FULFILLING THE
AMERICAN DREAM! Houston Instructor Builds A Martial Arts Castle
�
THE LIFETIME VALUE OF A STUDENT How The Youngest Students Bring The Greatest Success
3 Cover_Mar_2017_OL.indd 1
Keys To
Retention-Based
Sparring
12/28/16 2:41 PM
Cover_Mar_2017_OL.indd 2
12/28/16 2:41 PM
YOUR GOALS MOTIVATE YOU. YOUR PURPOSE EXCITES YOU. YOUR CALLING INSPIRES YOU. GROW, RE-ENERGIZE, AND REFOCUS WITH US. GET YOUR TICKETS AT THE ADVANCED PRICE
$347 UNTIL 3-31-17 REGULAR TICKET PRICE $397
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11676
Section_1_OL.indd 1
12/28/16 3:01 PM
FEATURES
Section_1_OL.indd 2
12/28/16 3:01 PM
Section_1_OL.indd 3
12/28/16 3:01 PM
I
e m
Section_1_OL.indd 4
12/28/16 3:02 PM
Section_1_OL.indd 5
12/28/16 3:02 PM
Section_1_OL.indd 6
12/28/16 3:02 PM
Section_1_OL.indd 7
12/28/16 3:02 PM
Section_1_OL.indd 8
12/28/16 3:02 PM
Adam Parman Shane Tassoul
Section_1_OL.indd 9
12/28/16 3:02 PM
Section_1_OL.indd 10
12/28/16 3:02 PM
Section_1_OL.indd 11
12/28/16 3:02 PM
WORDS OF WISDOM — ARISTOTLE
MARTIAL ARTS TRIVIA 1
2
3
4
Section_1_OL.indd 12
12/28/16 3:02 PM
YOU ASKED IF YOU HAD $0 FOR AN ADVERTISING BUDGET, HOW WOULD YOU MARKET YOUR SCHOOL?
Section_1_OL.indd 13
12/28/16 3:02 PM
D E S A B NTION
G N I R R A SP
RETE
Sparring in the Martial Arts When it comes to the martial arts industry, few topics can produce stronger and more divisive opinions. From school owners to parents, instructors to insurance companies, everyone has an opinion on the best practices. But, the big questions stay the same: • How do we frame the conversation with students and parents? • How do we make sure every student is making responsible choices throughout the process? • How do we teach the students the proper application of sparring principles? • How do we hold everyone involved accountable?
The Retention Based Sparring program shows student retention and contact sparring don’t have to be competing principles.
“Master Rappold’s systematic, thorough and wellthought-out approach is going to forever change the way people teach sparring and grappling for the better! Get this program.” - Dave Kovar
Build a sparring program your students love and watch your retention rates soar.
Learn More About Responsible Sparring! Call (866) 626-6226 today! Or visit our website at www.masuccess.com for more info!
Section_1_OL.indd 14
12/28/16 3:02 PM
Section_1_OL.indd 15
12/28/16 3:02 PM
THE INFORMATION
FOR YOUR BUSINESS MARTIAL ARTS BUSINESS FORUM WITH FRANK SILVERMAN THURSDAY, JULY 6, 2017 8:00 A.M. - 12:00 P.M. $99 FOR TWO GUESTS
REGISTER TODAY JULY 6-8 AT THE MGM GRAND ®
#MASS17
Section_1_OL.indd 16
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS
12/28/16 3:02 PM
&
N
THE SKILLS & FOR YOUR MAT INSTRUCTOR COLLEGE WITH DAVE KOVAR THURSDAY, JULY 6, 2017 1:00 - 5:00 P.M. TICKETS $129
MASUPERSHOW.COM PRESENTED BY:
IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11671
Section_1_OL.indd 17
12/28/16 3:02 PM
Section_1_OL.indd 18
12/28/16 3:02 PM
Section_1_OL.indd 19
12/28/16 3:02 PM
WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment! Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they? Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both. I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how. —Dr. Robyn
Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert
As seen on:
www.PowerfulWords.com (877) 769-3799
TAKE ADVANTAGE NOW!
