BOARD OF TRUSTEES & SPONSORS 2014 BOARD OF TRUSTEES
MAJOR SPONSORS
Carol Lively Platig, President Jill Warren, Vice President Amy Workowski, Second Vice President Melinda Dawson, Secretary Chris Lydecker, Treasurer Thomas Zane, Trustee Liaison Cici Brown, Past President Bridget Bergens Liz Chanfrau Thurman Gillespy, Jr., MD Linda M. Hall Thomas Hart Janet Jacobs J. Lester Kaney Janice Allen-Kelsey, PhD Kim A. Klancke, MD Carl W. Lentz III, MD Evelyn Lynn, EdD Eileen McDermott Bill McMunn Ellen O’Shaughnessy Cory Walker Linda Williams Barbara Young Allison Morris Zacharias
GOLD Bright House Networks Brown & Brown, Inc. Cici and Hyatt Brown Guild of the Museum of Arts & Sciences Halifax Health Travel Host Magazine YP® Zgraph, Inc.
HONORARY TRUSTEES Miriam Blickman Anderson Bouchelle (Deceased) J. Hyatt Brown Alys Clancy (Deceased) Tippen Davidson (Deceased) Susan Feibleman Herbert Kerman (Deceased) Chapman Root (Deceased) Jan Thompson (Deceased) REPRESENTATIVES Joan Horneff, President of the Guild of the Museum of Arts & Sciences
SILVER Bethune-Cookman University Cobb Cole Daytona Beach News-Journal Daytona International Speedway Embry-Riddle Aeronautical University Gary R. Libby Trust Mastando Media NASCAR ® RLF Architects Gene and Diane Rogers BRONZE Bahama House Best Western Aku Tiki Inn Bomar Construction Encore Catering of Central Florida Florida Hospital Memorial Medical Center Giles Electric Family Consuelo and Richard Hartmann Ed and Pat Jackson Jon Hall Chevrolet Dr. and Mrs. Kim A. Klancke Jill Simpkins and L. Gale Lemerand Chris and Charlie Lydecker Stuart and Lisa Sixma David and Toni Slick SunTrust Bank University of Central Florida Tom and Sena Zane
M O A S S TA F F
contents
Executive Director ANDREW SANDALL Administration Staff RENE BELL ADAMS, Director of Communications SHERMAN COLEMAN, Director of Finance ERIC GOIRE, Director of Operations JESSI JACKSON SMITH, Director of Grants and Development BRANDY MAHLER, Development Assistant ISRAEL TAYLOR, Physical Plant Assistant PATRICIA NIKOLLA, Guest Relations Manager JENNIFER GILL, Visitor Services DAN MAYNARD, Facilities Assistant ROBERT WOHLRAB, Security and Visitor Services TYLER ADAIR, Security LEE ASHTON, Security ROGER BOWERS, Security BILL CHRISTIAN, Security AUSTIN HARDEN, Security CODY ROGERS, Security MATTHEW SPENCE, Security ROY SHAFFER, JR., Coordinator - Dow Museum of Historic Houses
Curatorial Staff CYNTHIA DUVAL, Chief Curator, Curator of Decorative Arts and Gary R. Libby Curator of Art J. ”ZACH” ZACHARIAS, Senior Curator of Education and Curator of History SETH MAYO, Curator of Astronomy LUIS ZENGOTITA, Science and Education Associate ERIC MAUK, Collections Manager and Registrar BONNIE JONES, Conservator - Paintings ED VAN HOOSE, Conservator - Furniture
Executive Director Emeritus GARY R. LIBBY
Art Director NIKKI MASTANDO, Mastando Media
4
exective director report
5
board president report
6
operating summary
8
exhibitions
12 grants & development 14 gifts 16 events 17 florida celebrates space 18 building and grounds 20 educational programming 24 collections 26 communications 29 touring exhibtions 30 septembers with the smithsonian 32 guild 33 annual awards
executive director report of the Capitol building and its breathtaking architecture, Mr. Mica and I were also able to discuss the importance of historical preservation with U.S. Representative Ron DeSantis, as well as the Speaker of the U.S. House of Representatives, Jon Boehner. It was exciting to learn that they had not only heard about the Museum of Arts and Sciences, but they were interested in the impact an institution our size can have on its own community while contributing to art, science and history on a national level. MOAS Executive Director, Andrew Sandall and Congressman John Mica at the Smithsonian Affiliations National Conference
The Museum enjoyed a year filled with noteworthy exhibitions and events, increased community visibility and recordbreaking attendance. It was a year of hard work and meticulous planning as we undertook each component of the Museum’s continued transformation. When immersed in such detail, it is necessary to keep one’s eye fixed on the larger picture and put into context the fantastic implications of such growth – recognized on a regional and even national scale…. In June, I had the privilege to attend the 2013 Smithsonian Affiliations National Conference. This is an opportunity for all of the Affiliates to learn about the resources available from the Smithsonian, as well as to connect with one another and exchange ideas and best practices. Additionally, it was an opportunity to see programming and exhibitions through the Smithsonian’s special and unique perspective and a chance to engage with curators and administrators to learn the most impactful ways to take advantage of the resources and relationships we have. In addition to working with our friends at the Smithsonian, I had the opportunity to visit with Congressman John Mica, who was instrumental in helping the Museum secure the much-needed FEMA grant in 2012 and for which he was the recipient of last year’s prestigious Henry Saltzman Award. As he took me on a tour 4 MOAS 2012-13 ANNUAL REPORT
In September, I attended the Florida Association of Museums Annual Conference in Fort Lauderdale. This was an opportunity to meet colleagues and discuss the recovery of many institutions from the recent financial recession. It was gratifying to discuss the growth of MOAS with our peers and to know we are positioned to “lead the charge,” as museums move further into the 21st century. The Museum continues this momentum with several significant building projects answering lifetime ambitions. The work we have done over the course of the past year and that will continue through the next several years is driving the evolution of the Museum’s campus. April saw the groundbreaking of the Cici and Hyatt Brown Museum of Art – the building that today stands at its full height on Nova Road. This innovative 26,000 square foot building housing an unprecedented collection of Florida art is the first part of a changing landscape for the Museum of Arts & Sciences, as well as the cultural community of not only Daytona Beach, but Volusia County. August saw another groundbreaking. The first part of the West Wing rebuilding project is the new Planetarium. This stateof-the-art facility will allow us to present updated shows, improve visibility and offer extended openings in a modern venue. This will be the first of the construction projects to be completed - opening in summer 2014.
