Winter Conference 2025 by MasterBuildersofIowa

February 25-26, 2025

Iowa Events Center | 730 3rd St. Des Moines, IA

The Begins

Welcome to the MBI Winter Conference with a headlining inspirational message ----THE HERO EFFECT! This year, we are excited to bring together thought leaders, industry experts, and passionate practitioners from around the country to explore the latest trends and advancements in the construction industry.

Our conference will feature a dynamic lineup of keynote speakers, engaging workshops and insightful panel discussions designed to inspire and equip you with the tools to drive meaningful change in your organization. Whether you’re a seasoned professional or just starting your journey, there’s something for everyone at the MBI Winter Conference.

We invite you to connect, learn and collaborate with peers who share your passion for “empowering greatness”. Join us on February 25-26 at the Iowa Events Center in downtown Des Moines for an unforgettable experience!

“Heroes are Extraordinary People Who Choose Not to Be Ordinary!”

Kevin Brown, Motivational Speaker & Author

Enhance Your Conference Experience

Full Access to Everything Winter Conference!

We are excited to announce the launch of the official Winter Conference Event App! Designed to enhance your conference experience, the app is your go-to resource for all things related to the event.

FEATURES INCLUDE

• Personalized Agenda: Your registered itinerary will populate into the event app creating your own personalized agenda for the two days. Never miss a moment of the action!

• Real-Time Updates: Stay informed with instant notifications about schedule changes, special announcements, and important reminders throughout the conference.

• Networking Opportunities: Connect with fellow attendees, speakers and exhibitors. Use the app to send messages, set up meetings, and expand your professional network.

• Interactive Maps: Navigate the venue with ease using the app’s interactive maps, ensuring you find your way to all sessions and activities without a hitch.

• Session Feedback: Share your thoughts on sessions in real time! Your feedback is valuable and helps us improve future events.

• Resource Library: Access presentations, handouts, and additional meeting materials from speakers, all in one convenient location.

HOW TO DOWNLOAD

The Winter Conference Event App is available for download on both iOS and Android devices. Simply search for “Winter Conference Event App” in the App Store or Google Play Store.

We encourage all attendees to download the app before the event to make the most of your experience. Stay connected, informed, and engaged at the MBI Winter Conference. Conference Details At Your Fingertips

DIAMOND SPONSOR

GOLD SPONSORS

6:30 am Registration Open

7:00 am - 6:30 pm Exhibits Open (Visit over 90 exhibits & displays)

7:30 - 8:45 am BUILD IOWA BREAKFAST | BUSINESS MEETING

Keynote: Making It Without Losing It: How to Create Motivation That Lasts Sponsored By: Holmes Murphy & Associates, LLC

9:00 - 11:30 am Estimating Bootcamp - 2 Day Course

9:00 - 11:30 am AM Sessions

Discover Your Motivation Style

Developing a Dynamic COALture: The Four Keys to Leveraging Authenticity for Explosive Growth

Practical AI Applications for Builders and Contractors in Iowa Crowd the Rungs

The Generational Advantage

Solid Ground or Shifting Sands: How Assumptions and Bias Become Quicksand to You, Your People and Your Business

11:45 am - 1:45 pm MASTERS AWARD LUNCHEON

Keynote: The Hero Effect: Being Your Best When It Matters The Most!

2:00 - 4:00 pm Estimating Bootcamp (continued)

2:00 - 4:00 pm PM Sessions

The Hero Effect: Beyond the Keynote

The Advent of Agents: How AI is Transforming Construction Workflows

Crisis Proof Talking Points: How Construction Leaders Can Communicate Change & Avoid Conflict

Leadership By Delegation - Unlocking Potential Through Empowerment

Building Sustainability: Now and Into the Future

Sponsorship: How Men and Women Can Advance Together

4:00 - 6:30 pm Construction Industry Reception

Sponsored By: RSM US LLC | Turner Construction | Whitfield & Eddy Law

6:30 am Registration Open

7:00 am - 2:00 pm Exhibits Open (Visit over 90 exhibits & displays)

7:30 - 8:45 am THE WELLNESS BREAKFAST

Keynote: Find Your Voice. Find Your Power. Prioritizing Safety, Mental Health, and Wellness in the Construction Industry

9:00 - 11:45 am Estimating Bootcamp (continued)

9:00 - 11:00 am AM Sessions

Goodbye Stress. Hello Life! Prioritize Your Wellness and Start Living For You!

Winning With Owner-Directed Safety on Data Centers: Strategies for Success

Blueprint Basics: Navigating Plans for Field Personnel

4 E’s of Personal Growth

Unleashing Your Inner Industrial Athlete: Performance, Prevention and Wellness

Focus 4 Part 1: Shockingly Safe-Mastering Electrical Safety and Arc Flash Awareness

11:00 am - 11:30 am Exhibits Open (Visit over 90 exhibits & displays)

11:45 - 1:45 pm SAFETY AWARDS LUNCHEON

Keynote: Front Line Leadership: How to Eliminate Complacency and Build All-In Engagement

LANYARD SPONSOR

The Build Iowa Breakfast is an excellent opportunity for attendees to network with industry colleagues and friends in preparation for an educational and inspiring day of seminars, exhibitors and awards. As part of this event, MBI will conduct the business of the annual meeting including a report on 2024, new initiatives planned for 2025, and the annual election of officers appointed to serve on the MBI Board of Directors. The highlight and namesake of this event is the presentation of the 2025 Build Iowa Award that will honor an individual who best exemplifies the tenets of our organization: Skill, Responsibility, and Integrity throughout their career in Iowa’s commercial building industry.

KEYNOTE

Tuesday, February 25, 2025

7:30 AM - 8:45 AM

Fee: $45 per person

SPONSORED BY

MAKING IT WITHOUT LOSING IT: HOW TO CREATE MOTIVATION THAT LASTS

Keynote

Let’s face it, there’s always a “what’s next?” Your ability to individually and collectively reach that next big milestone – without burning out – has to do with the answer to the following question: How do we create motivation that lasts when we’re done? It turns out – while traditional leadership approaches focus on external rewards, the latest science shows us that the most flourishing contributors have a personal, internal connection to their work. That’s right; people with high intrinsic motivation experience lower rates of disengagement, higher levels of innovation and more fulfillment than those focused primarily on external factors. Forbes Top Rated keynote speaker, Jess Ekstrom, uses modern research and her experiences starting two multi-million dollar businesses to guide audiences to deeper engagement, fulfillment and lasting motivation in their role.

Objectives

• Why a primary focus on external motivation increases burnout

• How intrinsic motivation leads to increased problem solving and fulfillment

• The three psychological needs that inspire lasting motivation

• Simple secrets to more powerfully create and innovate everyday

• Three questions to lead yourself and others with a greater purpose in mind

JESS EKSTROM

Mic Drop Workshop & Headbands of Hope Raleigh, NC

Jess Ekstrom lives by three words: inspiration from frustration.

Whenever she’s frustrated, she usually finds inspiration in a business idea to solve the problem. Hence, she’s a 2x successful social entrepreneur, author, and speaker. Jess is a serial social entrepreneur and bestselling author of Chasing the Bright Side and Create Your Bright Ideas. She has been featured in major media outlets such as the Today Show, TIME, Good Morning America, The View, Vanity Fair, People Magazine, Business Insider, Huffington Post and Forbes.

After starting and growing her multi-million dollar company, Headbands of Hope, in her dorm room, her speaking and writing career took off. But Jess realized that her success wasn’t about how far she can reach—but how far she can help other women reach. Today, through her writing, and her uber popular Mic Drop Workshop®, she helps women uncover the value in their story so they can make a living and a difference at the same time. She, her husband, her children and their 70lb fur baby reside in Raleigh, NC.

PROGRAM: 9:00 - 11:30 AM

Discover Your Motivation Style

Jess Ekstrom | Mic Drop Workshop & Headbands of Hope Raleigh, NC

Ready to create motivation that endures? It’s time to move beyond external factors and tap into the powerful force of intrinsic motivation! Join us for an interactive workshop designed to help you uncover what truly drives you and how to harness that energy for lasting success.

In this engaging session, we’ll guide you through the process of mapping out your unique Success Fingerprint, a personalized blueprint that highlights your core motivations. Together, we’ll explore what inspires you at a deep level and craft a visionary 100-Year Resolution - a compelling roadmap for your future.

