| Produced by MM 431 Publication Layout and Design |
Jayme Adkins
Senior - Topeka - Public relations Contributing writer
Carrie Babb Junior - Lansing - Graphic design Contributing Photographer
ass media essenger
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Kris Castillo Junior - San Antonio - Public relations
Alicia Garcia Junior - Paxico - Writing and publishing Contributing writer
Tyler Graf Senior - Seattle - Public relations
Mary Hammel
Senior - Scott City - Advertising
Mikaela Rengstorf Senior - Bremen - Public relations Copy editor
Katie Schmidt Senior - Topeka - Writing and publishing Copy editor, contributing writer
Valerie Taylor Senior - Lawrence - Public relations Cover design, contributing writer
James Wilper Senior - Ottawa - Public relations/writing and publishing Contributing writer
Regina Cassell MM 431 instructor
| Contributing Staff |
Caroline Baldwin Jane and Keith Batterman Chris Deines Angie Detlor Chad Hickman Jamie L. Kennedy Kip Kraisinger Whitney McMahan Sally Stover Amy Schulz Beth Warrington Kacie Wessel Page 2
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Ronnie Murphy
S e c t i o n s
Senior - Lecompton - Writing and publishing/public relations Contributing writer
| Campus news | The sculpture controversy Campus construction
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|Mass media news | Mass Media Banquet 4 Faculty update 5 Class tackles Olympic research 6 The Messenger staff 6 Public Relations class challenges students 7 | Mass media Students | Washburn University Public Relations Society Advertising Federation Public Relations contest Student Publications update MM homecoming nominees Students recognized for honors projects Internships for mass media students
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| Features | 50 years of change at Washburn Brown v. Topeka Board of Education
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| Class notes | Alumna spends fall semester teaching at Washburn Seeking alumni
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Mass Media Messenger
| Campus News |
The miter that launched a 1,000 protests, ‘Holier than
Not every phallus is a fallacy. However, after a semester of controversy, picketers and a lawsuit, Washburn University may be looking to avoid any error. The statue, “Holier than Thou,” a bronze sculpture of a scowling Catholic bishop has been the subject of debate this past school year. The sculpture’s inscription has also been part of the discussion surrounding the sculpture. The artist recounted his fear at facing the priest during his first confession as a child. Others believe the mitre, the hat of the bishop, is actually a phallus, and the inscription is demeaning to Catholics. In fall 2003, a civil action lawsuit was filed by Thomas O’Connor, biology professor, and WU student Andrew Strobl,
both self-described devout Catholics. In it they concluded that the sculpture was an erroneous addition to the campus. The court documents also stated that the placement of the sculpture infringes upon the separation of church and state and supports a hostile attitude toward followers of Catholicism. In the meantime, Catholics from all over Kansas gathered to protest and share opinions of the sculpture, which has been described as a “grotesque” faced, phallic-mitred bishop. While one protester told the Topeka Capital-Journal that he believed the piece to be “Catholic bashing at its worst,” not all members of the Catholic community agreed. “In my mind this is one person’s perception or experience with the Catholic church. This is
Photo by Sally Stover, Kaw yearbook
While on campus the statue has been at the eye of a storm of controversy. “Holier Than Thou” was chosen, along with four other sculptures, by three community jurors, who were representing the Washburn Campus Beautification Committee.
the artist’s perception,” said Stephanie Mullholland, WU alumna. “The Catholic church is a huge organization. It is common sense that people are going to take shots. If we are strong enough in our religion
we shouldn’t see a problem with this.” According to “Holier Than Thou” creator, Jerry Boyle, his piece was created in jest. After 10 years of national display, it had never encountered any
controversy over the subject or the implications of it. The case against Washburn was one of disputable substance. According to third-year WU law student, Mike Steiner, the plaintiffs’ claims were difficult to prove. “To me, this [was] not a very strong case,” Steiner said. “The statue in no way hinders them from practicing Catholicism or going to mass. Because no tax money went to support the art exhibit, the separation of church and state claim was unmerited.” In spite of debate at a Board of Regents meeting and the plaintiffs’ attempts to have it removed, both Washburn and the U.S. District Court allowed it to stay. The plaintiffs, while disappointed, have yet to file an appeal.
And, the sculpture will also move on. In July, “Holier Than Thou,” as well as the other campus sculptures, will be removed. Present or not the sculpture invoked stronger feelings and actions than Washburn had ever seen. To some, that is exactly what art is supposed to do. “The point of a college campus is to explore new ideas and express new ideas,” Mullholland said. “If a student or faculty member have a problem with this statue, then maybe a college campus is not where they should be.”
Valerie Taylor
Building a better Washburn: Construction on campus Many building projects that dominated Washburn’s campus in years past are now in final stages of completion. Jackhammers, cranes and cement trucks first invaded campus with the renovation of Memorial Union and the building of the Living Learning Center. More recently the construction invasion turned Moore Bowl into Yager Stadium with Bianchino Pavilion perched above. Fans were able to enjoy the first football season in this facility this fall. Also this year, the campus has seen the addition of a chapel, previously on the Menninger grounds, and a new waterfall at the corner of 17th Street and Washburn Avenue. Construction of the Student
Mass Media Messenger
Recreation and Wellness Center and the new Washburn Village is well under way. In fact students will be living in the apartment-style housing this fall, which will house an additional 200 students on campus. The $5.45 million Student Recreation and Wellness Center began in March 2003. “We hope to have the center open by Aug. 8, which is the early opening for student housing,” said Denise Ottinger, vice president of student life. Once the building construction is complete, the university will begin to install the building with the equipment. “We estimate that it will take six to eight weeks to equip the center. After that it should be ready for use,” said Jeannie Robinson, assistant director of planning, design and construction of facilities services.
The facility will have the standard workout equipment of free weights, weight machines and cardiovascular machines, but that is not all. The center will also feature three intramural-sized courts for basketball and volleyball, an indoor running track and a much-anticipated rock wall. This spring, the university also celebrated the ground breaking for the new art building, which will be located next to the recreation center south of the new stadium. The project also includes the renovation of the Mulvane Art Museum. Photo by Carrie Babb
Kip Kraisinger and James Wilper
The latest campus beautification project was installed at the corner of 17th Street and Washburn Avenue.
