Brand Guidelines
An Infestation of Information
contents
bed bug ‘infestation of information� elements
contents
bed bug ‘infestation of information� elements
contents
type exploration 5 brand statement 7 copy tone 9 logo 11 color palette 13 15 type specificaitons layers & grids 17 branding 19 imagery 20
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brand statement
bed bug ‘infestation of information� elements
brand statement
bed bug ‘infestation of information� elements
The mission behind this campaign is to bring a sense of urgency and awareness to New York City residents in regards to the bed bug infestation that has became an epidemic. Our company promises to provide beautifully crafted infographics for the people of this city so that not only are they aware, bur also
brand statement
prepared and interested. This campaign will inform and educate, while enlisting a sense of urgency and importance. The identity of this initiative is not just a logo, just a bedbug, or just an image. It is the realization of actualitybold, unsightly images along beautifully presented material.
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copy tone
bed bug ‘infestation of information� elements
copytone
bed bug ‘infestation of information� elements
The voice behind these publications will be informal, yet informative. When addressing the public it is imperative to recognize a plethora of backgrounds, levels of awareness etc. For these purposes, our tone of voice within this campaign will be first person and brief; to the point.
copy tone
It is the ugly truth, expressed eloquently.
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color palette
bed bug ‘infestation of information� elements
color palette
bed bug ‘infestation of information� elements
color palate
This is the color palatte to be used during this campaign. All fonts and graphics must remain within the the six shades below, and their specific blends.
c= 15 m=100 y=100 k=0
c= 0 m=0 y=0 k=100
c= 0 m=0 y=0 k=0
c= 0 m=0 y=0 k=88
c= 0 m=0 y=0 k=35
c= 0 m=0 y=0 k=69
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logo
logo
bed bug ‘infestation of information� elements
bed bug ‘infestation of information” elements
logo
Logo Do’s The logo is always supplied as a text in front of a swarm of bedbugs. The text is always set to bleed on the page, bottom center, lowercase. The text is always consistent with the background color. The bedbugs always make up the background swarm. Black and red logos follow the same pattern, with the white based logo including more bedbugs for clarity. Bugs are always either black or white Dependent upon the medium, the logo shall be partnered with swag in the form of CMYK Red, Black, White and Grey scale content.
bedbugs bedbugs
bedbugs
Logo Dont’s The logo should never be presented as a combination other than the ones shown above. The result is difficult to read and unsightly. Scale and bleed is crucial with in the logo, adhere to the justified format that will be provided as an Adobe Illustrator file The copy should never be the same color as the bugs.
bedbugs
bedbugs 11
type
bed bug ‘infestation of information” elements
ITC Caslon 224 STD ITC Caslon 224 STD
ITC Caslon 224 STD ITC Caslon 224 STD
ITC Caslon 224 STD ITC Caslon 224 STD
ITC Caslon 224 STD ITC Caslon 224 STD
type
bed bug ‘infestation of information” elements
The type face of this campaign is exclusively IT Caslon 224 STD. It’s luxurious serif represents a bold articulation. Various members of the family are present within documentation, swag, and copy. It is clean, elegant, bold, and beautiful- the perfect accompaniment for such a negative concept such as the bedbug infestation. There are absolutely no sans-serif typefaces included in this campaign.
type
bug book book italic medium medium italic bold bold italic black black italic
Headers are mainly composed in black italic, but compositions can include a variety of combinations, which are presented in the following pages.
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type exploration
bed bug ‘infestation of information� elements
heading
type exploration
bed bug ‘infestation of information� elements
Sample document styles: copy should be composed clearly in either black or grey, headers may have color.
data
LOREM IPSUM DOLOR SIT AMET, consectetur adipiscing elit. Curabitur nec ipsum vel risus convallis convallis vel sed massa. Donec auctor justo egestas nunc auctor tristique. Suspendisse et ligula at massa lobortis egestas. Mauris adipiscing dignissim lacus ac laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nulla sed odio sed risus tempor commodo ut non ligula. Ut a dui magna, nec lacinia nisi. Curabitur eleifend malesuada dui, in adipiscing urna luctus at.
Cras nec ipsum tellus.
Introduction to a section that is bold Maecenas eu erat erat, vel lobortis purus. Nulla facilisi. Etiam lacinia dui ut sapien fermentum ac feugiat augue aliquet. Praesent ullamcorper lectus pellentesque ipsum dapibus eget elementum lorem sodales. Mauris magna quam, scelerisque vel suscipit consectetur, facilisis molestie tortor. Sed pulvinar elit ut risus hendrerit vel gravida mauris tincidunt.
Curabitur tempus in et augue. Vivamus varius sodales varius. Ut bibendum arcu faucibus nisl tincidunt id dapibus tortor volutpat. Maecenas vel augue arcu, non luctus tellus. Vestibulum convallis risus et urna vestibulum sodales. Nunc ante tellus, imperdiet mattis
Morbi dapibus
Heading Etiam lacus mi, sagittis in ultricies et, euismod ac turpis. Nulla malesuada hendrerit sem sit amet pretium. Curabitur quis massa est. Integer ut augue purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec semper, purus non gravida euismod, turpis mi adipiscing elit, ac semper tortor risus quis diam. Quisque in eros
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layers and grids
bed bug ‘infestation of information� elements
layers &
bed bug ‘infestation of information� elements
layers and grids
Compositions are created in a series of grids ranging from a columns range of 1-5. This is a theme among the printed materials and web page makeup.