In addition to the projects that we had been expecting to undertake this year, at the end of September, we were thrilled to announce a new project with longtime supporters, the Root family, who donated $1.2 million to restore and enhance the existing Root Family Museum. This exciting project includes both the preservation of the historic Silver Holly and Hiawatha railcars and enclosure of the rail shed - creating a large, multi-purpose airconditioned space. This allows for the display of original artifacts in context with the railcars and will enhance visitor enjoyment of the exhibition, whatever the weather. This new interpretation will bring to the fore the family’s incredible story and will highlight in more detail the significance of the collection, which truly is a favorite with our visitors. It is a time of significant change, not just for the Museum, but for the area as a whole. It is indeed heartening to see that improving the greater community drives each of its organizations to succeed. It is vital to understand that what is best for the region should drive the decisions we make for our own organizations. Only through working together can this be achieved and we are all sharing in one another’s successes for the good of Daytona Beach and the region, overall. As the profile of Museum of Arts and Sciences grows regionally and nationally, it is through your continued support that we can not only thrive, but cement our place in the wider cultural landscape. It is the commitment and dedication of our members, volunteers, staff and Board of Trustees that has sustained the Museum of Arts and Sciences for over 50 years and that has enabled us to become a cultural beacon in the state of Florida. This type of support is critical to ensure the Museum continues to thrive into our next 50 years. - Andrew Sandall, MOAS Executive Director
Board of Trustees Report It is an honor to serve as President of the Board of Trustees of one of Florida’s most distinguished and precious institutions. It has been a very exciting year at the Museum of Arts and Sciences, and I thank you all for being a vital part of it. Your support and dedication has further helped to establish us as the cultural gem of Volusia County and we are looking forward to a very bright future, both for the Museum and our community. This past year, we have overseen substantial groundbreakings and impactful donations that will help fulfill the Museum’s long-term plans, in addition to the beginnings of a number of substantial projects to revitalize and improve the existing campus. As we look to the future, the Board of Trustees is committed to the development of new partnerships and is dedicated to restructuring and streamlining procedures that will continue to drive the Museum’s mission forward. Each member of the Board of Trustees is committed to their roles in the governance of this institution and in ensuring its continued dedication to art, science and history for many years to come. I express my sincere gratitude for the continued support of our Board of Trustees, members, volunteers, sponsors and donors and thank each of you for your support of the Museum and its past, present and future. - Carol Lively-Platig, Board of Trustees, President MOAS 2012-13 ANNUAL REPORT
5
fiscal year 2012-2013 operating summary Income: $3,065,074 7
8 1
6
5 4
3
2
1) Federal, state, local and foundation grants $ 743,514 2) Individual contributions 1,090,055 3) Corporate contributions 128,047 4) In-kind contributions 137,498 5) Benefits and fundraisers 172,751 6) Membership, admissions and programs 485,397 7) Investment income 137,260 8) Other revenue (store, publications, rentals, etc.) 170,552 $3,065,074
6 MOAS 2012-13 ANNUAL REPORT
24% 36% 4% 4% 6% 16% 4% 6% 100%
Expenses: $2,271,754 D
E
F
C A B
A) Exhibits and educational programs $ 1,432,499 B) Dow Museum and Gamble Operations 215,513 C) Marketing and development 361,637 D) Management and general services 65,082 E) Museum store and catering inventory, supplies 97,990 F) Guild expenses 99,033 $2,271,754
64% 9% 16% 3% 4% 4% 100%
MOAS 2012-13 ANNUAL REPORT
7
exhibitions
Bon Voyage, Port Everglades, 1966, Pauline Graff Ozmun. Florida Art Collection of Cici and Hyatt Brown
Exhibitions were memorable for the unity of purpose expressed through the collaboration of sister Florida museums and their professional staff through exchange of loans and individual talent to produce exhibitions worthy of the importance of their collections. This year, MOAS collaborated with Appleton Museum of Art, Ocala; Henry B. Plant Museum, Tampa; Lightner Museum, St. Augustine;
8 MOAS 2012-13 ANNUAL REPORT
the the the the
Cummer, Jacksonville; the Vero Beach Museum of Art and the Orange County Regional History Center, Orlando, as well as with outstanding and generous collectors.
Victorian International Sept. 28, 2012 - Jan. 6, 2013 With its plethora of ingenious, dramatic and beautiful objects, its romantic paintings and its entertaining prints, this exhibit presented in microcosm the nineteenth century on both sides of the Atlantic. It was both fascinating and informative; illustrating above all the creativity, manners and mores of our ancestors in a truly entertaining and educational format.
Women Painting Florida Apr. 1, 2013 - Feb. 2, 2014 These artworks from the collection of Cici and Hyatt Brown highlighted a littleknown aspect of the breadth of this collection with rare scenes of Florida life by women artists whose sensitivity to the colors and forms of nature breathed new life into the distant past. The first in the Museum’s series of preview exhibitions highlighting the collection of the Cici and Hyatt Brown Museum of Art.
Old Master Drawings: From the John and Mable Ringling Museum of Art Nov. 16, 2012 - Feb. 10, 2013 This grouping of European old master drawings included a wide variety of subject matter and technique that ranged from portraiture, with its bold yet subtle contours to architectural renderings; landscapes; religious imagery; and scenes of classical origin in ink, gouache and chalk. Remarkably, these poetic renderings were created from the most humble of materials.
Florida Celebrates Space Jan. 19 - Apr. 28, 2013 This powerhouse of an exhibition was initiated by MOAS. We selected artworks from NASA and threedimensional space objects from the Kennedy Space Center Visitor Complex, arranged programming with speakers from the Smithsonian Institution, created an on-going movie series, “Saturdays in
Jacopo Palma, C. 1575
Space,” and an accompanying film for the Ford Gallery. A true group effort by the MOAS creative team, bringing attention and success to the Museum in a collaborative and innovative way.
Borders of Paradise – The New World in The Eyes of The Explorers Jan. 19 - Apr. 28, 2013 This exhibition from the MOAS collection, which, along with Florida Celebrates Space, played a major role in the celebration of the 500th anniversary of Ponce de León’s discovery of Florida, includes fascinating historical maps and images. This is one of the Museum’s most popular travelling exhibitions.
MOAS 2012-13 ANNUAL REPORT
9
Carol Lively-Platig and Andrew Sandall with artwork from Highwaymen: African-American Folk Artists of Florida
A Treasury of Indian Miniature Paintings Mar. 18 - Oct. 31, 2013 This was an important and luscious display of the MOAS collection of academic works of book and scroll illustrations from early India, and indeed even earlier Persia.
Highwaymen: African-American Folk Artists of Florida Sep. 1 - Nov. 17, 2013 On loan from fellow Smithsonian Affiliate, the Orange County Regional History Center, this exhibition figured prominently in our 3rd Annual Septembers with the Smithsonian series
of events. The presentation of this loan collection focused on the extraordinary and creative history of the artists as well as on the art itself.
Olympus BioScapes Feb. 1 - Apr. 15, 2013 Part three of this series of winning entries from the Olympus BioScapes Competition included images of living microscopic organisms with their singing colors and intricate patterns once again brought together science and the arts in a fascinating display. This has been offered to MOAS as an ongoing series – the prize winning results of annual competitions in the field.
During this fiscal year, and in conjunction with these exhibitions and with reference to the collections, the curatorial division presented fifty workshops on the arts, decorative arts, and social history to 1,500 members of the community including college students. 10 MOAS 2012-13 ANNUAL REPORT
Also, in collaboration with the French Consul General and his Cultural Affairs Staff based in Miami, the groundwork was laid for programs and exhibitions relating to the MOAS Napoleonic holdings. This relationship led to a LÊgion d’Honneur ceremony held in the auditorium that introduced two hundred attendees to our French collections; a relationship that has led to plans for a series of Napoleonic studies and programs relative to French influence on American, and most specifically Floridian culture, since the French landed in Florida in 1562. Contemporary Paintings from the MOAS Collection Apr. 21, - Sep. 1, 2013 These ever-popular paintings from the MOAS Art in Public Places Collection included both works in mixed media and oils on canvas and yet again illustrated the wide range of talent and creativity of artists with ties to the community.
Sacred Images: Icons from the MOAS Collection Feb. 23 - June 2, 2013 As ever, these sacred images startled and
fascinated with their simple imagery and rich coloration, appealing to both young and old. The curatorial plan is to stage an annual exhibit of these artworks.
The Beauty of Watercolors: From the MOAS Collection June 16, 2013 - Apr. 1, 2014 The MOAS collections continued to produce and surprise with the variety, quality and academic content of its holdings, here illustrated through a grouping of rare historic watercolors from several international artists.