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| Mass Media News |
‘A Decade to Remember’ highlights annual banquet
2003-04 Outstanding students
Occupying the Washburn Ballroom were zebra-striped shoes, roses, people of all ages and award certificates. This was the setting of the Mass Media Banquet. April 22 was the 10th anniversary celebration of the mass media department, so the theme of the annual awards banquet was established as “a decade to remember.” The Public Relations Campaigns class, who organized the banquet, carried out the profesPhoto by Chad Hickman sional and elegant Martha Bartlett Piland was the guest speaker at this theme with the year’s banquet. roses, programs, decorations and the dress-code of business professional. The theme helped show the excellence and achievements of mass media students and provided a serene setting to distinguish them. “This is a night I will never forget,” said Jane Batterman, a mass media student graduating in May. However, the first priority of the night was the food. As the meal progressed, the banquet really started to roll. Martha Bartlett Piland, a Washburn alumna and owner of the
From the speaker: 9 rules on how to be a successful CEO of your own life 1. Have a little attitude. 2. Be honest. 3. Have good human resources around you. 4. Know your brand and capitalize on it. 5. Have fun. 6. Climb the corporate ladder. 7. Have a business plan. 8. Be generous and give back. 9. Take a vacation.
Martha Bartlett Piland Page 4
Jane Batterman Media Writing
Mikaela Rengstorf Public Relations
Arthur Hur Electronic Media
Michelle Bedore Advertising
students were Batterman, media writing zebra-striped shoes, started the annual ceremoand publishing; Mikaela Rengstorf, public nies with an interactive speech titled “You’re relations; Arthur Hur, electronic media; and the CEO of your own life.” As soon-to-be Michelle Bedore, advertising. graduates, students, parents, faculty and alumni “I was shocked and thrilled,” said Batterinteracted with Piland, the speech built on the man, who is graduating exactly 30 nine steps that would help years after she started college. “All anyone become a good CEO I can say is, I’ve hung in there, and of his or her life. One of her I think persistence is the key. I’ve points was to not be afraid been trying to finish school for to be different and unique, a long time, and I think years of hence the shoes and the style experience helped.” of her company. Bedore was not expecting her Piland is the president award either. and CEO of MB Piland “It was a complete surprise. Advertising and Marketing. Jane Batterman It’s a big accomplishment for me, The company just celebrated senior and I’m really proud of it,” said its sixth year on April 1, and Bedore. “Being recognized by the is founded on what she calls staff and faculty as being good at “fat free advertising.” what I do is the accomplishment “I started with no clients at all, just the and that is what I really like.” determination to get out there and knock on The night ended with friends and new doors,” said Piland. “I worked my network, and acquaintances saying good-bye, but it’s I wanted to be different from the competition not over for the mass media department. and offer that as something special to perspecThe department started 10 years ago and tive clients. Rather than having a big staff, I will continue to provide students with an just have a small core staff who works with education and a bachelor of arts degree. clients.” The purpose of the department is to prepare By doing business this way, Piland is able them for careers in mass media and gives to handpick staff members to work with her them an advantage of a unique learning clients who know the business of the client. She environment since Washburn is located in works with freelance artists, writers, designers the capital city. and media professionals. This 10-year celebration also gave alumni “It’s worked really well so far,” said Piland. a chance to visit and see all the changes on “Right now, I’m really happy doing this, and it campus. is very rewarding.” “It’s rejuvenating [to be back at WashThe next part of the evening gave the stuburn.] You get to look at where you have dents a chance to be rewarded for their work. been and where you are going,” said Matt Graduates were recognized along with student Heintz, who graduated in 2002. “You organizations in the department, awards were forget too easily sometimes, but when you given out for student publications, scholarships come back you remember it. I have a deep were presented and finally awards were given engagement to Washburn because there are out for outstanding students. so many opportunities here. I wanted to be The mass media department has four differpart of the celebration.” ent emphases that students can choose from: media writing and publishing, public relations, electronic media and advertising. An outstanding student was picked for each emphasis. The Mary Hammel
“This is a night I will never forget.”
Mass Media Messenger
| Mass Media News |
Mass Media faculty keep department running smoothly Frank Chorba, continues to edit JRS, now in its 11th volumn. He presented “john R. Brinkley: The Radio Goat Gland Doctor” in Dan Diego and chaired a panel on “Radio History and Imagination.” Chorba took a sabbatical this spring, where he continues to research his topic “Radio & THe Intellectual Roots of Mass Media Journals.” Ginny Falk, has been the department secretary for nine years. Velma Gooding, in her second year at Washburn, continues to teach Minorities and the Media or Basic Media Writing. She also has her own specialized marketing and public relations firm. Phil Grecian, has been at WU for eight years and continues to teach Advertising and Advertising Copy and Design. He is a published playwright and owns an advertising company. Jim Hollis, is a retired news executive and has taught Introdcution to Mass Media for nine years. Chris Keeshan, spent her year teaching Public Relations Campaigns and Senior Seminar. She also enjoyed success in her personal fund-raising business, which is why Keeshan will not return to teach in the fall. Bob Larson, an adjunct usually teaches Intro to Mass Media, but he has also taught Public Relations, and is currently teaching Media Buying and Selling. Mike Merriam, continues to teach Mass Media Law and is the foremore media lawyer in Kansas. Mel Strait, spent his year overseeing the production of Washburn Edition along with a new sports program, “Bod Sports Weekly.” He
taught Intro to Broadcast Production, Broadcast Writing, Broadcast Performance and TV Production Lab. His audio production took on a rather ambitious program and recorded a Christmas CD. His students also produced a half-hour football highlights video tape that was later requested by the coach. Straight also produced a video for the “Breakthrough House,” and another one for “HCCI,” a nonprofit credit counseling organization. He also produced some music videos for various clients. The Mass Media Department wishes him well in his journey as he will leave the university after teaching during the summer session. Eugene Williams, continues to teach Intro to Mass Media. He is the general manager for KTWU. He said this spring he was quite impressed by a class newspaper his class developed as part of an assignment. Department Chair Thimios Zaharopoulos, organized a media seminar in Athens, Greece, for 19 students and four faculty members from universities around the country. This was a cooperative project between Washburn University and the Greek Ministry of Press and Media. Dr. Zaharopoulos and his class of Mass Media Research conducted a survey regarding the perceptions of people in Shawnee County and about the Olympic Games, the 2004 Olympics and the Olympic Spirit. Dr. Zaharopoulos presented a paper from this study in Greece in December 2003. The findings from this study are also found on a Web site of the Greek Ministry of the Press. This site makes information available to journalists covering the 2004 Olympic Games.
