 87 70 6 22 8 RGB 21 9 PANTONE U 37 0 PANTONE C 38
23
Milton Bradley
Visual Standards Guide
Secondary e Energetic Orang Primary Unity green 0 CYMK 63 0 45 5 16 2 19 86 B RG 2 PANTONE U 33 85 33 C E PANTON
Primary Empower grey 14 CYMK 57 47 48 114 114 RGB 112 3 PANTONE U 42 4 42 C E ON NT PA
00 CYMK 0 83 10 34 83 0 24 RGB ANGE 021 PANTONE U OR ANGE 021 OR C PANTONE
Secondary Electric blue 0 CYMK 92 72 0 8 16 RGB 35 89 0 PANTONE U 30 C 35 29 E ON PANT
24
New Logo
LOGO USAGE
The variation chart use of our new logo system color. It’s nesessary to show the logo variation because logo might to be used with different colored backgrounds.
››
Visual Guidelines
Logo color variation
Brand Prospect
Signature
Symbol
Wordmark
25
Milton Bradley
Visual Standards Guide
New Logo
26
It is important to make sure how to use the logo correctly in the brand identity. Many of these examples do not follow our visual guidelines.
Brand Prospect
››
Visual Guidelines
Incorrect usage
DO NOT Stretch Incorrect color Outline Drop shadow Background image 30� Rotation Opacity
27
Milton Bradley
Visual Standards Guide
28
New Logo
TYPOGRAPHY
Brand Prospect
››
Visual Guidelines
Balanced typeface We used Santral as our new typeface. This typeface has been designed by Taner Ardalı with the idea of achieving the ideal balance of geometrical perfection and optical impression. The sharp and precise design of Santral leads to a clear and reliable communuciation with the reader.
29
t SANTRAL Ligh
Milton Bradley
Visual Standards Guide
alone. g in e b n a h t r e e togeth It is better to b ular SANTRAL Reg alone. g in e b n a h t r e e togeth It is better to b ium SA N T R A L M e d alone. g in e b n a h t r e togethe b o t r e t t e b is It iBold SA N T R A L S e m lone. a g in e b n a h t r e togethe b o t r e t t e b is It SANTRAL Bold ne. lo a g in e b n a h t e together b o t r e t t e b is It k SANTRAL Blac ing alone. e b n a h t r e h t e e tog It is better to b
Brand Prospect
›› Visual Guidelines
New Logo
30
31
Milton Bradley
Visual Standards Guide
03
BRAND T C E P S O PR 34
3.1 Future Extensions
34
››
Brand Prospect
Visual Guidelines
New Logo
FUTURE EXTENSIONS
ED EX EV EN S
P
MB001
Self Discovery Journal
ED EX EV EN S
P
MB002
Collaborations E-Magazine
ED EX EV EN S
P
MB003
Online Escape Game
ED EX EV EN S
P
MB004
Skill Training Center
ED EX EV EN S
P
MB005
Shared Workspace
ED EX EV EN S
P
MB006
Milton Bradley Gym
ED EX EV EN S
P
MB007
Milton Bradley Cafe
ED EX EV EN S
P
MB008
Milton Bradley Boardgames Competition
ED EX EV EN S
P
MB009
Teamwork Camp
ED EX EV EN S
P
MB010
Team Building Service
ED EX EV EN S
P
MB011
Enhance Creativity Conference
ED EX EV EN S
P
MB012
Milton Bradley Entrepreneurs Festival
ED EX EV EN S
P
MB013
Skill Exchange Program
ED EX EV EN S
P
MB014
Game Innovation Studio
ED EX EV EN S
P
MB015
Escape Reality TV Show
ED EX EV EN S
P
MB016
Milton Bradley Discovery Museum
ED EX EV EN S
P
MB017
Brain Training app
ED EX EV EN S
P
MB018
Milton Bradley Vintage Games
Connect ED
Education
EN
Environment
Learn EX S
Experiences Services
Inspire EV P
Events Products
35
Milton Bradley
Visual Standards Guide
Learn
MB001
MB004 MB006
MB002
MB010
MB013 MB003 MB016
MB017
MB005
MB014
MB009 MB008
MB007 MB018
MB011
MB015 MB012
Inspire
Connect
LEARN THROUGH COLLABORATION
36
MB001
S
P
Self Discovery Journal Empower people to take charge of their lives and rediscover the hobbies and passions they have forgotten.