By the end of the workshop, you’ll identify your individual motivation style, enabling you to apply these insights to your job, personal aspirations, and everyday life. You’ll leave equipped with practical strategies to fuel your passion and purpose, ensuring that your motivation is not just a fleeting moment but a lifelong journey. Don’t miss this chance to ignite your intrinsic drive and pave the way for a fulfilling future. Let’s unlock the secrets to lasting motivation together! Fee: $250 per person

Master Builder Designation

1.5 LEADERSHIP CREDITS

Practical AI Applications for Builders & Contractors in

Iowa

Zach Giglio | GCM - Charleston, SC

Are you ready to transform your construction workflows? Join us for an eyeopening session that explores how artificial intelligence (AI) can revolutionize your operations, from enhancing project management to optimizing safety protocols. This session is designed specifically for builders and contractors, providing you with the foundational knowledge and practical strategies needed to harness AI effectively.

Here’s what you can expect:

Understanding AI in the Construction Industry

We’ll kick off with an introduction to AI, demystifying its potential to enhance key areas such as administration, project management, and safety. Learn how AI can be a game-changer in the construction sector.

Improving Client Services and Project Outcomes

Discover innovative ways to streamline client interactions and support administrative tasks. We’ll explore how AI can automate workflows, leading to improved project outcomes and enhanced client satisfaction.

Consistency in Reflecting Company Standards

Find out how to integrate your company’s unique mission and values into AIpowered processes. This ensures that your operations not only boost efficiency but also align with your brand’s standards and identity.

Best Practices for AI Integration in Construction

We’ll identify the most effective methods to implement AI in your daily operations. Learn how to automate routine tasks and leverage data-driven decision-making to enhance your project execution.

Practical Examples for Immediate Application

See real-world examples of AI in action within the construction industry, and walk away with actionable steps you can take to improve your business operations right away.

Crowd The Rungs

Barb

Allen | Levocity LLC. - Kansas City, MO

Are you ready to break down barriers and advance women within the construction industry? Join us for an empowering workshop that explores the four critical challenges women face on their journey: Broken, Missing, Slippery, and Sticky ladder rungs. By identifying and understanding these obstacles, we can pave the way for greater recruitment, advancement, and retention of women in our field.

In this interactive session, we’ll delve into the vital distinctions between mentorship, sponsorship, and advocacy, equipping you with the knowledge to determine how these relationships can support your growth as a female or what you can do to ensure this as a male in our industry. You’ll learn how to effectively seek out mentors and sponsors, and discover the best practices for applying mentorship and advocacy to uplift others in your organization. Expect a dynamic environment filled with reflection and engagement. Through worksheets, shared experiences, and group discussions, you’ll gain practical insights and strategies to navigate your own career path while empowering fellow women in construction. 2.5

Fee: $250 per person Fee: $250 per person

Master Builder Designation

2.5 LEADERSHIP CREDITS

Developing a Dynamic COALture: The Four Keys to Leveraging Authenticity for Explosive Growth

Phillip Kelley | Purpose-Driven Coaching - Olathe, KS

Join us for a transformative workshop that uses the metaphor of a camping trip and the art of building a campfire to explore the essentials of creating a lasting organizational culture. Just as a campfire requires more than just kindling and firewood, a thriving workplace culture needs the enduring warmth of coals—representing deep-rooted values and accountability. In this engaging session, we’ll examine the role of kindling—motivation that sparks enthusiasm but fades quickly—and the importance of solid foundations, like mission statements, that, while crucial, can lack the staying power of coals. Together, we’ll identify the gaps between clarity and ambiguity in your leadership journey, helping you pinpoint where personal and organizational accountability must take root. You’ll be encouraged to speak openly about your leadership struggles, recognizing that true growth begins when leaders set the example. We’ll redefine accountability in a fresh, relatable way, and you’ll discover four actionable strategies to leverage your authenticity—turning perceived weaknesses into powerful growth opportunities. Get ready to stoke the flames of your leadership potential and create a culture that burns brightly through the night. This workshop promises to be an enlightening and collaborative experience.

Fee: $250 per person

The Generational Advantage

Jay Montgomery | Montgomery Companies - Bettendorf, IA

In today’s dynamic work environment, understanding generational shifts is crucial for fostering collaboration and maximizing talent. Join us for an engaging session that will dive deep into how various generations perceive key aspects of work and life— from the significance of relationships and sense of identity to their perspectives on technology and authority.

Through insightful analysis and real-world examples, we’ll explore the distinct values and expectations that shape each generation. Participants will have the opportunity to share their experiences, engage in collaborative discussions, and identify generational gaps within their teams. Together, we’ll discover practical strategies to bridge these gaps, harness the strengths of diverse generational talent, and cultivate a more inclusive and productive workplace.

1.5 LEADERSHIP CREDITS

Whether you’re a leader, team member, or HR professional, this session promises to equip you with the tools and insights needed to create a harmonious and thriving organizational culture.

Fee: $250 per person

Solid Ground or Shifting Sands: How Assumptions and Bias Become Quicksand to You, Your People, and Your Business

Nicole Christy | N. Christy Consulting - Kansas City, MO

In today’s tight labor market, an organization’s culture and its ability to anticipate and meet customer demands are vital for staying competitive. However, unchecked leader assumptions and biases can accumulate, threatening longterm individual and organizational success. When these biases go unexamined, they can inhibit progress, undermine company values, and ultimately impact your employer value proposition and market share. Join us for an insightful session that explores how leadership’s willingness to confront and address biases is essential for fostering a thriving workplace. We’ll delve into two key areas of focus:

1. Acknowledging Assumptions and Biases

Participants will engage in reflective exercises to evaluate their own biases and decision-making processes. Are you making choices based on sound judgment or getting bogged down by assumptions? This session is designed to equip you with the tools needed to foster an inclusive environment that promotes trust and agility. Don’t miss this opportunity to enhance your leadership effectiveness and create a culture that thrives on diversity of thought. Join us as we explore how addressing biases can lead to greater organizational success—so you can navigate your leadership journey with confidence and clarity! Master

1.5

Discover the importance of recognizing that both individual and collective biases shape leader behavior, which in turn influences employee engagement and productivity. This session will challenge you to admit to your own assumptions and understand their impact on your organization.

2. Testing for Validity and Reliability

Learn proactive strategies for assessing your assumptions and biases to mitigate the risk of pursuing unproductive paths that can trap you in quicksand. We’ll discuss how to avoid the pitfalls that break trust and waste valuable resources— transforming potential quicksand into solid ground.

Fee: $250 per person

You are invited to celebrate industry excellence at the Masters Award Luncheon. Enjoy lunch along with an insightful presentation that challenges conventional thinking and reveals a brand-new paradigm in the world of everyday heroes. The highlight of this event is the recognition of the 2025 Masters Awards that recognize the exceptional efforts of construction teams in executing the process of completing a project.

This event sells out quickly, so register early to secure your tickets!

Tuesday, February 25, 2025 11:45 AM - 1:45 PM

Fee: $45 per person

SPONSORED BY

KEYNOTE

THE HERO EFFECT: BEING YOUR BEST WHEN IT MATTERS THE MOST!

Join us for a dynamic and entertaining keynote with Kevin Brown, where he will share transformative ideas, strategies, and principles designed to inspire you to make a positive difference in both your work and personal life. With a fresh and engaging style, Kevin’s message is not just motivational—it’s a powerful call to action! At the heart of Kevin’s philosophy is a simple yet profound belief: every thought and action shapes our results, both personally and professionally. This session will empower your team to rise above the ordinary and strive for remarkable achievements.

Participants will walk away equipped to:

• Achieve Greater Results: Break free from “ordinary” thinking and master the habit of excellence to elevate your performance and outcomes.

• Own the Moments That Matter: Recognize that every moment counts. Take responsibility for your attitude, actions, and results, creating a culture of accountability and empowerment.

• Cultivate Meaningful Relationships: Learn how to foster genuine connections and deliver extraordinary experiences for every “customer” in your life—at work and at home.

Prepare to be motivated and energized as Kevin guides you on a journey to reach beyond expectations and embrace the extraordinary. This is more than just a keynote; it’s an invitation to transform your mindset and elevate your impact every single day! Don’t miss the chance to be inspired and equipped to make a lasting difference!

KEVIN BROWN

Kevin Brown Enterprises, LLC. Orlando, FL

A branding and culture expert with 30+ years in franchise development, Kevin spent two decades helping a family business grow into the #1 franchise in its industry, with revenues surpassing $2 billion. Since 2016, he has shared his philosophy, The HERO Effect®, with organizations worldwide. This simple yet powerful message sets world-class companies and high-performance individuals apart.

