Milton Bradley - Visual Standards Guide

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VISUAL STANDARDS GUIDE




01 02 03


10 14 16 18

NEW LOGO 1.1 1.2 1.3 1.4

New graphic New word mark Final logo Sizing guide

VISUAL GUIDELINES 22 24 28 30

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2.1 2.2 2.3 2.4

Color palette Logo usage Typography Business system

BRAND PROSPECT 3.1 Future extensions


01


NEW LOGO 10 14 16 18

1.1 New graphic 1.2 New word mark 1.3 Final logo 1.4 Sizing guide




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Brand Prospect

Visual Guidelines

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New Logo

NEW GRAPHIC

Hexagon and human figures The hexagon is one of the geometric shapes. It is found in the formation of honeycomb which is associated with bees and their co-operative, hard working nature. Hexagon is a polygon with six edges and six vertices which symbolize communication, interfacing, balance, equality, perfection, union and dependability and that is exactly what we are looking for. The three human figures are independently connected with each other. Using a familiar element and using it to show the word ”collaberation” was successful.


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Milton Bradley

This is Milton Bradley’s final graphic mark, it can be used on it’s own or combined with the wordmark.

Visual Standards Guide


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New Logo

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Logo clear space

Visual Guidelines

Around the graphic must be kept a free space by using a circle and radius of 0.15 inches, keeping in mind that the graphic icon can be sometimes be used freely on the edge of imagery. The logo usage will elaborate more.

Logo anatomy

Brand Prospect

We have provided measurements to maintain the over all aesthetic.

Circle Radius 0.15” X

9X

7X


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3X

Milton Bradley

X

0.25X

7X

Visual Standards Guide


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New Logo

NEW WORD MARK

The new word mark

Brand Prospect

Visual Guidelines

This is a hand made wordmark that is meant to represent friendlyness, stability and unity.

Round edges Stands for friendly and unity


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Milton Bradley

Circle Radius 0.15� 6.80X

0.25X

X

0.5X

X

0.3X

7.15X

Visual Standards Guide


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Brand Prospect

Visual Guidelines

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New Logo

FINAL LOGO

Milton Bradley new logo We are pleased to say that we have reached the final logo. After all the research, sketches and studies we have made.


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Milton Bradley

Visual Standards Guide

X

6.8X

Graphic

X

0.4X

1.2X

0.7X

1.2X

0.5X

Word mark


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Brand Prospect

Visual Guidelines

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New Logo

SIZING GUIDE

Logo in usage Follow the chart on the right page to make sure that the logo keeps it’s expressive look while keeping it legible.


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Milton Bradley

Signature

1 inches

0.5 inches

0.25 inches

Wordmark

Visual Standards Guide

Symbol


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VISUAL S E N I L E D GUI 22 24 28 30

2.1 Color palette 2.2 Logo usage 2.3 Typography 2.4 Business system


COLOR PALETTE

Primary Confident blue 0 CYMK 58 14 0 8 22 9 17 94 B RG 05 PANTONE U 29 15 29 C PANTONE

Brand Prospect

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Visual Guidelines

New Logo

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Meaning of our new colors The reason we picked these colors, because the color blue gives off the feeling of credibility, trust and relaxation in chaotic situations, to open the flow of communication between people, to feel genuinely inspired, and to gain the courage to speak from the heart. Green helps to create balance and promote growth, increase feelings of hopefulness and optimism.

Primary Emerge green 0 CYMK 18 0 87 70 6 22 8 RGB 21 9 PANTONE U 37 0 PANTONE C 38


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Milton Bradley

Visual Standards Guide

Secondary e Energetic Orang Primary Unity green 0 CYMK 63 0 45 5 16 2 19 86 B RG 2 PANTONE U 33 85 33 C E PANTON

Primary Empower grey 14 CYMK 57 47 48 114 114 RGB 112 3 PANTONE U 42 4 42 C E ON NT PA

00 CYMK 0 83 10 34 83 0 24 RGB ANGE 021 PANTONE U OR ANGE 021 OR C PANTONE

Secondary Electric blue 0 CYMK 92 72 0 8 16 RGB 35 89 0 PANTONE U 30 C 35 29 E ON PANT


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New Logo

LOGO USAGE

The variation chart use of our new logo system color. It’s nesessary to show the logo variation because logo might to be used with different colored backgrounds.