Sacred Images: Icons from the MOAS Collection, Gallery View
MOAS 2012-13 ANNUAL REPORT 11
grants & development
MOAS Planetarium rendering courtesy VOA Associates Incorporated
Fiscal year 2012- 2013 represented, above all else, how relationships forged over the years between the Museum of Arts & Sciences and other esteemed museums, combined with the generosity of outstanding collectors and those willing to share their treasures and expertise, enhanced the MOAS experience. What has to be the most exciting happening this year in the development office is the implementation of the FEMA Flood Mitigation Grant of $4,379,816 awarded at the end of FY 2011-2012. The FEMA grant provides matching funds to a $1,600,000 Volusia County ECHO Grant that was awarded in 2010. In August 12 MOAS 2012-13 ANNUAL REPORT
of 2013, the Museum broke ground on the long-awaited reconstruction of the badly damaged West Wing after the flood of 2009. The new planetarium construction is now well underway, and the demolition and reconstruction of the remaining West Wing will began in late April 2014. The American Association of University Women granted MOAS a $10,000 grant to support a two-year archaeology field school, learning laboratory and student museum. This MOAS outreach program was established in partnership with Burns Science and Technology Charter School (Burns Sci-Tech), Central Florida’s first tuition-free K-8 public charter school in Oak Hill. Now in its second year, a mock archaeology dig site based on the 1880s homestead of a local historic
pioneer woman has been set up on school grounds as an outdoor classroom for boys and girls in 6th-8th grade. Project partners include the Daytona Beach chapters of AAUW and GE Volunteers. The goal of this program is to inspire, cultivate curiosity and promote lifelong learning in science and history, specifically through teaching STEM (science, technology, engineering, math) skills, and archaeological principles and techniques. The Museum received - for the second year in a row - a VISIT FLORIDA Small Business Grant. MOAS was awarded $5,000 in marketing funds to assist in promoting its annual Septembers with the Smithsonian education series to a much broader Central Florida market. Through these VISIT FLORIDA funds over two years, the Museum has been able to extend its advertising reach to regional NPR radio as well as procure additional newspaper, cable TV and online advertising. With the assistance of these grants, our Septembers with the Smithsonian focal events featuring the Smithsonian Jazz Masterworks Orchestra have been recordbreaking sellouts. Throughout 2013, the Museum joined with cultural heritage organizations all around the state of Florida to celebrate Spanish explorer Ponce de León’s discovery of La Florida. As part of its year-long efforts, the Museum featured the Florida Time Machine, a series of seven Florida history lectures funded through a $2,000 Florida Humanities Council Grant. This glimpse into several fascinating points in Florida’s 500-year history began on the 500th anniversary of de León’s landing, April 2, 2013. This year, the Target Community Engagement Fund granted MOAS an award of $2,500 for its Animals in the
Museum pre-K program. In partnership with the Volusia County Head Start Program, MOAS provided free, ageappropriate guided tours for 700 local pre-kindergarten children ages 3-4 from low-income families served by Volusia County’s 14 Head Start Centers. The theme for the program was “Animals in the Museum,” with docent-guided tours focusing on the many animals illustrated in the Museum’s art galleries, including horses, cows, dogs and birds. The program was designed to introduce young students to art in a museum setting and to help children look carefully and with a purpose at the content of the art. MOAS is grateful for its continuing partnership with the GE Volunteers Foundation, which through its Florida Atlantic Coast Chapter, has secured $3,500 this year to assist with ongoing exhibit design and construction in the Museum’s Charles and Linda Williams Children’s Wing. These funds together with funding and support from other community business partners will be used to create fun and exciting hands-on exhibits for visitors of all ages. Volusia County awarded MOAS an $80,580 Community Cultural Grant to support the Museum’s general operations for the 2012-2013 fiscal year. These funds, which the Museum applies for annually, support in part many of its key artistic, technical and administrative staff positions as well as marketing of its exhibitions and programs. Over the years, the Volusia County Community Cultural Grant has been crucial to the Museum’s continued growth and overall success. The Museum also received $39,404 in operating support from the State of Florida Division of Cultural Resources General Program Support Grant.
MOAS 2012-13 ANNUAL REPORT
13
gifts MOAS would like to extend a special thanks to the many individuals, organizations and companies who contributed to capital expansion initiatives, endowment campaigns, annual appeals and program sponsorships, and who donated valuable services this fiscal year. Donations of $15,000 and Up Estate of Marie E. Atwood Bright House Networks Cici and Hyatt Brown Brown & Brown, Inc. Guild of the Museum of Arts & Sciences Halifax Health Mr. & Mrs. Thomas Hart Mr. & Mrs. James Kotas Morgan Stanley Smith Barney NASCAR Root Family Foundation Travel Host Magazine YP Zgraph, Inc. Donations of $7,500 to $14,999 Bethune-Cookman University Burchard Galleries, Inc. Ed and Pat Jackson Cobb Cole Daytona Beach News-Journal Daytona International Speedways Embry-Riddle Aeronautical University Florida Hospital Memorial Medical Center Chris and Charlie Lydecker Mastando Media Mr. & Mrs. James O’Shaughnessy Gene and Diane Rogers Donations of $2,500 to $7,499 Bahama House Best Western Aku Tiki Inn Consolidated-Tomoka Land Company Encore Catering of Central Florida Florida Power and Light Consuelo and Richard Hartmann Jon Hall Chevrolet Dr. and Mrs. Kim A. Klancke Jill Simpkins and L. Gale Lemerand Gary R. Libby Trust Mr. and Mrs. Raymond Platig Mr. Mort Rosenblum and Ms. Tanya Plaut In Memory of Dolores Ann Sixma SunTrust Bank Tom and Sena Zane Donations of $1,000 to $2,499 City of Daytona Beach Ms. Melinda Dawson Daytona Beach Kennel Club Mrs. Sherrie Hustedt Ed and Pat Jackson Mr. & Mrs. Alin Jacobs Mr. Gary R. Libby Mrs. Allison McWhorter Morgan Stanley Smith Barney Mrs. Judith Shinn Mr. Stuart Sixma Sodexo Mrs. Connie Treloar Ms. Lorraine Wahl Mr. & Mrs. Cory T. Walker Mr. Calvin Willard & Mr. Thomas Bush Dr. & Mrs. Robert Young
Donations of $500 to $999 Mr. & Mrs. Bryan Bergens Discovery Travel Mrs. Renata Bradley Dr. Kay Brawley & Mr. John Hakemian Carter Electric Co. Ms. Linda Crisp Daytona Cubs Mr. & Mrs. Eric DeVriese Mr. & Mrs. Lew DeWitt Mr. Bradley F. Douglas, PA Dr. & Mrs. Julius Erlenbach Mr. & Mrs. Peter Feibleman Flamingo Florist Mrs. Betty Jane France Mr. & Mrs. Rolf Gardey Giles Electric Co. Mr. A. Brooks Harlow, Jr. Mr. & Mrs. Bill Lenssen Dr. & Mrs. Carl Lentz III Dr. Evelyn J. Lynn Judge & Mrs. Michael R. McDermott Mr. & Mrs. William McMunn Ms. Diane Michael Michele McCarthy Interiors Mr. & Mrs. Robert Pape Ponce Inlet Women’s Club Princeton Mining Company Radiology Associates Dr. Joan Roberts Root Company Mr. & Mrs. Robert Schroeder Mr. & Mrs. Dan Warren Mr. Terrence M. White Dr. & Mrs. David L. Williams Mr. & Mrs. Kenneth Workowski Dr. John Zak & Dr. Kathleen Doughney Donations of $250 to $499 Mr. & Mrs. Will Akers III Ms. Jillian F. N. Aversa Mr. & Mrs. Alan Baltz Mr. & Mrs. Robert Barnes Ms. Catherine Bauerle Mrs. Mary Ann Biechler-Batten Mr. & Mrs. Jay Bond Dr. B. Thomas Brown Mr. & Mrs. Richard Brown Mr. J. Powell Brown Mr. & Mrs. Wallace Burt, Jr. Mr. & Mrs. Bill Chanfrau Mr. & Mrs. Larry Clifton Mr. & Mrs. Arthur Connelly Drs. Costello & Drake Dr. & Mrs. Walter Craig, Jr. Dr. Gene Crouch Dr. & Mrs. Edwin D. Davis Dr. & Mrs. Paul Dodd, Jr. Mr. & Mrs. Cliff Dodd Dr. & Mrs. Victor Doig Mrs. Celeste Doliner Mr. & Mrs. William Douglass Ms. Christine Downs Mrs. Ernie Dyer Ms. JoAnne Eaton Morriss