Kevin is also a bestselling author, speaker, and father of a child with autism, deeply understanding how success extends beyond business to impact everyday life. He’s spoken to companies like American Express, Delta, PayPal, and ExxonMobil, and has received numerous honors, including being named one of the ‘Top 10 Keynote Speakers of 2021’ and one of the ‘Top Motivational Speakers’ for sales teams. Kevin’s books, The HERO Effect and Unleashing Your Hero, inspire individuals to unlock their potential and serve others at the highest level. He challenges people to make a positive difference every day, both at work and in life.

The Hero Effect: Beyond the Keynote

Kevin Brown | Kevin Brown Enterprises, LLC. - Orlando, FL

Join Kevin Brown for an engaging workshop that takes a deeper dive into creating a culture of heroes within organizations. In this interactive, “roll your sleeves up” session, Kevin will employ his TEACH, SHOW, DO model to explore the Fantastic Four qualities of a hero—making them attainable, actionable, and sustainable for every participant.

With his signature blend of real-life stories, humor, and rich content, Kevin will illuminate the principles of The HERO Effect® and demonstrate how they can transform workplace dynamics. This program is designed to deliver actionable strategies that every leader can implement immediately to foster a culture of excellence at every level in their organization. Participants will: understand the four core principles of The HERO Effect and how they can serve as a foundation for personal and organizational success; discover practical ways to bring The HERO Effect into their personal and professional lives, enhancing their impact and effectiveness; and develop a clear plan that empowers each participant to embody the qualities of being Helpful, Exceptional, Responsible, and Optimistic—ultimately elevating their contributions at work and beyond.

Crisis-Proof Talking Points: How Construction Leaders Can Communicate Change & Avoid Conflict

Melissa DeLay | TruPerception, LLC - Little Canada, MN

Leadership can feel effortless when sales are soaring, budgets are healthy, and team morale is high. But what happens when faced with challenges like a disgruntled employee or a damaging rumor? In these critical moments, even the most well-liked leaders can find their reputations at risk and their influence waning. Join Melissa for an insightful session where she will equip you with essential message design and delivery techniques that can help you navigate difficult situations with confidence.

Drawing on her expertise, Melissa will share proven strategies to:

• Strengthen Your Reputation: Learn how to communicate effectively during crises to maintain trust and credibility, ensuring your leadership remains respected.

2 LEADERSHIP CREDITS

• Inspire Positive Change: Discover ways to turn challenges into opportunities for growth, motivating your team to rally together and embrace change.

• Create Brand Ambassadors: Equip yourself with the tools to transform your team into enthusiastic advocates for your vision, fostering a culture of loyalty and engagement.

With a focus on practical techniques and real-world examples, this session promises to empower you to tackle leadership challenges head-on, turning potential pitfalls into platforms for positive impact. Don’t miss this opportunity to enhance your leadership skills and safeguard your influence in any situation!

Fee: $250 per person

The Advent of Agents: How AI is Transforming Construction Workflows

Dr. Sarah Buchner | Trunk Tools - New York City, NY

This session will provide an interactive exploration of AI agents being applied to construction workflows. One agent Dr. Sarah Buchner will feature is the Schedule Agent: the modern construction schedule is a complex document with countless contingencies and applications in various workflows. She will demonstrate real-world use cases from a live project. To deepen understanding, a panel discussion with Trunk Tools representatives will address the challenges and successes of implementing this agent. Attendees will engage through realtime polling, an interactive Q&A, and a live demo that will act upon audience suggestions, ensuring the content is relevant and actionable. This session is designed to equip participants with practical strategies to leverage these innovative tools on their own projects, driving productivity and efficiency. 2

Fee: $250 per person

Leadership By Delegation - Unlocking Potential Through Empowerment

Matt VandeBerg | Solon, IA

Leadership comes in many forms, but what if the key to greater efficiency and productivity lies in stepping back rather than stepping up? Join us for an eyeopening session on “Leadership by Delegation,” where we’ll explore how entrusting your team with responsibilities can transform not just your leadership style, but the entire dynamics of your organization.

In this engaging workshop, you’ll discover the true power of delegation—not as a way to lighten your load, but as a strategic approach to empower your team. Learn how sharing tasks fosters trust, builds skills, and cultivates a culture of collaboration. We’ll tackle the common challenges of delegating, providing practical strategies to overcome the fear of letting go.

2 LEADERSHIP

By the end of this session, you’ll be equipped with tools to delegate effectively, freeing you to focus on higher-level strategic initiatives while enhancing your team’s capabilities and confidence. Join us to unlock the full potential of your leadership and watch your team thrive!

Fee: $250 per person

Building Sustainability: Now and Into the Future

Joe Rozza | Ryan Companies US, Inc. - Atlanta, GA

As market and policy trends increasingly push for sustainable, lower-carbon buildings and construction sites, it’s essential for leaders, managers, and field personnel to grasp key concepts such as decarbonization, net-zero carbon, and environmental certifications. This session will empower you with the knowledge and tools necessary to navigate these critical topics throughout the planning, contracting, buyout, and implementation phases of your construction projects.

Join Joe and his colleagues for an engaging exploration of both local and national sustainability initiatives, where you’ll gain practical, actionable insights that you can implement immediately on your job sites. We’ll delve into compelling case studies, including a spotlight on Iowa’s first modern mass timber building, showcasing innovative materials and sustainable practices that are shaping the future of construction.

Whether you’re a novice seeking foundational knowledge or an expert looking to deepen your understanding, this session will challenge your perspective on sustainability in the industry. You’ll leave equipped with actionable strategies to meet the evolving demands of building owners and contribute to a greener future.

Don’t miss this opportunity to network with peers, share insights, and be part of an essential conversation on the future of construction. Join us and become a leader in sustainable building practices!

Fee: $250 per person

Sponsorship: How Men and Women Can Advance Together

Andrea Janzen | Ambition Theory LLC - Castle Pines, CO

Prepare for a transformative journey into the nuances of leadership within the construction industry! In this interactive session, we’ll decode the distinct ways men and women approach leadership, revealing the powerful insights that can enhance your professional journey and benefit your organization.

Despite the growing recognition of gender differences in leadership, these conversations are often overlooked in professional settings. By understanding these differences, you can unlock your natural leadership potential and amplify the strengths of your entire team, leading to greater value for your company and a more fulfilling career. Drawing on key findings from the “Building Better: A Women in Construction Benchmark Study” by Ambition Theory and the National Center for Construction Education and Research (NCCER), we will explore:

The Leadership Experience: Men vs. Women

Discover how men and women navigate their paths to leadership differently and learn to appreciate the unique value women bring to construction projects.

Why Sponsorship (Not Mentorship)

For years, mentorship programs have aimed to support women in the industry, yet progress has been slow. We’ll discuss why mentorship alone isn’t enough and how sponsorship can be a transformative force in advancing women into leadership roles.

Taking Action

This session isn’t just about insights—it’s about impact! Participants will discuss actionable strategies and choose one concept from our session to implement within 24 hours, committing to create tangible opportunities for change.

Join us to harness the power of understanding gender dynamics in leadership and take concrete steps toward a more inclusive and effective workplace. Don’t miss this chance to elevate your leadership journey and make a real difference in the construction industry!

Fee: $900 / person

TUESDAY FEBRUARY 25, 2025 | WEDNESDAY FEBRUARY 26, 2025

This bootcamp offers practical, industry-proven techniques and best practices designed to help estimators improve their bidding process and win more work. Participants will explore key topics such as interpreting construction documents, identifying work scopes, pre-qualifying trade partners, performing quantity take-offs, pricing strategies, bid tabulations, estimating general conditions, and calculating indirect costs.

SESSION OBJECTIVES:

• Identify the Qualities of a Good Estimator

• Apply Productivity Best Practices to Enhance Bidding Success

• Analyzing Construction Documents to Identify Scopes of Work

• Understand the Prequalification Process and Invitations to Bid

• Perform Quantity Take-offs for SelfPerformance or Subcontractor Scope Verification

• Utilize Bid Tabs and Leveling Sheets for Scope Pricing Accuracy

• Estimate General Conditions and Indirect Costs Effectively

ESTIMATING BOOTCAMP TWO DAY SCHEDULE

Tuesday, February 25, 2025

7:30 – 8:45 AM

Build Iowa Breakfast & Business Meeting 9:00 – 11:30 AM Estimating Bootcamp Session 11:45 am – 1:45 PM Masters Award Luncheon 2:00 – 4:00 PM Estimating Bootcamp Session 4:00 – 6:30 PM Industry Reception

Wednesday, February 26, 2025

7:30 – 8:45 AM The Wellness Breakfast

9:00 – 11:30 AM

Estimating Bootcamp Session

11:45 – 1:30 PM Safety Awards Luncheon

2:00 – 4:00 PM Estimating Bootcamp Session

$900 / Person (Includes all 4 sessions, 2 breakfast events, and 2 lunch events)

DAN RONDINELLI

Construction Mastery Institute Englewood, CO

Meet Dan Rondinelli, a passionate construction leader and educator dedicated to sharing and serving others interested in advancing their construction careers. Dan holds a “Class A” General Contractors License, is a Certified Cost Professional (CCP), as well as a LEED Accredited Professional with over three decades of commercial construction experience. Half of his career has been dedicated to estimating, preconstruction, and business development. Dan continues to teach Plan Reading/Estimating and has been doing so since 2000 for Colorado State University’s Construction Management Certificate Program. “My goal is to connect next generation constructors with world class subject matter experts and industry best practices to move the needle towards safer and more productive jobsites.”