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Visual Guidelines

Logo color variation

Brand Prospect

Signature

Symbol

Wordmark


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Milton Bradley

Visual Standards Guide


New Logo

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It is important to make sure how to use the logo correctly in the brand identity. Many of these examples do not follow our visual guidelines.

Brand Prospect

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Visual Guidelines

Incorrect usage

DO NOT Stretch Incorrect color Outline Drop shadow Background image 30� Rotation Opacity


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Milton Bradley

Visual Standards Guide


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New Logo

TYPOGRAPHY

Brand Prospect

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Visual Guidelines

Balanced typeface We used Santral as our new typeface. This typeface has been designed by Taner Ardalı with the idea of achieving the ideal balance of geometrical perfection and optical impression. The sharp and precise design of Santral leads to a clear and reliable communuciation with the reader.


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t SANTRAL Ligh

Milton Bradley

Visual Standards Guide

alone. g in e b n a h t r e e togeth It is better to b ular SANTRAL Reg alone. g in e b n a h t r e e togeth It is better to b ium SA N T R A L M e d alone. g in e b n a h t r e togethe b o t r e t t e b is It iBold SA N T R A L S e m lone. a g in e b n a h t r e togethe b o t r e t t e b is It SANTRAL Bold ne. lo a g in e b n a h t e together b o t r e t t e b is It k SANTRAL Blac ing alone. e b n a h t r e h t e e tog It is better to b


Brand Prospect

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New Logo

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Milton Bradley

Visual Standards Guide


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BRAND T C E P S O PR 34

3.1 Future Extensions


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Brand Prospect

Visual Guidelines

New Logo

FUTURE EXTENSIONS

ED EX EV EN S

P

MB001

Self Discovery Journal

ED EX EV EN S

P

MB002

Collaborations E-Magazine

ED EX EV EN S

P

MB003

Online Escape Game

ED EX EV EN S

P

MB004

Skill Training Center

ED EX EV EN S

P

MB005

Shared Workspace

ED EX EV EN S

P

MB006

Milton Bradley Gym

ED EX EV EN S

P

MB007

Milton Bradley Cafe

ED EX EV EN S

P

MB008

Milton Bradley Boardgames Competition

ED EX EV EN S

P

MB009

Teamwork Camp

ED EX EV EN S

P

MB010

Team Building Service

ED EX EV EN S

P

MB011

Enhance Creativity Conference

ED EX EV EN S

P

MB012

Milton Bradley Entrepreneurs Festival

ED EX EV EN S

P

MB013

Skill Exchange Program

ED EX EV EN S

P

MB014

Game Innovation Studio

ED EX EV EN S

P

MB015

Escape Reality TV Show

ED EX EV EN S

P

MB016

Milton Bradley Discovery Museum

ED EX EV EN S

P

MB017

Brain Training app

ED EX EV EN S

P

MB018

Milton Bradley Vintage Games

Connect ED

Education

EN

Environment

Learn EX S

Experiences Services

Inspire EV P

Events Products


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Milton Bradley

Visual Standards Guide

Learn

MB001

MB004 MB006

MB002

MB010

MB013 MB003 MB016

MB017

MB005

MB014

MB009 MB008

MB007 MB018

MB011

MB015 MB012

Inspire

Connect

LEARN THROUGH COLLABORATION


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MB001

S

P

Self Discovery Journal Empower people to take charge of their lives and rediscover the hobbies and passions they have forgotten.

Visual Guidelines

New Logo

This is documentation journal that helps improves quality of life. There would be inspirational quotes and several questions to find out what the person wants from all areas of life and who they really are. It is effective and can help make important connections between thoughts, feelings, and behaviors. A meetup will be placed in Milton Bradley Cafe, every month for Self Discovery Journal holders to talk about their discoveries with personal development coach.

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Brand Prospect

Similar: Start Where You Are: A journal for self exploration / The Mindfulness Journal Different: There would a professional therapist who helps to improve and discover yourself. Linked to: Meetup in Milton Bradley Cafe. Mission: The Self Dicovery Journal reinforences our mission of making better choices by writing in a journal to reflect on ways you can improve.