Katie Schmidt
Menzie honored with SOAR award
Kathy Menzie was chosen as student organization adviser of the year and was awarded a plaque at the Student Organization Achievement Recognition awards. This annual award ceremony honors outstanding student organizations and their leaders for excellent performance throughout the year. The Washburn University Public Relations Society nominated Menzie, lecturer in the mass media department. This is Menzie’s sixth year of teaching at Washburn. She continues to teach Intro to Mass Media, Editing, Public Relations and Publication Technology. She is also attending the University of Kansas to earn her doctorate degree. She hopes to complete her doctorate sometime in 2005.
Jayme Adkins
New faculty join team All three of the new mass media faculty enjoy the challenge and rewards of teaching on a college campus. Cassell came from Northwest Missouri State. She was employed in 2000 as the editor of the Washburn Alumni Magazine. Cassell’s first teaching opportunity was as a Washburn adjunct in spring Maria Raicheva-Stover 2001 teaching an Introduction to Mass Media class. In August 2003, Cassell became a lecturer in the mass media department, teaching two classes a semester. “I really have my dream job right now,” said Cassell. “I am also the director of Jim Williamson student publications, so I work with the Washburn Review and the yearbook. I love student publications.” Cassell hopes to one day pursue her doctorate degree, but for now simply loves teaching and advising. Regina Cassell “Students undergo such amazing transformations in college and to be connected to that process is great,” said Cassell. Stover came from Bulgaria and moved to the United States in 1997 to attend Southern Illinois University. In 2003, Stover moved to Topeka for a job at Washburn. “I got a lot of support from my colleagues and the department chair, my boss. I can’t ask for a better boss,” said Stover. With the support of her husband and the friends she has made at Washburn, she believes she is in the right place. Stover is in the final stages of completing her doctorate degree in mass communication. Adjunct instructor Jim Williamson has also joined the mass media team. Although he only teaches one night class, he enjoys the students and the experience. Williamson started teaching in spring 2003. He is also a grant writer for the Family Service and Guidance center. “I am enjoying working at Washburn and with Washburn,” said Williamson. “Teaching is a neat creative outlet, and it is something different for me.”
Kathy Menzie
Caroline Baldwin Mass Media Messenger
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| Mass Media News |
Behind the Magazine
Photo by Chad Hickman
Dr. Zaharopoulos, chair of the mass media department, pauses for a moment in his office. His Media Research class completed a study that focused on the effects of the 2004 Olympics on Americans attitudes toward Greece.
Media research dives into Olympics
Dr. Thimios Zaharopoulos’ Mass Media general, people are positive about the Olympics Research class conducted a research project returning to Athens,” said Zaharopoulos. focusing on the effects of the 2004 Olympics People also believe that the Olympics have on Americans’ attitudes toward Greece. influenced other aspects of our lives. Personal interest drove Zaharopoulos to One result showed that, statistically, Topeka choose this topic. The project also dealt with is not much different from the rest of the real life and gave the students a realistic way to nation. For that reason, the Topeka area can be learn about survey research. a good region to conduct research. Each of the 10 students made phone calls Zaharopoulos presented the project last Deto reach the goal of 38 completed surveys per cember at the Aristotelian University in Thesperson. The class made a total of 850 calls and saloniki, Greece. He attended the International completed 385 surveys. Conference on the Influence of The long process, the Olympic Spirit on Human often full of hang-ups, Progress. showed them how diffi“It was a great opportunity cult research can be. to meet people from all around Telemarketing, the world,” Zaharopoulos said. answering machines and It was the first conference caller ID have made it to create a network of Greek increasingly difficult to professors. People from all complete survey research. disciplines attended, including “The project was a engineers and archaeologists. Beth Warrington great experience and Zaharopoulos presented a Senior taught us to have a more research paper he wrote about broad range in thinking,” the project, “American Percepsaid Beth Warrington, tions of the Olympics and the a mass media senior Olympic Spirit.” who participated in the Zaharopoulos plans to conproject. duct a post-test project similar to the pretest. The survey questioned people about their He plans to begin this in spring 2005. Waiting knowledge of the location of this summer’s a while after the Olympics take place will let Olympics, opinions of various countries that the influence die down so more accurate results have hosted the Olympics and an estimation can be acquired. The survey will focus on how of how many days they plans to watch this news coverage of the Olympics will change summer’s Olympics. people’s perceptions of the event. Following the survey research, the students spent time entering the data they received into computers for analysis. “The results of the research showed that in Amy Schulz
“The project was a great experience, and it taught us to have a broader range of thinking.”
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Students scurrying around trying to finish a magazine before the dreaded deadline was a typical sight in the Stauffer Media Lab this spring. The publication layout and design class occupied the lab twice a week. In that short amount of meeting time each week, the class members were required to publish the Mass Media Messenger as a group, learn about design and improve their individual design skills by producing three personal projects. This year 11 students and one new professor, Regina Cassell, made up the team. With a new professor and an eager bunch of students, the structure of the class was frequently adapted to keep the process moving. Despite a few setbacks here and there, the class watched as the magazine slowly began to evolve. The biggest class challenge was starting from scratch and determining every small detail, from font choices, to cutline styles to an idea for the cover. Students, each with their own unique style, learned it was impossible to please everyone. After looking and discussing the options, the class voted. Each spread has different designers, so it was important to have all the styles determined in advance. For the first time, the Mass Media Messenger will also have spot color. Early in the semester, the students met with area printers to determine who had the best deal. As a result, students were thrilled to have a spot color on the front. Through this semester-long process came the magazine as it looks now. It has taken a great effort by the students and Cassell to put this magazine together from scratch, but the new structure seemed to work and the students are eager to see a final printed version of the magazine.