Visual Guidelines
New Logo
This is documentation journal that helps improves quality of life. There would be inspirational quotes and several questions to find out what the person wants from all areas of life and who they really are. It is effective and can help make important connections between thoughts, feelings, and behaviors. A meetup will be placed in Milton Bradley Cafe, every month for Self Discovery Journal holders to talk about their discoveries with personal development coach.
››
Brand Prospect
Similar: Start Where You Are: A journal for self exploration / The Mindfulness Journal Different: There would a professional therapist who helps to improve and discover yourself. Linked to: Meetup in Milton Bradley Cafe. Mission: The Self Dicovery Journal reinforences our mission of making better choices by writing in a journal to reflect on ways you can improve.
MB002
ED
P
Collaboration E-Magazine E-Magazine ocentered around successful collabortion projects to help people get inspired and make smart choices in their daily lives. Each month will cover different categories such as productivity, leadership, successful collaboration stories, and more. These stories give people a better understanding of collaboration and encourag them to make better choices in life. Similar: Connect Corporate / Boss Different: We talk about some successful stories of collaborative activities in order to help them make better choices in life. Mission: The Collaboration E-magazine educate people about collaboration and building awareness regarding the value of collaboration in life..
37
Milton Bradley
MB003
Visual Standards Guide
Online Escape Game Virtual reality game to improve strategic thinking and collaboration with other players.
EX
P
It’s an online game based on different type of rooms. Teaming up with 4 players who has different type of interest and background to Increase communication and encouraging them to collaborate and make better choices together. They will be Locked in rooms together, trying to find hidden clues and there will be different objects to manipulate them. The players my solve several rooms until they reach the end it would be a mixture of different categories. For instance, Design, Art, science, math, etc. Similar: 365 Escape / Addicting games Different: It’s a group effort trying to escape rooms together by communication. Link to: The rooms are similar to previous episodes of Escape Reality Tv Show. Mission: The Online Escape Game Increases communication skills and idea sunthesis which will encourage to collaborate.
MB004
ED EN
Skill Traning Centre An institute for students who wants to develop new skills to achieve success in their future workplace. It’s an institute that helps students who are about to enter the job market to help them thrive in today’s competitive market. The programs can help accelerate leadership development, cooperation skills and increase professional success. Every group of 6 students will have a mentor that will help them practice new skills and what they need to improve by testing them individually and as a group to see what they lack in and what they need to improve. Similar: SkillShare/Udemy Different: We believe working finding new skills and improve it can help with future job. Mission: The skill Training Center supports the concept of collaboration by people learning new skills to improve.
38
MB005
Shared Workspace
EX EN
A space to work, connect and collaborate with each other to Build a strong community of freelancers, entrepreneurs and dreamers.
New Logo
We provide either a shared space. It’s a comfortable space where each person is involved in their own or a group activity to grow and be inspired. This is a way to help increase productivity, collaboration and encourage a great sense of community by giving them a space to work, connect and innovate.
MB006
››
Brand Prospect
Visual Guidelines
Similar: WeWork/Bespoke Different: Its open for everyone who is above 18 years old. Mission: The Shared Workspace reinforces our mission of inspiring people to collaborate by building a strong community of freelancers, entrepreneurs and dreamers.
