BOSTON DEMOGRAPHICS Understand your world. Prepared by Market Directions
Mary Malaszek 617.323.1862 617.869.4037 cell www.marektdirectionsmr.com mary@marketdirectionsmr.com
02108 Boston (Beacon Hill) 02109 Boston (Faneuil Hall/North End) 02110 Boston (DTC/Financial) 02113 Boston Hanover Street 02114 Boston West End 02116 Boston Back Bay
Study Area – Part II Zip Codes within Boston Proper
02118 Boston South End 02127 South Boston 02129 Charlestown 02210 Boston
Click for Interactive Map
http://mapsof.net/bo ston/bostondowntowntransport-map
People
98%
Tapestry – Laptop & Lattes
• • • • • • •
02108, Boston – Beacon Hill
single, well-educated professionals many work from home affluent high proportion of partner households active, health conscious environmentally conscious live close to work, walk or use public transit
Spending Index Average EXPENDITURES Index
%
Food at Home
4,049– 82% over 21 - 15% 65+ 34.8 Population Median Age
2,322
Households
Food Away from Home Alcohol Entertainment
26%
Family HH
Characteristic
Rank
Population (1 Largest)
17th
Median Age (Youngest)
17th
Income (Median) (1 Highest)
5th
$108,000
Median Income
$1,112,000
Avg. Home Value
$161,000
Average Income
17%
Single Detached Homes
Spending Index Home Value (1 Most Value)
2nd
Detached Homes (1 Largest #)
13th
% Who Rent
7th
Rank
1,141
Businesses
28%
Not in Workforce
Value
67% Rent
People
53%
Tapestry – Metro Renters
• • • • •
highly mobile and educated live alone or with roommate average income above average spend on rent, clothes and technology live close to work, walk or use public transit
3,933– 92% over 21 - 15% 65+ 34.3 Population Median Age 2,067 Households
02109, Boston – Faneuil Hall
34%
184
Spending Index
Average EXPENDITURES -$121,994 Index
%
185
7.6%
Food at Home
199
5.1%
Food Away from Home
213
.9%
Alcohol
178
4.2%
Entertainment
Family HH
Characteristic
Rank
Population (1 Largest)
18th
Median Age (Youngest)
15th
Income (Median) (1 Highest)
3rd
$162,000
$115,000
Median Income
Average Income
17%
$752,000
Avg. Home Value
Single Detached Homes
Spending Index Home Value (1 Most Value)
7th
Detached Homes (1 Largest #)
17th
% Who Rent
9th
Rank
1,038
Businesses
28%
Not in Workforce
Value
64% Rent
People
100%
Tapestry – Laptop & Lattes
• • • • • • •
02110, Boston – DTC, Financial District
single, well-educated professionals many work from home affluent high proportion of partner households active, health conscious environmentally conscious live close to work, walk or use public transit
Spending Index
AVERAGE EXPENDITURES Index
%
Food at Home Food Away from Home
1,906– 98% over 21 - 30% 65+ 55.4 Population Median Age 1,276 Households
Alcohol Entertainment
25%
Family HH
Characteristic
Rank
Population (1 Largest
20th
Median Age (Youngest)
20th
Income (Median) (1 Highest)
4th
$200,000
$115,000
Median Income
$955,000
Avg. Home Value
Average Income
1%
Single Detached Homes 46% Rent
Spending Index Home Value (1 Most Value)
4th
Detached Homes (1 Largest #)
19th
% Who Rent
18th
Rank
1,766
Businesses
33% Not in Workforce Value
People
99%
Tapestry – Metro Renters
• • • • •
02113, Boston – Hanover St.
