LibertĂŠ Collection September, 2015
OBJECTIVES • To renew and rejuvenate our feminine offer : LIBERTE • To feminize S.T.Dupont brand image and catch new consumers • To reinforce our feminine writing instruments offer
CONSUMER TARGET • Women, 30-45 years old • CSP + • Looking for feminity, elegance and excellence everyday
DESIGN
DESIGN • S.T.Dupont extends the ladies’ Liberté range with a brand new line of small leather goods. This line reflects the strong identity of the writing instruments in the same range, which feature slender bodies and elegant proportions combined with stylish sensuality. • This new line of Liberté small leather goods incorporates functionality with the uncompromising pleasure of luxurious leather, as aesthetically pleasing as it is to touch.
DESIGN • All models in the collection are made from fine, lightly grained goatskin which is smooth to the touch, overstitched in light grey and then delicately heat stamped with an instantly identifiable crest, the famous facetted “D” as featured by the Liberté writing instruments. • The collection contains a pen case, a card wallet, and also offers iPad and iPhone cases, an A5 notebook cover as well as some entirely new items: a purse with zipper and a conference folder. • Liberté leather goods range is available in two colours: deep black and pearly white depending on models
KEY FEATURES
Flag stiching recalls the brand’s French identity Silver embossing Full grain Goat skin slighlty grained, deep black Grey stitching
Deep blue lining inside
KEY FEATURES
Full grain Goat skin slighlty grained, pearly white
Silver embossing Grey stitching
Flag stitching recalls the brand’s French identity Deep blue lining inside
LIBERTE RANGE - BLACK
092104 Travel pad
092103 Zippered wallet
092100 Mini Ipad cover
092101 Iphone 5 cover
LIBERTE RANGE - BLACK
092105 Business card holder
092102 A5 cover & notebook 092106 Pen case
092107 Pen holder
LIBERTE RANGE - WHITE
092200 Mini Ipad cover
092201 Iphone 5 cover
LIBERTE RANGE - WHITE
092205 Business card holder
092202 A5 cover & notebook 092206 Pen case
092207 Pen holder