14 MOAS 2012-13 ANNUAL REPORT
Mr. & Mrs. Clifton M. Eisele, Jr. Dr. C.W. Fain, Jr. Drs. Robert and Marilyn Chandler Ford Mr. Douglas G. Geddes Ms. Janet Goembel Ms. Jean Goldman Mr. & Mrs. Randy Griffith Mr. & Mrs. Frank Gummey, III Mr. & Mrs. John Hachey Mr. & Mrs. Dennis Hall Mr. & Mrs. Lance Hall Mr. & Mrs. Steven Hippe Mr. & Mrs. Bob Hoitsma Mr. Brian Hopkins & Mr. Christopher Funk Mr. & Mrs. James Kenning Mr. & Mrs. Edward Konikowski Dr. Harold Kushner Mr. Carl Lentz IV Mr. & Mrs. Robert Lloyd Mr. & Mrs. Richard Loesch Ms. Margaret C. Lyon Mr. & Mrs. Robert Manthey Mr. & Mrs. Garrett McKernan Mr. & Mrs. Ward Mead Judge & Mrs. David Monaco Mr. Julian Knox Morrison, III Ms. Mary L. Munger Miss Kristina Muvceski & Mr. Robert Cheung Mr. & Mrs. David Neubauer Mr. & Mrs. Ron Nienhuis Mr. & Mrs. Eugene O’Reilly Mr. & Mrs. Bill Phillips Mr. & Mrs. William Phillips Mr. & Mrs. King Pickett Dr. & Mrs. Howard Pranikoff Ms. Katherine L. Reilly Mr. & Mrs. Frank Rezende Mr. & Mrs. Andrew Ritter Mrs. Connie Rodriguez Ms. Kaye Boyer Ryan & Mr. Michael Ryan Mr. & Mrs. Leonard Sacks Dr. Kathleen Santi Mr. & Mrs. John Saunders Mr. Robert Shelton Lydia M. Simko Mr. & Mrs. David Slick Dr. & Mrs. Joseph Snyder, Jr. Mrs. Joann Stump Mr. & Mrs. Bob Sungenis Ms. Rose Ann Tornatore Tropical Manor Mr. & Mrs. William Voges Mrs. Rosemary Voges Dr. Helen M. Wessel Drs. John and Andrea White Ms. Barbara J. Wilson Mr. & Mrs. Michael Wolfe Mr. & Mrs. Theodore E. Yaeger III Donations up to $249 Mrs. Lois Ackerman Mr. & Mrs. Jay Adams Mr. & Mrs. John E. Allaben Dr. & Mrs. Thomas Anastasio Ms. Harriet M. Anderson Mr. Gerald Anderson Mr. & Mrs. George Antonich Mrs. Virginia Baker Mr. & Mrs. Joe Baxter Mrs. Betty Bayard Ms. Misao Beckert Mr. & Mrs. Richard Blumenstein Mr. & Mrs. David Bonis Mr. & Mrs. Jack Boozer
Jeanne A. Bowser Mrs. Patricia Boyd Mrs. Tabea Branka Ms. Pauline Breneman Mr. & Mrs. Stanley H. Brittingham Mrs. Linda Brumley Dr. & Mrs. James Bryan Cheryl Bryant Ms. Marilyn Y. Burhoe Mr. & Mrs. David A. Burt Mr. & Mrs. Marc Cadarette Mr. & Mrs. Oscar Carbonell Dr. Jennie M. Celona Cherry Laurel Garden Club Ms. Carol Chrissis Ms. Mary Jane Coker Mr. & Mrs. Charles Coleman Mr. & Mrs. Reid Conrad Mr. & Mrs. Edwin Cooney Ms. J. L. Cortright & Mr. Gordon Arbeitman Mr. & Mrs. Ross Coslow Mr. & Mrs. Peter Cronin Mr. Bruce A. Davis Mr. & Mrs. James Delaney Ms. Antoinette DeRose-Chester Mr. & Mrs. Richard Disantis Mr. & Mrs. Paul DiBartolo Mr. & Mrs. Michael DiFranco Dr. & Mrs. Roberto DiNicolo Mr. Alfred Dirska & Ms. Diane Jackson Mr. & Mrs. Nathan Dobbs Dr. & Mrs. Richard Dodd Ms. Marilyn M. Doster Mr. Spencer G. Douglass Mr. & Mrs. John D. Downey Mr. & Mrs. V. J. D’Souza Ms. Margaret Duffney Ms. Kaye Boyer Ryan & Mr. Michael Ryan Mr. & Mrs. Paul Eddy Michael Edwards & Kathy Edwards Mr. Ray Edwards Mr. & Mrs. Ian Edwards Mrs. Ernest Eifert Ms. Carol W. Elliott Mrs. Don W. Emery Mr. Robert F. Evans & Mr. Jim Bishop Mr. & Mrs. Mike Farb Ms. Mary A. Farrant Mr. & Mrs. C.E. Fisher, Jr. Marga B. Foss & B. Joan Foss Mr. & Mrs. Myron Fottler Mr. & Mrs. Eli Freidus III Ms. Shirley Furstman Ms. Patricia Gadbaw Mr. & Mrs. Hal Gerow Mr. & Mrs. Troy Gibbs Dr. & Mrs. Thurman Gillespy Jr. Mr. & Mrs. Mike Giusto Mr. Charles Gleason Mrs. Barbara Golan Mrs. Ione Golden Ms. Jacqueline Gozzo Mr. Robert Greenwood Mr. & Mrs. Bernard Gropper Mr. & Mrs. Frederick Gruner Ms. Sonya Guidry Ms. Joan Guiness Mr. & Mrs. Christy Harris Mr. & Mrs. Trey Harshaw James Hasley Mr. & Mrs. Ronald Hayes Mr. & Mrs. Herbert Henze
Ms. Fanny Herrera Mr. & Mrs. Hayward Holbert Mr. & Mrs. Lawrence Horton Mr. John Hostetter & Ms. Del Appleby Ms. Taria Houvouras Mr. & Mrs. Richard Hulett Mr. & Mrs. F. Robert Huth, Jr. Mrs. Lucy Jackman Mr. & Mrs. Albert Jenkins Mr. & Mrs. Bruce Johnson Mr. & Mrs. Darel Johnson Mr. & Mrs. Don Johnson Ms. Anne Jones Ms. Tatiana G. Kaledin Ms. Lynn Karalis Dr. & Mrs. Mazhar Kayyal Ms. Renee Keller Ms. Jean Kellington Mr. & Mrs. Kim Klancke, Jr. Ms. Thelma Klicker Ms. Lisa Kline Mrs. John Korsch Mr. & Mrs. James Kowalski Ms. Pauline LaRue Ms. Evelyn T. Leard Mr. & Mrs. Leonard Lempel Mrs. Estelle Lingenfelser Mr. & Mrs. Douglas Little Ms. Phyllis Lober & Mr. James Doumas Lohman Funeral Home Ormond Mr. & Mrs. Jim Long Mrs. Christine Loughead Mrs. Norma MacDonald Mrs. Halina Marquand Mr. & Mrs. Leland Marsh Mr. & Mrs. William A. Martin, Jr. Mrs. Anne Maze Mrs. Muriel McCoy Earl McCrary & Minnie McCrary Ms. Judith Milton Mr. & Mrs. Al Mohn Mr. & Mrs. Richard Moore Mr. Louis Moore Mr. & Mrs. James B. Moseley Ms. Anja Candy Muller Mr. & Mrs. Ken Murkett Mr. & Mrs. Gerald Murphy Mr. & Mrs. Edward Mylis Mr. & Mrs. Harold Needham Mr. Gene Neithold Ms. Elizabeth Nelson Ms. Frances R. Nuhn Mr. & Mrs. Leonard Ohlsson Mr. & Mrs. William Olivari Mr. & Mrs. Michael O’Neill Mr. & Mrs. Gerald Page Ms. Lynn Pardee-Manton Ms. Betty Parker Mr. & Mrs. Dick Parrish Mr. & Mrs. John Parsons Ms. Theresa Pavell Hutt Ms. Marie Payne Ms. Mary K. Peterson Dr. & Mrs. Anthony Picchiello Mr. & Mrs. Stewart Pinsof Ms. Anita Post & Mr. Ulrich Stolze-Rhau Ms. Imogene Powell Mrs. June Powell Col. & Mrs. Herman Price Mr. & Mrs. David Ramshaw Mr. & Mrs. Robert Reynolds Mr. & Mrs. Edward W. Rhodes
Mrs. Helene B. Roberson Mr. & Mrs. Tom Robinson Dr. Carmen V. Rodriguez Mr. Harry Rosenthal Ms. Betty Ruddock Mr. & Mrs. William Russo Mr. & Mrs. Daniel Ruttan Ms. Patricia Sabin Mr. Dwight Sanborn Mr. & Mrs. Clyde Savey Mr. & Mrs. Neil Schaefer Mr. & Mrs. Donald Schweitzer Ms. Gloria Sheehan Mr. & Mrs. John Shoemaker Mr. John E. Sichler Mr. & Mrs. Michael Simonetti Ms. Mary A. Singer Mr. Robert Skowrenski Mr. Murray R. Smith Mr. Russell C. Smith Haydee Smith Dr. Martha Smyth Mr. & Mrs. Roger Somerville Mr. Roger Sonnenfeld & Ms. Tura Schnebly Mrs. Betty Stern Mr. John Stitt Mikelle M. Streicher Ms. Edna Sullivan Ms. Joyce Swain Mr. & Mrs. Albert Swayhoover Ms. Gwen Swertfager Mr. & Mrs. Jay Taylor Mr. & Mrs. John Taylor Mr. & Mrs. Arthur Taylor Mr. Israel Taylor Taylor Box Company Mr. & Mrs. Victor Tchelistcheff Mrs. Natalie Tenney Mrs. Nancy Tennstedt Tiffany Lake Care Center, Inc. Mrs. Norma Tinkoff Dr. & Mrs. William Todd Mrs. Robert Torrance Mr. & Mrs. Robert Traetta Mrs. Jo Traywick Mr. Philip Tucker Mr. & Mrs. Albert Umbach Dr. & Mrs. Svetislav Vanov Petra K. Vanzandt Mr. & Mrs. Larry Vinson Ms. Dolores Vitullo Cindy P. Walter Ms. Jacqueline Waltz Ms. Carol-Ann R. Warner Ms. Lee Dunkel Mr. & Mrs. Donald Wasson Mr. & Mrs. Scott Wehr Ms. Marta F. Weisberg Mr. & Mrs. Leonard Widen Mr. & Mrs. Charles Williams Ms. Anne Williams Mr. & Mrs. David Williams Mr. & Mrs. Howard Wilson Dr. John Wilton Mr. & Mrs. Tom Wirkutis Mr. & Mrs. Steve Worthington Yulan Li Mr. & Mrs. Austin Zicht
MOAS would also like to thank all those who supported the Museum through a general membership, by contributing to the collections, and by attending our special events and fundraisers. Any questions or inquiries related to contributions should be directed to Jessi Smith in the development office at 386-255-0285 or jessi@moas.org.