Co-Presenter

CONSTRUCTION

RECEPTION

Tuesday, February 25, 2025

4:00 - 6:30 PM

ADMITTANCE TO THE RECEPTION IS ABSOLUTELY FREE!

The Construction Industry Reception is an excellent opportunity to catch up with old friends, talk shop with industry partners, and enjoy the camaraderie and networking that MBI events are known for – all while enjoying hors d’oeuvres and drinks. Visit the many exhibits and displays, offering the ultimate in comparison shopping and face-to-face meetings with vendors. Experience the latest technologies and innovations in commercial construction equipment, products and services.

• Meet with industry colleagues and peers

• Enjoy complimentary hors d’oeuvres and drinks

• Prize drawings to be held on stage at the conclusion of the reception Register in advance to skip the lines and have a name badge waiting for you when you arrive!

SPONSORED BY

“MUST ATTEND EVENT of the YEAR”

The Wellness Breakfast is an excellent opportunity to join co-workers and industry colleagues for breakfast and networking ahead of a busy day of educational breakout sessions. Highlighting this event is the recognition of the attendees who are enrolled in the Master Builder Designation program who have reached the pinnacle by earning the Master Builder Achievement Award. We are also pleased to bring to the stage mental health advocate, international keynote speaker and best-selling author of four books – Allan Kehler.

KEYNOTE

Wednesday, February 26, 2025 7:30 AM - 8:45 AM

Fee: $45 per person

FIND YOUR VOICE. FIND YOUR POWER. PRIORITIZING SAFETY, MENTAL HEALTH, AND WELLNESS IN THE CONSTRUCTION INDUSTRY.

In an effort to avoid being perceived as weak or vulnerable, many individuals in the construction industry have a tendency to bury their emotions deep within. However, silence has never been the answer, and understanding the power of your voice is the first step in finding true freedom for your mental wellbeing

Having experienced challenges with mental illness, addictions and suicide first-hand, Allan shares his captivating story of resilience and hope. Through his message, you will learn how to share your own story, step into vulnerability, and connect to yourself and others in a more authentic way. By finding your own voice, you will be able to inspire others to find theirs.

Keynote

The silence has been broken, and the time to talk is NOW. Together, it’s possible to create a healthy workplace where an individual feels seen, heard, and supported.

• Reflect on one’s mental health through an interactive quiz

• Identify barriers that prevent individual’s from seeking help

• Recognize how men react differently to mental health issues than women

• Review strategies to support someone who appears to be in distress

• Discover how to create an attitude of resilience

• Learn the 6 commitments to creating wellness in the workplace

Don’t miss this transformative opportunity to find your voice and empower others to do the same. Together, we can foster an environment of openness and support in the construction industry—let’s talk, connect, and build a healthier future!

ALLAN KEHLER

OFTS Consulting, Inc.

Saskatoon, SK

Allan Kehler is a mental health advocate, international keynote speaker, and best-selling author of four books. His TEDx talk on men and mental health has gained international attention, and he has been featured on several television and radio programs. For nearly a decade, Allan instructed various mental health related courses at the college level while also working as an addiction’s counselor and clinical case manager.

Today, Allan is a highly sought-after speaker on various topics related to mental health and wellness. He has stood on more than 1,000 stages and is recognized for his engaging style and captivating approach. Having persevered through his own challenges with mental illness and addictions, Allan speaks from a place of experience. His moving stories tug on heartstrings, inspire a new perspective, and allow people to connect with themselves and others at a deeper level. He uses humor and compassion to create a safe space where people feel seen, heard, and supported.

Allan has developed a genuine appreciation and passion for learning and working with Indigenous people and communities. This has played a key role in his own recovery, and these cultural teachings can be found in his presentations. Recently, Allan and his wife, Tanya, launched Born Resilient™ - a clothing line that empowers people to persevere through their challenges. They are proud to donate a percentage of their profits to organizations that promote wellness.

PROGRAM 9:00 - 11:00 AM

Goodbye Stress. Hello Life! Prioritize Your Wellness and Start Living For You!

Allan Kehler | OFTS Consulting, Inc. - Saskatoon, SK

We live in a fast-paced world, and it’s time to slow down and focus on YOU.

Drawing from his own experiences, Allan will inspire you to persevere through your personal challenges rather than avoiding or escaping them. You will be encouraged to take an honest look at what lies beneath your stress, and be provided with tools to heal through a holistic approach. Through an interactive quiz, various hands-on activities, and the exciting game of PieFace, you will recognize the importance of prioritizing your mental health.

Self-connection is necessary to regain a sense of power, balance, and control. Watch what happens when you stop existing and start living for YOU!

• Understand the relationship between stress and performance

• Examine why we respond differently towards emotional pain than physical pain

• Receive tools to manage stress and prevent burnout

• Learn how to stop feeling guilty when prioritizing your wellness

Don’t miss this opportunity to transform your relationship with stress and reclaim your life. Join Allan and watch what happens when you stop existing and start living for YOU! Together, we’ll cultivate a community where prioritizing mental health is celebrated and supported.

Fee: $250 per person 26

Master Builder Designation

2 SAFETY CREDITS

Winning With Owner-Directed Safety on Data Centers: Strategies for Success

Gabe Nido | Weitz - Mission Critical - Des Moines, IA

Join Gabe for an insightful session that delves into the evolving landscape of owner-directed safety plans and initiatives. In today’s competitive environment, understanding these trends is crucial for not only being awarded projects but also maintaining a strong presence throughout the project lifecycle.

What You’ll Learn:

• Navigating Owner-Directed Safety Trends: Explore the latest trends in ownerdirected safety initiatives and discover how they impact your bidding and performance on awarded projects.

• Key Assessment Parameters: the presenter will unveil the five leading parameters that contractors are evaluated on during the safety assessment process. Learn how to prepare and position your company to excel in these critical areas.

• Insights from Experience: The presenter will draw on over a decade of experience in navigating owner-directed safety initiatives, both as a General Contractor and a Specialty Contractor. He will share practical tips and common pitfalls to avoid, giving you firsthand knowledge to enhance your safety practices.

• A Roadmap for Competitiveness: This session will provide a comprehensive roadmap for contractors aiming to excel in projects with owner-directed safety initiatives. Identify potential areas for improvement and gain actionable strategies to enhance your competitiveness.

Whether you’re a contractor seeking to strengthen your safety protocols or a project manager looking to better understand owner expectations, this session is designed to equip you with the knowledge and tools needed to thrive.

Fee: $250 per person

Master Builder Designation

2 PROJECT MANAGEMENT CREDITS

Blueprint Basics: Navigating Plans for Field Personnel

Brad Perkins | Iowa State University - Ames, IA

Unlock the essential skills needed to confidently read and interpret blueprints in the field! In this interactive session, we’ll cover the fundamental aspects of plan reading, equipping you with the tools necessary to effectively navigate various types of construction documents. Participants will dive into the basics of sections, elevations, reflected ceiling plans, schedules, and references, gaining a comprehensive understanding of how these elements come together in a complete plan set.

By the end of this session, you’ll feel empowered to read blueprints with confidence, ensuring you can effectively contribute to any project. Whether you’re new to the field or did not take the blueprint reading course yet, this session will provide the foundational knowledge you need to succeed in construction.

Fee: $250 per person

4 E’s of Personal Growth

Kenyon Murray | Murray Legacy Management - Cedar Rapids, IA

In this session, we will explore four key principles designed to equip participants with the tools needed for personal growth across all areas of life. Discover how small changes in habits can create significant momentum, enabling you to experience positive transformations both professionally and personally.

