Developer Book

MASSA MULTIMEDIA ARCHITECTURE

ABOUT US

DEVELOPER DRIVEN A Unique Approach.

We bring concepts to life with the help of an experienced design team and the incorporation of a rendering and animation approach.

EDUCATION

The Power of Inspiration.

MMA believes in the power of education and its lasting contribution to future generations. We believe in the power of great design to shape the educational experience and to inspire those whom it surrounds.

CORPORATE RETAIL A Successful Formula.

Our architectural approach embraces each project with an open and fresh viewpoint. The forms that emerge from our architecture design process are a direct reflection of a rigorous design exploration we undertake with each of our clients.

BRANDING A Clear Message.

A company’s brand represents their market identity. We identify what the brand is and ensure that the customers see the same picture, through architectual design as well as the vast array of multimedia services we provide.

MONTGOMERY PROMENADE

THE PROJECT:

The Montgomery Promenade development consists of a 300,000 square foot retail “town center” located on the southwest corner of Route 206 and Route 518 near Princeton, New Jersey. The town center will be a single-level development transversed by a Main Street boulevard with wide sidewalks and an attractive streetscape providing a pleasant, pedestrian friendly retail experience and a community focal point. The market area is strong with a population of over 120,000, an average family income of over $150,000, median home values of over $339,000 and education levels that are among the highest in New Jersey.

THE PROMENADE

The Promenade features an acre of green space that will be used for concerts and farmers markets in the warmer months and and Ice Skating rink in the Winter months. There is also a beer garden that looks out onto the courtyard.

PROJECT DESCRIPTION

The Montgomery Promenade development consists of 270,000 square foot retail “town center” located on the southwest corner of Route 206 and Route 518 near Princeton, New Jersey. The town center will be a single-level development transversed by a Main Street boulevard with wide sidewalks and an attractive streetscape providing a pleasant, pedestrian friendly retail experience and a community focal point. The market area is strong with a population of over 120,000, an average family income of over $150,000, median home values of over $339,000 and education levels that are among the highest in New Jersey.

FRANK THEATRES

The entertainment hub for the project boasts a 60,000 square foot Frank Theatres with stadium seating IMAX theatres, bowling alleys, a sports bar and a Flair Street Grill with outdoor seating that overlooks the courtyard.

SHOPPING

Montgomery Promenade features 95,000 square feet of retail featuring a mix of national and local retailors.

WAITING AREA

Between the Red Star Craft House and the Starbucks Coffee is a beatiful waiting area for shoppers gather, relax and unwind. The waiting area features wooden adirondack chairs, stone walls, landscaping, a fire pit and a water feature. There is also a valet parking dropoff for customers.

GREEN SPACE

During the winter the courtyard will be transformed into an Ice Skating rink with a raised planter featuring evergreen trees in the center.

MARKETING DESIGN STUDIO &

MARKETING MATERIALS

We work side by side with the architects to ensure that your project branding is consistant and effective from the start of the project to the finish. Our creative team is involved with each project from the start to ensure that the architectural aesthetic is consistant with the design throught the project.

VIDEO ANIMATION

Studio B was asked to create a video animation highlighting the Montgomery Promenade project at various tradeshows. As the project progresses we are able to reflect that in our animations including Lumion renderings, drive throughs, custom logo animations as well as time lapse and still photography.

INTERACTIVE SITE PLAN

We dug in our heels and thought of a way to bring this project to a new level, using custom coded apps giving the user a hands on way to experience the Promenade. The results were well recieved and have proved to be a exciting new tool for our clients to utilize in the leasing presentation of there projects.

BRANDING

Branding and identity package created for the Montgomery Promenade Project.

WEBSITE DEVELOPMENT

>>>>> VIDEO ANIMATION CODING VIRTUAL REALITY

Custom Website development was created for this project featuring an interactive leasing map and Virtual Reality.

VIRTUAL REALITY

Studio B has created a number of VR views of this project so that you can experience the project in a virtual setting and see the project come to life making this a very effective tool for the leasing team. Together with the interactive leasing map we have created a number of new tools for our clients to utilize in the marketing of there projects.

PINSTRIPES

PARAMUS, NJ

THE PROJECT

Pinstripes is a high end dining and entertainment complex featuring bowling, bocce & dining. Located in Paramus, New Jersey this project came in at 35,000 square feet. By blending the interior into the exterior space we were able to provide the client with a seamless transition between the interior and exterior spaces. Using stategically placed nana walls to extend the interior we’re able to give patrons an outdoor experience in the colder months.

By using fiberboard cement panels we were able to provide our client with a more cost effective solution without sacraficing the design aesthetic.

THE PROJECT

The Asbury Park redevelopment project includes a remarkable 400,000 square feet of retail and entertainment development along Asbury Park’s prime oceanfront. The project represents an unprecedented opportunity to rebuild one of the nation’s most historic beach-front communities.

4th AVENUE PAVILLION Rendering of the Pavillion from Ocean Ave. looking east

4th AVENUE PAVILLION Rendering of the Pavillion from the boardwalk looking west.

FEATURES

The Pavillion will have a mix of retail space, office space, dining and a beach club with direct beach access.

4th AVE. ROOFTOPP

The 4th Avenue Pavillion features a rooftop area for entertainment and events including two bar areas wich can be used for private parties and events.

VIEWS

The Pavillion will have breathtaking unobstructed views of the ocean from the rooftop area.

OUR SERVICES

ARCHITECTURAL DESIGN

We create sketches of your project which give form to the qualities and functions described and respond to the unique features of your site.

INTERIOR DESIGN

We shape the experience of interior space, through the manipulation of spatial volume as well as surface treatment for the betterment of human functionality.

MASTER PLANNING

High-quality designs that create a strong identity and enhance the long-term value of a new development project are both key to the success of any master planning assignment.

PROJECT ENTITLEMENT

Applicable zoning regulations, municipal codes, General Plan, and neighborhood council requirements – resulting in project approval from a Planning Commission or City Council.

DOCUMENTATION

We prepare dimensioned architectural drawings and detailed specifications for construction which describe the materials, sizes, and relationships of built components.

CONSTRUCTION ADMIN

During construction, we serve as your advocate to interpret the construction drawings, answer questions and work out details as necessary.

RENDERING

Bring your project to life at any stage of development with the creation of diagramatic, romantic or photorealistic renderings

ANIMATION

Working closely with our clients we shape the way a project is presented and showcased using the latest technology available.

SUSTAINABLE DESIGN

Designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.

WEB DEVELOPMENT

Websites that adapt to each unique visitor. We work to ensure your website is effective and easy to use on any device.

VIRTUAL REALITY

A new offering from Studio B. You can now experience a 360 view of your project renderings on a dedicated webpage.

MARKETING

Get your message heard with our marketing sevices. Email marketing, Search Engine Optimization & social media marketing.