2012-13 events
October 26, 2012 Night of the Paranormal Attendance - 156
April 22, 2013 Volunteer Appreciation Brunch Attendance - 31
November 2, 2012 Heritage Preservation Trust Honors Preston Root Attendance - 70
September 21, 2013 Florida Natural History Family Festival Attendance - 63
November 28, 2012 Old Master Drawings Exhibition Renaissance Society Reception Attendance - 30
September 25, 2013 Lunch and Learn with the Curators: The Florida Highwaymen Attendance - 103
December 2, 2012 Annual Meeting, Dinner and Awards Presentation Attendance - 112
September 27, 2013 Septembers with the Smithsonian, Renaissance Society Reception with Smithsonian Jazz Masterworks Orchestra (SJMO) Attendance - 64
January 19, 2013 Florida Celebrates Space Exhibition Renaissance Society Reception Attendance - 45 February 2, 2013 An Art Affair: Passport to Spain Attendance - 135 April 15, 2013 Groundbreaking of the new Cici and Hyatt Brown Museum of Art Attendance - 30 16 MOAS 2012-13 ANNUAL REPORT
September 28, 2013 Septembers with the Smithsonian, Smithsonian Jazz Masterworks Orchestra Junior Concert Attendance - 75 Septembers with the Smithsonian, Smithsonian Jazz Masterworks Orchestra Concert Attendance - 266
EXHIBITION SPOTLIGHT
florida celebrates space
January 19, 2013 through April 28, 2013 This noteworthy collaboration between the National Aeronautics and Space Administration (NASA), the Kennedy Space Center Visitor Complex (KSCVC) and the Museum of Arts and Sciences (MOAS) included over forty paintings from the heart of the NASA collection which exemplify the history of American spaceflight from the Mercury program (1958) all the way through the recent conclusion of the Space Shuttle era.
Documentary narrated by William Shatner), were free for members or with paid MOAS general admission. The Museum’s Family Space Day invited children of all ages to a special day filled with exciting space activities, such as building and launching rockets, and creating space mission badges and “alien” sculptures. A special character, complete with space suit, from the Kennedy Space Center Visitor Complex welcomed and posed with guests. The Museum of Arts and Sciences offered special thanks for the exhibition to Bertram Ulrich, NASA Art Program Director; Daniel Gruenbaum, Acting Collections and Content Manager at the Kennedy Space Center Visitor Complex; and Jennifer Mayo, Artifact Collections Registrar, Kennedy Space Center Visitor Complex.
The exhibition was offered in celebration of the 500th anniversary of Ponce de León’s discovery of Florida and illustrated the peninsula not only as a destination for the first explorers, but as a gateway for those launching to explore new worlds beyond Earth. Important pieces by Annie Leibovitz, Andy Warhol, James Wyeth and Robert Rauschenberg were among those included in the exhibition. According to Seth Mayo, MOAS Curator of Astronomy, “This once-in-a-lifetime exhibition brought together some of the most prolific American artists who have captured and lent their unique perspectives to some of the most important moments in our history.” In addition to the well-attended exhibition, the Museum hosted special talks and lectures that celebrated space exploration. On opening day, MOAS welcomed Roger D. Launius, Ph.D., Senior Curator, Division of Space History, the National Air and Space Museum of the Smithsonian Institution, who gave a thrilling presentation on “Robotics Versus Humans in Spaceflight” to a full audience in the planetarium. “Saturdays in Space,” The Florida Celebrates Space Film Series, was offered in the Museum’s Root Auditorium. Films, which included The Right Stuff and Apollo 13 as well as The Space Shuttle (NASA MOAS 2012-13 ANNUAL REPORT
17
building and grounds
Museum of Arts and Sciences
The Garden Club of the Halifax Country continues their efforts in maintaining the Museum’s sensory garden and flower beds with an array of colors, smells and textures to enhance the beauty of our natural surroundings.
been manicured and sculptures have been restored. School groups enjoy this area as an educational component to their visit and as a location to gather for lunch or breakout sessions.
The Kim A. Klancke, M.D., and Marsha L. Klancke Environmental Education Complex is routinely cleared of debris to ensure the safety of all our visitors. The Windows-in-the-Forest Education building area has been given a cosmetic change by the addition of two sun-sails and five new coated benches that serve visitors as well as the many educational classes, providing an area to have lunch among the natural setting.
Inside the Museum, routine maintenance and inspections of all air-conditioning and heating systems throughout the Museums’ 100,000 square feet have been completed and recorded for the fiscal year ending September 30, 2013. The Root Auditorium’s air conditioning system was recently replaced and digital thermostats were added to ensure proper air flow throughout Root Hall. A new air conditioning system has been ordered for the Root Museum, as well.
The Abraham and Dorothy Frischer Sculpture Garden located on the south side of the Museum campus has recently
Additionally, the halogen lights throughout various Museum galleries have been upgraded and replaced
18 MOAS 2012-13 ANNUAL REPORT
with the more energy efficient and cost effective LED lighting components. This energy-saving effort will continue throughout the next fiscal year.
a pleasant and safe environment for all our visitors.
Dow Museum of Historic Houses
Gamble Place
Internal maintenance and restoration of the homes is an ongoing process. The curatorial team continues to uphold the historic pieces within the homes while maintaining and preserving the buildings’ historical integrity and aesthetic appeal. Scheduled programming, tours and lectures have resulted in increased visitor and community participation. The grounds and nature trail are cleared of debris on a rotating schedule. Building maintenance is routinely done to provide
Throughout 2012-2013, the Dow Museum of Historic Houses scheduled special events, including ticketed dinners and participation in the St. Augustine First Friday Art Walks each month. Overall, 10,550 visitors enjoyed the property. To ensure the safety and preservation of the property, water features throughout were repaired, while bricks and walkways have been maintained, cleared, and cleaned. Air systems in most of the homes have been either replaced or refurbished for the preservation and protection of the homes and the artifacts found within.
R E N TA L S Over 2,400 attendees attending 25 events were welcomed to the Museum through its rental program. The Museum offers space in Root Hall and Auditorium as well as in the Tuscawilla Preserve and the lobby area for corporations, non-profits, organizations and individuals to host meetings and special events. Root Auditorium offers seating for 266, a 620 square foot stage and audio/visual equipment for concerts, performances and presentations. The Museum’s catering kitchen includes warming ovens, dishwasher, refrigeration, ice machine and prep area.