Mary Hammel
Photo by Chris Deines
Back row, from left: Regina Cassell, Carrie Babb, Mikaela Rengstorf, Mary Hammel, James Wilper, Ronnie Murphy. Front row, from left: Tyler Graf, Valerie Taylor, Alicia Garcia, Jayme Adkins, Kris Castillo
Mass Media Messenger
| Mass Media News |
PR students gain real life experiences
Kathy Menzie finds an inventive way to teach her students about public relations via a press conference
Flashing lights, sweating palms, standing on a firing line: welcome to Public Relations class at Washburn University. Kathy Menzie, Washburn instructor, took a unique approach when designing Public Relations 319 in fall 2003. Menzie decided to add an element of realism by assigning group projects that dealt with crisis events. Each group was evaluated on its ability to prepare and respond appropriately. “I think it was as close as possible to a real-world experience,” said Menzie of the project. “So many parts of it felt very real, as though it was really happening. I hope students will remember it and have some idea of what to do when they are confronted with experiences after school.” Students were divided up into groups of four or five and given a unique crisis. Some crises dealt with building collapses, snipers, embezzlement and inappropriate conduct. All of the incidents involved the Washburn campus, its faculty or its students. “I learned how important preparation is,” said Jane Batterman, senior, public relations emphasis, who worked on the embezzlement crisis. Leon Fundenberger Jane Batterman, senior, and Cristine Riffel, senior, look over press fact sheets in order to prepare questions to ask their classmates. Four Students first designed a crisis management student groups presented their crisis projects during a three-hour press conference. plan and then put the plan into action. Menzie tried to make the project realistic by allowing events to unfold like they would in an actual lights in the students’ faces and crisis. fired questions. Most students did “After we were given our not realize this man was Kathy’s crisis, we created an informahusband, Leon Fundenberger. tion Web page called a Blog “There’s something about big to keep the public informed,” cameras and lights and flashes said Jayme Adkins, senior, going off that really makes the public relations and media experience seem real,” said Menzie. writing and publishing “I was aiming for that. So he [Funemphases. “Each day, a new denberger] came in and pretended group member would post to be a broadcast news person.” information on the Blog with Many students, like Beth Davis, the latest news.” senior, public relations emphases, The project peaked with said she found the experience a live press conference. important because now she has her Students designed a speech first press conference out of the for Ron Wasserstein, who is way. the campus spokesperson, “Now we know what to expect gathered visual aid materials and what it’s like on the firing line,” and prepared fact sheets. said Davis. “The anxiety and stress On Nov. 20, 2003, students Kathy Menzie will always be there, but at least gathered together in the MM faculty when I’m in the business world, union. Many participants Photo by Leon Fundenberger it won’t be a completely new Jamie L. Kennedy, senior, presents her group’s crisis project came from other media classat a press conference composed of classmates and peers. experience” es to write stories and “cover” The group’s project dealt with the fictional collapse of the event. Bianchino Pavilion on Washburn’s campus. In the midst of the first group’s presentation, a media photographer clambered in the room and began setting up equipment. He flashed
“There’s something about big cameras and lights and flashes going off that really makes the experience seem real.”
Jamie L. Kennedy
Mass Media Messenger
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| Mass Media Students |
‘Thinking outside the Bowl’ drives new organization Washburn University Public Relations Society makes campus impression “When [the group] approached Washburn’s campus experienced many me with their idea, I thought it transformations this year, including a new would be an excellent opportunity organization created and built for mass media stuby a few students in the mass dents,” said Menzie. media department. WUPRS officially The Washburn Universibecame a campus ty Public Relations Society organization in has quickly grown to be a September 2003. The recognized organization on group’s main goal campus. The group has exfor the semester is to panded with the support of its become affiliated with 12 members and has become the PRSSA, which reactively involved on campus. quires it to submit an The idea for WUPRS origapplication, pay a fee inated when Jamie Kennedy, of $100 plus $40 per the group’s former president, member and adhere was exploring the Internet to standards set by the to find information on how national organization. to join the Public Relations The group is still Student Society of Ameriworking on gaining ca. The organization offers PRSSA certification. college students networking “Becoming opportunities, internships and nationally affiliated advantages after graduation. will allow students Kathy Menzie Kennedy found the orgaMM faculty networking and nization had student chapinternship opporters across the country, but tunities along with there were no connections at Photo by Keith Batterman advantages for those Washburn. Jamie Kennedy, Jayme Adkins and James Wilper show their school spirit as members of the Public Relations Society during Homecoming. who want to join the “Once I found out other national group after graduation,” students wanted a public relations society too, said Kennedy. we put up posters and had our first unofficial candidate. The members also constructed a She said WUPRS allows students to build meeting last April,” said Kennedy, senior mass “side show float” for the homecoming parade their resume, have great leadership opportunimedia major. that won first place in the mini-float division. ties and work with a group of people who are Representing the group, Kennedy met with “Everybody seems to be an overachiever and interested in similar things. Thimios Zaharopoulos, mass media chairalways wants to help and participate in events, The society gained its first recognition in person, and approached Kathy Menzie, mass the fall by participating in homecoming events. which is incredible,” said Adkins, who is the media faculty member, to be the adviser. incoming president for the group. Students The new organization worked has succeeded in offering hard and mass media students many won severopportunities to become al honors involved in the communiincluding ty, on campus and within third in the media profession. the top hat As the group continues decorating to grow, Kennedy and the contest. A other members remain fish bowl confident that WUPRS is hat was created by a positive addition to the mass media departJessica Nelson, then ment. vice president; Jayme Adkins, then public relations specialist; and Mikaela Rengstorf, then treaPhoto by Whitney McMahan surer, who also repreMembers of the Washburn University Public Relations Society, Kathy Menzie, adviser; Kerrice Kacie Wessel sented the group as a Mapes, Jane Batterman, Jayme Adkins, Jason Divis, Jessica Nelson, Jamie Kennedy and Mikaela homecoming queen and Jayme Adkins Rengstorf.
“When the group first approached me with their idea, I thought it would be an excellent opportunity for mass media students.”
| Mass Media Students |
Ad Federation equals opportunity With the help of the Topeka Advertising sionals talk Federation, the Washburn Advertising Federabout current ation was established and continues to be an trends in the active organization. Leading the way this year is industry. a team of women officers. “We usually The officers this year were Annie Gutowski, try to have president; Brooke West, first vice president; at least one Kacie Wessel, second vice president; Amanda representative Baer, secretary; Linda Bridges, promotions; and at the Topeka Shannon Berkley, treasurer. Advertising The Washburn Advertising Federation foFederation cuses on networking and helping students plan meetings each Photo by Mary Hammel their careers. This year’s group members had month,” said Annie Gutowski Advertising Federation president the opportunity to travel to a career conference Wessel. in Kansas City, Mo., in In the fall. The conference addition allowed members to to this activity, the chapter was involved listen to professionals in a fund-raiser at the ADDY awards. in the industry and go They ran a coat check to raise money to several forums. for the organization. The ADDY awards “I attended the recognize achievement in the advertising Kansas City career field. day and it was a great By becoming members of the Washexperience,” said Amy burn Advertising Federation, students Schulz, junior, mass become members of the Topeka Advermedia. tising Federation. The chapter supported In addition to these the addition of the advertising emphasis Amy Schulz conferences, memin the mass media department, and conjunior bers of the federation tinues to support the Washburn group are invited to attend by paying students’ dues for the Ameriluncheons every month can Advertising Federation. with the Topeka Advertising Federation. The Alicia Garcia luncheons are an opportunity to hear profes-
“I attended the Kansas City career day and it was a great experience.”
