MASuccess

MA SUCCESS JULY 2016

Krav Maga’s Modern Master

EYAL YANILOV

IMPACT YOUR STUDENT COUNT AND COMMUNITY WITH

ISSN 2380-5617(PRINT) 2469-6889(ONLINE)

“JOURNEY MAPPING” HOW TO KEEP YOUNG ADOLESCENTS IN THE MARTIAL ARTS! ADOPT THIS NEW TEACHING MODEL AND STOP THE DROPOUTS!

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CONTENTS

FEATURES

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MASUCCESS

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CONTENTS

COLUMNS

DEPARTMENTS

JULY 2016

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FROM THE DIRECTOR’S DESK

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MASUCCESS

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Increase Revenue by

EMPOWERING STUDENTS WITH THE RIGHT TOOLS

With ASF Payment Solutions student portal, we’ve made it easy for your students to take control of their account and navigate through the options they have. Having the necessary tools for more school revenue through online payments and purchases are just two of the benefits. Students can view the school’s class schedule, purchase additional training packages or classes, and make timely payments, thus creating opportunities for increased revenue.

With the Integrated MyASFaccount, students get: • Secure Login • Online Payments • Attendance Viewing • POS Purchase Viewing • Scheduler Viewing • Class Purchases • Payment Viewing • Account Management

ASF Account Payments

PT Schedule

Payment Solutions

Account

4005 XTREME TRAINING & FITNESS STUDIO

Attendance

Card Holder Accounts Account: 87657894 Open End Statement

Log Out

Alt Account: 654654 Card Code: BASIC

Personal Info:

JOHN DOE

640 Plaza Drive, Ste 300 Highlands Ranch, CO 80129

SSN: xxx-xx-1234 Salesperson: AJO Remarks: n/a iPad

Home: (303) 986-9563 Work: Cell: (720) 412-4446 Email: member@asfint.com

Total Payment Due: $80.00

Payments

Sign Date: 10/26/2012 Start Date: 10/26/2013 End Date: 04/26/2016

Summation of all * values Pay with Credit Card Pay with Bank Draft

First Due: 03/30/2013 Next Due: 09/30/2012 Last Payment Made: 01/24/2013

Down Payment: Note Amount: Payment Amount: Payment Frequency:

PT Schedule

95%

2:08 PM ASF*Amount AccountPast Due: $0.00

*Late Charges: $5.00 *Return Item Fee: $0.00

4005 XTREME TRAINING & FITNESS STUDIO

JOHN DOE

Active Add-ons: $0.00 Account Charges: $0.00 *Add-ons Due: $0.00

640 Plaza Drive, Ste 300 Highlands Ranch, CO 80129 Edit Personal Information

Payment Solutions

Account

4005 XTREME TRAINING

$10.00 & FITNESS STUDIO Personal Info: $2,700.00 $75.00JOHN DOE Monthly640 Plaza Drive, Ste 300 Highlands Ranch, CO 80129

Balance: $2,690.00 Account Info: Original # Pay/# Paid: 36/-1

Change Payment Info Secure Payments Provided By:

2:08 PM

ASF Account

Account Info:

Total Payment Due: $80.00 Summation of all * values Pay with Credit Card Pay with Bank Draft Change Payment Info Secure Payments Provided By:

Attendance

Card Holder Accounts

Account: 87657894 Open End Statement

Log Out

Alt Account: 654654 Card Code: BASIC

Home: (303) 986-9563 Work: Cell: (720) 412-4446 Email: member@asfint.com

SSN: xxx-xx-1234 Salesperson: AJO Remarks: n/a

Sign Date: 10/26/2012 Start Date: 10/26/2013 End Date: 04/26/2016

Down Payment: $10.00 Note Amount: $2,700.00 Payment Amount: $75.00 Payment Frequency: Monthly

First Due: 03/30/2013 Next Due: 09/30/2012 Last Payment Made: 01/24/2013

Balance: $2,690.00 Original # Pay/# Paid: 36/-1 *Amount Past Due: $0.00 *Late Charges: $5.00 *Return Item Fee: $0.00 Active Add-ons: $0.00 Account Charges: $0.00 *Add-ons Due: $0.00

Total Payment Due: $80.00 Pay with Credit Card Pay with Bank Draft Change Payment Info Show Payment Details Renewal Information: Not Renewable

Not Renewable Renewal Information:

Show Payment Details

Change Payment Info Pay with Bank Draft Pay with Credit Card

$80.00 Total Payment Due: Edit Personal Information

Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300

JOHN DOE

& FITNESS STUDIO 4005 XTREME TRAINING

ASF Account

To learn more, call:

1-800-227-3859 Payments I Software I Marketing

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or visit: ASFpaymentsolutions.com

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ASF Account

Driving school revenue.