We’re so positive that Powerful Words will help you succeed, we’re giving YOU a Fantastic FREE GIFT valued at over $485.35. Visit our website—and Get Your School on the Powerful Road to Success... TODAY!
WE’RE SEEKING WRITERS MASUCCESS is looking for freelance writers to join our dynamic team of U.S. correspondents. We pay some of the best rates in the industry and all payments are upon acceptance. Writers should have some knowledge of the martial arts school business. When responding, please feel free to pitch
your story ideas (no more than 4 paragraphs including the type of photos/images that you can supply to accompany your idea). We prefer email responses. Do NOT send any completed manuscripts. We do NOT have time to read completed articles and they typically do not fit our s andards or edito-
rial format. Please email your reply or story pitch to John Corcoran, Managing Editor, at jcorcoran@masuccess.com
WE’RE SEEKING STORY LEADS MASUCCESS is seeking reader tips and leads to find suc essful school owners in the U.S. and Canada. If you know of a highly successful single- or multi-school owner who you
20
believe can teach our readers the tricks of the trade, please submit his or her name, a brief description of his or her degree of success and his or her contact information. We will
follow up on all legitimate leads. Please email your leads to John Corcoran, Managing Editor, at jcorcoran@masuccess.com.
MASUCCESS
Section_1_OL.indd 20
12/28/16 3:02 PM
Section_1_OL.indd 21
12/28/16 3:02 PM
1 2
UU SMALL, LIGHTWEIGHT MONITORS WON’T DISRUPT TRAINING UU DATA IS GATHERED ON THE HYKSO APP ON YOUR SMARTPHONE, LETTING YOU MONITOR YOUR PROGRESS
UU TIMED WORKOUTS UU QUANTITATIVE WORKOUT ANALYSIS
A TRACKER THAT MONITORS WHAT REALLY MATTERS:
UU VOLUME OF PUNCHES UU PUNCH SPEED UU HIGH-DENSITY FOAM FILLING WITH A DURABLE VINYL SHELL
UU STRIKING INTENSITY
UU SEVEN ADJUSTABLE HEIGHT INCREMENTS FROM 47” TO 69”
UU PUNCH CATEGORIES (JAB/CROSS/LEFT POWER/RIGHT POWER)
UU BASE CAN BE WEIGHTED UP TO 270 POUNDS WHEN FILLED, AND ROLLS FOR EASY RELOCATION
UU EXACT TIME OF THE PUNCH (TO TRACK COMBOS AND PACE)
Section_1_OL.indd 22
12/28/16 3:02 PM
3
UU INCREASED REVENUE THROUGH ENROLLMENT AND LEAD-GENERATION UU OPPORTUNITIES TO MARKET YOUR SCHOOL IN PRIVATE AND PUBLIC SCHOOLS WITH AN IMPORTANT COMMUNITY-BUILDING MESSAGE
UU CHARACTER-BUILDING THROUGH LESSONS ON KINDNESS, COMPASSION, EMPATHY AND COURAGE
UU ACCESS TO EXCLUSIVE HEROES IN WAITING PROMOTIONAL ITEMS
UU SCHOOL TALKS PRESENTATION GUIDE UU CUSTOMIZABLE MARKETING MATERIALS UU 12 WEEKS OF CHARACTER-FOCUSED MAT-CHAT TOPICS UU 4-STEP MARKETING PLAN TO HOST A HEROES IN WAITING OPEN-HOUSE EVENT UU FLYERS TO ADVERTISE YOUR EVENT UU ACTIVITY SHEET WITH GUEST PASS TO PROMOTE YOUR SCHOOL UU PRESS RELEASE FOR LOCAL NEWS AND RADIO OUTLETS UU LETTERS AND EMAIL TEMPLATES UU NEWSLETTERS FOR YOUTH, TEENS AND PARENTS
Section_1_OL.indd 23
12/28/16 3:02 PM
I
e m
Section_1_OL.indd 24
12/28/16 3:02 PM
Guilliano Gallupi Damon Gilbert John Hackleman Dave Kovar Michael Kramp Apolo Ladra Teri Lee Ricardo Liborio Jake Mace Justin Ortiz Chris Rappold Ernie Reyes Jr. Jackson Rudolph Melody Shuman Randy Stacey Shane Tassoul Expert instructors at your fingertips. Get your 30-day trial started today for only $1.