MB002

ED

P

Collaboration E-Magazine E-Magazine ocentered around successful collabortion projects to help people get inspired and make smart choices in their daily lives. Each month will cover different categories such as productivity, leadership, successful collaboration stories, and more. These stories give people a better understanding of collaboration and encourag them to make better choices in life. Similar: Connect Corporate / Boss Different: We talk about some successful stories of collaborative activities in order to help them make better choices in life. Mission: The Collaboration E-magazine educate people about collaboration and building awareness regarding the value of collaboration in life..


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MB003

Visual Standards Guide

Online Escape Game Virtual reality game to improve strategic thinking and collaboration with other players.

EX

P

It’s an online game based on different type of rooms. Teaming up with 4 players who has different type of interest and background to Increase communication and encouraging them to collaborate and make better choices together. They will be Locked in rooms together, trying to find hidden clues and there will be different objects to manipulate them. The players my solve several rooms until they reach the end it would be a mixture of different categories. For instance, Design, Art, science, math, etc. Similar: 365 Escape / Addicting games Different: It’s a group effort trying to escape rooms together by communication. Link to: The rooms are similar to previous episodes of Escape Reality Tv Show. Mission: The Online Escape Game Increases communication skills and idea sunthesis which will encourage to collaborate.

MB004

ED EN

Skill Traning Centre An institute for students who wants to develop new skills to achieve success in their future workplace. It’s an institute that helps students who are about to enter the job market to help them thrive in today’s competitive market. The programs can help accelerate leadership development, cooperation skills and increase professional success. Every group of 6 students will have a mentor that will help them practice new skills and what they need to improve by testing them individually and as a group to see what they lack in and what they need to improve. Similar: SkillShare/Udemy Different: We believe working finding new skills and improve it can help with future job. Mission: The skill Training Center supports the concept of collaboration by people learning new skills to improve.


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MB005

Shared Workspace

EX EN

A space to work, connect and collaborate with each other to Build a strong community of freelancers, entrepreneurs and dreamers.

New Logo

We provide either a shared space. It’s a comfortable space where each person is involved in their own or a group activity to grow and be inspired. This is a way to help increase productivity, collaboration and encourage a great sense of community by giving them a space to work, connect and innovate.

MB006

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Brand Prospect

Visual Guidelines

Similar: WeWork/Bespoke Different: Its open for everyone who is above 18 years old. Mission: The Shared Workspace reinforces our mission of inspiring people to collaborate by building a strong community of freelancers, entrepreneurs and dreamers.

EX EN

Milton Bradley Gym A fitness gym that enhances brain activity by being more active. Get a fresh workout to keep them challenged from wall climbing to trampoline and even yoga classes. Personal coach would be with along to give you some tips and challenges to push harder. These activities gives the brain new experiences that will keep it healthier and more active. The gym would be open 24/7 for all ages. There would be kids play ground with professional babysitters. Similar: Brain Gym/Basecamp Fitness Different: We focus on brain activity and discover your strength and weakness by analyzing movement and thinking. Mission: The Milton Bradley Gym Helps people to challenge and train their brain to be more active which reinforces our mission of inpspiring people to make better choices.


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Milton Bradley

MB007

Visual Standards Guide

Milton Bradley Cafe Experience Milton Bradley vintage games and meet people over games and coffee.

EX EN

Milton Bradley Cafe believes that in todays society is clearly trending towards interacting virtually, we want to focus on the importance of having and maintaining personal and physical connections with people. Whether it be a family outing, a small group, or a large party. There would be books regarding leadership, creativity that are inspirational. Similar: Friends Bookstore Fort Mason Center/ Borderlands Cafe Different: It will be mixture of knowledge and connection. Mission: The Milton Bradley Cafe supports the concept of building connection by providing a comfortable and welcoming space for people to meet over games and coffee.

MB008

EX

Milton Bradley Co-Competition Creating a boardgame as a team from different background around play, art and strategy thinking. It’s a one month long competition of creating a strategic boardgame. Collaborating with people from different backgrounds and whoever create the best boardgame with hidden information, bluffing, or simultaneous move elements is the winner. They have an opportunity to make their game real collaberating with Milton Bradley. Similar: Board Games Maker / The Game Crafter Different: We give them an opportunity to compete and think strategically creating a board-game. Mission: Milton Bradley Co-Comeptition reinforces our mission of collaboration and building connection by enhancing creative ideas around play, games, art and strategy thinking.