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COLUMNISTS IN THE KNOW FROM THE DIRECTOR’S DESK

ASHLEY LUGRAND IS THE MARKETING

F R A N K S I LV E R M A N I S T H E E X E C U T I V E

manager of the Martial Arts Industry Association,

Director of the Martial Arts Industry Association,

based in Oklahoma City, OK. You can contact her at

and the owner & operator of 11 martial arts

alugrand@masuccess.com.

schools in Orlando, Florida. He’s also the author of Business Is Business: Passion and Profit in the Martial Arts Industry. Follow Frank on Twitter and Facebook @franksilverman. Contact him at fsilverman@masuccess.com.

GROWING YOUR SCHOOL BARRY VAN OVER IS PRESIDENT OF

THE MAIA REPORT

Premier Martial Arts International, one of the world’s largest licensing programs for martial

KYLE YOUNG IS THE DIVISION

art studios, and Premier Management Group,

manager of the Martial Arts Industry Association.

a mentoring and consulting program. He can

He is a practitioner of Brazilian jiu-jitsu and

be reached at (877) 613-4900 or email him at

is passionate about helping school owners

barry@premier4success.com.

achieve their goals. He can be reached at kyoung@masuccess.com.

IN THE CLASSROOM DAVE KOVAR OWNS AND OPERATES A chain of successful martial art schools. Additionally, he operates Pro-Mac (Professional Martial Arts College), dedicated to helping martial artists become professionals in Business Management, Mat Mastery, Sales Mastery, Wealth Management and Cutting-Edge Classroom Concepts. In 2010, he was the recipient of the Martial Arts Industry Association’s Lifetime Achievement Award. Contact him at dave.kovar@kovars.com or check out his

TURNING POINT HERB BORKLAND WAS ONE OF Jhoon Rhee’s original white belts at America’s first taekwondo school and, later, a closed-door student of Chinese “soft” styles pioneer Robert W. Smith. For three years, starting on ESPN, he hosted the weekly Black Belts TV show. He did the screenplay for Cynthia Rothrock’s HBO-featured Honor and Glory and is an Inside Kung-Fu Hall of Fame martial arts writer. He can be reached at herbork@comcast.net.

blog at kovarsblog.kovarsystems.com.

YOU MESSED UP! NOW WHAT?

CONSULTANT’S CORNER

KATHY OLEVSKY AND HER HUSBAND,

ADAM PARMAN IS A MARTIAL ARTS

Rob, own and operate Karate International in

Industry Association (MAIA) consultant and

North Carolina. Kathy is the managing partner

owns two prosperous schools in Atlanta, GA.

in their five-school operation. She’s an 8th-

He’s had the distinct honor of working for some

degree black belt with 32 full-time years of

of the best professionals in the industry. He

teaching and operating martial arts schools. She

can be reached for questions or comments at

can be reached for questions or comments at

aparman@masuccess.com.

kathy.olevsky@raleighkarate.com.

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MASUCCESS

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STAFF MASTERFUL RETENTION CHRISTOPHER RAPPOLD IS THE founder of a successful martial arts organization,

MASUCCESS IS PUBLISHED BY

VOL. 16, NO. 07 // JULY 2016

Personal Best Karate, headquartered in Norton, MA. He’s a five-time world karate champion and is currently the executive director of the world-renowned Team Paul Mitchell, a championship team supported by sportkarate’s longest-running sponsorship. Rappold is the author of the landmark MAIA program, Retention-Based Sparring. He can be reached at founder@personalbestkarate.com.

THE KICK YOU NEVER SAW COMING! BETH BLOCK, A 4TH-DEGREE BLACK belt in karate, is the president of Block Insurance

Adam Parman Shane Tassoul

in Orlando, FL. Block has protected businesses that serve children for the past 24 years. She is the writer of Martial Arts Minute, a weekly risk-management newsletter. You can reach her at (800) 225-0863 or beth@blockinsurance.net.

