Different Types of Reports Available to Modern Marketers

Reporting is key for gaining insights into the quality of your leads and the effectiveness of your marketing tactics. Implementing different reporting methods helps you evaluate your progress and identify areas for improvement.

REPORTING METHODS AT A GLANCE

BASELINE REPORTING

Knowing what marketing sources generate Marketing Qualified Leads (MQLs).

Baseline reporting provides immediate visibility on the impact of your ad spend in terms of metrics like impressions, clickthroughs, conversions, form submits, and attendance. It’s also used for lead source reporting from various channels.

INFLUENCE REPORTING

Insight into the role each campaign and tactic plays in generating a sale.

Influence reporting helps to identify and understand the impact of an interaction and is a critical validation point in the complex buyer journey. It provides insights into the value of non-attributable marketing expenses.

ATTRIBUTION REPORTING

Knowing what marketing tactic sourced a lead which led to a sale.

Attribution reporting identifies which marketing efforts drive conversions and which marketing investments generated the most revenue. It’s the piece needed to justify continued investment into marketing initiatives.

FUNNEL REPORTING

Lead conversion and velocity through the funnel stages with a full view of the buyer journey.

Funnel reporting helps define the stages of the buyer journey and provides insights into the progression of prospects. Tracking and understanding conversion and velocity helps identify areas of the funnel that are visibly under-optimized so that you can allocate your marketing budgets accordingly.

Peter Drucker