madrills.com Section_1_OL.indd 25
Š 2017 MAIA, LLC #11735
12/28/16 3:02 PM
Section_1_OL.indd 26
School Information Here
School Information Here
School Information Here
School Information Here
12/28/16 3:02 PM
DISCOVER THE SECRETS OF GRACIE JIU-JITSU FROM THE L E G E N D H I M S E L F.
THE
RICKSON GRACIE EXPERIENCE
S PA C E S A R E L I M I T E D . R E G I S T E R T O D AY AT M A S U P E R S H O W. C O M © 2017 MAIA, LLC #11755
Section_1_OL.indd 27
12/28/16 3:02 PM
Section_1_OL.indd 28
12/28/16 3:02 PM
Section_1_OL.indd 29
12/28/16 3:02 PM
_Section_2_OL.indd 30
12/28/16 3:10 PM
_Section_2_OL.indd 31
12/28/16 3:10 PM
_Section_2_OL.indd 32
12/28/16 3:10 PM
_Section_2_OL.indd 33
12/28/16 3:10 PM
_Section_2_OL.indd 34
12/28/16 3:10 PM
_Section_2_OL.indd 35
12/28/16 3:10 PM
_Section_2_OL.indd 36
12/28/16 3:10 PM
_Section_2_OL.indd 37
12/28/16 3:10 PM
_Section_2_OL.indd 38
12/28/16 3:10 PM
_Section_2_OL.indd 39
12/28/16 3:10 PM
40
MASUCCESS
_Section_2_OL.indd 40
12/28/16 3:10 PM
MARCH 2017
_Section_2_OL.indd 41
41
12/28/16 3:10 PM
W
_Section_2_OL.indd 42
12/28/16 3:10 PM
_Section_2_OL.indd 43
12/28/16 3:10 PM
Club Business
Increase revenue with
Real-time knowledge and control Staying competitive in today’s market means immediate access at all times through any electronic device. My Club Business is the complete program package where you can analyze and manage every aspect of your business including student access, training and class management, POS Inventory, reporting and much more. Accessing My Club Business on any device includes: • • • • • • • •
Managing revenue in real time Immediate prospect updates Quick & simple enrollment process Financial reporting packages Instant scheduling for classes & training Tracking POS inventory Time clock features Online marketing
Contact ASF for a free demo! Xtreme Training and Fitness Studio
Tech Chat CS Chat
Client Number 4000
Contact ASF
Email Tech Support
Email Client Support
Tech After Hours
Upcoming Events
1
New Accounts Entered
2
Remit to Date
3
Enter Prospects
4
Month End Summary
5
Non Attendance
Payment Solutions
Logout
MEMBERSHIP
My Account
Member
Prospects
Multiple Account Changes
Contract Entry iPad
in
2:08 PM
95%
Xtreme Training and Fitness Studio Client Number 4000
Point of Sale
Scheduler
Employee Check-in
Lockers
Child Care Check-in
Payment Solutions
Logout
MEMBERSHIP
My Account
2:08 PM Member
Prospects
Multiple Account Changes
Point of Sale
Scheduler
Contract Entry
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
2:08 PM
Reports
Dashboard
Xtreme Training and Fitness Studio
Marketing
Client Number 4000
Logout
MEMBERSHIP
My Account
Member
Contract Entry
Multiple Account Changes
Prospects
Point of Sale
Scheduler
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
ASF Payment Solutions increases your revenue with payment processing and software integration.