Sunne Jo Schuerman

THE LEGAL LANDSCAPE PHILIP E. GOSS, JR., ESQ. IS A member of the Florida and several Federal Bar Associations. Phil welcomes any e-mail comments or questions at PhilGosslaw@gmail.com and will attempt to respond personally, time permitting.

INSPIRATION OVATION KAREN EDEN IS A 5TH-DEGREE master of tang soo do. She’s a broadcast journalist who has appeared nationally on CNN, FOX and Animal Planet as well as on local affiliates for NBC and PBS. Karen is also a published book author and magazine columnist who has written for or been featured in every major martial arts magazine globally. Contact her at KarenEden@centurylink.net.

JULY 2016

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GET EVERYTHING YOU NEED TO

PLAN YOUR MONTH TRY IT TODAY FOR JUST

$

19.99

*

& see what the NEW MAIA SuccessKit can do for you.

Call-in special only! Call today at 866-626-6226.

January 2016

“

– GEOFFREY F. ABERT –

The process of identifying something that you want to accomplish.

The martial arts belt system is one of the greatest systems created when it comes to setting and reaching goals. It teaches us to set goals, attain them and see the visual results of our achievements. Achieving a Black Belt in martial arts has significant meaning and is associated with excellence. We can understand our goals with the visual aid of the different color belt system. If you are a new student, there are many short terms goals to reach — white belt, yellow belt, etc. The long term goal is to become a Black Belt. If you want to earn your Black Belt, set that as your long-term

JANUARY 2016

”

goal and tal to your instructors about a time frame. It takes years of hard work and dedication to achieve that goal, so don’t lose focus or get discouraged. Learning to set goals is key to success.

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Jan 2016

3. Should you always have goals whether it be in martial arts, school or at home?

BE FOCUSED!

• M - Measurable. Some goals are easier to measure than others. School-related goals are measurable because you get grades in school, but goals related to keeping your room clean might have to be measured in terms of the number of times you vacuum or dust each week.

This is the time of year when it is

“

of this article is not to help you

Specific: Your goal needs to be specific (include details) and be stated clearly. A specific goal has a much better chance of being accomplished than a general goal.

some simple steps that should help

• R – Relevant. Set goals that matter to you. You are martial so setting a goal you related Takeasome timeartist, to refocus yourself stay to focused once you decide getting your next stripe or belt would be a greatand way to motivate yourself. where your priorities lie during this reevaluate the things you are spending time on.

Measurable: How will you know when the goal is achieved? You need specific criteria to measure your progress. Keeping track of your progress gives incentive to keep going.

busy holiday season.

• T – Timely. If you set goals like “Shovel the sidewalk” without giving yourself a deadline, First, deciding what is important Below are four steps to you will probably have a harder time getting started and a harder completing that and determining whattime matters is an staying focused: task. Instead, give yourself a deadline and workinternal to accomplish the goalWe onall schedule, or decision process. have 1. Keep organized. people in our lives who influence that ahead of schedule.

It seems obvious, but as the decision, but ultimately you are the

Attainable: Your goals should be realistic and achievable.

3. Manage your time.

This goes hand in hand with making lists. Keep on track and don’t let others manage your time for you.

days pass by and events, special

determining factor.

You thefor stage.

Setting SMART goals helps you focus on the things you want and make a set plan how to getperformances, them. and the holidays You decide what is important and what is not.

themselves happen, remaining organized will help you stick to your goals.

4. Make time for breaks.

At first this may sound counterintuitive, but breaks allow you to recharge and catch up internally. And remember, staying focused is the key to accomplishment.

2. Make a list.

To-do lists are key to staying focused. They act as a road map to getting important things done.

WHAT ’S

INSIDE

If you asked others “What’s important and what should I focus on?” you’ll hear a spectrum of answers as diverse as the people you question: family, work, education, friends, the list goes on. The intention

– PABLO PICASSO –

– PABLO PICASSO –

week 3

DOWN ARE JUST WISHES.”

1. Flyers/Ad slicks – We must understand that flyers/ad slicks should be used to create enough interest in getting a prospect to pick up a phone and call your facility or to come into your facility. When doing external marketing WHEN you are not present (ads, flyers, mailers, ad cards etc.) we want the phones to be ringing and people walking in the door. The way to do this is to blanket your area with flyers, ad cards, mailers and posters. Get out as many flyers as possible so that when someone wants to do martial arts, they call you first.

”

Relevant: Make goals that matter to you.

