“ JOSHUA FENU Joshua Fenu was born in Milan, studied design in New York and instantly made contacts with top names on the A-list. Began his career in Los Angeles, as a celebrity stylist and music producer, working with, and dressing, international stars such as Snoop Dogg, Macy Gray, Rihanna, Coolio, Missy Elliot, Timbaland, Flo Rida, Pitbull, Lenny Kravitz. Lived the glitzy twenty-oh Hall-of-Fame atmosphere to the full, thus creating an increasingly extensive network. Worked as a creative consultant for different fashion houses, leading lights in the Italian fashion system such as the designer Elio Fiorucci, with whom he also established a deep friendship. In 2013 was appointed creative director of accessories for Zuhair Murad, the main fashion house for international redcarpet celebrities His style is the perfect balance between modern and classic, sparkling pop and absolute elegance. An eclectic artist, Joshua Fenu was invited to successful television shows as a permanent special guest, a mark of his determination to face new challenge.
VISION To create an affordable luxury accessories brand with glamorous statement shoes at its heart, paving the way to confidence from within, personal fame and success.
THE BRAND More than just fashion, JF London reflects life in the fast lane. The JF London wearers are modern and express confidence; together they walk towards success and fame. Unique detailing, impeccable craftsmanship and fit makes JF London stand out from the norm.
DISTINGUISHED STORIES UNDERPINNING THE BRAND The pink sole and the five point gold star alluding to Hollywood’s walk of fame; Tribute to London and its atmosphere; Each shoe is entirely handmade in Italy with extreme attention to detail.
GENERATED EXCITEMENT
Successfully attended main fashion events worldwide Officially included in Milan fashion week schedule of main events Placed product and collaborated with international stars Trialled product with Ibiza boutique Created and sustained high visibility online and in social media
INSPIRATIONS
PRODUCTS COOL – TREND FORWARD Stylistic vision that perfectly blends the musical world with fashion: accurate and clear references to the immortal icons of the international music and art scene are harmoniously mixed with the unmistakable style of the Swinging London / Disco 70’s and punk chic subculture, to create an extremely recognizable product, with a strong and distinct identity. Positioned in the middle-high price range. Pink sole with gold star. 100% Made In Italy.
PRESS & EDITORIALS Some of our releases on the media.
CELEBRITIES Some personalities who choose JF London to express their style.
RITA ORA
RITA ORA
NICOLE SCHERZINGER
JASON DERULO
LITTLE MIX
LOTTIE MOSS
LAUREN JAUREGUI (FIFTH HARMONY)
WINNIE HARLOW
KEKE PALMER
AMANDA HOLDEN
EMMA WATSON
TARYN MANNING
SONAM AHUJA
CHRISTINA MILIAN
BROOKE BRUKE & KATE HUDSON
QUINCY
LIANE V
DRAYA MICHELE
HOLDEN MARSDEN
PIXIE LOTT
JACKIE CRUZ
JESS TURNER
BARBIE BLANK
PRINCETON PEREZ
CEELO GREEN
NASH GRIER
CHLOE LLOYD
SHARON OSBOURNE
TISHA MARTIN
50 CENT & TICHINA ARNOLD
WATT
TICHINA ARNOLD
SEAN O’DONNELL
COREY FOGELMANIS
LIZZY GREENE
CAMERON BOYCE
CLOE FELDMAN
DON BENJAMIN
EVENTS: COPENHAGEN WOMEN’S FW
LONDON WOMEN’S FW
MILAN WOMEN’S FW
DESIGN OFFICE: LONDON
FLAGSHIP STORE: MILAN CENTER Quadrilatero della Moda
NEW COLLECTION Autumn / Winter ’19/20
Inspired by Swinging London movement mixed with Biba and Twiggy style.
Timeline Showroom | January – March Women’s Fashion Show | Late February In stores worldwide | From July – September
RED CARPET – PRECIOUS MATERIALS – EXCLUSIVITY The meticulously manufactured embroidery, jewel embellishments according to the Italian goldsmith tradition, the preciousness and the careful selection of materials clearly positioned this collection in the high luxury product range (haute couture of shoes)
COLLABORATIONS
TARGETING A GAP IN THE MARKET Key: - Brands part of groups - Brands owned by private equity - Independent brands - Emerging Independent brands
CAOVILLA LOUBOUTIN MANOLO BLAHNIK
ZANOTTI
VALENTINO
DIOR
ALAIA
BALMAIN
FENDI SERGIO ROSSI
LANVIN
GIANVITO ROSSI
SAINT LAURENT
DOLCE & GABBANA
HIGH & LUXURY PRICE
BALLY
GUCCI LOUIS VUITTON
FERRAGAMO
450 €
MEDIUM PRICE
PRADA
JIL SANDER
SANTONI
ROGER VIVIER TOD’S
ISABEL MARANT
PROENZA SCHOULER
JIMMY CHOO
CHLOE’
BURBERRY
STUART WEITZMAN
CASADEI BALLIN
MARNI
ROCHAS
MARC JACOBS
MARC MARC JACOBS COACH
BALDININI
MIU MIU BRIAN ATWOOD GIANMARCO LORENZI MOSCHINO
LORIBLU
BRUNO MAGLI
CHARLOTTE OLYMPIA
VICINI
ARMANI NICHOLAS KIRKWOOD
PIERRE HARDY
JOHN RICHMOND
TORY BURCH
Studio POLLINI
300 €
AFFORDABLE PRICE
GUESS
CLASSIC
MICHAEL MICHAEL KORS
JEFFREY CAMPBELL
CONTEMPORARY
TRENDY
www.jflondon.net @jflondon_walkoffame