• EFT • Credit Card • Point of Sale • Scheduling
Edit Personal Information
Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300
JOHN DOE
& FITNESS STUDIO 4005 XTREME TRAINING
ASF Account
To learn more, call:
1-800-227-3859 Payments I Software I Marketing
_Section_2_OL.indd 44
or visit: ASFpaymentsolutions.com
12/28/16 3:10 PM
Club Business Welcome Owner
ASF Account Welcome Student
Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.
_Section_2_OL.indd 45
12/28/16 3:10 PM
U
10.
11.
12.
13. 1. 14.
2.
15. 3. 16. 4.
17.
5.
18.
19. 6. 20. 7.
8. 9.
_Section_2_OL.indd 46
12/28/16 3:10 PM
SOCIAL STATS YOU SHOULD KNOW: 89.3% 89.3% of all internet searches are carried out by Google.
Mothers with children under the age of five are the most active demographic on social media.
69%
Social sharing isn’t as visible as you might think. 69% of it occurs through email, apps, forums and other forms of “dark social” that analytics can’t track.
STATS HELP YOU ASSIGN VALUE TO WHAT IS GOING ON IN YOUR BUSINESS. TO LEARN MORE ABOUT STATS YOU SHOULD BE KEEPING YOUR EYE ON, VISIT MAIAHUB.COM/BLOG.
© 2017 MAIA, LLC #11740
_Section_2_OL.indd 47
12/28/16 3:10 PM
_Section_3_OL.indd 48
12/28/16 3:18 PM
_Section_3_OL.indd 49
12/28/16 3:18 PM
_Section_3_OL.indd 50
12/28/16 3:18 PM
_Section_3_OL.indd 51
12/28/16 3:18 PM
_Section_3_OL.indd 52
12/28/16 3:18 PM
_Section_3_OL.indd 53
12/28/16 3:18 PM
_Section_3_OL.indd 54
12/28/16 3:18 PM
_Section_3_OL.indd 55
12/28/16 3:18 PM
_Section_3_OL.indd 56
12/28/16 3:18 PM
_Section_3_OL.indd 57
12/28/16 3:18 PM
_Section_3_OL.indd 58
12/28/16 3:18 PM
_Section_3_OL.indd 59
12/28/16 3:18 PM
_Section_3_OL.indd 60
12/28/16 3:18 PM
We Help You Grow Your School. Gross Monthly Income up
130+ 35% 61% Student Value up
over one year.
© 2016 MAIA, LLC. #11361
Tracy Huff, Fayetteville, NC
_Section_3_OL.indd 61
New Students in four months. Brad Fuller, Toledo, OH
over two years. Jeanne Lenz & Chris Ost, Stockton, CA
Schedule a free 20 minute call with a coach today. (866) 626-6226 | MAIAELITE.COM
12/28/16 3:18 PM
62
MASUCCESS
_Section_3_OL.indd 62
12/28/16 3:18 PM
_Section_3_OL.indd 63
12/28/16 3:18 PM
I
_Section_3_OL.indd 64
12/28/16 3:18 PM
_Section_3_OL.indd 65
12/28/16 3:18 PM
_Section_3_OL.indd 66
12/28/16 3:18 PM
_Section_3_OL.indd 67
12/28/16 3:18 PM
March 2017
_Section_3_OL.indd 68
12/28/16 3:18 PM
_Section_3_OL.indd 69
12/28/16 3:18 PM
March 2017
Gregory West SCHOOL OWNER’S NAME
Recreational Judo of Oklahoma SCHOOL NAME
Norman, Oklahoma LOCATION
_Section_4_OL.indd 70
12/28/16 3:34 PM
_Section_4_OL.indd 71
12/28/16 3:34 PM
We know your risks. Are you protected? Get a quote today! Apply online.