Students compete in public relations event Six Washburn students competed at the first Mid-America Public Relations Competition at Pittsburg State University April 16 - 17. The Advertising Federation team with members Summer Broeckelman, Annie Gutowski and Brooke West, and the Public Relations Society team of Jayme Adkins, Kerrice Mapes and James Wilper, were among 19 teams in attendance. Competition began Friday afternoon.
Teams were presented with the client, Ronald McDonald house of Joplin, Mo., and the task, to create a yearlong awareness campaign. Immediately afterward, teams were given three and a half hours to create a strategic plan for the client and a PowerPoint presentation of the plan. “My favorite part of the competition was the timed planning,” said Mapes. “Thinking on my feet is what I do best, and I think our team came up with some awesome ideas.” Teams presented their plans Saturday in two rounds, to academics in the first round and RMH executives in the second round. Three teams, receiving 90 percent of points possible, were announced as finalists after lunch. Neither of the Washburn teams were included, but the advertising team was named as an honorable mention. “I was disappointed that none of our teams broke finals,” said West. “However, the learning experience is what I valued most.”
Photo by Mary Hammel
Contest Participants: Jayme Adkins, James Wilper, Annie Gutowski, Brooke West and Summer Broeckelman. Mass Media Messenger
Student Publications reaches new heights
Solid content and a new look helped the Washburn Review triple its advertising revenue for the 2003-04 year. Under the leadership of 2003-04 editor in chief Mary Hammel, a senior mass media student, the newspaper also doubled its circulation, increased its page count and added several pages of full color. The newspaper now rolls off the press overnight, giving Washburn students news in a timelier manner. More students are reading the paper and more students are becoming informed about what is happening at Washburn as a result. The Washburn Review is also starting a subscription program to keep alumni and parents informed as well. Alumni can contact the paper online at www.washburn.review.org for subscription information. In March, the Board of Student Publications selected English major Ande Davis as the new editor in chief, and he already has many students interested in joining the staff. Another group of talented students helped the Kaw yearbook find a new place on campus. Whitney McMahan, the Kaw Yearbook editor, entered the position late in the fall. However, she still met yearbook deadlines and produced a yearbook that includes more individual student photos as well as organization photos than the past few years. With help from senior promotions director James Wilper, the yearbook sold more than 150 books before they even arrived on campus. In addition, the staff is producing a magazine that will target incoming freshmen to help sell more 2005 books. McMahan returns this fall as the editor in chief. Lydia Becker, a mass media major with an advertising emphasis, returns for her second year as advertising manager. In her first year, she tripled advertising revenues. Another mass media major, Karli Davis, has been selected as the new business manager for student publications. Both the Review and Kaw have several quality students already hired for next fall. “I’m so proud of what the students accomplished this year,” said Regina Cassell, director of student publications. “I think we have really been able to lay the foundation for future success. I can’t wait to see what the students accomplish next year.” Cassell said the staffs will meet over the summer to get to know each other, brainstorm story ideas and train newcomers.
Mary Hammel
James Wilper Page 9
| Mass Media Students |
Involvement, participation, hard work leads to nominations Between a 4.0 grade point averThe honor of having two age and involvement in numerous candidates from the departon- and off-campus organizations, ment illustrates intelligence Mikaela Rengstorf somehow finds and involvement as charactera moment just to herself. istics common among students Time for Rengstorf is a majoring in mass media said precious commodity as she is Thimios Zaharopoulos, mass graduating with a bachelor of arts media department chairperson. in May 2004 after just three years West, who was nominatin college. She sometimes finds ed by the Campus Activities herself literally running to make Board, also carries a full plate it on time to classes and meetings. when it comes to campus This is especially true on some involvement. She has been Thursday nights when practice for active in Student Ambassadors the Washburn Flag Corps overlaps and the Washburn Advertising meetings for the Washburn UniFederation among other orgaversity Public Relations Society. nizations. This dedication to her class “I really try to only particiwork and community caught the pate in things I know I can give attention of WUPRS, and the my best effort,” said West. group nominated her for HomeAfter their campus orgacoming royalty. nizations nominated them, Rengstorf Rengstorf shares the and West honor of becompleted ing one of two forms, submitmass media ted resumes and department composed essays majors nomioutlining what nated as canmade them the didates who best choice for Photo by Amy Duever later became Homecoming Candidates Mikaela Rengstorf and Chad finalists for queen. Unrein ride in the Homecoming parade. Homecom“It was pretty ing royalty. intimidating,” Brooke West, said West of the also a senior and finalist, went on interview process. to win the crown. Afterward, the committee “I enjoy meeting new people,” narrowed down the nominations said Rengstorf of her involvement. to five queen and five king candi“I have experienced all types of dates. The king and queen where different things on campus.”
Photo by Amy Duever
Homecoming candidates from left to right: Mikaela Rengstorf, Joey Keehn, Kristen Hinrichson, Chad Unrein, Brooke West, Matt Sinovic, Brian Holloway, Jenni Johnson and Nikky Burch.
selected by popular vote of the student body. “I was both surprised and excited,” said West. “I’m not sure why I stood out more than the other girls. They were all very deserving.” In addition to their regular schedules, Rengstorf and West managed to squeeze in time for several breakfasts and luncheons, the Yell Like Hell competition, an alumni banquet, the parade and the football game. “Homecoming week was so busy that I basically didn’t get any homework done,” said Rengstorf
with a laugh. Though Rengstorf was not crowned queen for Homecoming, she was crowned honorary queen by the members of WUPRS during a meeting prior to the Homecoming crowning.