highly mobile and educated live alone or with roommate average income above average spend on rent, clothes and technology live close to work, walk or use public transit
Spending Index
TOTAL EXPENDITURES Index
%
Food at Home Food Away from Home
7,360– 96% over 21 - 11% 65+ 29.6 Population Median Age 4,236 Households
Alcohol Entertainment
20%
Family HH
Characteristic
Rank
Population (1 Largest)
16th
Median Age (Youngest)
3rd
Income (Median) (1 Highest)
13th
$94,000
$70,000
Median Income
$520,000
Avg. Home Value
Average Income
14%
Single Detached Homes 80% Rent
Spending Index Home Value (1 Most Value)
19th
Detached Homes (1 Largest #)
14th
% Who Rent
First
Rank
182
22%
Businesses
Not in Workforce
Value
02114, Boston – West End
People
60%
Tapestry Metro Renters
• • • • •
highly mobile and educated live alone or with roommate average income above average spend on rent, clothes and technology live close to work, walk or use public transit
149
Spending Index AVERAGE EXPENDITURES -AVG Index
12,807– 90% over 21 - 10% 65+
30.8 Median Age
Population 6,907 Households
23%
%
149
8%
Food at Home
160
5%
Food Away from Home
171
1%
Alcohol
143
4%
Entertainment
Family HH
Characteristic
Rank
Population (1 Largest
15th
Median Age (Youngest)
7th
Income (Median) (1 Highest)
10th
$125,000
$84,000
Median Income
$550,000
Avg. Home Value
Average Income
8%
Single Detached Homes 73% Rent
Spending Index Home Value (1 Most Value)
18th
Detached Homes (1 Largest #)
18th
% Who Rent
2nd
Rank
693
Businesses
25%
Not in Workforce
Value
People
92%
Tapestry – Laptop & Lattes
• • • • • • •
02116, Boston – Back Bay
single, well-educated professionals many work from home affluent high proportion of partner households active, health conscious environmentally conscious live close to work, walk or use public transit
Spending Index AVERAGE EXPENDITURES -AVG Index
%
Food at Home
22,229– 79% over 21 - 13% 65+ 33.1 Population Median Age 11,023 Households
Food Away from Home Alcohol Entertainment
39%
Family HH
Characteristic
Rank
Population (1 Largest
10th
Median Age (Youngest)
10th
Income (Median) (1 Highest)
7th
$95,000
Median Income
$956,000
Avg. Home Value
3rd
Detached Homes (1 Largest #)
16th
% Who Rent
14th
Rank
1,971 Businesses
Average Income
9%
Single Detached Homes
Spending Index Home Value (1 Most Value)
$160,000
30% Not in Workforce Value
60% Rent
People Tapestry – 36% LL 23% Trend 19% Metro
• • • • •
02118, Boston – South End
TRENDSETTERS Young No car, no homeownership Image conscious Socially and environmentally conscious
136
Spending Index AVERAGE EXPENDITURES - $90,355 Index
27,534– 81% over 21 - 9% 65+ 34.1 Population Median Age 13,301 Households
%
139
7.7%
Food at Home
144
4.9%
Food Away from Home
150
.9%
Alcohol
131
4.2%
Entertainment
35%
Family HH
Characteristic
Rank
Population (1 Largest
5th
Median Age (Youngest)
13th
Income (Median) (1 Highest)
16th
$67,000
Median Income
$752,000
Avg. Home Value
$106,000
Average Income
12%
Single Detached Homes
Spending Index Home Value (1 Most Value)
8th
Detached Homes (1 Largest #)
15th
% Who Rent
4th
Rank
34%
773
Businesses
Not in Workforce
Occupation 20% 17% 15% Education –Eng. & Science --Office Value
68% Rent
02127, South Boston
People
40% Tapestry – Laptops & Lattes
• • • • • •
single, well-educated professionals many work from home high proportion of partner households active, health conscious environmentally conscious live close to work, walk or use public transit
Spending Index AVERAGE EXPENDITURES -AVG Index
%
Food at Home
34,732– 84% over 21 - 9% 65+
Food Away from Home
Population
Alcohol
16,668 Households
30.6 Median Age
Entertainment
37%
Family HH
Characteristic
Rank
Population (1 Largest
3rd
Median Age (Youngest)
5th
Income (Median) (1 Highest)
14th
$70,000
Median Income
$563,000
Avg. Home Value
17th
Detached Homes (1 Largest #)
5th
% Who Rent
11th
Rank
848
Businesses
Average Income
23%
Single Detached Homes
Spending Index Home Value (1 Most Value)
$97,000
23%
Not in Workforce Value
62% Rent
People
77%
Tapestry – Laptop & Lattes
• • • • • •
single, well-educated professionals many work from home high proportion of partner households active, health conscious conscious about environment live close to work, walk or use public transit
02129, Charlestown
Spending Index AVERAGE EXPENDITURES -AVG Index
%
Food at Home
16,189– 82% over 21 - 10% 65+ Population 34.1 Median Age 8,648 Households
Food Away from Home Alcohol Entertainment
46%
Family HH
Characteristic
Rank
Population (1 Largest
13th
Median Age (Youngest)
16th
Income (Median) (1 Highest)
8th
$126,000
$91,000
Median Income
Average Income
36%
$652,000
Avg. Home Value
Single Detached Homes
Spending Index Home Value (1 Most Value)
13th
Detached Homes (1 Largest #)
11th
% Who Rent
16th
Rank
546
Businesses
23%
Not in Workforce
Value
58% Rent
People
62%
Tapestry Metro Renters
• • • • • •
02210, Boston-Seaport
single, well-educated professionals many work from home high proportion of partner households active, health conscious conscious about environment live close to work, walk or use public transit
Spending Index TOTAL EXPENDITURES -AVG Index
%
Food at Home
3,486– 92% over 21 - 4% 65+ Population 33.5 Median Age 1,075 Households
Food Away from Home Alcohol Entertainment
31%
Family HH
Characteristic
Rank
Population (1 Largest)
19th
Median Age (Youngest)
11th
Income (Median) (1 Highest)
2nd
$115,000
Median Income
$165,000
Average Income
0%
$866,000
Avg. Home Value
Single Detached Homes
Spending Index Home Value (1 Most Value)
5th
Detached Homes (1 Largest #)
20th
% Who Rent
17th
Rank
993
Businesses
Not in Workforce
12% Value
58% Rent