Using interactive materials like the “Life Wheel” and “Change Goals” handouts, participants will engage in insightful discussions and collaborative exercises. This hands-on approach encourages reflection and fosters a supportive environment for sharing ideas and experiences. What to Expect:

• Understanding Habit Change: Learn how shifts in your daily habits can catalyze lasting change, setting the foundation for personal and professional development.

• Interactive Tools: Utilize the “Life Wheel” to assess different aspects of your life and identify areas for growth, while the “Change Goals” handout will help you outline actionable steps toward your aspirations.

• Small Group Discussions: Engage in meaningful conversations with peers, sharing insights and strategies to inspire each other on the journey of change.

Participants will leave this session with renewed energy, focus, and a personalized toolkit to kickstart their journey of transformation.

Fee: $250 per person

Unleashing Your Inner Industrial Athlete: Performance, Prevention, and Wellness

Brandon Black | Construction Safety Specialists, Inc -

West Des Moines, IA

Are you lifting heavy objects, on your feet all day, or operating heavy machinery? If so, you’re more than just an employee—you’re an Industrial Athlete! In this engaging session, we’ll redefine what it means to be an Industrial Athlete and explore how you can enhance your performance on the job.

Join us as we dive into a revolutionary approach designed to keep these unsung heroes in peak condition and ready to tackle their demanding roles. We’ll cover essential topics that will empower you to excel in your physically demanding job while prioritizing your health and well-being:

• Wellness: Discover strategies for leading a balanced and healthy lifestyle that supports your physical demands.

• Nutrition: Learn the fundamentals of proper nutrition tailored for peak performance, ensuring your body has the fuel it needs to thrive.

• Stretching and Warm-Up: Master effective stretching and warm-up exercises that prepare your body for the challenges of the day.

• Injury Prevention and Rehabilitation: Gain insights into proper body mechanics and ergonomics, plus essential first aid techniques to keep injuries at bay and recover effectively.

This session is not just about surviving the demands of your job; it’s about thriving and performing at your best. You’ll leave with actionable strategies to enhance your performance, prevent injuries, and cultivate a sustainable, healthy lifestyle.

Fee: $250 per person

Master Builder Designation

2 SAFETY CREDITS

Focus 4 Part 1: Shockingly Safe-Mastering Electrical Safety and Arc Flash Awareness

Jason Atwell | Weitz - Mission Critical - Des Moines, IA

Join Jason for an eye-opening session as he delves into the critical topic of electrical hazards, focusing on Arc Flash and Arc Blast, and the best practices for mitigation. With 27 years of hands-on experience in electrical safety—from working 1,000 feet underwater on a U.S. Navy nuclear submarine to navigating the cornfields of Iowa—Jason brings a wealth of knowledge that you won’t want to miss.

As a proud veteran who served honorably for six years on active duty, Jason combines his military precision with his expertise as a commercial nuclear reactor power plant operator and experience with electrical and general contractors. This unique background allows him to offer invaluable insights into keeping workplaces safe and compliant.

In this session, you can expect to:

• Understand Electrical Hazards: Gain a comprehensive understanding of Arc Flash and Arc Blast, including their causes, risks, and real-world implications.

• Explore Best Practices: Discover effective strategies and best practices for mitigating electrical hazards in various environments, from industrial settings to construction sites.

• Learn from Experience: Hear firsthand accounts and lessons learned from Jason’s extensive career, illustrating the importance of safety protocols and awareness.

• Q&A Opportunity: Engage in an interactive discussion where you can ask questions and seek advice on specific challenges you may face in your work.

Don’t miss this chance to learn from a seasoned expert who is passionate about electrical safety. Equip yourself with the knowledge and tools necessary to protect yourself and your team from electrical hazards. Join Jason and take a proactive step toward creating a safer work environment!

Fee: $250 per person

You’re invited to attend the Safety Awards Luncheon with colleagues and peers to celebrate safety excellence in the construction industry. Presented at this annual lunch will be the Outstanding Company Safety Achievement Awards, the Safety MVP Award and the WORKSAFE Project of the Year. Attendees will also be treated to a special and powerful keynote presentation by Patrick Nelson. Patrick is a decorated U.S. Army veteran and NFL- Tillman Military Scholar who will deliver a keynote that inspires resilient leadership in the face of adversity.

KEYNOTE

Wednesday, February 26, 2025

11:45 AM - 1:45 PM

Fee: $45 per person

SPONSORED BY

FRONT-LINE LEADERSHIP: HOW TO ELIMINATE COMPLACENCY AND BUILD ALL-IN ENGAGEMENT

Prepare for a dynamic keynote experience that combines Patrick Nelson’s inspiring story with high-energy action, designed to ignite your leadership journey! This session goes beyond traditional leadership training, equipping your audience with actionable skills and behaviors that empower to lead their teams, and their organizations more effectively.

Keynote

In this engaging presentation, participants will discover how to harness their inner leaders and create a lasting impact in their roles. Patrick’s personal anecdotes and relatable insights will motivate everyone to step up and embrace their leadership potential.

Participants will leave with:

• A Growth-Oriented Mindset: Cultivate a powerful mindset that drives individuals to take charge of their leadership journey and inspire both themselves and their teams.

• Tools for Credibility and Accountability: Gain practical tools to enhance credibility and instill a sense of forward-looking accountability in their leadership style, fostering trust and respect.

• Motivation to Drive Results: Leave the session energized and determined to achieve results through actionable strategies that elevate their work and their team’s performance.

Join Patrick for this transformative keynote and unlock the keys to becoming a more effective leader. Get ready to take action and inspire change in yourself and those around you!

PATRICK NELSON

Loyalty Point Leadership Elk River, MN

Patrick Nelson works with organizations nationwide to improve front-line employee engagement and safety. He’s seen firsthand how uninspiring safety meetings and disengaged workers can lead to minimal effort and increased incidents. Through his approach— using storytelling and helping employees create their own safety mission—he’s helped companies reduce incidents by 57%, saving money and lives.

A former Army paratrooper who served nearly seven years with three combat deployments, Patrick’s military experience, including earning the Bronze Star and Purple Heart, shaped his mission to help others avoid the mistakes he made as a leader. Today, Patrick helps Fortune 500 companies and others build a culture of safety ownership, drastically reduce on-the-job incidents, and inspire their workforce to take active responsibility for safety and performance.

PROGRAM 2:00 - 4:00 PM

Front-Line Leadership: Making Safety Personal

Patrick Nelson | Loyalty Point Leadership - Elk River, MN

Join us for an enlightening breakout session that dives deep into a battletested Safety Leadership strategy, proven to reduce Total Recordable Incident Rate (TRIR) by an impressive 57% in Fortune 500 organizations. This session will empower you with actionable tools and insights to transform safety from a checkbox activity into a personal commitment that drives workplace excellence. What You’ll Discover:

• Crafting Your Safety Stump Speech: Learn how to create a compelling safety message that resonates with your team, making safety a personal mission that everyone can relate to and engage with.

• The Power of Storytelling: Gain access to a practical playbook on leveraging storytelling to foster deeper safety engagement. Discover how real-life experiences can inspire your team to prioritize safety in their daily routines.

• Servant Leadership and Accountability: Explore a non-traditional approach to maximizing positive safety outcomes through Servant Leadership and Forward-Looking Accountability. Understand how leading by example and taking responsibility can create a culture of trust and engagement.

• Cultivating a Growth-Oriented Mindset: Leave inspired with strategies to instill a proactive mindset within your organization, encouraging your team to embrace safety as a core value and motivating them to engage in continuous improvement.

This session is not just about policies and procedures; it’s about cultivating a safety culture that inspires and empowers everyone.

Fee: $250 per person 26

2 LEADERSHIP CREDITS Master Builder Designation

Make a Difference: The Power of Connection

Dr. Charlie Cartwright | The Company Culture Doctor - Olathe, KS

“Anyone can make a difference, and everyone should try.” – JFK

Are you ready to turn inspiration into action? Join us for an engaging session that unpacks this powerful call to action. But how do we translate inspiration into tangible change? The good news is, there’s a proven formula.

Success begins with connection. In this interactive session, we’ll explore how building deep, meaningful relationships is the key to creating lasting impact— both in your personal life and professional endeavors. By the end, you’ll walk away with a practical blueprint for forging connections that will serve as the foundation for every goal you aim to achieve.

What You’ll Take Away:

• The Importance of Meaningful Connections: Discover why these relationships are vital for success.

• Fostering Connections: Learn actionable strategies to create and nurture your network.

• The Benefits of Relationships: Uncover the positive outcomes that stem from strong connections.

• Understanding Impact: Who benefits from your efforts? Find out how your influence ripples outwards.

• Timing for Results: Learn when you can expect to see the fruits of your labor.