Jamie L. Kennedy
Department honors projects give students recognition This academic year set a record as many mass media students completed projects for departmental honors. The number matches the total of the past five years combined. The departmental honors project is designed for students who want to go above and beyond regular class work. Besides the project, students are required to have a 3.5 grade point average in mass media
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and 3.0 GPA overall. To originally receive departmental honors, students only had to have the GPA, but the College of Arts and Sciences changed the policy a few years ago. Each department now has its own policy and mass media added the idea of creating a project. “We’ve always had good students in this department,” said Thimios Zaharopoulos, chairperson and professor of
the department. “It allows students to excel if they want to go beyond the call of duty.” Students can spend many hours outside of class working on these projects that must be approved by three faculty members, including the project adviser. Past projects include research projects, videos, series of magazine articles and Web sites. The list of possible ideas is endless.
Setting oneself apart from others is one of the reasons that students complete the projects. Amy Schulz, junior emphasizing in media writing and publishing, is considering an honors project. One idea she has would be to continue the Olympics research project from the fall semester.
Mass Media Messenger
| Mass Media Students |
Internships give students real world experience for the future Senior James Wilper discovers new path after his internship
Be it an affirmation of your career plans, or a deterrent toward a new game plan, an internship is an essential component of the educational process. I thought I had a clear idea of where my life was heading after graduation. Once I received my degree in public relations and political science, I had planned to head to law school. I hoped to become a high-power lobbyist in Washington, D.C., and make a bunch of money. My internship with the lobbying team at the Kansas Chamber of Commerce and Industry was meant to prime me for politics. I found out I really don’t care for law. The public relations aspect of the internship was great, but the legal jargon and concepts put me to sleep. However, internship experiences vary from student to student. Combined with senior seminar, an internship is the apex of the major. Since internships became a requirement in 1998, they have become an important part of the educational experience and are the final component to becoming a well-rounded entrant to the work
force. Tom Allen of Topeka, Kan., wrote for the religion, travel and local and state sections as an intern for the Topeka Capital-Journal. Following his graduation, Allen continues to write for the paper, doing a weekly teen section feature “Who Are You,” but said freelance is not exactly his cup of tea. “While I really enjoy writing for the newspaper, it’s not where my heart is,” said Allen. “I would be happy working for the newspaper as a career, but I would prefer to do work in the public relations field where I can utilize my graphics Amy Berry experience.” student Allen is starting a graphic design company called Graphic Concepts. He said he only has two clients now, but hopes it will take off to a full-time job soon. Until then, he enjoys the freedom writing gives him, which enables him to stay at home with his son, Gabriel. In smaller businesses and associations, it is easy for students to become contributing members of the organization. Amy Berry of Olathe, Kan., became an essential fixture in the Kansas Chamber of Commerce and Industry office. “We really began dreading May,” said Marlee Carpenter, director of small business and taxation. “We would ask her if it
“I gained invaluable insight into the ins and outs.”
“I am already familiar with the process, topics and goals,” said Schulz. “It would great to see a project that I started be completed.” Schulz said that since she has the GPA, it would be exciting to do something extra in her major. Mikaela Rengstorf, a senior with an emphasis in public relations, wanted to increase her experience in the nonprofit public relations arena by doing design work for Marshall County Infant Toddler Services. Rengstorf created a portfolio
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with letterheads, business cards, envelopes, forms and name tags with the organizations logo, Kids ‘R It. “It was interesting and challenging to work on a small budget,” said Rengstorf. “The honors project gave me a huge insight into what I’ll be doing at my future employer, the United Way of Riley County.” Zaharopoulos said it took a couple of years to adjust to the new policy. Only a small number of students have completed these projects for honors, largely due to the lack of communica-
were possible to not graduate and remain our intern.” Berry said that budget concerns prevented her from becoming a full-time employee at KCCI. However, the experience Berry earned lent itself to her current position with the Olathe Area Chamber of Commerce. “Much of what I do for the Olathe chamber is different than my intern responsibilities,” said Berry. “I gained invaluable insight into the ins and outs of this type of association, which has been useful quite frequently.” The real perk to having a job with the chamber was networking. Berry said KCCI worked closely with many corporations and businesses throughout the state. It wasn’t hard to get noticed by potential employers. “My supervisors at KCCI were particularly helpful in assisting me in my job search,” said Berry. “This internship was conducive to being introduced to community and business leaders — not to mention getting the inside scoop on who is hiring and what it takes to stand out in the sluggish job market.” In the race toward graduation, seniors have been scrambling to send out résumés and cover letters to land the internship that will launch their career. This past summer, senior Mary Hammel said finding out what publishing Kansas Magazine really takes was surprising. “There are many tasks which are fun, and then there are some which are not so fun,” said tion between faculty and students and time restrictions. He said students also chose not to do the additional work due to work or other classes. “I had to find time between all my responsibilities to sit down and make time to do the project,” said James Wilper, senior emphasizing in public relations and media writing and publishing. Students will have something to add to their resume because of their time and dedication to completing the project. Though it does not appear on the diploma, departmental honors will
Photo by Amy Duever
Senior James Wilper works in the Stauffer Media Lab. Wilper interned at the Kansas Chamber of Commerce.
Hammel. “There is much more to editing a magazine than meets the eye.” Rather than influencing her toward another path, Hammel said she is even more up to the challenge of working for a magazine. She said her editor was willing to help her in any way possible, which gave her the confidence to know she would be successful in the job market. As for me, I’m really glad that I don’t have three years of law school staring me in the face. I’ve decided to take the opportunity to study abroad and see where that experience takes me.
James Wilper appear on the student’s transcript, as well as the commencement program. “Given our discipline, it fits nicely in the portfolio,” said Zaharopoulos.
