Re proposal

Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration

Level

05

Credits 30

Module Brief Title: Product, Range & Distribution

STUDIO BRIEF 1: Project Proposal Project Rationale What do you intend to do and why?

I am doing the Chinese story about new year’s traditional habits and old Hong Kong. I am running out of time because of the bad time management. I will have 12 pages in the book with 2 languages on a page(Also 2 covers as well). For the applications I am making a picture book, one ebook or audiobook, bookmark and sticker packs. Also I think I will make a short gif of Mei, instead of making an animation.

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice.

GENERAL THEMES:

The losing culture, ancient Chinese poem. Traditional things to do in new year, also explore the old Hong Kong in a “new way”.

SPECIFIC SUBJECTS: The culture and the transmission of a poem has been passed through about 1000 years. The old Chinese(Cantonese)poem. The traditional custom ways of new Lunar year and the Cantonese culture, with a playful and fun tone of voice.

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs?

SPECIFIC DISCIPLINARY AREA: An easy and readable story, since this is the first time for this story to be established, I need to translate the poem to modern Cantonese so that I can make the English version later, the story has to be short.

AUDIENCE/CONTEXTS: ● Generally all age group-(for people willing to know more about different cultures and kids.For example: parents,grandparents getting the book for their kid/grandchildren) ● (for the age group 6-8) ● Translate into English, like a learning book or bedtime story/ want to learn Chinese/English(will translate into easy languages so that people will understand straight away) ● Magazine editor, like kid’s magazine publishers ● Librarians ● Schools, nursery schools, playgroups PRODUCTION/​DISTRIBUTION METHODS:

● ● ● ● ● ●

E-book Printed picture book Comic fairs,comic conventions Education fairs(we have this weird thing in Hong Kong, for parents to sort out their kids future or something like this...)

Taster version give away in schools,playgroups Copies in libraries

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution.

ILLUSTRATORS / DESIGNERS / STUDIOS: ● My folk lover- Catherine Campbell(simple black and white line drawings with colourful patches) ● Matt Leines(colourful drawings with creation beast drawings) ● Raquel Aparicio(simple and delicate drawings,sometimes minimalism sometimes with fine detailed) ● Yelena Bryksenkova(patterns based drawings) ● Trudi Finch(fairy-liked drawings,very loose colours and pastel colours) ● Ulla Norup Milbrath(3D objects and illustrator)

CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

This time I am going to use watercolour and poster colours mix media. In order to have a washy and playful tone of voice, also I will edited on Photoshop, to refine the details and add some texts on the book.

KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications.

You should include a list of relevant websites.

http://www.eprice.com.hk/fun/talk/18/4961/ https://www.facebook.com/cantoneserhyme/posts/1686521781561685 https://zh.wikipedia.org/wiki/%E7%B2%B5%E8%AA%9E%E7%AB%A5%E8%AC%A0 http://www.cantonese.sheik.co.uk/phorum/read.php?1,16989,16989

(Apologise for they are all in Cantonese Chinese I have to translate all the research first!) “月光光，照地堂；年卅晚，摘檳榔；檳榔香，嚼子薑；子姜辣，買蒲達；蒲達苦，買豬肚；豬肚肥，買牛皮 ；牛皮薄，買菱角； 菱角尖，買馬鞭；馬鞭長，起屋樑；屋樑高，買張刀；刀切菜，買籮蓋；籮蓋圓，買隻船；船浸底，浸親兩 個番鬼仔；一個蒲頭，一個浸底；一個摸茨菇，一個摸馬蹄。” A story version of the poem above:

Chinese New Year On the thirtieth night in the Chinese Lunar year, the moon is big and shiny on the ground.

Mei walks to the garden. The pinang smells great! she picks them from the plant.

Mei sees some sweet gingers and starts chewing them. "Och! It's so spicy!"

Mei said, "I am so hungry, let's get some food in the market!"

She goes to the market and tries some bitter melon. "That tastes bitter!"

Mei doesn't like it and runs to the butcher. "Fatty fatty pork belly!" and points to the beef corner.

"Skinny skinny ox skin!" and points to the pointy water chestnut.

She walks to a grocery shop and plays with the long and thin horse whip.

She looks like she is having fun!

Look! there is someone building a house next to the shop! Mei enters the house and helps chop some vegetables.

"Oh no!" says the lady. "Where is the lid? We can't cook dinner without the lid!"

There is the lid! The round lid rolls away.

"Wait for me!" Mei says. she follows the lid to the beach.

Mei finds a wrecked ship! She sees a boy and a girl are playing the pirate game, "Dinner is ready!Let's go home!"Mei says to them and go home together happily.

(From ​http://www.cantonese.sheik.co.uk/phorum/read.php?1,16989,16989​ ) I am going to make an illustration based on this short paragraph of text, it is a great example of a short narrative story of the history and cultural research!

ADDITIONAL INFORMATION

OUIL 505 - Project Planner 1

2

Module Briefing Studio Brief 1 - Research & Proposal Proposal Planning & Research

Pick one between Japanese one or Hong Kong one.

Research the story/s and backgrounds of the story, then decide which one is useful.

3

4 5

6 7 8 9 10 11 12 13 14 15

Proposal Submission/Studio Development week

Studio Brief 2 - Development & Production

Studio Development week

Progress Tutorials

Group Feedback

Studio Brief - 3 Presentation & Evaluation Interim Crit

EASTER BREAK

EASTER BREAK

EASTER BREAK

Group Feedback

Assessment Briefing & Final Crit

Module Submission 09/05/2017

Sketches, ideas and plans, maybe some testing (printings)

works work

feedback and at least 2 pages done improvement? catch up anything I need to get feedbacks as much as I can get!!! work work work improvement? blogs and all things updated woohoo!!!FINISH!