EX EN
Milton Bradley Gym A fitness gym that enhances brain activity by being more active. Get a fresh workout to keep them challenged from wall climbing to trampoline and even yoga classes. Personal coach would be with along to give you some tips and challenges to push harder. These activities gives the brain new experiences that will keep it healthier and more active. The gym would be open 24/7 for all ages. There would be kids play ground with professional babysitters. Similar: Brain Gym/Basecamp Fitness Different: We focus on brain activity and discover your strength and weakness by analyzing movement and thinking. Mission: The Milton Bradley Gym Helps people to challenge and train their brain to be more active which reinforces our mission of inpspiring people to make better choices.
39
Milton Bradley
MB007
Visual Standards Guide
Milton Bradley Cafe Experience Milton Bradley vintage games and meet people over games and coffee.
EX EN
Milton Bradley Cafe believes that in todays society is clearly trending towards interacting virtually, we want to focus on the importance of having and maintaining personal and physical connections with people. Whether it be a family outing, a small group, or a large party. There would be books regarding leadership, creativity that are inspirational. Similar: Friends Bookstore Fort Mason Center/ Borderlands Cafe Different: It will be mixture of knowledge and connection. Mission: The Milton Bradley Cafe supports the concept of building connection by providing a comfortable and welcoming space for people to meet over games and coffee.
MB008
EX
Milton Bradley Co-Competition Creating a boardgame as a team from different background around play, art and strategy thinking. It’s a one month long competition of creating a strategic boardgame. Collaborating with people from different backgrounds and whoever create the best boardgame with hidden information, bluffing, or simultaneous move elements is the winner. They have an opportunity to make their game real collaberating with Milton Bradley. Similar: Board Games Maker / The Game Crafter Different: We give them an opportunity to compete and think strategically creating a board-game. Mission: Milton Bradley Co-Comeptition reinforces our mission of collaboration and building connection by enhancing creative ideas around play, games, art and strategy thinking.
40
MB009
Teamwork Camp A teamwork camp that encourages young adults to be confident and collaborative.
S
New Logo
ED EX
Visual Guidelines
Similar: Ultimate Camp Rescue/ Canadian Adventure Camp Different: Mixing up the groups by their interest and skills to preform better. Mission: The Teamwork Camp reinforces our mission of collaboration and building connections by encouraging students to be self-responsible and trust their teammates to work on a common goal.
MB010
››
Brand Prospect
It’s a three week long journey for young adults to help them learn collaboration and use strategic thinking that would be learned from training, practice by blends complementary strengths. Throughout the camp they will build trust and selfesteem. Also, the camp will teach them how to cooperate to achieve a common goal.
ED EX
Team Building Service A service for companies that want to help their team discover new skills and share their own with each other. Team building activities for coworkers who comes from varied backgrounds and have different style and habits that would teach them conflict resolution skills. We even offer team building outdoor games. They will experience hand-on activities that will help them enhance the team building experience and participate in indoor and outdoor sports. Together will create successful work. Similar: Sports House/ Adventure Associates Inc Different: We focus more on out door activity because nature plays a big role. Mission: The Team Building Service support the concept of building connection and collaboration by helping coworkers work together and build trust and have fun.
41
Milton Bradley
MB011
Visual Standards Guide
Enhance Creativity Conference Learn from inspirational leaders who would inspire and bring out the creative side within.
EX EV
This conference would be held every year with inspirational speakers. It’s an educational event that brings together professionals, creators, and innovators and let them speak their success to inspire and educate why collaboration is so important. Similar: 99U/-ING Creatives Different: the last hour, 4 audiences can speak about their personal experiences. Mission: The Enhance Creativity Conference support the concept of motivation and collaboration by poeple sharing their successful expirences.
MB012
EX EV
Milton Bradley Entrepreneurs Festival A festival that encourages people to collaborate and make connections to better the community. It’s a week long that happens yearly to celebrate thriving entrepreneurial community, offering inspiration and guidance. There would be live music and successful entrepreneurs kiosks with different professional, creators, innovators background. An apart unity to collaborate with these successful entrepreneurs The festival opens for entrepreneurs and anyone who is curious about entrepreneurship. Throughout the festival would be talks and workshops to learn how to collaborate. Similar: NYU Entrepreneurs Festival/ Silicon Valley Entrepreneurs Festival Different: There would be speed speak tables for 8 minutes meeting professionals. Mission: The Milton Bradley Entrepreneurs Festival reinforces our mission of collaboration and inspiration by Encouraging people to inspire, collaborate and connect to create a better community of entrepreneurs.