Compositions including the logo are created with layers, providing for ease of alteration and transfer. The components of the logo are presented in black, and then altered. How the composition will be created(color limitations) is dependent upon its context.
bedbugs
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branding
bed bug ‘infestation of information� elements
branding
bed bug ‘infestation of information” elements
The identity of this campaign is presented in the following components:
branding
Testimonials need immediate help?
Languages
Services
Who We Are
Contact
Search...
call 311
PROTECTION PREVENTION TREATMENT
bedbugs News Letter click here
Follow us on Twitter and Facebook for the latest updates and interactive games!
click here
Radio
bugs mattress prevention gross ew help protection kids events heat protection dogs
new news Top Articles
“GOODNIGHT, SLEEP TIGHT AND DON’T LET THE BED BUGS BITE”
MEMORY FOAM AND ITS SYNTHETIC WONDERS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi aliquet feugiat lorem ac ullamcorper. Pellentesque in facilisis est. Maecenas hendrerit molestie leo ac viverra. Donec at quam et nisi auctor imperdiet quis a sapien. Vestibulum nec dui sit amet leo accumsan feugiat. Quisque
go
Browse Topics
Featured Tip:
Join our weekly e-letter: tips, news, and more
FB + Twitter
-Interactive website -Environmental signage - Direct mailer
Supplies
MANHATTAN BROOKLYN BRONX QUEENS STATEN ISLAND
dapibus nunc eget elit tempus ac aliquet mauris luctus. Nam id eleifend tortor. Nullam pharetra, odio a porta pharetra, urna arcu scelerisque diam, ut elementum magna dolor eu lacus. Sed lectus velit, sodales id rhoncus vel, varius id nisl. Nullam pulvinar justo pretium mi malesuada molestie.
1. Breakout in Brooklyn 2. Regal Warns Viewers: “It’s nasty in here...” 3. VICTORIA’S SECRET: Panty infestation! 4. Holister Attempts to Control Infestation with Cologne 5. BUMP IN THE NIGHT: Do you have visitors in your bed? 6. Girl Cries Bug 7. NEW YORK SHITTY 8. SO LONELY: How to keep your friends, loose bugs
welcome to new york shitty. IT WASN’T ALWAYS LIKE THIS and it doesn’t have to be anymore. Only we know the true New York- one where we have to live in fear of contamination. Bed Bugs have destroyed the lives of 1
in every 15 New York city tenants. And we all know that you have come across them at some time or another, whether you were the victim, you knew a victim, or you feared a victim. In the most recent
fiscal year, which ended on June 30, the city’s 311 help line recorded 12,768 Bed Bug complaints. That’s 16 percent more than the previous year and 39 percent above the year before. Revolting. The time is now to
eradicate this pandemic and stop the biting before it starts- and it starts with you. Educate yourself and those around you. Join the Infestation of Information
bedbugs.gov
visit bedbugs.gov
do you know who your guests are? bedbugs bedbugs 19
imagery
bed bug ‘infestation of information� elements
imagery
imagery
bed bug ‘infestation of information” elements
Here are examples of the branding of the campaign as it would appear on a computer screen and around various areas of Washington Heights.
bed bugs
need immediate help?
Languages
Testimonials MANHATTAN
BROOKLYN
Services BRONX
QUEENS
Supplies
Who We Are
Search...
call 311
PROTECTION PREVENTION TREATMENT
Contact
STATEN ISLAND
bedbugs News Letter
Join our weekly e-letter: tips, news, and more
click here
FB + Twitter Follow us on Twitter and Facebook for the latest updates and interactive games!
click here
Radio
Featured Tip:
bugs mattress prevention gross ew help protection kids events heat protection dogs
new news Top Articles
“GOODNIGHT, SLEEP TIGHT AND DON’T LET THE BED BUGS BITE”
MEMORY FOAM AND ITS SYNTHETIC WONDERS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi aliquet feugiat lorem ac ullamcorper. Pellentesque in facilisis est. Maecenas hendrerit molestie leo ac viverra. Donec at quam et nisi auctor imperdiet quis a sapien. Vestibulum nec dui sit amet leo accumsan feugiat. Quisque
go
Browse Topics
dapibus nunc eget elit tempus ac aliquet mauris luctus. Nam id eleifend tortor. Nullam pharetra, odio a porta pharetra, urna arcu scelerisque diam, ut elementum magna dolor eu lacus. Sed lectus velit, sodales id rhoncus vel, varius id nisl. Nullam pulvinar justo pretium mi malesuada molestie.
1. Breakout in Brooklyn 2. Regal Warns Viewers: “It’s nasty in here...” 3. VICTORIA’S SECRET: Panty infestation! 4. Holister Attempts to Control Infestation with Cologne 5. BUMP IN THE NIGHT: Do you have visitors in your bed? 6. Girl Cries Bug 7. NEW YORK SHITTY 8. SO LONELY: How to keep your friends, loose bugs
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