– FITZHUGH DODSON – When you identify goals that are important to you, you begin to figure out ways you can make them come true.

week 4

“ALLSet WHO HAVE ACCOMPLISHED Timely: time frames or blocks of time GREAT HAVE HAD your A GREAT when you THINGS plan to accomplish goal.

AIM, HAVE FIXED THEIR GAZE ON A of A time-bound goal establishes a sense GOAL WHICH WAS HIGH, urgency and prevents goalsONE fromWHICH being SOMETIMES SEEMED pushed to the side from IMPOSSIBLE.” other daily activities.

– ORISON SWETT MARDEN –

Ask Your Students: 1.

What is an example of a SMART goal?

2. Why is it important to create SMART goals?

3. Can we create one SMART goal for everyone in class today?

Dear parents and/or guardians...

This month we will discuss goal setting and why it is important to have goals and write them down. Proper goal setting will help your children decide what they want to achieve in life. Their short-term goals will help keep them motivated and build self-confidence as they successfully achieve their long-term goals.

HOW CAN YOU HELP? • Help your children be S.M.A.R.T. about creating goals. Work with them on setting goals that are Specific, Measurable, Attainable, Relevant and Timely.

• Have your children write down their goals including goals for school, home and in martial arts.

Be Focused!

School Calendar Getting Your Vitamin D Nutrition In-Season

LE T T E R

WEEK TWO

“OUR GOALS CAN ONLY BE REACHED THROUGH A VEHICLE OF A PLAN, IN WHICH WE MUST FERVENTLY BELIEVE, AND UPON WHICH WE MUST OUR GOALS CAN ONLY BE REACHED THROUGH A VEHICLE OF A PLAN, VIGOROUSLY ACT. THERE IS NO IN WHICH WE MUST FERVENTLY BELIEVE, AND UPON WE OTHER ROUTE TOWHICH SUCCESS.” MUST VIGOROUSLY ACT. THERE IS NO OTHER ROUTE TO SUCCESS.

GOAL SETTING: Creating and achieving“GOALS goals — Be SMART. THAT ARE NOT WRITTEN

very easysetting to take a your eye the ball to determine • A – Attainable. If you haven’t learned to swim yet, then goal ofoff learning dive isn’t what should be important losegradually focus on the things that really (as the article mentioned before, this attainable right now. Set goals you can achieve,or and work your way up to more matter. As the holidays approach is an internal decision that can only difficult things. and the New Year rolls in, it is easy to be made by you), but we can offer forget where our priorities should lie.

week 2

We want to be smart when setting goals.

SMART stands for Specific, Measurable, Attainable, Relevant and Timely. We want to intelligently decide what our goals will be so we can actually accomplish them.

When running a martial arts school, we always have to be aware how to market properly and understand the main objective of what we do. There are times in our industry that we “miss the boat” or try to do too much when marketing our school. There is a time to “sell” and there is a time to market.

I believe marketing has one purpose: to get your phone ringing or get people into your facility. Below are four bullet points, each presenting a different marketing idea and their so-called objective.

PARENT/GUARDIAN

week 1 – GEOFFREY F. ABERT – January 2016

ks ea br st

• S – Specific. While “Be better in school” might be an admirable goal, it isn’t specific enough.

Decide what “better” means to you and focus on that.

MAIA ELITE CONSULTANT MIKE METZGER

What does goal setting mean to you?

2. Is goal setting important?

“THE MOST IMPORTANT THING ABOUT GOALS IS HAVING ONE.”

fa

IA

In your martial arts classes, we talk about goal setting quite a bit. This month, we are going to spend some time talking about setting “SMART” goals. This means setting goals that are specific, measurable, attainable, relevant and timely. Let’s talk about what that means:

UNDERSTANDING MARKETING

Ask Your Students:

©2016 MAIA, LLC. / 0116MAIAKIDKICK

Goal Setting

ON YOUTUBE:

THE AVERAGE LENGTH OF THE TOP 50 YOUTUBE VIDEOS IS TWO MINUTES AND 54 SECONDS. KEEP YOUR VIDEOS UNDER THREE MINUTES.

• Allow your children to create a timeline including short-term and longterm goals.

• Help your children place a visual reminder in your home where they can see it every day to remind them to stay active in pursing their goals.

• Discuss with your children why setting goals is important.

2. Offsite booths – Offsite booths are very powerful because it gets you in front of your prospects. Most times we will use the same flyers that we use for our normal marketing, but the difference is we can

Goal Setting GOAL SETTING IS THE PROCESS OF DECIDING WHAT YOU WANT TO ACCOMPLISH AND DEVISING A PLAN TO ACHIEVE THE RESULT YOU DESIRE.

