Trending: Master Builders brand campaign kicks off

Lights, camera, action

Master Builders advertising campaign kicks off

Master Builders launched its new advertising campaign, “What if walls could talk?” in August. The marketing team and creative agency spent long hours brainstorming and visualising a campaign that would be both unique and impactful. The result, a quirky approach with a solid message that raises the profile of all our members across Queensland. We all know the best recommendation is word-of-mouth, and what a better voice to recommend a Master Builder or tradie then the walls themselves. The campaign showcases three different homes and families, each with the walls talking to the quality and professionalism of the Master Builders’ and tradies that built them. As the faces on the walls are revealed, the message motivates readers and viewers to keep members topof-mind when it comes to choosing a builder or tradie for their dream home build or renovation project. The campaign encourages people to find a Master Builder or tradie at homeofbuilding.com.au With the current climate meaning some delays and shortages may be inevitable, it’s also a good time to remind the community of the confidence that is synonymous with choosing a Master Builder or tradie.

TURN ON THE TELLY

The campaign went live on 14 August and will run for four weeks on metro and regional TV and six weeks online, in print and on social media Queensland-wide. So, keep an eye out for the TV ad and feel free to share the social ads on Facebook and Instagram.

Catch the ad on Brisbane metro TV channels:

9Brisbane, 9Life, 7Brisbane, 7Two, 7Flick, 7Mate

#TRENDING

REGIONAL channels:

9WIN QLD, 9 GO QLD, 9Life QLD, Seven QLD, 7Mate QLD.

New LYSAGHT SUPABRIDGE® helps deliver thermal benefits and cost efficiencies

LYSAGHT SUPABRIDGE® is an integrated bridging and roof insulation system for commercial and industrial buildings.

Replacing traditional purlin bridging, SUPABRIDGE™ accommodates the safety wire and uncompressed insulation within the roof purlin space. By utilising the structural purlin depth to achieve this, internal roof height can be maximised while maintaining the full bracing capacity of the roof sheeting thanks to direct fixing to purlin members. This integrated approach delivers several important benefits for architects, engineers, installers, builders and ultimately, building owners. With the SUPABRIDGE™ roofing system, buildings can achieve R values of up to R6.2, ensuring they comfortably meet National Construction Code NCC thermal insulation requirements, while also delivering potential cost savings during installation, which can be undertaken by existing trades without specialist knowledge or extra equipment. Lysaght National Specification Manager, Tony Jamieson, said SUPABRIDGE™ had already been trialled on a number of projects and had been extremely well received.

“SUPABRIDGE™ makes it easier and more cost effective to meet NCC thermal requirements without the need for roof raisers,” Mr Jamieson said. “Along with the added expense of fitting raisers and the extra installation costs, raising the roof can also reduce sheet uplift capacities – because SUPABRIDGE™ allows the cladding to be fixed directly to the roof structure, this new system actually has the opposite effect. “The added cavity space provided by LYSAGHT SUPABRIDGE® also means there’s no need to compress the insulation blanket during installation, a practice that is no longer acceptable under NCC. “Feedback on the new system from builders who have trialled the technology has been very positive, with comments focusing on simplicity of installation along with how easy the system allowed the required insulation R values to be achieved compared to previous methods.” SUPABRIDGE™ provides many tangible benefits across a range of operational parameters.

Improved insulation performance

Insulation blankets are installed to SUPABRIDGE™ buildings without being compressed, ensuring they continue to meet their specified performance levels, with the ability to deliver R values ranging from R3.7 to R6.2.

Reduced cost

SUPABRIDGE™ eliminates the need for roof raiser components and traditional purlin bridging components, leading to faster and more efficient installation.

Easy to install

Installing SUPABRIDGE™ is simple. Components are delivered preassembled and are readily adjustable on site using traditional purlin bolts. Easy on-site adjustment of brackets also efficiently accommodates variances if required. Additionally, SUPABRIDGE™ uses fewer components than traditional systems and can be installed by existing trades without the need for specialist skills or equipment.

Improved installer safety

SUPABRIDGE™ integrates roof safety mesh to provide a safer working platform, while placement of the insulation between purlins keeps them visible throughout the roof installation process. The system also eliminates the potential for roof spacer ‘roll-over’ during installation. A further benefit of SUPABRIDGE™ is that it allows SUPATHERMIC® insulation options that are glass wool fibre-free, non-allergenic and formaldehyde free, meaning specialist PPE is not required. Additionally, these options provide easier on-site handling due to their compact dimensions and light weight nature.