42
MB013
Skill Exchange Program
ED EX
A workshop for people with different skills working together to build community and create a strong connections.
New Logo
This program is 3 weeks long. Participants from different fields and backgrounds come together to create an outstanding project by solving a specific problem. They can share their knowledge and be inspired from each other.
››
Brand Prospect
Visual Guidelines
Similar: SkillShare/Lynda Different: We focus on making them meet face to face and engage. Mission: The Skill Exchange program helps people to collaborate by learning new skills from eachother to inspire and build a strong connection between them.
MB014
Game Innovation Studio
ED EX
We help people increase their productivity and collaboration and encourage them to work together towards a common goal. Learning process of creating an innovative game. They will brainstorm, research, design, and develop a game as a group. The class will be structured and guided by professional instructors who has been working in game development field. Each group will produce a playable game by end of the month. Similar: Fuze Hub/NY Game Center Different: We train people to be more collaborative working on one project. Linked to: After learning how to research, brainstorm and design. Go to the next step which participating in Milton Bradley Boardgames competition. Mission: The Game Innovation Studio helps people increase productivity, collaboration and encourage them working towards a common goal.
43
Milton Bradley
MB015
Visual Standards Guide
Escape Reality TV Show A TV series about working as a team and using strategic thinking to escape from a house.
ED EX
Our escape room reality show provide exciting experiences filled with puzzles, obstacles, and technical special effects. The team steps into a house with one hour time limit for each room. The goal is to escape the house. Our next location will Alcatraz. The game requires participents to work together, using their combined powers of dedication to find the clues and escape. Collaboration is key to win the game. Similar: Survivor/Real Escape room Different: An indoor adventure using it as tv show showing how collaborating works better than woking individually. Mission: The Escape Reality TV Show supports the concept of motivation and collaboration by Increasing strategy thinking and cooperation to accomplish the mission.
MB016
Milton Bradley Discovery Museum A museum where collaboration, creativity and problem solving skills emerge.
ED EN
The museum is for young adults and kids to discover their talents and gain skills to become the innovators and problem solvers of tomorrow. It is a place where they can gain inspiration and appreciation of music, physical education and the fine arts. Drop-in programs for young adults (18-24 years) and little creatives (5-13) happens weekly.There would be activities brining them together to success towards a common goal that would help improve, change and grow. Similar: Bay Area Discovery Museum/Children Creativity Museum Different: We focus on young adults individually. Linked to: Teamwork camp. Mission: The Milton Bradley Dicovery Museum helps young-adults and kids gain skills to become the innovative problem solvers of tomorrow.
44
MB017
Brain Training App Empower each player to take better charge of their own learning. A game that trains the brain in a fun way. Challenging exercises of cognitive ability that would train the brain and enhance intelligence to detect pattern and learn from them. In this app you can check your learning progress and you can share it with your friends and work in a level together. Cobranding with scientists from Lumosity Where they would transform science into delightful games. Similar: Mensa Brain Training/mind games Different: You can play with your friends as partners to get to a higher levell. Mission: The Brain Traning App support the concept of making better choices by taking better charge of their own learning.
MB018
››
Brand Prospect
Visual Guidelines
New Logo
EX P
ED
P
Milton Bradley Vintage Games The rebirth of Milton Bradley Vintage games into digital that helps to improve cooperation and communication. Creating all Milton Bradley games into a Nintendo Switch games since it’s quietly becoming the best platform for board games. For example, the games that are going to be rebearthed are The Game of Life, Battleship, Simon, etc. These games would help people to cooperate and communicate, help establish a positive environment and most importantly provide a fun environment while playing these games. Similar: Carcassonne/Catan Different: Rebirth of old games to connect with your families and friends. Mission: The Milton Bradley Vintage Games reinforces our mission of inspiring people to collaborate by promoting play and joy of learning by using cooperation and communication.
