Personas

SUNSET PARK BROOKLYN, NY

PERSONAS

PROFILE:

> Born and raised in Brooklyn, NY > Hispanic cultural background > Works in health care

HOBBIES/INTERESTS:

> Paddle boarding > Yoga > Making jewelery > Mentoring youth in the area

PROFILE:

> Born and raised in Brooklyn, NY > Asian cultural background > Works in wholesales

HOBBIES/INTERESTS:

> Roller blading with his daughter > Cooking- would love to be a chef > Gardening > Living a healthy and active lifestyle

COMMUNITY INVOLVEMENT:

> Helping youth in the area stay in school, find hobbies, and pursue continuing education.

> Teaching sunrise yoga in the park > Helping guide others to a healthier lifestyle and making positive life changes.

> Soccer

> Reading

COMMUNITY INVOLVEMENT:

> Teaching kids about gardening and how to grow their own fruits and vegetables > Actively involved with his daughters school, always volunteering to help > Coaches youth soccer

PROFILE:

> Born and raised in Brooklyn, NY > Irish/ Scandinavian/ Polish cultural background > Works in retail & restaurant business

HOBBIES/ INTERESTS:

> Wants to start a marketing business > Practicing sustainability and spreading the knowledge to others > Learning new languages > Kayaking

COMMUNITY INVOLVEMENT:

> Loves supporting small, local, and minority owned businesses > Helping neighbors learn how to reuse and re-purpose items to save money > Organizing trash clean ups in the community > Volunteers at homeless shelter, food banks, and animal shelter

GOALS & INTERESTS IN THE DESIGN:

Daniella’s interests and hopes for the new south Brooklyn terminal is to have a place for community to come together offering safe outdoor activities, educational aspects for youth, and somewhere she can promote her jewelry hobby.

GOALS & INTERESTS IN THE DESIGN:

Alex hopes that the new south Brooklyn terminal will be a place he and his daughter can safely Rollerblade and learn new activities together. He hopes it will open up new career opportunities in replacement of the industrial factories.

GOALS & INTERESTS IN THE DESIGN:

Ava hopes it will help spread the importance of sustainability and teach others in the community how to take action. She imagines it being the community she could start her small marketing business that overlooks the canal and the Manhattan Skyline.

DANIELLA RODRIGUEZ

AGE 62

” I enjoy being apart of the community and teaching sunrise yoga”

ALEX ZHAO- AGE 48

” I love spending time with my daughter and teaching her about nature”

AVA MURPHY- AGE 32

” I enjoy spending time by the waterfront and participating in community clean up activities”