visual identity concept packaging corporation of america gd400 fall 2017 Mary Carnes
PCA is an ideas and solutions company PCA does the hard to do we do what’s right for our customers, not what’s easy.
PACKAGING CORPORATION OF AMERICA
We provide a quality service unlike any other. We will accommodate any project with creativity, timeliness and attention to detail.
and above all, PCA cares about... PEOPLE CUSTOMERS TRUST
CURRENT IDENTITY
currently, the logo somewhat dated and doesn’t fully represent the high quality work that PCA prides themselves on.
the logo doesn’t fit well for future globalization of the company.
the current identity lacks key elements desired for the future of PCA simplicity clarity
OUR GOALS & VISION
flexibility timelessness memorability compared to competitor’s identities, we find the current PCA logo to be awkward, dated and inconsistent with the quality of product and sophistication of the company
1
PCA hopes to expand to the global market and desires the future identity to speak to all industries and cultures
OUR GOALS & VISION
2
PCA desires to become more sophisticated in the digital landscape
3
PCA wants to evoke feelings of
distinction refinement excellence
HIGHEST QUALITY
expertise passion service care