2016

NEWSLETTER

GOAL SETTING:

on

G ROW TH

speak to our prospects and build more value in what we offer. We need to understand that there are a lot of people out there that don’t realize they have an interest in martial arts, but when you can talk about the benefits, it may create interest in people that otherwise wouldn’t think twice about joining a martial arts facility or noticing a martial arts flyer. When running an offsite booth, I like to advertise a trial special or a no-obligation special to come and try our program. I like to give an incentive to prospects at the booth to set an appointment NOW to come and try us out. I may advertise a fourweeks-for-$49 special at the booth but let people know that if they set an appointment NOW, I will give them half off the special price. This will create urgency.

JAN

KID KICK

FOCUS

WEEK ONE THE MOST IMPORTANT THING ABOUT GOALS IS HAVING ONE.

dren your only goal is to get them excited about going to your school.

We can’t create a lot of emotion by just giving them a free week pass.

We create the emotion by inviting them to an “event”. An event is an easier “sell” than offering a free week. When you invite someone to try a week, they know that it’s to see if this is something they will want to eventually sign up for.

When you invite someone to an event (bully buster seminar, goal setting seminar, etc.), it is more of a community service as opposed to a “trial”, but it gets a lot more people into your school.

4. Info Calls – When taking an info call, you should try to keep the call to under a minute. Often times when people are taking an info call, they try to sell themselves over the phone. We must remember that IF YOUR ACTIONS INSPIRE if someone is calling for informa3. School Talks/Daycare Talks – When OTHERS TO DREAM MORE, tion, they are already interested. we talk about school talks or LEARN MORE, DOThe MORE main objective when taking daycare talks, we need to underAND BECOME MORE, YOU an info call is to get them to set stand this can consist of talking ARE A LEADER. an appointment and come into to a group of kids about a certain the building. Once your prospect topic such as stranger danger, – JOHN QUINCY ADAMS – comes into your facility, then you goal setting or focus, or it can be Hopefully you have had a relaxing can sell your program. It is never teaching a mini class. The reason winter good to start answering all kindsbreak and are ready to we like getting into schools and go into the New Year. To get our of questions over the phone as this daycares is because our biggest MAIA can only create objections.

Get members off to the right market (children) are all together the appointment and get start, the we are asking a very simple, in one spot. You must keep in mind yet important question: were you prospect in! that when you are in front of chilhappy with your 2015 financial results? If so, the next two tasks are to 1) Set your 2016 goals, and 2) A LEADER IS ONE WHO Write down all the things you did KNOWS THE WAY, GOES THE last year to accomplish your 2015 WAY, AND SHOWS THE WAY. goals and repeat them.

WELCOME TO JANUARY

– JOHN C. MAXWELL –

• Make sure your children understand that goals are part of teamwork and leadership not just individual accomplishments.

• Have your children get a buddy that has a similar or same goal so they can help and support each other.

OUTSTANDING LEADERS GO OUT OF THEIR WAY TO BOOST THE SELF-ESTEEM OF THEIR PERSONNEL. IF PEOPLE BELIEVE IN THEMSELVES, IT’S AMAZING WHAT THEY CAN ACCOMPLISH.

• Set family goals to help your children learn the importance of goal setting.

• Be a role model — set a personal goal along with your children so they can watch you achieve. There is no better way to learn than by following an example.

• Decide as a family what the celebration will be upon reaching every shortterm goal.

If you didn’t do as well as you would have liked, then your two action items are a little different.

1) Make a list of where you fell short. Be brutally honest with yourself and, if you aren’t sure, consult with your staff. 2) Make a list of the things you believe you could have done better.

No matter where you are, selfreflection is just as important as goal setting. It is important to

reflect on what you did, when you did it, how you reached the place you find yourself in and why you were or were not successful in your previous endeavors.

For example, we have a goal for MAIA and for the MASuperShow.

For 2016, we want to grow the event to over 3,000 members.

This will take both reflection and planning. We will spend time identifying the things that worked for us in the past, and we will use that information to set a course for the future.

So, let’s work on our goals together. Let MAIA continue to help you reach your 2016 goals.

Sign up today and be part of the 15 year anniversary of the Martial Arts SuperShow. Call MAIA at 866-626-6226.