MOAS 2012-13 ANNUAL REPORT
19
educational programming The Museum’s Education Department provides our audiences with relevant, high quality and enjoyable educational experiences through the interpretation of the Museum’s collections. With a focus on art, science and history, our programs target audiences as young as four years old. The Museum’s ongoing commitment to providing quality programming is evident in the varied offerings from the Education Department under the direction of Senior Curator of Education, James “Zach” Zacharias. This year more than 8,200 public, private and home-schooled children from four counties attended over 345 programs and tours led by a curator or a docent. Each school group spent an average of three hours per visit.
20 MOAS 2012-13 ANNUAL REPORT
The education department also hosted many programs for adults such as the ever-popular “Coffee, Chocolates, and Collections,”“Meet Me in the Gallery” and specialty gallery tours and lectures with over 31 programs serving over 1,200 adult visitors. Specialty events such as the 13th Annual Night of the Paranormal engaged over 250 visitors. The education department was awarded a $2,000.00 grant from the Florida Humanities Council to celebrate Viva Florida 500, honoring Ponce de León’s discovery of Florida 500 years ago. The program produced by the Education Department, “Florida Time Machine,” featured seven different topics on all time periods of Florida history from Spanish Colonial to the history of the Florida Cross Barge Canal. “Florida Time Machine” featured experts from universities and museums and included archaeologists and history re-enactors. Another popular program was our “Afternoon with Florida History” series featuring local re-enactor and Daytona State History Professor, Joe Vetter.
Audiences enjoyed reenactments of West Volusia and Civil War history, as well as those of important figures in Volusia County history. This popular quarterly program on Saturday afternoons served over 450 adults. The education department continued adult programming at Gamble Place in Port Orange. Every other month, “Porch Talk at Gamble” featured topics in Florida History such as “Steamboating on the St. Johns River” and “The Florida Crackers,” as well as nature walks. The program has been well received with sold out programs and will continue into 2014. Additionally, Denure Tours has worked with the Museum to bring its tours to Gamble Place and MOAS. This program served over 150 adults throughout the fall and spring. This May, the Education Department was proud to announce a third place victory in the rings competition of the National SeaPerch Challenge in Indianapolis, IN. Luis Zengotita, Education Associate, led a team of the Museum’s 13-15 year old home school students through both the regional and the national competitions. The students were competing with an aquatic robot they made in the MOAS weekly home school class beginning in February 2013. SeaPerch is an underwater robotics program that provides teachers and students with resources to build underwater Remotely Operated Vehicles (ROV) in in-school or out-of-school settings (www.seaperch. org). The MOAS team was among 88 teams from 27 states and Puerto Rico. The Museum’s 3rd Annual Septembers with the Smithsonian featured an entire month of speakers with a focus on
both Florida and natural history. The first week featured Dr. Valerie Paul from the Smithsonian Marine Station at Fort Pierce. Dr. Paul highlighted the cutting edge medical research the Smithsonian is conducting and the important issues surrounding Florida’s fragile coral reef ecosystem. The second week, Chuck Meide, Underwater Archaeologist from St. Augustine Lighthouse Museum, a fellow Smithsonian Affiliate, presented his research on the underwater excavation of a colonial era shipwreck that sank off the entrance of St. Augustine Inlet during the British loyalist evacuation of Charleston in 1782. The third week, our annual MOAS Natural History Festival featured interactive displays with fossils, shells, minerals and other specimens. This family-oriented program featured community partners such as the local Audubon Society, Orlando Fossil Club, Tomoka Gem and Mineral Society and many other organizations. The program culminated with a lecture about Ice Age Animals of Florida by Dr. Kathleen Lyons from the Department of Paleobiology at the National Museum of Natural History Smithsonian Institution.
Exhibits
The Education Department created two natural history exhibits this year. The first was the much anticipated display of the Mastodon bones which were discovered in November of 2011 on Nova Road in Daytona Beach. This fossil exhibit displays a broad selection of the animal’s skeleton including ribs, tusks, teeth and toes. It even features samples sent to the Smithsonian for carbon dating (inconclusive). The Education Department produced a touch screen multimedia presentation featuring
MOAS 2012-13 ANNUAL REPORT
21
as well as tools of the bee keeper. The Children’s Museum continues to be one of the most popular destinations for school groups and visitors to MOAS.
Summer Learning Institute
Mastodon bones on display
information about mastodons as well photos from the dig site. This year, several rib samples were sent to Indiana University’s Department of Geological Studies for further examination. Scientists at this world class research facility have been investigating the rib fragments. The second exhibit is from the Museum’s extensive collection of Volusia County insects, representing a broad range of local “inhabitants.” These specimens, mounted in the early 1960s are on display in the museum for the first time in over 35 years. The Education Department produced a multimedia touch screen display featuring information about the diversity of these insects. The Education Department curated some new additions to the Charles and Linda Williams Children’s Museum. During 2013, several new hands-on exhibits were added – including a Bernoulli blower, gravity exhibit, and a bee and bee keeping exhibit. The Garden Club of the Halifax Country generously donated $10,000 to fund the educational exhibit on the importance of bees and the profession of bee keeping. The exhibit features custom games and displays 22 MOAS 2012-13 ANNUAL REPORT
The Summer Learning Institute has continued to grow and prosper over the past 25 years, and 2013 was no exception. Many of the 33 courses offered were classes supplementing standard school curriculum and ranged from topics such as astronomy, paleontology and movie making to drawing, nature, criminology, computer graphics and many more. Additionally, the program now serves a wider audience of children from ages 4 to 13. The Summer Learning Institute has realized tremendous growth. In 2001, the program hosted the same number of classes with an enrollment of 184 students - this year, the camp welcomed 451 students. Children from as far away as Texas, North Carolina and Jacksonville were enrolled in various courses.
Outreach
In addition to programs at the Museum, the Community Outreach Program realized a record number of events for 2013. Over 69 outreach events serving 8,211 individuals were conducted throughout the school system and region. These programs served students and adults from five different counties as far away as Duval County (Jacksonville). Most school outreach programming is science-based with schools able to reserve daytime or nighttime programs with the Museum. The most popular topics were paleontology, astronomy, Florida history and the Museum’s collections. Family Night for Volusia County schools made up a large portion of the paid outreach programming. The adult outreach program served many local clubs and organizations - civic groups, local libraries and women’s organizations as well as the area’s many historical societies. Adult outreach has grown significantly with over 27 programs serving over 500 individuals.
Partnerships
The local GE Elfun/GE Volunteer chapter, led by James Kotas, created over 12 new hands-on traveling exhibits for the Museum’s science outreach programs for students. They also continue to be a major force in creating science exhibits for the Charles and Linda Williams Children’s Museum. In addition to creating three new, permanent exhibits, the GE Volunteers wrote a $3,000 grant for the Museum and received funding from General Electric Corporation to further the Museum’s educational mission. The funds help create and repair science exhibits in the Children’s Museum and hands-on tabletop exhibits for outreach. The Museum’s very special partnership with Turie T. Small Elementary School in Daytona Beach continues to grow. The Education Department worked extensively with the school’s fourth and fifth grade students, who attended the Museum up to ten times for school curriculum- and FCAT- based science instruction. The impact of this collaboration was illustrated this past year by a significant increase in the academic achievement of each of these children, resulting in a 200% increase in passing test scores. The Museum is in its second and final year of the execution of a $10,000.00 grant from the American Association of University Women (AAUW) for a program with Burns Science and Technology Charter School in Oak Hill, Florida. The elective program combines archaeology, education and technology to create a “mock” archaeological dig at the school. Sixth, seventh and eighth grade students design the dig site as well as excavate and analyze artifacts for the creation of multimedia presentations on their findings. The program will culminate with a student curated “museum” exhibit in the school’s media center. Target Corporation continues to support educational programing at MOAS. In 2013, the Education Department
Summer Learning Institute brochure cover
received a $2,500 Target grant to bring pre-school students from Volusia County’s Head Start facilities to the Museum. The children spent time exploring the exhibits in the Children’s Museum and enjoyed a tour of art featuring animals. This program served approximately 700 students from all parts of the county.