Beth Warrington
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| Features |
Washburn University’s campus from 1953-2003: In 1953, Gen. Dwight D. Eisenhower was inaugurated as the 34th president of the United States, Marilyn Monroe starred in “How to Marry a Millionaire” and the first issue of Playboy magazine hit newsstands. For 860 male students attending Washburn University in 1953, getting an education and a good job may have been uppermost on their minds. Many of the men were attending Washburn on the G.I. Bill after serving in World War II. Some had also served in the Korean War, interrupting their educations twice. “I remember knowing most of the people on campus in some capacity,” said historian Robert Richmond, who attended Washburn on the G.I. Bill and graduated in 1950 with a bachelor of art degree in history. Richmond later earned a master’s degree in history at the University of Nebraska and worked for the Kansas State Historical Society and as an adjunct history instructor at Washburn. “It was a congenial time, a relatively peaceful time. The country was hopeful. But it wasn’t yet ‘Happy Days,’” said Richmond of the country’s mood in 1950. The 1960s and early 1970s brought social and political activ-
ism to college campuses across the nation. Against the backdrop of the Vietnam War, students organized demonstrations and “sit-ins” protesting war and advocating civil rights. By the mid-1970s, the country’s mood had changed, and women were entering universities in record numbers. That trend continued through the 1980s and 1990s. By fall 2003, 62 percent of Washburn students were women, nearly double the percentage in 1953. Nationally, 56 percent of college students are female according to the National Center for Education Statistics. “Washburn has been a bit out front of that national trend for the last two and a half decades, at least,” said Al Dickes, dean of enrollment management at Washburn. “The reasons why are fairly simple. First, since the early 1960s, higher education has become more and more accessible. Secondly, the number of women in the workforce and the number looking to get into the workforce has increased continually. Thirdly, over the last 25 years, the labor market has increasingly demanded higher education.” Like many universities, Washburn’s tuition has skyrocketed to
Photo courtesy of Mabee Library archives
Two lab partners in a biology class in the 1950’s study what’s under a microscope. Tuition for classes has raised from $6 per credit hour to $135 per credit hour.
triple the inflation rate. In 1953, tuition at Washburn was $6 per credit hour compared to $135 in 2003. Using the consumer price index, that $6 equates to $41 today. Washburn’s tuition has increased 330 percent more than the rate of inflation. “Higher education is a service industry, and it’s a service industry whose major expenditure, roughly
80 percent of our budget, is people,” said Dickes. “One of the expectations of people is that over time their living standard increases. Typically, in service industries where your heaviest cost is people, you may face budgetary decisions that drive your costs out ahead of the consumer price index.”
Brown v. Topeka Board of Education decides equality
Landmark decision celebrates 50th anniversary
Photo by Angie Detlor
Marcia Cebulska discusses the play she wrote about the Brown v. Topeka Board of Education court case. The play, “Now Let Me Fly,” will be read during the 50th anniversary celebration.
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Brown v. Topeka Board of Education will mark its 50th Anniversary May 17, 2004 in Topeka, Kan. where it all began. The landmark decision overturned the 1896 ruling of the “separate but equal” doctrine in Plessy v. Ferguson. “The court decision had tremendous impact for African-Americans everywhere because it was indication that as blacks pursued their varied and
many kinds of struggle for fair treatment the highest court in the nation was a ‘friend’ to them,” said Rachel Goossen, professor of the history department. To celebrate the anniversary, Washburn University will be hosting an interdisciplinary academic conference, “Telling the Story: Narrating Brown v. Board,” May 18-20, 2004. The conference will coincide with the formal opening of the Brown v. Board National Historic Site at Monroe Elementary School. With the opening, there will be the world premiere of a play by Marcia Cebulska. Thomas Prasch said that one of the goals is to have the play, tentatively titled “Now Let Me Fly: The Brown v. Board
Decision,” be read across the country on the anniversary. “It was perfect timing to have the conference since it comes right after a NAACP conference being held in Topeka,” said Prasch, chair of the history department and an organizer for the conference along with Cheryl Childers, assistant professor of sociology. The conference will focus on
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| Features |
Today’s students see higher tuition, new facilities College administrators around the country point to other factors, too. Declining governmental support have forced public universities to raise tuition rates as have costs with computer technology, research labs and new sports facilities. “Students in the 1950s used slide rules,” quipped one administrator on a Cornell University Web site. When comparing Washburn’s statistical information from 1953 to 2003, it’s important to remember the information may have been compiled differently. “How we count things today
is probably different from 50 years ago,” said Melodie Christal, director of institutional research at Washburn. “Right now the federal government has come up with definitions and protocols for reporting. I suspect it wasn’t quite the same back in 1953.” Richmond said he is pleased to see construction on Washburn’s campus, especially the Bianchino Pavilion in Yager Stadium at Moore Bowl. “I really like having a roof over my head at football games,” said Richmond, who has occupied the same seat at games for the past 40 years.*
Photo courtesy of Mabee Library archives
1954 graduates walk around the track in Moore Bowl. The graduation was held at the stadium to accommodate all faculty, staff, students and family who would attend.
Jane Batterman
**
Photo courtesy of Mabee Library archives
In 1953, women were a minority on Washburn’s campus. Today, women outnumber men.
presentations on a range of themes from the decision. Topics include interpretations of the literature that has been inspired or influenced by the decision, analyses of the use of sociological and psychological evidence in mounting the case and explorations of the contemporary educational impact of the decision to name a few. The Supreme Court reached its decision May 17, 1954, promptly overturning Plessy.
***
Student enroll-
Male: 860
Female: 442
Male: 2,691
Female: 4,311
Faculty
Full-time: 66
Part-time: 23
Full-time: 229
Part-time: 240
Tuition
$6 per credit hour
$135 per credit hour
Degrees granted
237
1,117
No. of buildings
15
25
Greek life
6 fraternities
4 sororities
4 fraternities
5 sororities
**1953 information compiled from Washburn University Bulletins, Mabee Library ***2003 information compiled by Institutional Research, Washburn University
“We come then to the question presented: Does segregation of children in public schools solely on the basis of race, even though physical facilities and other ‘tangible’ factors may be equal, deprive Rachel Goossen, the children of history professor the minority group of equal educational opportunities? We believe that it does,” wrote Chief
“[The decision] was indication that as blacks pursued their ... struggle for fair treatment, the highest court in the nation was a ‘friend’ to them.”