– SAM WALTON –

©2016 MAIA, LLC. / 0116MAIAPLETT

WE EXIST TO SERVE THE MARTIAL ARTS INDUSTRY. TO FIND OUT MORE ABOUT HOW MAIA CAN HELP YOU AND YOUR SCHOOL, CONTACT US AT INFO@MASUCCESS.COM OR CALL 866-626-6226. *Online SuccessKit only. New members only. ©2016 MAIA, LLC. #9845

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IN THE KNOW

WORDS OF WISDOM

BY ASHLEY LUGRAND MAIA MARKETING MANAGER

“

THE BEST PREPARATION FOR

GOOD WORK TOMORROW IS TO DO GOOD WORK TODAY. - ELBERT HUBBARD

”

MARTIAL ARTS TRIVIA 1

3

2

4

1) tree, bamboo, willow; 2) upper block; 3) false; 4) kama

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MASUCCESS

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IN THE KNOW

YOU ASKED HOW MUCH MONEY DO YOU SUGGEST SPENDING IN AN AVERAGE MONTH TO MARKET FOR NEW MEMBERS?

STATS SPEAK

I do not have an ‘advertising’ budget. I do a variety of things that cost money and attract students consistently.

I hand out a school t-shirt to every single student that takes an introductory lesson. This leads to many people in the community seeing our school shirt which is definitely good advertising. I also hand out wrist bands to every student when they test for their next belt. Again, this is definitely advertising, however, it is given to the students who have already walked in the door.

I believe my current students are the ones that do all the advertising for our school. I know there is a formula for how much a school should spend on advertising, I just have never used it.”

— T E R I L E E , S U N N Y V A L E M A R T I A L A R T S A C A D E M Y, S U N N Y V A L E C A

This really depends on how much sweat equity time you have to put into your school. If you don’t have a lot of time to get out there and market you might spend eight to 10 percent of your gross to get people in your door. If you maximize external and internal marketing you may spend two to three percent.”

— MIKE METZGER, CHAMPIONSHIP MARTIAL ARTS, ORLANDO, FL

Traditionally, 10 percent of your gross is the number we worked with. Now, it is a lot lower, unless you include added payroll for grass-roots activities.”

— D A V E K O V A R , K O V A R ’ S F A M I LY M A R T I A L A R T S C E N T E R , S A C R A M E N T O , C A

The SBA (Small Business Administration) will tell you to spend seven to eight percent of your total revenue.

I say spend as much as you can afford to as long as it is effective marketing that gets you the results that grow your school.”

— BRANNON BELISO, ONE MARTIAL ARTS, SAN FRANCISCO, CA

JULY 2016

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HEAR FROM YOUR PEERS

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MASUCCESS

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HEAR FROM YOUR PEERS

JULY 2016

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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment!

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Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both.

I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how.

—Dr. Robyn

Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert

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As seen on:

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PRODUCT SPOTLIGHT

1

FEATURES AND BENEFITS: UU UU UU

a

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MASUCCESS

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PRODUCT SPOTLIGHT

Martial Arts Industry Association

www.masuccess.com

2

.

FEATURES AND BENEFITS:

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a

JULY 2016

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315

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413

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321

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132

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618

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511

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612

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214

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518

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213

Black Belt Magazine

615

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514

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108

My Path to Black Belt

104

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313

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400

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200

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521

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205

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411

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605

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FEATURED STORY

THE EVOLUTION

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FEATURED STORY

OF KRAV MAGA

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FEATURED STORY

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FEATURED STORY

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FEATURED STORY

“Third-party protection is a system within a system. It’s about what to do in a situation when you’re with other people. Maybe you’re inside a car and there is a carjacking while your kids are in the back seat. Maybe you’re walking with a friend. Maybe you’re sitting in a restaurant. Here, the needs of civilians are unique.”

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“We’re in 60 countries.

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MEET

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Century is proud to introduce the ’96 Especial Jiu-Jitsu gi.

RICARDO LIBORIO 2015 ADCC ABSOLUTE WORLD SUPERFIGHT CHAMPION

Created as a tribute to BJJ legend Ricardo Liborio’s championship performance at the inaugural IBJJF World Championships in 1996. Master Liborio was also distinguished by winning the most technical black belt award at the same tournament. After careful development in partnership with Master Liborio, we’ve created a gi fit for a champion; designed by a legend.