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MB009

Teamwork Camp A teamwork camp that encourages young adults to be confident and collaborative.

S

New Logo

ED EX

Visual Guidelines

Similar: Ultimate Camp Rescue/ Canadian Adventure Camp Different: Mixing up the groups by their interest and skills to preform better. Mission: The Teamwork Camp reinforces our mission of collaboration and building connections by encouraging students to be self-responsible and trust their teammates to work on a common goal.

MB010

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Brand Prospect

It’s a three week long journey for young adults to help them learn collaboration and use strategic thinking that would be learned from training, practice by blends complementary strengths. Throughout the camp they will build trust and selfesteem. Also, the camp will teach them how to cooperate to achieve a common goal.

ED EX

Team Building Service A service for companies that want to help their team discover new skills and share their own with each other. Team building activities for coworkers who comes from varied backgrounds and have different style and habits that would teach them conflict resolution skills. We even offer team building outdoor games. They will experience hand-on activities that will help them enhance the team building experience and participate in indoor and outdoor sports. Together will create successful work. Similar: Sports House/ Adventure Associates Inc Different: We focus more on out door activity because nature plays a big role. Mission: The Team Building Service support the concept of building connection and collaboration by helping coworkers work together and build trust and have fun.


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Milton Bradley

MB011

Visual Standards Guide

Enhance Creativity Conference Learn from inspirational leaders who would inspire and bring out the creative side within.

EX EV

This conference would be held every year with inspirational speakers. It’s an educational event that brings together professionals, creators, and innovators and let them speak their success to inspire and educate why collaboration is so important. Similar: 99U/-ING Creatives Different: the last hour, 4 audiences can speak about their personal experiences. Mission: The Enhance Creativity Conference support the concept of motivation and collaboration by poeple sharing their successful expirences.

MB012

EX EV

Milton Bradley Entrepreneurs Festival A festival that encourages people to collaborate and make connections to better the community. It’s a week long that happens yearly to celebrate thriving entrepreneurial community, offering inspiration and guidance. There would be live music and successful entrepreneurs kiosks with different professional, creators, innovators background. An apart unity to collaborate with these successful entrepreneurs The festival opens for entrepreneurs and anyone who is curious about entrepreneurship. Throughout the festival would be talks and workshops to learn how to collaborate. Similar: NYU Entrepreneurs Festival/ Silicon Valley Entrepreneurs Festival Different: There would be speed speak tables for 8 minutes meeting professionals. Mission: The Milton Bradley Entrepreneurs Festival reinforces our mission of collaboration and inspiration by Encouraging people to inspire, collaborate and connect to create a better community of entrepreneurs.


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MB013

Skill Exchange Program

ED EX

A workshop for people with different skills working together to build community and create a strong connections.

New Logo

This program is 3 weeks long. Participants from different fields and backgrounds come together to create an outstanding project by solving a specific problem. They can share their knowledge and be inspired from each other.

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Brand Prospect

Visual Guidelines

Similar: SkillShare/Lynda Different: We focus on making them meet face to face and engage. Mission: The Skill Exchange program helps people to collaborate by learning new skills from eachother to inspire and build a strong connection between them.

MB014

Game Innovation Studio

ED EX

We help people increase their productivity and collaboration and encourage them to work together towards a common goal. Learning process of creating an innovative game. They will brainstorm, research, design, and develop a game as a group. The class will be structured and guided by professional instructors who has been working in game development field. Each group will produce a playable game by end of the month. Similar: Fuze Hub/NY Game Center Different: We train people to be more collaborative working on one project. Linked to: After learning how to research, brainstorm and design. Go to the next step which participating in Milton Bradley Boardgames competition. Mission: The Game Innovation Studio helps people increase productivity, collaboration and encourage them working towards a common goal.


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Milton Bradley

MB015

Visual Standards Guide

Escape Reality TV Show A TV series about working as a team and using strategic thinking to escape from a house.