Justice Earl Warren. Warren said the plaintiffs were deprived of the equal protection of the laws guaranteed by the 14th Amendment. He said the primary question was the constitutionality of segregation in public education. “We have now announced that such segregation is a denial of the equal protection of the laws,” said Warren. Brown v. Board of Education of Topeka became a landmark case in bringing the inequality of public education to light. Warren said public education must be considered in the light of its full development and its present place in American life throughout the Nation. Only then can it be determined if segregation in public schools deprives equal protection of the laws. “Education is perhaps the most
important function of state and local governments,” said Warren in the ruling. “It is a principal instrument in awakening the child to cultural values, in preparing him for later professional training and in helping him to adjust normally to his environment. In these days, it is doubtful that any child may reasonably be expected to succeed in life if he is denied the opportunity of education.” For more information about the Brown Foundation, visit brownvboard.org.*
Beth Warrington
* These articles were written by students in the Fall 2004 Feature Writing class. Mass Media Messenger
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| Class Notes |
Editor’s Note: The Mass Media Department collects class notes throughout the year from alumni letters, newspaper clippings and e-mails. The department encourages all alumni to keep in touch with the mass media department. 2003
Courtney Beasley, 2003 mass media graduate, is the marketing coordinator for Allen Press.
Brandy Nance
Brandy Nance, 2003 mass media graduate, is writing obituaries at the Topeka Capital-Journal. Keri Renner, 2003 mass media graduate, is now the director of communications at Kear-
One alumna has traveled in a full circle since her graduation from Washburn. Pamela Hollie graduated from Washburn in 1970 with a bachelor of arts and returned to Washburn to teach a class on nonprofit management for the political science department during the fall 2003 semester. Hollie teaches at Ohio State University, where she is the Kiplinger Visiting Professor. In fact, it was the Kiplinger Foundation that sponsored Hollie’s semester at Washburn.
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ney & Associates, Inc.
the United Way of Greater Topeka 2000
2002
Lyall Ford, 2002 mass media graduate, is the production assistant in Informational Technology Services at Washburn University.
Brenda Rodriguez-Kane, 2000 mass media graduate, is the director/production team leader for the evening news at KSNT, Channel 27.
Matt Heintz, 2002 mass media graduate, is working at Public Strategies in St. Louis, Mo.
Meg Wickham, 2000 mass media graduate, is a sales representative at the Kansas Press Association. 1999
2001
Kara (Stamm) George, 2001 mass media graduate, is the director of communications for
“The class was very interactive. She covered a wide variety of topics and tied them back together,” said Ruth Smerchek, a student working on her certificate in nonprofit management. “I enjoy how she shared her own personal experiences in the real world. She is a fascinating woman.” Having a visiting professor is one way the campus departments can attract more students. “Washburn offers extra experiences for undergraduate education,” said Chris Hamilton, chair and professor of political science, “and this is a way to enhance education and to attract the interest of students.” The political science department will continue to have visiting professors, who have distinguished themselves in the public sector. Hollie has distinguished herself in many aspects of her career with some starting before she graduated. After an internship with the Wall Street Journal, she came back to Washburn for her senior year to be editor in chief of the Washburn Review. After graduating, Hollie took another internship with the Wall Street Journal before going on to receive a master’s degree at Colum-
Cherie (Cregut) Sage, 1999 mass media graduate, is the regional coordinator at the Kansas SAFE KIDS Coalition.
bia University. “Because I had been the editor of my university newspaper, it helped me get into graduate school,” said Hollie. “The Review provided the editing and management experience that I needed to get into graduate school. The Review was a very pivotal point in my life.” Hollie started her career back at the Wall Street Journal with a full-time position a few days after graduating with her master’s. This was just the beginning of a moving career for Hollie Pamela Hollie whose goal was to become a foreign correspondent. In 1980, she reached a new generation of Washburn stuher goal while working for the New dents,” said Hollie. York Times by becoming a national “I also returned to Washburn correspondent, a foreign corresponbecause I would like Washburn to dent and a columnist. become internationally known for its Since that time, Hollie has had commitment to the education of nonmany different jobs, profit professionals but most recently and to the discipline has been at Charles of civil society and University in Prague, nonprofit research.” Czech Republic as a Now, Hollie has Fulbright-Masaryk truly come full circle, Professor. When she a journey that has was offered a sabtaught her there is batical, she sought no end to the learnafter the chance ing and changing. Pamela Hollie, to teach a class at 1970 WU Alumna “To be a journalist Washburn. is to be in school forHollie wanted to ever, and I love going come back to teach to school,” said Hollie. at Washburn for many reasons. “As a journalist you can learn forever.” “I returned to Washburn because Topeka is my hometown. I wanted, after some 30 years, to reconnect with old friends, to see for myself the changes in Topeka and to experience Mary Hammel
“As a journalist, you can learn forever.”
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| Class Notes | 1998
Matt Beier, 1998 mass media graduate, is the employee relations manager at Jostens Printing and Publishing. Tom Harmon, 1998 mass media graduate, is a radio deejay for WCKT in Naples-Ft. Myers, Fla. Maureen (McKay) Kamprath, 1998 mass media graduate, is the administrative support associate for M-C Industries. Andrea Leon, 1998 mass media graduate, is the circulation manager at Mabee Library, Washburn University. Ernie Webb III, 1998 mass media graduate, is the sports copy editor at the Topeka Capital-Journal. 1997
Brenda Holladay, 1997 mass media graduate, is a major accounts representative at Kid Stuff. Mike Cameron, 1997 mass media graduate, is the risk communications coordinator for the Kansas Department of Health and Environment Bioterrorism Program. 1995
Suzanne Clarke Weiss, 1995 communication studies graduate, is the senior manager of the Legislative Demographic Services account team. 1994
Jason Pickerell, 1994 communication studies graduate, is a vice president and loan officer at Valley Falls, Kan. 1984
Jeff Wagaman, 1984 communication studies graduate, is the Kansas assistant state treasurer and was appointed by Treasurer Lynn Jenkins.
Seeking alumni The Mass Media Department is an exciting and busy department at Washburn. We
have approximately 150 majors as we continue to graduate students and bring new ones in. Among our accomplishments this year is the successful completion of our five-year program review and the celebration of our 10 years as a department. We want to celebrate your successes and note the accomplishments of our alumni, so your information is important to us. Please fill out the following or e-mail massmedia@ washburn.edu and share your news with us.
Name: ____________________________________________________ Graduation year: ____________________________________________ Address: ___________________________________________________ Degree: ____________________________________________________ Job Title: __________________________________________________ Company: _________________________________________________ Company address:____________________________________________ E-mail address: ______________________________________________ Your news: _________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________
Mail to: Washburn University, Mass Media Department, 1700 SW College Ave., Topeka, KS 66621 The Mass Media Department would like to thank our generous alumni who make scholarships available to both incoming and current students. Your support is crucial to the recruitment of the best students to our program. Thank you.
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