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’96 Especial Jiu-Jitsu Gi • IBJJF Approved • Uniquely designed for optimum competition fit • Triple reinforced seams at stress points Collar is composed of thick EVA foam to keep shape and maximum durability which is ideal for competition Reinforced armpits for durability Cut from a single piece of material with no backseam Six belt loops help keep the neoprene tie in place once fastened

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PRE-CONFERENCE SCHEDULE 2016 MASUPERSHOW SUNDAY, JULY 3, 2016 3:00PM - 5:00PM

Registration Desk Open

Grand Ballroom Prefunction

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MAIA Elite Seminar (Day 1 - Members only)

Grand Ballroom 121

NOON - 1:30PM

MAIA Elite Lunch (Members Only)

Premier Prefunction (located on Level 3)

7:00PM - 9:00PM

MAIA Elite Reception (Members Only)

Hakkasan Ling Ling Lounge

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Registration Desk Open

Grand Ballroom Prefunction

8:00AM - 1:00PM

MAIA Elite Seminar (Day 2 - Members only)

Grand Ballroom 121

9:00AM - 1:00PM

How to Run and Manage Tournaments and Seminars w/ Dana Abbott (pre-registration required)

Room 106 North

9:00AM - 1:00PM

Martial Arts Business Forum (pre-registration required)

Grand Ballrooms 122 & 114

1:00PM - 1:30PM

New Attendee Orientation

Rooms 101 & 102 South

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Instructor College w/ Barry Van Over - Day 1 (pre-registration required)

Grand Ballroom 111 & 112

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Reality-Based Defense Workshop w/ Eyal Yanilov (pre-registration required)

Grand Ballroom 124

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Tradeshow Open

Exhibit Hall

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Speaker Meeting

Room 107 North

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WELCOME RECEPTION

Exhibit Hall

7:00PM - 9:00PM

OPENING CEREMONY

Premier Ballroom (located on Level 3)

Schedule subject to change.

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2016 MASUPERSHOW SCHEDULE

M

WEDNESDAY, JULY 6, 2016 FC ONLINE ROOM 7:00AM - 5:00PM

CHAMPIONSWAY ROOM

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REGISTRATION DESK OPEN

7:00AM - 8:00AM 8:00AM - 6:00PM

TRADESHOW HOURS

9:00AM - 10:00AM

MIKE METZGER No One Knocking? Drive a Massive Number of Leads to Your Door

10:00AM - 10:30AM

BREAK

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MIKE METZGER No One Knocking? Drive a Massive Number of Leads to Your Door

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SHANE TASSOUL The Perfect Conversion Tool: Close 50% or More of Your Leads into One Year Programs on the 1st Visit

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SHANE TASSOUL The Perfect Conversion Tool: Close 50% or More of Your Leads into One Year Programs on the 1st Visit

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MICHAEL PARRELLA The Trifecta Factor: The 3 Critical Factors You Need to Increase Your Enrollments

2:00PM - 2:30PM

BREAK

2:30PM - 3:30PM

BARRY VAN OVER The 9 of 9: Essential Marketing Principles

3:30PM - 4:00PM

BREAK

4:00PM - 5:00PM

DARIN SPINDLER The Making of a Movement for Martial Arts

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CENTURY GOLD EVENT (by Invitation ONLY)

BILL CLARK Retention: Make Your Dojo a Forever Home ADAM PARMAN Customer Service Plus: Exceeding Expectations While Driving Student Value

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RICK RANDO Assembling Your Martial Arts Tribe: Building Your Success Team

THURSDAY, JULY 7, 2016 FC ONLINE ROOM 7:00AM - 5:00PM

CHAMPIONSWAY ROOM

R

ROBYN SILVERMAN Teach ‘em a Lesson: How to Talk So Children Can Learn

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AKSELL NICOLAIDES Building a 7-Figure Business by Investing in Your Staff

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MELODY SHUMAN Teaching Children: Cutting Edge Brain Training and Neurobics

2:00PM - 2:30PM

BREAK

2:30PM - 3:30PM

FRED DEPALMA Become a Pro-Shop Pro: Tips for Increasing Student Value Through Retail Sales

3:30PM - 5:00PM

EXHIBITOR TIME

5:00PM

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MICHAEL MERSHAD Systems that Work: Motivating and Retaining Black Belts

CHRIS CASAMASSA Cashing in on Birthday Parties is a Piece of Cake

Th W

Co St

TRADESHOW FLOOR CLOSES

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MASUPERSHOW.COM RAINMAKER ROOM