45
Milton Bradley
Visual Standards Guide
F O H T G N E “THE STR H C A E S I M THE TEA . R E B M E M L A U D I V I D IN F O H T G N E THE STR S I R E B M E EACH M ” . M A E T E TH
—Phil Jackson National Basketball Coach
››
Brand Prospect
Visual Guidelines
New Logo
46
, k r o w o t A space d n a t c e n n co h t i w e t a collabor d l i u b o t r e each oth y t i n u m m o a strong c , s r e c n a l of free d n a s r u e entrepren . s r e m a e r d
47
Milton Bradley
Visual Standards Guide
SHARED WORKSPACE
MB005 Learn + Inspire + Connect EX EN
We provide either a shared space. It’s a comfortable space where each person is involved in their own or a group activity to grow and be inspired. This is a way to help increase productivity, collaboration and encourage a great sense of community by giving them a space to work, connect and innovate. Similar: WeWork/Bespoke Different: Its open for everyone who is above 18 years old. Mission: The Shared Workspace reinforces our mission of inspiring people to collaborate by building a strong community of freelancers, entrepreneurs and dreamers.
›› Brand Prospect
Visual Guidelines
New Logo
48
49
Milton Bradley
Visual Standards Guide
Left It’s a comfortable space to grow and be inspired. Right Sharing a table with people you don’y know would increase productivioty and collaboration.
››
Brand Prospect
Visual Guidelines
New Logo
50
Right It’s a comfortable space to grow and be inspired and express yourself.
51
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
52
m y g s s e n t A fi e c n a h n e t tha y t i v i t c a n brai e r o m g n i e by b active.
53
Milton Bradley
Visual Standards Guide
MILTON BRADLEY GYM
MB006 Learn EX EN
Get a fresh workout to keep them challenged from wall climbing to trampoline and even yoga classes. Personal coach would be with along to give you some tips and challenges to push harder. These activities gives the brain new experiences that will keep it healthier and more active. The gym would be open 24/7 for all ages. There would be kids play ground with professional babysitters. Similar: Brain Gym/Basecamp Fitness Different: We focus on brain activity and discover your strength and weakness by analyzing movement and thinking. Mission: The Milton Bradley Gym Helps people to challenge and train their brain to be more active which reinforces our mission of inpspiring people to make better choices.
›› Brand Prospect
Visual Guidelines
New Logo
54
55
Milton Bradley
Visual Standards Guide
›› Brand Prospect
Visual Guidelines
New Logo
56
57
Milton Bradley
Visual Standards Guide
Previous page Yoga class while smelling the resh air that will give brain new experiences to keep it healthy and active. Left A coach will train you closely to ensure that you are doing the right workout. Right Wall climbing for kids that challenges them to push harder.
››
Brand Prospect
Visual Guidelines
New Logo
58
n o t l i M e c n Experie e g a t n i v y e Bradl t e e m d n a games s e m a g r e people ov . e e f f o c d an
59
Milton Bradley
Visual Standards Guide
MILTON BRADLEY CAFE
MB007 Connect EX EN
Milton Bradley Cafe believes that in todays society is clearly trending towards interacting virtually, we want to focus on the importance of having and maintaining personal and physical connections with people. Whether it be a family outing, a small group, or a large party. There would be books regarding leadership, creativity that are inspirational. Similar: Friends Bookstore Fort Mason Center/ Borderlands Cafe Different: It will be mixture of knowledge and connection. Mission: The Milton Bradley Cafe supports the concept of building connection by providing a comfortable and welcoming space for people to meet over games and coffee.
›› Brand Prospect
Visual Guidelines
New Logo
60
61
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
62
Previous page We want everyone to be comfortable and to connect with everyone. Top There is section to discover Milton Bradley vintage games and read inspireational books. Bottom This ares is where people can read there books to get inspiared.
