S P E C K e ver y
d o t
m a tter s .
Marketing Communications
Crocodile Tape & Co. Inc.
design proposal. Jaydhel Licud assistant marketing manager
packaging design for croco double sided tape
Chresal Jie Capangpangan social media manager Alyssa Cassey Lagura Krisha Charina Montejo creative planners
COMPETITORS
Mark Ersan Ate creative director
BACKGROUND
Mary Pauline Del Rosario marketing manager
DESIGN PROPOSAL
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background competitors proposed design
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background. Crocodile Tapes & Co., Inc. was established in 1992. The company manufactures and transforms a wide range of quality variety of tape and adhesive products. Crocodile Tape continues to invest in new technology and equipment to further serve the growing needs of the public. The company aims to produce the finest tapes that have the best quality while meeting the needs of their customers. Being one of the largest tape manufacturers and converters in the Philippines was not an easy feat for Crocodile Tape. With their unwavering commitment and management stability, they were able to have their own niche in a competitive industry.
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competitors. scotch double sided tape It is not messy to use. it sticks longer and it doesn’t dry out. It is photosafe.
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polar bear double sided tissue tape It is durable and very adhesive. It is easy to use and it never stains the hands. It can be used for nameplates, electric parts and other things.
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proposed design. When we talk about “re-packaging� it must be something new, something out of the box, something unexpected, most especially when there is a target market who will and must benefit from the re-packaging. The previous packaging of double-sided tape of croco tape is a simple carton shaped like a number 8 while the tape is inside a blister. However it is not creative enough and since another school year is about to start, which means consumers will soon be shopping for school supplies. So we have decided to make a drastic change with the packaging. We incorporated a more creative and eye-catching design. We make it to a point that everyone will surely be attracted to the design, regardless of age.
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1 ideal for joining, mounting, splicing, holding and lamination applications.
flat layout of the packaging
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actual packaging design
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illustrations by Nathaniel Ballaran
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