Genderless presentation

GENDERLESS A nonbinary fashion exhibit

Lauren Corry Alesha Pulscher Maryelizabeth Tamer Ashley Velazquez

Mission Statement

At Genderless, we believe clothing and style is a form of art and expression.

We have designed a line of clothing for everyone without gender labels.

Instead of gender neutral clothes that tend to be on the baggy and monotone side, we have created a line that brings a more vibrant and contoured apparel to all at an attainable price point.

Trendspotting & Insights

When?

Where? Why? ● Pop up shop exhibit at the Museum of Modern Art ● May 1-31, 2017 ● Highlighting the intersection of art and wearable fashion nods to the performance of gender

Target Segments Individualistic Artist ● Gen Z (18 years-old) ● Attending first year of SAIC with an undecided major ● Identifies gender queer ● Interested in Genderless because most clothing options are constricting and binary

Mod Millennial Professional ● 24 years-old ● Works fashion trade shows at the Merchandise Mart, aspires to be a stylist ● Identifies as a cisgender female ● Interested in Genderless because of its significance in fashion and artistry

Store Layout/Floor Plan

Continued...

Untraditional Out-of-Home Advertising ● Begins in March ● Rebellious feel grabs the attention of the targets ● Tactics are very sharable and lead to social outlets

AD 1: Chalk Paint Stencil ● Leads curious customers to social media pages ● Generates buzz- easily shared

Wild Postings

Paid Out-of-Home Advertising ● Begins in April and continues through May ● Acts as reminder advertising for targets ● Introduces exhibit to a mainstream audience

DESIGNS

Model Line Sheet: Top Retail: $89.00 Round Neck Muscle Tee Sizes: XXS- XXL This laid back chic muscle tee is designed with a high crewneck and deep-cut armholes that can be paired with our Genderless bandeau.

It is lightweight offering soft and breathable comfort

Model Line Sheet: Bottoms Retail: $62.00 Wide Leg Culottes Size: 00-14 Front pocket details from the front and back bring a polished look to these wide-leg culottes that are made of a knit fabric that ensures durability and comfort.

Model Line Sheet: Jacket Retail: $150.00 Twill Double Breasted Coat Sizes: 0-12 Two-toned double breasted twill wool coat with a high slit provides an edgy signature update to a timeless full length coat.

GENDERLESS Thank You!