63
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
64
r o f e c i v r e s A t n a w t a h t s e i n a p m o c m a e t r i e h t to help s l l i k s w e n discover n w o r i e h t and share . r e h t o h c a with e
65
Milton Bradley
Visual Standards Guide
TEAM BUILDING SERVICE
MB010 Learn + Connect ED EX
Team building activities for coworkers who comes from varied backgrounds and have different style and habits that would teach them conflict resolution skills. We even offer team building outdoor games. They will experience hand-on activities that will help them enhance the team building experience and participate in indoor and outdoor sports. Together will create successful work. Similar: Sports House/ Adventure Associates Inc Different: We focus more on out door activity because nature plays a big role. Mission: The Team Building Service support the concept of building connection and collaboration by helping coworkers work together and build trust and have fun.
›› Brand Prospect
Visual Guidelines
New Logo
66
67
Milton Bradley
Visual Standards Guide
Left Work on a fun project together to enhance creativity and teambuilding. Right An group activity to grow and be inspired and express yourself.
››
Brand Prospect
Visual Guidelines
New Logo
68
Right Experiencing hands-on activities to help them enhance team building.
69
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
70
t a h t l a v i A fest s e g a r u o c n e people to d n a e t a r collabo s n o i t c e n n make co e h t r e t t e to b . y t i n u m m co
71
Milton Bradley
Visual Standards Guide
MILTON BRADLEY ENTREPRENEURS FESTIVAL
MB012 Connect + Inspire + Learn EX
EV
It’s a week long that happens yearly to celebrate thriving entrepreneurial community, offering inspiration and guidance. There would be live music and successful entrepreneurs kiosks with different professional, creators, innovators background. An apart unity to collaborate with these successful entrepreneurs The festival opens for entrepreneurs and anyone who is curious about entrepreneurship. Throughout the festival would be talks and workshops to learn how to collaborate. Similar: NYU Entrepreneurs Festival/ Silicon Valley Entrepreneurs Festival Different: There would be speed speak tables for 8 minutes meeting professionals. Mission: The Milton Bradley Entrepreneurs Festival reinforces our mission of collaboration and inspiration by Encouraging people to inspire, collaborate and connect to create a better community of entrepreneurs.
›› Brand Prospect
Visual Guidelines
New Logo
72
73
Milton Bradley
Visual Standards Guide
›› Brand Prospect
Visual Guidelines
New Logo
74
75
Milton Bradley
Visual Standards Guide
Previous page The enterance of Milton Bradley Festival. Left One of the workshop encouraging poeple to get inspired and collaberate and connect witth each other. Right An inspiring entrepreneurs speaker talking about how collaberating plays a big roll in small businesses.
››
Brand Prospect
Visual Guidelines
New Logo
76
e l p o e p p l e We h r i e h t e s a e r c in d n a y t i v i t c produ , n o i t a r o b a coll e g a r u o c n e and k r o w o t m e th s d r a w o t r e h toget . l a o g n o m a com
77
Milton Bradley
Visual Standards Guide
GAME INNOVATION STUDIO
MB014 Connect + Inspire + Learn ED EX
Learning process of creating an innovative game. They will brainstorm, research, design, and develop a game as a group. The class will be structured and guided by professional instructors who has been working in game development field. Each group will produce a playable game by end of the month. Similar: Fuze Hub/NY Game Center Different: We train people to be more collaborative working on one project. Linked to: After learning how to research, brainstorm and design. Go to the next step which participating in Milton Bradley Boardgames competition. Mission: The Game Innovation Studio helps people increase productivity, collaboration and encourage them working towards a common goal.
›› Brand Prospect
Visual Guidelines
New Logo
78
79
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
80
Previous page The instructor guides and encourage them to create an innovative game. Top Testing out the game if it’s playable. Bottom Planning, brainstorming and researching to create an innovative game.