Maintains engineering and design performance

Using SUPABRIDGE™ ensures the engineering integrity of the roofing is maintained. The system allows the roof cladding to be to be fixed directly to thicker purlin sections for added integrity rather than roof raisers. From a design and approvals perspective, SUPABRIDGE™ also helps keep roof heights in check, which is important for sites that are bound by height restrictions.

Assured compliance

The new SUPABRIDGE™ meets – and in many cases exceeds – a broad range of building governance and compliance requirements including NCC, Section J Insulation Performance, Fire Performance to AS1530.2:1993 (R2016), Roof Safety Mesh standards to AS/NZS 4389:2015 and the AS/NZS 4600 Cold-Formed Structures Code.

For additional information about LYSAGHT SUPABRIDGE®, visit www.professionals. lysaght.com/supabridge or contact your local Lysaght representative.

INTRODUCING SUPABRIDGE™ INTRODUCING SUPABRIDGE™

THE INTEGRATED INSULATED ROOFING SYSTEM FOR ACHIEVING BCC ROOFING INSULATION REQUIREMENTS. THE INTEGRATED INSULATED ROOFING SYSTEM FOR ACHIEVING BCC ROOFING INSULATION REQUIREMENTS.

The lightweight and easy to install SUPABRIDGE™ integrated insulated roofing system is the ideal way to achieve compliance to NCC Section J requirements for uncompressed roof insulation. The custom designed SUPABRIDGE™ bracket enables the purlin depth to house uncompressed blanket insulation and replaces the need for the separate purlin bridging and roof raisers used in traditional commercial and industrial metal roof installation resulting in a faster, more efficient and most importantly, compliant roof installation. The lightweight and easy to install SUPABRIDGE™ integrated insulated roofing system is the ideal way to achieve compliance to NCC Section J requirements for uncompressed roof insulation. The custom designed SUPABRIDGE™ bracket enables the purlin depth to house uncompressed blanket insulation and replaces the need for the separate purlin bridging and roof raisers used in traditional commercial and industrial metal roof installation resulting in a faster, more efficient and most importantly, compliant roof installation. Get the Inspiration to Build Better with LYSAGHT SUPABRIDGE®Get the Inspiration to Build Better with LYSAGHT SUPABRIDGE®

FOR MORE INFORMATION VISIT PROFESSIONALS.LYSAGHT.COM/SUPABRIDGEFOR MORE INFORMATION VISIT PROFESSIONALS.LYSAGHT.COM/SUPABRIDGE

LYSAGHT SUPABRIDGE is a registered trademark of BlueScope Steel Limited. SUPABRIDGE is a trademark of BlueScope Steel Limited. LYSAGHT SUPABRIDGE is a registered trademark of BlueScope Steel Limited. SUPABRIDGE is a trademark of BlueScope Steel Limited. ©BlueScope Steel Limited trading as Lysaght. August 2022 ABN 16 000 011 058. All rights reserved. ©BlueScope Steel Limited trading as Lysaght. August 2022 ABN 16 000 011 058. All rights reserved.

INSPIRATION TO BUILD BETTER INSPIRATION TO BUILD BETTER

HomeGuard Termite Management System saves from ongoing costs

In this day and age, we are constantly faced with higher expectations, challenging designs, and new method requirements.

The Ronald McDonald House in Perth was one such build. As an international charity that helps the families of sick children with support and accommodation during their times of treatment, it was essential that the building be an exemplar design and construction for this type of project and purpose. The building achieved a LEED [Leadership in Energy and Environmental Design] Silver rating, a global recognition and certification for environmentally sustainable buildings, the first of its kind in Australia. Several significant challenges presented themselves at Ronald McDonald House. In particular, the new construction method affected the supporting basement retaining walls by creating gaps in the structure large enough for a small child to squeeze through. As with every unique project, this required new way of thinking.

The Homeguard team at FMC Australasia proudly assisted the HomeGuard Accredited Installer, Termico Pest Management Services, to install a HomeGuard Termite Management System. The solution was HomeGuard termite protection ‘sheeting’ – it provided great flexibility coupled with chemical repellence that could wrap the retaining walls and cover all entry points from subterranean termite infestation with no worries about exposure to residents as it is fully contained in the sheeting’s matrix. HomeGuard is designed, researched and developed in Australia for Australian conditions to last for the design life of the building. So, Ronald McDonald house can rest assured that in the future their limited funds can be spent on the young patients and their families, not on continually termite treatments.

Perth’s Ronald McDonald House by Perth Architect Gerry Kho, built by Doric Construction HomeGuard installed by Termico Pest Management Services, and supported by FMC Australia.

Manufactured in Australia