Smiley

SMILEY Art is Le s s Ma g ic al , Logo s a r e More Pow e rf ul

founded

Brand Name

T h e Powe r of L o gos

Name of Art

born

consumed

Products

Logos are used to be simply companies' trademarks.

As economic and marketing grow so rapidly and globally, the logos get more powerful. Now they are everywhere in our lives and became a symbol of mass-production.

Logos have two powers: degradation of oliginality and guarantee of products' qualities.There is nothing original and unique in mass-production.

Mass-production is mostly produced with cheap labor, but th e logos and brands ensure the quality and price of the products.

This book shows that good and bad sides of branding and how we live with it now...

Made in

produced

Destraction of Art

u.s.a

Starbucks

A Bar at the Folies-Bergère / Édouard Manet

france 4

Power of Brand

finland

Coffee

Made in

brazil 5

Destraction of Art

u.k

Tesco

Maid with a Milk Jug / Johannes Vermeer

netherland 6

Power of Brand

u.k

Food

Made in

u.k 7

Destraction of Art

switzerland

Nestle

Luncheon of the Boating Party / Pierre-Auguste Renoir

france 8

Power of Brand

switzerland

Chocolate

Made in

cote d'Ivoire 9

Destraction of Art

u.s.a

Nike

The Battle of San Romano

italy 10

Power of Brand

china

Shoes

Made in

vietnam 11

Destraction of Art

u.s.a

Kodak

Portrait of Henry VIII / Hans Holbein

u.k 12

Power of Brand

china

Camera

Made in

china 13

Destraction of Art

u.s.a

Amazon

Tokaido Goju San Tsugi / Hiroshige Utagawa

japan 14

Power of Brand

u.s.a

Cardboard

Made in

china 15

Destraction of Art

u.s.a

Facebook

Liberty Leading the People / Eugene Delacroix

france 16

Power of Brand

u.s.a

Smart Phone

Made in

china 17

Destraction of Art

france

Chanel

Mona Lisa / Leonardo da Vinci

italy 18

Power of Brand

china

Black Dress

Made in

france 19

Destraction of Art

u.k

Radox

Arnolfini and His Bride / Jan van Eyck

italy 20

Power of Brand

china

Comdom

Made in

thailand 21

Destraction of Art

u.s.a

T-mobile

Crying Girl / Roy Lichtenstein

u.s.a 22

Power of Brand

china

Mobile Phone

Made in

china 23

Destraction of Art

u.s.a

Levi's

Serra Pelada Goldmine / Sebasti達o Salgado

brazil 24

Power of Brand

u.s.a

Jeans

Made in

mexico 25

Destraction of Art

u.s.a

KFC

Saturn Devouring His Son / Francisco JosĂŠ de Goya

spain 26

Power of Brand

u.s.a

Chicken

Made in

u.s.a 27

Destraction of Art

u.s.a

GE

St.John the Baptist / Leonardo da Vinci

italy 28

Power of Brand

u.s.a

Light Ball

Made in

u.s.a 29

Destraction of Art

u.s.a

McDoanld's

Strategy / Jenny Saville

u.k 30

Power of Brand

u.s.a

Humburger

Made in

u.s.a 31

Destraction of Art

u.s.a

P&G

The Birth of Venus / Sandro Botticelli

italy 32

Power of Brand

u.s.a

Shampoo

Made in

thailand 33

Destraction of Art

u.s.a

Denny's

The Last Supper / Leonardo da Vinci

italy 34

Power of Brand

u.s.a

Breakfast

Made in

u.s.a 35

Destraction of Art

u.s.a

Gillet

Portrait / Vincent Van Gogh

netherland 36

Power of Brand

u.s.a

Shaving Knife

Made in

u.s.a 37

Destraction of Art

u.s.a

Pfizer

Portrait / Freund Gisele

france 38

Power of Brand

u.s.a

Pills

Made in

u.s.a 39

Destraction of Art

u.s.a

Google

Marilyn Monroe / Andy Warhol

u.s.a 40

Power of Brand

u.s.a

Search Engine

Search

Made in

u.s.a 41

Destraction of Art

u.k

BP

Th e Falling Soldier / Robert Capa

hungary 42

Power of Brand

china

O il

Made in

saudi arabia 43