Specialty insurance for martial arts schools martialartsinsurance.com
800-866-7403
facebook.com/markelhealthfitness
_Section_4_OL.indd 72
12/28/16 3:34 PM
d?
ay!
SHANE & CHRIS & ADAM & RICKSON REGISTER AT MASUPERSHOW.COM
#MASS17SPEAKERS
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11672
_Section_4_OL.indd 73
12/28/16 3:34 PM
_Section_4_OL.indd 74
12/28/16 3:34 PM
YOUR HOME FOR 1,000 LIVE FIGHTS, ORIGINAL PROGRAMMING AND OVER 8,000 HOURS OF MMA HISTORY
Visit UFCFIGHTPASS.COM to sign up for your
FREE 7-DAY TRIAL
Watch UFC FIGHT PASS on virtually any device including iOS and Android devices, Xbox One, Xbox 360, AppleTV, Chromecast, Roku, Amazon Fire TV, Samsung and LG Smart TVs. ©2017 ZUFFA, LLC. ALL RIGHTS RESERVED.
_Section_4_OL.indd 75
12/28/16 3:34 PM
76
MASUCCESS
_Section_4_OL.indd 76
12/28/16 3:34 PM
77
_Section_4_OL.indd 77
12/28/16 3:34 PM
78
MASUCCESS
_Section_4_OL.indd 78
12/28/16 3:34 PM
79
_Section_4_OL.indd 79
12/28/16 3:34 PM
_Section_4_OL.indd 80
12/28/16 3:34 PM
_Section_4_OL.indd 81
12/28/16 3:34 PM
_Section_4_OL.indd 82
12/28/16 3:34 PM
_Section_4_OL.indd 83
12/28/16 3:34 PM
_Section_4_OL.indd 84
12/28/16 3:35 PM
_Section_4_OL.indd 85
12/28/16 3:35 PM
W
_Section_4_OL.indd 86
12/28/16 3:35 PM
“THIS IS THE BIGGEST EVENT IN THE INDUSTRY, HOW CAN YOU MISS IT? IF YOU WANT TO TAKE YOUR SCHOOL TO THE NEXT LEVEL, THIS IS THE PLACE TO BE.” - ERICA MARTIN EXTREME YOUTH SPORTS
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11670
_Section_4_OL.indd 87
12/28/16 3:35 PM
I
• • •
_Section_4_OL.indd 88
12/28/16 3:35 PM
_Section_4_OL.indd 89
12/28/16 3:35 PM
A
_Section_4_OL.indd 90
12/28/16 3:35 PM
_Section_4_OL.indd 91
12/28/16 3:35 PM
S
_Section_4_OL.indd 92
12/28/16 3:35 PM
_Section_4_OL.indd 93
12/28/16 3:35 PM
Clean Mats = A Full House Getting new students and keeping the ones you have is always on the mind of a martial arts school owner. And in this age of virulent super bugs like MRSA that can have potentially very serious and even fatal consequences, you must have a good hygiene protocol in place to protect your athletes as well as yourself and your school. Kenclean Plus is a hospital use disinfectant cleaner that kills the germs you need to kill while leaving behind a clean, fresh fragrance that lets your students know your school is clean, Kennedy Clean!
215-443-3313 www.kennedyindustries.com _Section_4_OL.indd 94
12/28/16 3:35 PM
_Section_4_OL.indd 95
12/28/16 3:35 PM
I
Section_1_OL.indd 96
12/28/16 3:02 PM
Cover_Mar_2017_OL.indd 3
12/28/16 2:41 PM
BE STRONG ENOUGH TO STAND ALONE, SMART ENOUGH TO KNOW WHEN YOU NEED HELP, AND BRAVE ENOUGH TO ASK FOR IT. - ZIAD ABDELNOUR
GET YOUR TICKETS AT THE ADVANCED PRICE
$347 UNTIL 3-31-17 REGULAR TICKET PRICE $397
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11673
Cover_Mar_2017_OL.indd 4
12/28/16 2:41 PM