Pilot Project
Over the 2012-2013 school year, the Education Department completed a history project with River Springs Middle School and instructor Don Sarro. The program teaches American History through local historical and archaeological sites as well as museum collections. At the Museum, the eighth grade students completed questionnaires in the Dow Gallery of American Art, the Cuban Foundation Museum, the Armory and the Visible Storage to fulfill their curriculum. The course is open only to honors students and high school credit is offered for completion. MOAS and River Springs Middle School are currently exploring grant opportunities to expand the program to other middle schools throughout the county.
MOAS 2012-13 ANNUAL REPORT
23
collections During the fiscal year 2012– 2013, MOAS accepted over 250 items worthy of addition to the collections, gifted by generous donors. These range from fine art to decorative arts, furniture and engravings. Highlights include Let’s Advertise, a complete collection of framed nineteenth-century advertising cards formed as a fascinating exhibition by Tom Davis, former advertising executive and a longtime popular lead docent at the Museum. Judy Caldwell donated a grouping of Asian stoneware, furniture and works on paper originally imported in the early twentieth century. Celeste Doliner donated select items of Lladro porcelain which includes a wondrous Cinderella and Her Coach, much enjoyed by visiting children. Dr. Jim and Liz Surratt donated an important architectural Folk Art oil on board study of a church in St. Augustine by Vedovelli.
24 MOAS 2012-13 ANNUAL REPORT
Anita Parris Emery continued her generous annual gift with twentytwo figural studies on paper by her late husband, esteemed local artist, Don Emery. The Estate of the late Louis G. Veres donated an important Victorian religious wall plaque of Ruth and Naomi. Murray Russell Smith donated twenty-four examples of nineteenth-century American pottery and ironstone selected as part of an on-going gift. Malcolm Babb donated five nineteenth-century celestial charts to add to our collection of celestial maps beautifully detailed and similarly planned for display in our new planetarium space, as they illustrate many important local landmarks. Jane Allen donated seventy-two framed works on paper of the Daytona area. Lastly, a sponsored purchase of an acrylic painting by Antoinette (Toni) Slick from the Halifax Art Festival was a welcome addition to our growing contemporary holdings. Image credit: Acrylic painting by Antoinette (Toni) Slick
MOAS 2012-13 ANNUAL REPORT
25
communications The Museum of Arts & Sciences embraces a wide and ever-growing variety of communications tools to convey its many messages to the large number of communities it serves. These include traditional media, such as print, radio, cable and outdoor as well as emerging media such as interactive, mobile and social. The Museum chooses the best and most cost efficient and effective tools to convey specific messages to targeted communities – including, but not limited to members, sponsors and patrons, visitors and potential visitors and members – which include local residents and in-state and out-of-state visitors, schools and more. MOAS Publications With over 107,973 visits this year – a six percent increase over last year, the Museum’s website (www.moas. org) is the most far-reaching and widely used communications tool. The website is used by visitors to learn of upcoming exhibitions and events as well as programming opportunities. Mobile traffic increased to 23,678 up from 14,949 during the same period the year before. Google organic search is consistently the greatest source of traffic, generating over 42,461 visits, as opposed to the next resource, which is directly by typing the url – this generates 27,000 visits. Google organic search also drove the most mobile visits with 6,189. Google AdWords, sponsored by Google Grants, generates over 5,389 visitors and 328,369 impressions yearly and these search terms and ads are managed by the MOAS Communications Department. Other search engines, such as Yahoo,
26 MOAS 2012-13 ANNUAL REPORT
Bing and AOL (organic referrals vs. paid) as well as Groupon, DaytonaBeach. com, the Daytona Beach News-Journal’s website and Facebook all ranked in the top 15 in the number of visitors driven to www.moas.org. Facebook drove an equal number of visitors from mobile as from other media. 75% of visitors to moas.org were new visitors versus 25% returning visitors and this is consistent each year. Arts & Sciences magazine is a key communications tool sent to all MOAS members and distributed at the Museum as well as select local resorts. Over 7,000 copies of the publication are distributed quarterly. This year, a variety of new advertisers were included in the publication and this helps to supplement the production and distribution costs. The Museum of Arts & Sciences News eNewsletter is sent out to over 8,500 subscribers each month. Over the past year, the number of subscribers has grown over 9% with an average open rate of 26.65% and average click rate of 13% - consistently equal to or above the industry averages. Each year, MOAS produces a number of collateral pieces to promote the Museum, membership and sponsorship opportunities. The Major Sponsor brochure, for example, helps generate participants in that program and is produced yearly. A Planned Giving brochure and associated ads were created for support of that program. The Communications Department also creates the invitations and programs for all Museum sponsored events as well as promotional signage. Advertising and Press Advertising and press, both locally and regionally, are vital to generate awareness, interest and visits.
Front cover of Arts & Sciences Magazine, Spring 2013 MOAS 2012-13 ANNUAL REPORT
27
The two forms of communications are used in complementary and supplementary ways to ensure the most effective mix. Exhibition and event-focused messaging performs the best and garners the strongest results. Advertising, especially nationally, is limited to noteworthy and rare exhibitions and programs, such as this year’s Florida Celebrates Space and Septembers with the Smithsonian. Detailed media campaigns were executed for each and, for the former, included NPR/WMFE, FORUM magazine (Florida Humanities Council) and the Daytona Beach News-Journal; for the latter, ads ran on Bright House Networks and on the Sarasota Herald-Tribune website (heraldtribune.com). Septembers with the Smithsonian marketing efforts were benefitted with financial assistance from VISIT FLORIDA. Both campaigns featured Google AdWords.
impressions for the fiscal year. Press Throughout the year, local press included 14 front pages and six covers of the Daytona Beach News-Journal and its publications, “My Week” and “GO386”, totaling over 115 mentions in that publication alone. In addition, coverage appeared in Maine Antique Digest, Antiques & Art Around Florida and on Fox 35, WNDB, WROD, NEWS13 and WFTV as well as FloridaTrend.com, VisitFlorida. com, Tallahassee.com and Bay News 9. Septembers with the Smithsonian also received coverage in The Affiliate, the publication of Smithsonian Affiliations - as well as its blog. MOAS local and regional press was seen by over 10,000 publications with over 175 mentions and garnered over 16,999,000 impressions, a 32% increase from the previous year.
Print and online ads - Throughout the year, Exhibit specific ad for Daytona Beach News-Journal Social Media MOAS created over 45 Facebook marketing and advertising different print and online ads placed (www.facebook.com/moasdaytona) is with over 15 publishers – ranging from an increasingly high-performing and Florida Humanities Council’s FORUM cost-effective tool in the Museum’s media magazine to Florida Travel and Lifestyles. mix. The platform is incredibly efficient In addition, trade advertising appeared with only an $.18 cost per click (down in the publications of the Daytona Cubs, 30% from year prior) and $3.79 cost Peabody Auditorium and the Daytona per one thousand impressions (CPM). Beach Symphony Society. MOAS ads received a click through rate of 2.38% which is well over 400% higher Radio and Cable ads – NPR advertising than the industry standard and overall, through WMFE was used for Florida yielded 74,995 impressions. Overall, the Celebrates Space. Bright House Daily Total Impressions on Facebook was Networks advertising for Septembers 556,489. The number of “Likes” on the with the Smithsonian appeared on MOAS Facebook page increased by 15%, channels such as National Geographic, with a 90% increase in mobile activity. HGTV, FOOD, Travel, AMC, and CNBC. Twitter (@MOASdaytona) feeds and The campaign reached audiences across Facebook pages are linked and overall the entire I-4 corridor drive market from the Museum has an engaged audience Daytona Beach to Tampa/St. Petersburg. of over 3,500 on these channels and Overall, the Museum of Arts & Sciences reaches over 205,000 users. generated over 8.4 million paid media 28 MOAS 2012-13 ANNUAL REPORT
TOURING EXHIBITIONS
Girolamo Ruscelli, Nueva Hispania Nova, 1562
MOAS benefited from three traveling exhibition loans during the fiscal year 2012-2013. Borders of Paradise - The New World in the Eyes of the Explorers was exhibited at The Patricia and Phillip Frost Art Museum in Miami and unfolds, in fascinating detail, the dramatic story of Florida’s earliest explorers. Long term loan of several Napoleonic items of furniture to the Appleton Museum of Art to be displayed as a vignette to complement the museum’s adjoining theater, which was presenting the musical Les Misérables. The MOAS Art in Public Places Program is a free program for the community, utilizing art from a collection of donated
and purchased pieces specifically acquired for this purpose. There are currently 250 artworks available to choose from, intended to enhance the meeting rooms and major reception areas of local community buildings. Loans are on a long-term basis of six to nine months before being returned to rest in the MOAS storage areas and are often exchanged for new groupings. The MOAS curatorial staff helps with the selection of appropriate artworks and takes care of the moving and installation. Locations included The Cancer Center, Ormond Beach; The Daytona City Hall – Architect’s Office and Volusia County Offices, DeLand; as well as the new and innovative Yvonne Scarlett–Golden Cultural and Educational Center in Daytona Beach.