ED EX

Our escape room reality show provide exciting experiences filled with puzzles, obstacles, and technical special effects. The team steps into a house with one hour time limit for each room. The goal is to escape the house. Our next location will Alcatraz. The game requires participents to work together, using their combined powers of dedication to find the clues and escape. Collaboration is key to win the game. Similar: Survivor/Real Escape room Different: An indoor adventure using it as tv show showing how collaborating works better than woking individually. Mission: The Escape Reality TV Show supports the concept of motivation and collaboration by Increasing strategy thinking and cooperation to accomplish the mission.

MB016

Milton Bradley Discovery Museum A museum where collaboration, creativity and problem solving skills emerge.

ED EN

The museum is for young adults and kids to discover their talents and gain skills to become the innovators and problem solvers of tomorrow. It is a place where they can gain inspiration and appreciation of music, physical education and the fine arts. Drop-in programs for young adults (18-24 years) and little creatives (5-13) happens weekly.There would be activities brining them together to success towards a common goal that would help improve, change and grow. Similar: Bay Area Discovery Museum/Children Creativity Museum Different: We focus on young adults individually. Linked to: Teamwork camp. Mission: The Milton Bradley Dicovery Museum helps young-adults and kids gain skills to become the innovative problem solvers of tomorrow.


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MB017

Brain Training App Empower each player to take better charge of their own learning. A game that trains the brain in a fun way. Challenging exercises of cognitive ability that would train the brain and enhance intelligence to detect pattern and learn from them. In this app you can check your learning progress and you can share it with your friends and work in a level together. Cobranding with scientists from Lumosity Where they would transform science into delightful games. Similar: Mensa Brain Training/mind games Different: You can play with your friends as partners to get to a higher levell. Mission: The Brain Traning App support the concept of making better choices by taking better charge of their own learning.

MB018

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Brand Prospect

Visual Guidelines

New Logo

EX P

ED

P

Milton Bradley Vintage Games The rebirth of Milton Bradley Vintage games into digital that helps to improve cooperation and communication. Creating all Milton Bradley games into a Nintendo Switch games since it’s quietly becoming the best platform for board games. For example, the games that are going to be rebearthed are The Game of Life, Battleship, Simon, etc. These games would help people to cooperate and communicate, help establish a positive environment and most importantly provide a fun environment while playing these games. Similar: Carcassonne/Catan Different: Rebirth of old games to connect with your families and friends. Mission: The Milton Bradley Vintage Games reinforces our mission of inspiring people to collaborate by promoting play and joy of learning by using cooperation and communication.


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Milton Bradley

Visual Standards Guide

F O H T G N E “THE STR H C A E S I M THE TEA . R E B M E M L A U D I V I D IN F O H T G N E THE STR S I R E B M E EACH M ” . M A E T E TH

—Phil Jackson National Basketball Coach


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Brand Prospect

Visual Guidelines

New Logo

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, k r o w o t A space d n a t c e n n co h t i w e t a collabor d l i u b o t r e each oth y t i n u m m o a strong c , s r e c n a l of free d n a s r u e entrepren . s r e m a e r d


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Milton Bradley

Visual Standards Guide

SHARED WORKSPACE

MB005 Learn + Inspire + Connect EX EN

We provide either a shared space. It’s a comfortable space where each person is involved in their own or a group activity to grow and be inspired. This is a way to help increase productivity, collaboration and encourage a great sense of community by giving them a space to work, connect and innovate. Similar: WeWork/Bespoke Different: Its open for everyone who is above 18 years old. Mission: The Shared Workspace reinforces our mission of inspiring people to collaborate by building a strong community of freelancers, entrepreneurs and dreamers.


›› Brand Prospect

Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide

Left It’s a comfortable space to grow and be inspired. Right Sharing a table with people you don’y know would increase productivioty and collaboration.


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Brand Prospect

Visual Guidelines

New Logo

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Right It’s a comfortable space to grow and be inspired and express yourself.


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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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m y g s s e n t A fi e c n a h n e t tha y t i v i t c a n brai e r o m g n i e by b active.


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Milton Bradley

Visual Standards Guide

MILTON BRADLEY GYM

MB006 Learn EX EN

Get a fresh workout to keep them challenged from wall climbing to trampoline and even yoga classes. Personal coach would be with along to give you some tips and challenges to push harder. These activities gives the brain new experiences that will keep it healthier and more active. The gym would be open 24/7 for all ages. There would be kids play ground with professional babysitters. Similar: Brain Gym/Basecamp Fitness Different: We focus on brain activity and discover your strength and weakness by analyzing movement and thinking. Mission: The Milton Bradley Gym Helps people to challenge and train their brain to be more active which reinforces our mission of inpspiring people to make better choices.


