Get your
business
seen Master Plumbers’ Daniel Carroll provides some insights into upping your digital game.
Traditional marketing and advertising can cost a lot of money. If you’re a smaller, locally-owned business, you want to see a quick return on investment (ROI), which means you need to be where the majority of your potential or return customers will find you.
As of January 2020, there were 22.31 million internet users in Australia; 88% of the population. Of those 93% started their sessions with an internet search and 95% of those chose Google, which is why it is imperative that you optimise your online presence for local search. Businesses that fail to do so will have 26 | Australian Plumbing Industry Magazine | Spring 2020
customers finding other providers before they find your business. Why? Because 75% of Google users won’t scroll past the first screen. For many local business owners, things like local SEO and website design are probably not where their expertise lies. Luckily, there are a number of low-cost, easy-to-use local marketing tools that will simplify the process of taking your business online. In this guide, we’ll outline five steps to crafting an online presence that will make your business stand out to customers and search engines alike.