CENTURY ROOM

ROOM 123

GRAND BALLROOM PREFUNCTION

PAUL MAVI Burn with BOKWA

CHAEL SONNEN Cage Fitness

ROOM 123

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KYLE COLETTI The Ultimate 30 Minute Workout

BILL WALLACE An Early Morning Stretch

TOM PATIRE Active Defense Against Active Shooters BARRY VAN OVER Instructor College (Day 2 - Pre-registration required)

BREAK ERNIE REYES JR. The ABC’s of Exercise Science

RICARDO LIBORIO What’s Your Next Move? Brazilian Jiu-Jitsu Techniques BREAK BARRY VAN OVER Instructor College (Day 2 - Pre-registration required)

DAMON GILBERT Game Changing Drills & Skills for Point Sparring BREAK EYAL YANILOV Your Life on the Line: Real-Life Knife Disarming Tactics

RAINMAKER ROOM

CENTURY ROOM

DAVE KOVAR Recruit, Train and Keep the Next Generation of Instructors

DANA ABBOTT Awaken Your Inner Samurai: Padded Weapons Training

CHRIS RAPPOLD The Ultimate Sparring Program for Progress and Retention

APOLO LADRA Kali Combatives: The Indigenous Art

TOPIC COLOR KEY:

ROBBY BEARD The Danger Lurking Next Door: Why Self-Defense is Needed in Today’s World

BENNY URQUIDEZ Kickboxing Techniques with The Jet

DAVE KOVAR Correct the Disconnect: Mastering Student/Parent Communication

JOHN HACKLEMAN All Fights Start on Your Feet: Hawaiian Kempo

MARKETING & BUSINESS OPERATIONS MANAGEMENT INSTRUCTOR / CLASSROOM PHYSICAL TRAINING WORKOUTS Schedule subject to change.

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.

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FEATURED STORY

© 2016 MAIA, LLC #10394 20

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®

MEET

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AT THE MASUPERSHOW

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When Kurt Klingenmeyer needed help with the day-to-day business of running his martial art school, he called MAIA Elite.

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20

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esponsible

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Always spar with an instructor present given by your instructor Get permission to begin and follow all instructions Follow all the rules given by your instructor

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moves by taking turns Learn and practice both offensive and defensive sparring partner.

Clearly and openly communicate with your

g arrin o SpRETtE NTION! t e Gear up and keep coinmmind these importan parts of sparring BASED Wel by progressive Remember: Winning in sparring is determined improvement over time, not matches won.

SPARRING

to ings ant th ng as port sparri or his me im sible are so t respon is part of © 2015 MAIA,LLC. th Here abouMASUCCESS.COM g. 1000 Century Blvd., Oklahoma City, Ok 73110 gins 866.626.6226 know child be ts trainin your artial ar her m

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Improve timing and distance against a moving Gain control of body, mind and emotions. insparring. dful within the rules of Develop the abilty to react to realistic scenarios Learn accurate offensive and defensive moves. as respect for others.

Increase self-repect and confidence, as well

1.

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— Dave Kovar 8th Degree Black Belt Multiple school owner, world-renowned trainer & instructor

R I M E

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Build a sparring program your students love and watch your retention rates soar.

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© us personal involve serio . activities which can in such activity cipation high risk ent parti ring is a n and stud e that spar contact instructio for nond and agre d with the is intended understan act and associate ring you target (non all risks ental cont n in spar with the me incid act uctio assu of instr ing cont in case voluntarily By providing 1” of mak of safety nts. You s within a margin participa come to ides y that e ve injur gear prov t contact). cumulati rolled strik sparring ussion, power (ligh as a cont pment rstand that ding conc is defined speed and set of equi ssly unde head inclu percent sparring and ts. A full You expre s to the than 30 contact act spor th guard, from blow only. None at no more tion in cont pads, mou resulting sparring rolled strik each forearm participa us injuries or a cont nt before shin, and result from ent serio contact) equipme can prev n wraps, foot, s that can nt. Inspect equipme headgear ional force gloves, hand g this equipme ly fitted d that no d with rotat ding headgear, or improper ite usin understan associate ified desp inclu r ies s mod You also occu ies may a, and injur cipants at all time Do not use neck injur ediately. brain traum by all parti , face, eye, and ce it imm worn repla be and us head should discard ction. Serio in any way, groin prote damaged becomes MAIA,LLC. use- If it © 2015 City, Ok

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