“If you want to move mountains, you must first move people. Then the people will move the mountains.” – Dr. Charlie Cartwright

Fee: $250 per person

Master Builder Designation

2 LEADERSHIP CREDITS

Ignite Your Inner Entrepreneur Jackie Coffey | Defining Moment Speakers -

Waxahachie, TX

Have you ever found yourself dreaming of the life you truly want—one filled with excitement, endless possibilities, and the freedom to live on your own terms? If you’re ready to turn those dreams into reality, it’s time to IGNITE your entrepreneurial spirit!

In this engaging session, we’ll flip your mindset and empower you to change your narrative. With a proven framework, the presenter will share practical strategies that will help you cultivate an optimistic mindset and leverage accountability to take control of life’s adversities.

What You’ll Discover:

• Harnessing Fear: Learn how to turn fear into your greatest motivator, using it to propel you toward your goals rather than hold you back.

• Finding Freedom in Failure: Understand that failure is not the end—it’s a crucial stepping stone on the path to success. Gain the skills to embrace setbacks and use them as valuable learning experiences.

• Recognizing Your Worth: Explore the profound value of your unique contributions and how to leverage that worth to build a fulfilling life and career.

Join us for this session and take the first step toward living the life you’ve always envisioned. It’s time to ignite your passion, redefine your journey, and create your own happily ever after!

Fee: $250 per person

Master Builder Designation

2 ECOLOGICAL CREDITS

Environmental Guidance for the Construction Industry

Matt Deutsch | Eocene Environmental Group - Des Moines, IA

Join us for an engaging and informative session that dives deep into the critical areas of environmental compliance in construction projects. From managing hazardous materials and asbestos to safeguarding cultural resources and endangered species, we will explore the multifaceted landscape of regulations that shape the industry.

Key topics will include:

• Asbestos and lead management

• Hazardous materials handling

• Spill prevention and response strategies

• Stormwater management practices

• Waste management during demolition, renovation, and new construction

While we will cover essential regulatory requirements, this session goes beyond theory. We’ll share compelling real-world case studies highlighting organizations that faced significant challenges due to non-compliance. Learn from their costly mistakes and gain insights into best practices that can help you avoid similar pitfalls. Participants will be provided with a basic understanding of the environmental rules and regulations that are they are likely to encounter in the construction industry. Whether you’re a seasoned professional or new to the field, this session will equip you with the knowledge and tools necessary to navigate the complexities of environmental compliance with confidence.

Fee: $250 per person

Master Builder Designation

2 SAFETY CREDITS

Focus 4 Part 2: Safeguarding Lives-Preventing The Fatal Four in Construction

Brandon Black | Construction Safety Specialists, Inc. - West Des Moines, IA

Join us for Part 2 of our essential series on construction safety, where we confront the Fatal Four—falls, electrocution, struck-by incidents, and caught-in/between hazards—that account for over 60% of fatalities in the industry. Led by seasoned expert Brandon Black, who brings over 22 years of invaluable experience, this session will empower you with the knowledge and tools to enhance safety on your job sites. In this interactive and engaging session, you will:

• Identify Major Fall Hazards: Learn to recognize potential fall risks and assess their impact.

• Protect Yourself from Fall Hazards: Discover practical strategies and best practices to safeguard against falls.

• Understand Caught-In or Between Hazards: Gain insight into the types of hazards that can lead to serious injury and how to avoid them.

• Defend Against Struck-By Hazards: Learn how to protect yourself and your coworkers from being struck by objects or vehicles on site.

Through real-world examples and hands-on discussions, Brandon will share his expertise on how to effectively mitigate these hazards, fostering a culture of safety that prioritizes well-being. Participants will leave equipped with actionable strategies and a renewed commitment to creating a safer construction environment.

Don’t miss this opportunity to make a meaningful impact on safety practices in your workplace!

Fee: $250 per person

Bridging Communication and Risk: Empowering Employees, Building Self-Awareness, and Enhancing Communication Skills

Nick Maletta | Holmes Murphy & Associates, LLC - Waukee, IA

In today’s fast-paced business environment, the greatest risk often comes not from technology or strategy, but from the people who drive your projects forward. Join us for an impactful workshop, “Bridging Communication and Risk,” where we will dive deep into the critical relationship between communication skills and project success. In this dynamic session, we will explore how low levels of employee awareness and ineffective communication can lead to significant risks and liabilities for your organization. Through engaging discussions and real-world examples, you’ll learn how poor communication is the leading non-technical risk factor that can jeopardize projects and relationships alike.

What You’ll Gain:

• Impact Awareness: Understand how ineffective communication harms your business and escalates risks.

• Breakdown Identification: Learn to spot and address common communication challenges.

• Communication Essentials: Review foundational elements that transform team interactions.

• Project Solutions: Identify and tackle communication problems specific to your projects.

• Proactive Strategies: Develop skills to recognize potential issues and respond effectively.

• Value-Added Focus: Prioritize high-value activities to enhance productivity.

• Delegation Mastery: Learn a clear process for empowering your team through effective delegation.

• Constructive Feedback: Use a framework for providing growth-oriented feedback.

Empower your team, enhance your communication skills, and reduce risk. Join us in building a more cohesive and resilient organization, ready to tackle any challenge with confidence!

Fee: $250 per person

Master Builder Designation

Barb

Allen Levocity LLC. Kansas City, MO

Barb received her bachelor’s degree in construction management, then began her journey as a carpenter wearing her tool bags learning to physically build buildings, relationships, and a successful career as a woman in construction. She climbed ladder rungs that included Foreman, Assistant Superintendent, Superintendent, Pre-Construction Manager, Project Executive, and Operations Director. She now utilizes those experiences to educate and motivate audiences to better recognize, understand, and eliminate gender specific challenges to increase recruiting, advancement, and retention within the industry.

Jason Atwell

Weitz - Mission Critical Des Moines, IA

Jason Atwell is a Certified Safety Professional (CSP) with over 27 years of combined experience in Construction, General Industry, Commercial Nuclear Power, and Military Service. He is currently the Mission Critical Electrical Safety Manager at The Weitz Company, where he supports data center projects. Jason holds an ABETaccredited degree in Nuclear Energy Engineering and has spent the past 15 years in safety leadership, driven by a passion for keeping people safe. In his free time, he enjoys golf, shooting sports, outdoor activities, and giving back to the community through church and outreach programs.

Brandon Black

Construction Safety Specialists, Inc.

West Des Moines, IA

Meet The Speak ers

Brandon began his career as a card-carrying member of the Carpenter’s Local Union #106 and worked his way through the ranks of several Iowa specialty interior contractors. Brandon was previously employed with an ENR Top Specialty Contractor where he worked on the site of Microsoft’s large data center project in Des Moines. This opportunity allowed him to look at construction project safety from a different perspective, all the while providing him knowledge growth of “wholeproject” safety. Brandon now helps to provide a wellrounded safety mentality to job sites and provides the CSSI team with a “field perspective” while delivering a wide array of services related to inspections, site visits, and employee education.

Kevin Brown

Kevin Brown Enterprises, LLC. Orlando, FL

Kevin Brown’s unconventional path to business and personal success has shown him that winning requires thinking outside the box. Growing up in Muskegon, Michigan, he learned the value of hard work and determination. With a street-smart attitude and never-quit mentality, Kevin rose from the front lines to the executive boardroom. A branding and culture expert with 30+ years in franchise development, Kevin spent two decades helping a family business grow into the #1 franchise in its industry, with revenues surpassing $2 billion. Since 2016, he has shared his philosophy, The HERO Effect®, with organizations worldwide. This simple yet powerful message sets world-class companies and high-performance individuals apart.

Dr. Sarah Buchner

Trunk Tools

New York City, NY

Dr. Sarah Buchner is the Founder & CEO of Trunk Tools, the AI platform for construction. Trunk Tools is building the brain behind the $13 trillion construction industry by leveraging AI to organize mountains of unstructured data, generate insights, and automate workflows. Dr. Buchner is a Forbes 30 Under 30 and ENR Top Young Professionals honoree.

With deep roots in all facets of construction, Dr. Buchner spent her young life as a carpenter in her native Austria beginning at the age of 12. She advanced in the field through various roles, including superintendent and project manager, on increasingly large and complex construction projects. Her desire to create greater impact in the construction industry led her to attend Stanford’s Graduate School of Business, kickstarting her career as an entrepreneur.

In addition to her Stanford MBA, Dr. Buchner has earned several post-collegiate degrees in conjunction with her full-time construction career, including a MS in architectural engineering and a Ph.D. in data science / civil engineering. She, and Trunk Tools, are based in New York City.