›› Brand Prospect

Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide


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Visual Guidelines

New Logo

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Visual Standards Guide

Previous page Yoga class while smelling the resh air that will give brain new experiences to keep it healthy and active. Left A coach will train you closely to ensure that you are doing the right workout. Right Wall climbing for kids that challenges them to push harder.


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Brand Prospect

Visual Guidelines

New Logo

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n o t l i M e c n Experie e g a t n i v y e Bradl t e e m d n a games s e m a g r e people ov . e e f f o c d an


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Milton Bradley

Visual Standards Guide

MILTON BRADLEY CAFE

MB007 Connect EX EN

Milton Bradley Cafe believes that in todays society is clearly trending towards interacting virtually, we want to focus on the importance of having and maintaining personal and physical connections with people. Whether it be a family outing, a small group, or a large party. There would be books regarding leadership, creativity that are inspirational. Similar: Friends Bookstore Fort Mason Center/ Borderlands Cafe Different: It will be mixture of knowledge and connection. Mission: The Milton Bradley Cafe supports the concept of building connection by providing a comfortable and welcoming space for people to meet over games and coffee.


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Visual Guidelines

New Logo

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Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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Previous page We want everyone to be comfortable and to connect with everyone. Top There is section to discover Milton Bradley vintage games and read inspireational books. Bottom This ares is where people can read there books to get inspiared.


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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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r o f e c i v r e s A t n a w t a h t s e i n a p m o c m a e t r i e h t to help s l l i k s w e n discover n w o r i e h t and share . r e h t o h c a with e


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Milton Bradley

Visual Standards Guide

TEAM BUILDING SERVICE

MB010 Learn + Connect ED EX

Team building activities for coworkers who comes from varied backgrounds and have different style and habits that would teach them conflict resolution skills. We even offer team building outdoor games. They will experience hand-on activities that will help them enhance the team building experience and participate in indoor and outdoor sports. Together will create successful work. Similar: Sports House/ Adventure Associates Inc Different: We focus more on out door activity because nature plays a big role. Mission: The Team Building Service support the concept of building connection and collaboration by helping coworkers work together and build trust and have fun.


›› Brand Prospect

Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide

Left Work on a fun project together to enhance creativity and teambuilding. Right An group activity to grow and be inspired and express yourself.


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Brand Prospect

Visual Guidelines

New Logo

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Right Experiencing hands-on activities to help them enhance team building.


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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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t a h t l a v i A fest s e g a r u o c n e people to d n a e t a r collabo s n o i t c e n n make co e h t r e t t e to b . y t i n u m m co


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Milton Bradley

Visual Standards Guide

MILTON BRADLEY ENTREPRENEURS FESTIVAL

MB012 Connect + Inspire + Learn EX

EV

It’s a week long that happens yearly to celebrate thriving entrepreneurial community, offering inspiration and guidance. There would be live music and successful entrepreneurs kiosks with different professional, creators, innovators background. An apart unity to collaborate with these successful entrepreneurs The festival opens for entrepreneurs and anyone who is curious about entrepreneurship. Throughout the festival would be talks and workshops to learn how to collaborate. Similar: NYU Entrepreneurs Festival/ Silicon Valley Entrepreneurs Festival Different: There would be speed speak tables for 8 minutes meeting professionals. Mission: The Milton Bradley Entrepreneurs Festival reinforces our mission of collaboration and inspiration by Encouraging people to inspire, collaborate and connect to create a better community of entrepreneurs.


›› Brand Prospect

Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide


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Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide

Previous page The enterance of Milton Bradley Festival. Left One of the workshop encouraging poeple to get inspired and collaberate and connect witth each other. Right An inspiring entrepreneurs speaker talking about how collaberating plays a big roll in small businesses.