MOAS 2012-13 ANNUAL REPORT
29
EXHIBITION SPOTLIGHT
septembers with the smithsonian This year, the Museum hosted its third annual Septembers with the Smithsonian. The nationally recognized month-long series of events, lectures and presentations coincides with Smithsonian magazine’s Museum Day Live!, and is designed to bring the Smithsonian Institution’s programming to the community. This September’s activities received financial assistance from VISIT FLORIDA.
Smithsonian Affiliate museum, the Orange County Regional History Center, generously loaned the artworks in Highwaymen: African-American Folk Artists of Florida. Programming surrounding this popular exhibition enjoyed record numbers of guests. Lectures and programs throughout the month included “Exploring Florida’s Marine Environments at the Smithsonian Marine Station,” with Dr. Valerie Paul, Director of the Smithsonian Marine Station at Fort Pierce, Florida, and Administrator at the Smithsonian’s Caribbean Coral Reef Ecosystems Program based in Belize. Dr. Paul discussed the cutting edge science conducted with tropical marine life from Florida to the Caribbean.
“Septembers with the Smithsonian was created to share the benefits of our Smithsonian Affiliation with our community,” stated MOAS Executive Director, Andrew Sandall. “It’s an opportunity to show the diversity of the subject matter museums preserve. Any object or piece of art, either physical or performed, has Chuck Meide, Underwater influenced [visitor’s] Archaeologist from Swingin’ with the Smithsonian, digital ad lives and made them Smithsonian Affiliate, who they are today - the same pieces have the St. Augustine Lighthouse Museum, different meanings and interpretations discussed British Revolutionary Warship, for each of us and become part of us.” the “Storm Wreck,” which sank off the Northeast Coast of Florida in 1782 while This year, in addition to special speakers evacuating loyalists from Charlestown from the Smithsonian Institution to St. Augustine. and other Smithsonian Affiliates, a special exhibition was featured. Fellow The MOAS Natural History Festival
30 MOAS 2012-13 ANNUAL REPORT
welcomed Dr. Rachel K. Wentz, RPA, Regional Director, Florida Public Archaeology Network and Dr. Kathleen Lyons, Department of Paleobiology National Museum of Natural History Smithsonian Institution. Attending families also enjoyed a full day of exploring natural history specimens from the Museum’s collection as well as displays from the Tomoka Gem and Mineral Society, Orlando Fossil Hunters, Marine Discovery Center, Lyonia Preserve and the Halifax Audubon Society. At the end of the month, the sounds of the Smithsonian Jazz Masterworks Orchestra (SJMO) once again resonated throughout Central Florida with a sold-out concert performance. This year’s event, “Swingin’ with the Smithsonian,” highlighted works from the Ella Fitzgerald song book and featured vocalist Lena Seikaly. A special matinee concert for children, “Swingin’ with the Smithsonian Junior” was added schedule this year. Discussing “What is Jazz?,” SJMO Artistic Director Charlie Young and musicians from the ensemble demonstrated what “swing” is and how players create their own tone and sound. Additionally, MOAS Renaissance Society members enjoyed a night of dancing with a special SMJO swing performance and reception.
further develop the relationship with MOAS’.” We look forward to the coming year’s month-long array of events, and to adding even more educational components in conjunction with local secondary- and higher education institutions. About Smithsonian Affiliations Established in 1996, Smithsonian Affiliations is a national outreach program which develops long-term collaborative partnerships with museums, educational, and cultural organizations to enrich communities with Smithsonian artifacts, scholars, educational programs, and professional development opportunities. The long-term goal of Smithsonian Affiliations is to facilitate a two-way relationship among Smithsonian Affiliates and Smithsonian museums, research, education, and outreach organizations to increase discovery, inspiration, and lifelong learning in communities across America. More information about the Smithsonian Affiliations program and Affiliate activity is available at www. affiliations.si.edu
As stated in the affiliate, the Smithsonian Affiliations magazine, “Kennith Kimery, executive producer for SJMO, described the experience [of performing at MOAS] as ‘a joy to have a repeat engagement and
MOAS 2012-13 ANNUAL REPORT
31
guild of the moas
Guild President, Joan Horneff, and Long Range Planning Chair, George Fortuna, presented with a check from Glenn Yarbrough of Merrill Lynch
Year 51 of the MOAS Guild began with the installation of a new board, the establishment of a new “Outreach” committee; the return of Artful Interludes programming and the beginning of a tradition of “giving back” during the holidays – with the contribution of 478 pounds of canned goods to area food banks.
over $13,000. Including our other events, we raised over $57,000 from September to December 2013. We hope this will mean a record total for our fiscal year ending in July.
We are very happy to announce that our newly established Outreach Committee has raised $15,000 from three major sponsors to add to our fundraising efforts. The Halifax Art Festival Committee raised over $25,000 and the Festival of Trees,
We have returned after the New Year with a renewed enthusiasm and look forward to continuing our mission to raise funds and support MOAS as we watch it grow.
32 MOAS 2012-13 ANNUAL REPORT
Over 180 members and a board of 24 officers and committee chairs have maintained high attendance at all Guild and Museum events. Artful Interludes have been sold out so far this year and we have recorded a record 7,500 volunteer hours from our members!
M O A S A N N UA L AWA R D S
At the Annual Meeting, the Museum recognized those who have made some of the most significant contributions to this year’s efforts with the following awards.
The Award of Distinction is offered in honor of longtime support and outstanding service to the Museum of Arts and Sciences and was presented to Elaine and Dr. Thurman Gillespy, Jr.
prepared for a new park, Mayor Ritchey delayed construction and allowed the Museum time to excavate and preserve the remains. In partnership with the County of Volusia, Mayor Ritchey assisted in the transfer of City owned land to the Museum for the new Cici and Hyatt Brown Museum of Art. As the sun set on his tenure in office, Mayor Ritchey handed off the great Museum-City relationship to new leadership. The Museum continues to work with the City on special projects like the Daytona Beach Public Art Program. We appreciate this close relationship with the City’s leaders and look forward to continuing to work together into the future. We thank Mr. Ritchey for all he does for our community.
The Henry Saltzman Award is granted by the Board of Trustees of the Museum of Arts and Sciences in appreciation of extraordinary efforts toward enriching the educational and cultural climate of Volusia County.
We thank all of our award recipients for their continued dedication and support of the Museum of Arts and Sciences in this exciting time of rejuvenation and modernization, along with our community as a whole.
The Museum recognized Mr. Glenn Ritchey, who as President and Chief Executive Officer of Jon Hall Automotive Group/Ritchey Autos, Southeast Automotive Management, has been a longtime friend of the Museum of Arts and Sciences and a supporter of the arts in the Daytona Beach area. During his tenure as Mayor of Daytona Beach, he offered the City’s assistance to the Museum after a tropical storm severely flooded the West Wing in May of 2009. Subsequently, he assisted the Museum in efforts to obtain FEMA mitigation grant funds to rebuild the damaged areas. In 2011, when prehistoric mastodon fossils were discovered on City property being
Former Daytona Beach Mayor, Glenn Ritchey, recieves the Museum of Arts and Sciences’ Henry Saltzman Award from Executive Director, Andrew Sandall
The Marge Sigerson Volunteer of the Year Award, which recognizes exceptional volunteerism with the Museum of Arts & Sciences, was presented to Tom Davis.
MOAS 2012-13 ANNUAL REPORT
33