WIFI SPONSOR

Dr. Charlie Cartwright

The Company Culture Doctor Olathe KS

Dr. Charlie Cartwright is the founder of The Company Culture Doctors, a consulting firm based in the Kansas City area whose sole purpose is to bring out the best in leaders & their teams. He is also the creator of the “Human Excellence Equation.” It is the result of a three-decade-long meta-analysis of what drives human behavior. His research clearly illuminated the path to unlocking human potential. Before devoting his work full-time to The Company Culture Doctor, Dr. Charlie spent over 20 years of his career in leadership within Fortune 500 companies. The practical lessons, insights, and operational excellence he gained during this time are priceless. His insights help business leaders achieve outstanding results by tapping into their people’s inherent greatness.

Nicole Christy

N. Christy Consulting Kansas City, MO

For the past 20+ years Nicole Christy has had internal leadership experiences and external exposure to a broad array of organizations, leadership teams and individuals. Since launching her consultancy practice, N. Christy Consulting, and partnering with global and boutique consulting firms, she has worked with organizations of all sizes and a breadth of industries, including construction. As a facilitator/ speaker, Nicole has been described as dynamic, engaging, thought provoking and welcoming. As a consultant and coach, she partners with leaders to identify talent and culture solutions for continued growth, agility, and strategy execution. She believes organizational growth and transformation requires individual and collective self- reflection, an openness to feedback, and continuous learning.

“ “

The Greatest Lead er is Not Necessarily The One Who Does The Greatest Things. They Are the One Who Gets The People To Do The Greatest Things.

- Ronald Reagan

Jackie Coffey

Defining Moment Speakers

Waxahachie, TX

After two decades and flipping her own narrative to achieve personal and professional success, Jackie Coffey’s mission is to equip you with practical strategies, turning fear into your greatest ally while igniting confidence, excitement, and empowerment within you. She believes in a life fueled by persistence, passion, and the courage to take risks. Together she will flip your mindset so you can change the narrative. With Jackie’s framework, She will give you practical strategies so you can develop an optimistic mindset and IGNITE your inner entrepreneur.

Melissa DeLay

TruPerception, LLC

Little Canada, MN

Melissa DeLay is a nationally recognized speaker and workshop presenter with 24 years’ experience managing hundreds of large-scale change initiatives at companies such as 3M, Ameriprise Financial, and Carlson Companies including projects with multi-million-dollar budgets, spanning three continents, including the second largest acquisition in 3M’s history.

Her recent engagements include keynotes for the City of Minneapolis and CIOX Health (Alpharetta, GA); and workshops for the National Public Employer Labor Relations Association (Charleston, SC), Carlson School of Management Women’s Leadership Conference, SHRM Inclusion 2019 (New Orleans, LA), Centerpoint Energy and Andersen Windows.

Melissa’s first book, The Truth About Scandal: The Everyday Guide to Navigating Business Crises, details her years of firsthand experience coaching and consulting professionals through some of the toughest change management issues facing modern leaders today.

Her presentation style is engaging and humorous with practical skill applications for every area of life.

Matt Deutsch

Eocene Environmental Group

Des Moines, IA

Matt Deutsch is a graduate of the University of Northern Iowa (BA Biology: Environmental Emphasis) and Graceland University (MA Ed: Instructional Leadership) as well as a Certified Safety Professional (CSP) and Certified Hazardous Materials Manager (CHMM). Matt’s career covers more than 25 years of safety and environmental compliance including managing safety-sensitive projects like tank cleaning, spill response, site remediation and waste collection, transportation, and disposal. In his current role, Matt and his team support a wide variety of clients through risk assessment, program development, plans and permitting, industrial hygiene, inspections, and training.

SIGNAGE SPONSOR

Jess Ekstrom

Mic Drop Workshop & Headbands for Hope

Raleigh, NC

Jess Ekstrom lives by three words: inspiration from frustration. Whenever she’s frustrated, she usually finds inspiration in a business idea to solve the problem. Hence, she’s a 2x successful social entrepreneur, author, and speaker. Jess is a serial social entrepreneur and bestselling author of Chasing the Bright Side and Create Your Bright Ideas, She’s has been featured in major media outlets such as the Today Show, TIME, Good Morning America, The View, Vanity Fair, People Magazine, Business Insider, Huffington Post and Forbes.

After starting and growing her multi-million dollar company, Headbands of Hope, in her dorm room, her speaking and writing career took off. But Jess realized that her success wasn’t about how far she can reach— but how far she can help other women reach. Today, through her writing, and her uber popular Mic Drop Workshop®, she helps women uncover the value in their story so they can make a living and a difference at the same time. She, her husband, her children and their 70lb fur baby reside in Raleigh, NC.

Refreshments Throughout Each Day Are Compliments Of

Zach Giglio

GCM

Charleston, SC

Zach Giglio is CEO of GCM, an award-winning agency that shows organizations how to leverage cutting-edge AI technology to become more efficient and profitable. He is certified by the Wharton School of Business in AI strategy for business, is a faculty member on AI at the U.S. Chamber of Commerce’s Institute for Organization Management, an upcoming TEDx speaker and was recently honored as one of Charleston’s Forty under 40.

A frequent speaker at conferences, he provides insights into the practical applications of AI in smalland medium-sized businesses and organizations and runs in-depth ‘AI in Business’ workshops.

Beyond work, Zach is involved in his community and is a passionate traveler, wine enthusiast, and storyteller. He lives in Charleston, S.C., balancing an active professional life with his love for family and culture.

Andrea Janzen

Ambition Theory LLC

Castle Pines, CO

Andrea is a Certified Executive Coach with an MBA, the host of the Ambition Theory Podcast, a Forbes contributor and a top-rated speaker. She is passionate about coaching women in construction to develop themselves, set leadership goals and get results. Since 2018, Andrea has coached and trained over 1,000 construction professionals. Before becoming a coach, Andrea was a marketing leader that worked on some of the world’s best-known brands.

SIGNAGE SPONSOR

Allan Kehler

OFTS Consulting, Inc.

Saskatoon, SK

Allan Kehler is a mental health advocate, international keynote speaker, and best-selling author of four books. For nearly a decade, Allan instructed various mental health related courses at the college level while also working as an addiction counselor and clinical case manager. Today, Allan is a highly sought-after speaker on various topics related to mental health and wellness. Having persevered through his own challenges with mental illness and addictions, Allan speaks from a place of experience. His moving stories tug on heartstrings, inspire a new perspective, and allow people to connect with themselves and others at a deeper level. He uses humor and compassion to create a safe space where people feel seen, heard, and supported. Recently, Allan and his wife, Tanya, launched Born Resilient™ - a clothing line that empowers people to persevere through their challenges. They are proud to donate a percentage of their profits to organizations that promote wellness. He shares his life with Tanya, four boys, three dogs, and a tank of fish.

Phillip Kelley

Purpose-Driven Coaching

Olathe, KS

Phillip Kelley is the Founder of Purpose-Driven Coaching. He is a highly sought after keynote speaker and life/leadership performance coach for executives, companies and professional coaches and athletes. Phillip is a best-selling author who has served with NFL players and coaches for the last 12 years, serving as the Kansas City Chiefs Team Chaplain, then the role of Pro Operations Director for NFL Chaplains as their performance coach. He currently works with the largest companies in the world, helping establish a culture of peer-to-peer accountability, ownership and excellence. His story is one of embarrassment, addiction, and recovery.

Nick Maletta

Holmes Murphy & Associates, LLC

Waukee, IA

Nick Maletta joined Holmes Murphy in 2009 as an intern and has quickly advanced his career within the company, serving as a Client Service Manager and currently as a Client Executive. In this business development role, he focuses on the professional liability needs of the AEC Community, focusing on a unique look and approach to project risk. Through this dedication to expanding his industry knowledge and identifying strong risk solutions, he builds lasting relationships with his clients and peers.

Jay Montgomery

Montgomery Companies Bettendorf, IA

Jay is a Leadership Development, Organizational Effectiveness and Mental Performance Coach that brings nearly 20 years of experience as a veteran of the US Armed Forces and Sales and Business Development world, to help equip leaders, improve organizational communication and effectiveness; expanding the impact of leaders, professionals and teams.

Ron Lavaire

Construction Mastery Institute Englewood, CO

Ron, a lifelong learner who devotes his time teaching others how to improve their construction management skills, his expertise is in Preconstruction/Estimating in private and public sectors. As a former educator, he combines this experience in commercial construction with education methodology to create an engaging learning experience through an environment that fosters creativity and curiosity.