81
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
82
t u o b a s e i r e s A TV m a e t a s a g workin c i g e t a r t s g by usin e p a c s e o t thinking . e s u o h a m o fr
83
Milton Bradley
Visual Standards Guide
ESCAPE REALITY TV SHOW
MB015 Connect + Inspire + ED EX
Our escape room reality show provide exciting experiences filled with puzzles, obstacles, and technical special effects. The team steps into a house with one hour time limit for each room. The goal is to escape the house. Our next location will Alcatraz. The game requires participents to work together, using their combined powers of dedication to find the clues and escape. Collaboration is key to win the game. Similar: Survivor/Real Escape room Different: An indoor adventure using it as tv show showing how collaborating works better than woking individually. Mission: The Escape Reality TV Show supports the concept of motivation and collaboration by Increasing strategy thinking and cooperation to accomplish the mission.
››
Brand Prospect
Visual Guidelines
New Logo
84
Top Searching for clues to try to get out of the room. Top right Working together can help people finish the game faster. Bottom right Sloving a puzzle by using a UV light.
85
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
86
A workshop for people t n e r e f f i d with g n i k r o w s l l i sk d l i u b o t r e h toget d n a y t i n u m com g n o r t s a e t crea . s n o i t c e n n o c
87
Milton Bradley
Visual Standards Guide
SKILL EXCHANGE PROGRAM
MB013 Connect + Inspire + ED EX
This program is 3 weeks long. Participants from different fields and backgrounds come together to create an outstanding project by solving a specific problem. They can share their knowledge and be inspired from each other. Similar: SkillShare/Lynda Different: We focus on making them meet face to face and engage. Mission: The Skill Exchange program helps people to collaborate by learning new skills from eachother to inspire and build a strong connection between them.
››
Brand Prospect
Visual Guidelines
New Logo
88
Top An opportunity for students to share their skills and knowledge with each other. Top right Discover where they lack skills and learning how to improve. Bottom right Teach them techniques that they are not familiar with so they could thrive in their future workspace.
89
Milton Bradley
Visual Standards Guide
››
Brand Prospect
Visual Guidelines
New Logo
90
e r e h w m u e s u Am , n o i t a r o b a l l co d n a y t i v i t a cre g n i v l o s m e l b pro . e g r e m e s skill
91
Milton Bradley
Visual Standards Guide
MILTON BRADLEY DISCOVERY MUSEUM
MB016 Connect + Inspire + ED EN
The museum is for young adults and kids to discover their talents and gain skills to become the innovators and problem solvers of tomorrow. It is a place where they can gain inspiration and appreciation of music, physical education and the fine arts. Drop-in programs for young adults (18-24 years) and little creatives (5-13) happens weekly.There would be activities brining them together to success towards a common goal that would help improve, change and grow. Similar: Bay Area Discovery Museum/Children Creativity Museum Different: We focus on young adults individually. Linked to: Teamwork camp. Mission:The Milton Bradley Dicovery Museum helps young adults and kids gain skills to become the innovative problem solvers of tomorrow.
››
Brand Prospect
Visual Guidelines
New Logo
92
Top Milton Bradley Discovery Museum building entrance. Perfect environment for young adults and children to learn, to play, to interact and to grow.
93
Milton Bradley
Visual Standards Guide
Top Solving puzzels for kids to lean how to collaborate together. Middle Drop-in program teaching new skills.
Bottom Hands-on learning experiences are the basis for all our museum activities.
›› Brand Prospect
Visual Guidelines
New Logo
94
95
Milton Bradley
SOURCES
Who is Milton Bradley? Book Unsplash.com Encyclopedia.com Iexploremore.com Pexels.com
Visual Standards Guide
›› Brand Prospect
Visual Guidelines
New Logo
96
97
Milton Bradley
Visual Standards Guide
›› Brand Prospect
Visual Guidelines
New Logo
98
99
Milton Bradley
Visual Standards Guide
›› Brand Prospect
Visual Guidelines
New Logo
100