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Brand Prospect

Visual Guidelines

New Logo

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e l p o e p p l e We h r i e h t e s a e r c in d n a y t i v i t c produ , n o i t a r o b a coll e g a r u o c n e and k r o w o t m e th s d r a w o t r e h toget . l a o g n o m a com


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Milton Bradley

Visual Standards Guide

GAME INNOVATION STUDIO

MB014 Connect + Inspire + Learn ED EX

Learning process of creating an innovative game. They will brainstorm, research, design, and develop a game as a group. The class will be structured and guided by professional instructors who has been working in game development field. Each group will produce a playable game by end of the month. Similar: Fuze Hub/NY Game Center Different: We train people to be more collaborative working on one project. Linked to: After learning how to research, brainstorm and design. Go to the next step which participating in Milton Bradley Boardgames competition. Mission: The Game Innovation Studio helps people increase productivity, collaboration and encourage them working towards a common goal.


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Visual Guidelines

New Logo

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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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Previous page The instructor guides and encourage them to create an innovative game. Top Testing out the game if it’s playable. Bottom Planning, brainstorming and researching to create an innovative game.


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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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t u o b a s e i r e s A TV m a e t a s a g workin c i g e t a r t s g by usin e p a c s e o t thinking . e s u o h a m o fr


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Milton Bradley

Visual Standards Guide

ESCAPE REALITY TV SHOW

MB015 Connect + Inspire + ED EX

Our escape room reality show provide exciting experiences filled with puzzles, obstacles, and technical special effects. The team steps into a house with one hour time limit for each room. The goal is to escape the house. Our next location will Alcatraz. The game requires participents to work together, using their combined powers of dedication to find the clues and escape. Collaboration is key to win the game. Similar: Survivor/Real Escape room Different: An indoor adventure using it as tv show showing how collaborating works better than woking individually. Mission: The Escape Reality TV Show supports the concept of motivation and collaboration by Increasing strategy thinking and cooperation to accomplish the mission.


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Brand Prospect

Visual Guidelines

New Logo

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Top Searching for clues to try to get out of the room. Top right Working together can help people finish the game faster. Bottom right Sloving a puzzle by using a UV light.


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Milton Bradley

Visual Standards Guide


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Brand Prospect

Visual Guidelines

New Logo

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A workshop for people t n e r e f f i d with g n i k r o w s l l i sk d l i u b o t r e h toget d n a y t i n u m com g n o r t s a e t crea . s n o i t c e n n o c


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Milton Bradley

Visual Standards Guide

SKILL EXCHANGE PROGRAM

MB013 Connect + Inspire + ED EX

This program is 3 weeks long. Participants from different fields and backgrounds come together to create an outstanding project by solving a specific problem. They can share their knowledge and be inspired from each other. Similar: SkillShare/Lynda Different: We focus on making them meet face to face and engage. Mission: The Skill Exchange program helps people to collaborate by learning new skills from eachother to inspire and build a strong connection between them.


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Brand Prospect

Visual Guidelines

New Logo

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Top An opportunity for students to share their skills and knowledge with each other. Top right Discover where they lack skills and learning how to improve. Bottom right Teach them techniques that they are not familiar with so they could thrive in their future workspace.


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e r e h w m u e s u Am , n o i t a r o b a l l co d n a y t i v i t a cre g n i v l o s m e l b pro . e g r e m e s skill


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MILTON BRADLEY DISCOVERY MUSEUM

MB016 Connect + Inspire + ED EN

The museum is for young adults and kids to discover their talents and gain skills to become the innovators and problem solvers of tomorrow. It is a place where they can gain inspiration and appreciation of music, physical education and the fine arts. Drop-in programs for young adults (18-24 years) and little creatives (5-13) happens weekly.There would be activities brining them together to success towards a common goal that would help improve, change and grow. Similar: Bay Area Discovery Museum/Children Creativity Museum Different: We focus on young adults individually. Linked to: Teamwork camp. Mission:The Milton Bradley Dicovery Museum helps young adults and kids gain skills to become the innovative problem solvers of tomorrow.


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Top Milton Bradley Discovery Museum building entrance. Perfect environment for young adults and children to learn, to play, to interact and to grow.


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Top Solving puzzels for kids to lean how to collaborate together. Middle Drop-in program teaching new skills.

Bottom Hands-on learning experiences are the basis for all our museum activities.


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Who is Milton Bradley? Book Unsplash.com Encyclopedia.com Iexploremore.com Pexels.com

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