Kenyon Murray

Murray Legacy Management

Cedar Rapids, IA

Kenyon is the CEO of Murray Legacy Management, and business manager to his sons’, Kris and Keegan, who are professional basketball players in the NBA. He is host of “The Leave Your Legacy Show” and is a Certified Professional Life Coach. Kenyon said, “Experiences over the last 28 years have helped me become a better son, husband, and father. This next journey is all about mentoring those in need, my family, and how I can share the blessings that have been placed upon me and my family.” Kenyon and wife, Michelle, have been married 25 years, residing in Cedar Rapids and have 4 children, McKenna (18), Kris (24), Keegan (24) and Demetrius (29).

Patrick Nelson

Loyalty Point Leadership

Elk River, MN

Patrick Nelson works with organizations nationwide to improve front-line employee engagement and safety.

He’s seen firsthand how uninspiring safety meetings and disengaged workers can lead to minimal effort and increased incidents. Through his approach—using storytelling and helping employees create their own safety mission—he’s helped companies reduce incidents by 57%, saving money and lives.

Gabriel Nido

Weitz - Mission Critical Des Moines, IA

Gabriel is a dynamic safety leader with a distinct focus on mission-critical construction, driving the safety strategy for some of the most complex and high-tech projects in the industry. As the Regional Safety Executive at The Weitz Company, he champions a safety-first culture across all projects within the Mission Critical Business Unit, ensuring every site not only meets but exceeds safety standards. With a history of leading safety efforts for hyper-scale data centers across the nation, Gabriel combines a hands-on approach with strategic oversight, expertly balancing risk management, compliance, and operational excellence in environments where precision and safety are non-negotiable.

Brad Perkins

Iowa State University Ames, IA

Brad graduated from the ISU Construction Engineering program in 1997. He has worked at Black & Veatch in Overland Park, Kansas, ACI Mechanical in Ames, Iowa, and KJWW Engineering in Des Moines, Iowa. In 2001, he passed the Iowa PE exam, and is a licensed professional mechanical engineer. Some of the larger projects that Brad has worked on include the Lungmen Nuclear power plant (Taiwan), Valley High School remodel (Des Moines), State of Iowa Laboratory (Ankeny), and Allied Insurance Building (Des Moines).

Dan Rondinelli

Construction Mastery Institute

Englewood, CO

Dan Rondinelli is a passionate construction leader and educator dedicated to sharing and serving others interested in advancing their construction careers. Dan holds a “Class A” General Contractors License, is a Certified Cost Professional (CCP), as well as a LEED Accredited Professional with over three decades of commercial construction experience. Half of his career has been dedicated to estimating, preconstruction, and business development. Dan continues to teach Plan Reading / Estimating and has been doing so since 2000 for Colorado State University’s Construction Management Certificate Program. “My goal is to connect next generation constructors with world class subject matter experts and industry best practices to move the needle towards safer and more productive jobsites.”

Joe Rozza

Ryan Companies US, Inc.

Atlanta, GA

Joe Rozza has dedicated more than a quarter of a century to making powerful connections between strategy and sustainability. He leads Ryan as Chief Sustainability Officer to deliver transformational sustainability performance at every project touchpoint to mitigate risks, drive productivity and create shared social/ environmental value for our clients. Drawing on decades of global experience leading national and international sustainability initiatives as a corporate leader and consultancy practice leader, Joe inspires every member of the Ryan team to better serve our clients and the communities they create with innovative thought leadership, broader capabilities, increased productivity and efficiency, and greater value now and over the long term.

Matt VandeBerg

Solon, IA

Matt VandeBerg grew up in Brandon, South Dakota where he attended Brandon Valley High School. Football led him to play wide receiver at the University of Iowa from 2013-2017. Matt faced numerous ups and downs at Iowa, which taught him lessons that he has now been able to take off of the field. In 2015, Matt was an integral part of the 12-0 regular season Rose Bowl team and learned what a good culture looks and feels like. The following year, he sustained a foot injury that sidelined him for almost the entire 2016 season. This injury taught Matt lessons he never thought he’d have to learn, but is now grateful to take into his personal and professional life. Knowing both ups and downs, good and bad, and even untouchable and failure, has put Matt in a unique situation to understand most perspectives and be able to pick the best route forward.

After a stint with the New York Jets and Chicago Bears, Matt has garnered new titles outside of “football player”. He is currently a Real Estate Agent for Urban Acres, a Keynote Speaker and Coach, wide receiver coach at Solon High School, private fundamental running instructor, Co-Host of the Podcast “Talkin’ Hawks with the VandeBergs”, and, most important, Husband and father. Matt currently lives in Solon with his wife Laura, their two kids, Dax and Blaire, and their dog TJ.

SIGNAGE SPONSOR

MBI Members ONLY

EARNING CREDITS AT THE WINTER CONFERENCE

MBI’s mission is to be the essential resource for improving member performance and promoting a business environment favorable to the construction industry. A key component of facilitating our mission is our education and training program. MBI has demonstrated a history of offering quality education and training programs for industry leaders, managers, supervisors, and craft workers. This history has been driven by our membership to aid in the continuing quality improvement of their human capital. The high performing members that are part of MBI have long understood the value of making sure that they and their employees are continually engaged in learning in order to remain high-performing organizations.

In an effort to recognize those individuals in the industry who believe in the importance of lifelong learning and have demonstrated their desire for personal growth through their participation in the wide array of education and training activities offered by Master Builders of Iowa, we have established the Master Builder Designation (MBD).

Master Builder Designation credits are awarded in the areas of Leadership, Project Management, Ecological Construction, Ethics, and Safety with virtually every education program that MBI offers providing credits in one or more of these critical areas. The MBD program is a great tool that will benefit employees and companies by developing a well-rounded, high performing workforce.

DESIGNATION PROGRAM

Enroll Today!

Individuals interested in being awarded the MBI Master Builder Achievement Award need to meet or exceed 150 education and training credits. Upon completion of the required 150 credits, the individual will be recognized at the next MBI Winter Conference and will be presented with a remarkable award that was specifically designed for this program. MBI member firms are encouraged to showcase the accomplishments of employees who have captured the Master Builder Achievement Award to industry partners and owners, as well as on company websites and social media platforms.

HOW TO ENROLL

To enroll in the Master Builder Designation program and start your journey toward earning the Master Builder Achievement Award, please complete an application and submit it to MBI.

To download the fillable application, visit www.MBI.Build/mbd. There is no fee to enroll in the program.

MBD CREDITS

MBI Members ONLY

Minimum of 150 Credits of Training in the Following Categories:

LEADERSHIP

PROJECT MANAGEMENT

ECOLOGICAL

SAFETY

ETHICS

ELECTIVE

Minimum 50 Credits

Minimum 20 Credits

Minimum 15 Credits

Minimum 5 Credits

Minimum 10 Credits

For questions or assistance enrolling into the MBD Program, please contact Janel Haynes at JHaynes@MBI.Build or 515-461-9237.

To view a complete list of MBI Members enrolled, visit www.MBI.Build/MBD

The more employees you send from your company, the more money you save! All you have to do is pay a flat fee and gain admittance to the seminar selections that best fit your needs.

PERFORMANCE TRACK

The Performance Track Package fee entitles participants to choose the seminar combination that provides the best value. Pay only $2,700 and have as many employees attend the performance track seminars held on Tuesday that you want!

Educational seminars held on Tuesday with the exception of the Estimating Bootcamp are included in the Performance Track Package pricing. You must register separately for the breakfast and lunch events, which are not included in this package.additional fees apply.

• 5th Person NO CHARGE for each additional person from the same company SPECIAL TUESDAY PRICING AVAILABLE TO MBI MEMBERS ONLY

• 1st Person

• 2nd Person

• 3rd Person

$825

$725

$625

• 4th Person $525

PICK 2 for $375

WEDNESDAY TUESDAY

Two Ways to Register for Wednesday: Choose your activity and pay as you go or do the Pick 2 Package.

Pick 2 for $375 Package : Pricing includes 2 sessions of your choice and includes the Safety Awards Luncheon (Make sure selections aren’t running at the same time.)

This Option is Available to ALL REGISTRANTS

DES MOINES DOWNTOWN

1-800-HILTONS

Master Builders of Iowa has reserved a block of rooms for your convenience. Please note the cutoff date of January 31, 2025. Also, remember to provide the Group Code to receive the group pricing rate. After the date noted, all blocked rooms will be released and sold at the regular room rate.

For questions, contact Nichole Fry at NFry@MBI.Build.

$141 January 31, 2025

“Master Builders room block” or “980” via phone