1703 march

FULFILLING THE

AMERICAN DREAM! Houston Instructor Builds A Martial Arts Castle

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THE LIFETIME VALUE OF A STUDENT How The Youngest Students Bring The Greatest Success

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Keys To

Retention-Based

Sparring

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YOUR GOALS MOTIVATE YOU. YOUR PURPOSE EXCITES YOU. YOUR CALLING INSPIRES YOU. GROW, RE-ENERGIZE, AND REFOCUS WITH US. GET YOUR TICKETS AT THE ADVANCED PRICE

$347 UNTIL 3-31-17 REGULAR TICKET PRICE $397

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JULY 6-8 AT THE MGM GRAND ®

#MASS17

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:

IN PARTNERSHIP WITH:

SPONSORED BY:

© 2017 MAIA, LLC #11676

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FEATURES

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Adam Parman Shane Tassoul

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WORDS OF WISDOM — ARISTOTLE

MARTIAL ARTS TRIVIA 1

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YOU ASKED IF YOU HAD $0 FOR AN ADVERTISING BUDGET, HOW WOULD YOU MARKET YOUR SCHOOL?

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D E S A B NTION

G N I R R A SP

RETE

Sparring in the Martial Arts When it comes to the martial arts industry, few topics can produce stronger and more divisive opinions. From school owners to parents, instructors to insurance companies, everyone has an opinion on the best practices. But, the big questions stay the same: • How do we frame the conversation with students and parents?

• How do we make sure every student is making responsible choices throughout the process?

• How do we teach the students the proper application of sparring principles?

• How do we hold everyone involved accountable?

The Retention Based Sparring program shows student retention and contact sparring don’t have to be competing principles.

“Master Rappold’s systematic, thorough and wellthought-out approach is going to forever change the way people teach sparring and grappling for the better! Get this program.” - Dave Kovar

Build a sparring program your students love and watch your retention rates soar.

Learn More About Responsible Sparring!

Call (866) 626-6226 today!

Or visit our website at www.masuccess.com for more info!

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THE INFORMATION

FOR YOUR BUSINESS MARTIAL ARTS BUSINESS FORUM WITH FRANK SILVERMAN THURSDAY, JULY 6, 2017 8:00 A.M. - 12:00 P.M. $99 FOR TWO GUESTS

REGISTER TODAY JULY 6-8 AT THE MGM GRAND ®

#MASS17

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@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

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THE SKILLS & FOR YOUR MAT INSTRUCTOR COLLEGE WITH DAVE KOVAR THURSDAY, JULY 6, 2017 1:00 - 5:00 P.M. TICKETS $129

MASUPERSHOW.COM PRESENTED BY:

IN PARTNERSHIP WITH:

SPONSORED BY:

© 2017 MAIA, LLC #11671

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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment!

Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they?

Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both.

I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how.

—Dr. Robyn

Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert

As seen on:

www.PowerfulWords.com (877) 769-3799

TAKE ADVANTAGE NOW!

We’re so positive that Powerful Words will help you succeed, we’re giving YOU a Fantastic FREE GIFT valued at over $485.35. Visit our website—and Get Your School on the Powerful Road to Success...

TODAY!

WE’RE SEEKING WRITERS MASUCCESS is looking for freelance writers to join our dynamic team of U.S. correspondents.

We pay some of the best rates in the industry and all payments are upon acceptance.

Writers should have some knowledge of the martial arts school business.

When responding, please feel free to pitch

your story ideas (no more than 4 paragraphs including the type of photos/images that you can supply to accompany your idea).

We prefer email responses. Do NOT send any completed manuscripts. We do NOT have time to read completed articles and they typically do not fit our s andards or edito-

rial format. Please email your reply or story pitch to John Corcoran, Managing Editor, at jcorcoran@masuccess.com

WE’RE SEEKING STORY LEADS MASUCCESS is seeking reader tips and leads to find suc essful school owners in the U.S. and Canada. If you know of a highly successful single- or multi-school owner who you

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believe can teach our readers the tricks of the trade, please submit his or her name, a brief description of his or her degree of success and his or her contact information. We will

follow up on all legitimate leads. Please email your leads to John Corcoran, Managing Editor, at jcorcoran@masuccess.com.

MASUCCESS

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UU SMALL, LIGHTWEIGHT MONITORS WON’T DISRUPT TRAINING UU DATA IS GATHERED ON THE HYKSO APP ON YOUR SMARTPHONE, LETTING YOU MONITOR YOUR PROGRESS

UU TIMED WORKOUTS UU QUANTITATIVE WORKOUT ANALYSIS

A TRACKER THAT MONITORS WHAT REALLY MATTERS:

UU VOLUME OF PUNCHES UU PUNCH SPEED UU HIGH-DENSITY FOAM FILLING WITH A DURABLE VINYL SHELL

UU STRIKING INTENSITY

UU SEVEN ADJUSTABLE HEIGHT INCREMENTS FROM 47” TO 69”

UU PUNCH CATEGORIES (JAB/CROSS/LEFT POWER/RIGHT POWER)

UU BASE CAN BE WEIGHTED UP TO 270 POUNDS WHEN FILLED, AND ROLLS FOR EASY RELOCATION

UU EXACT TIME OF THE PUNCH (TO TRACK COMBOS AND PACE)

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UU INCREASED REVENUE THROUGH ENROLLMENT AND LEAD-GENERATION UU OPPORTUNITIES TO MARKET YOUR SCHOOL IN PRIVATE AND PUBLIC SCHOOLS WITH AN IMPORTANT COMMUNITY-BUILDING MESSAGE

UU CHARACTER-BUILDING THROUGH LESSONS ON KINDNESS, COMPASSION, EMPATHY AND COURAGE

UU ACCESS TO EXCLUSIVE HEROES IN WAITING PROMOTIONAL ITEMS

UU SCHOOL TALKS PRESENTATION GUIDE UU CUSTOMIZABLE MARKETING MATERIALS UU 12 WEEKS OF CHARACTER-FOCUSED MAT-CHAT TOPICS UU 4-STEP MARKETING PLAN TO HOST A HEROES IN WAITING OPEN-HOUSE EVENT UU FLYERS TO ADVERTISE YOUR EVENT UU ACTIVITY SHEET WITH GUEST PASS TO PROMOTE YOUR SCHOOL UU PRESS RELEASE FOR LOCAL NEWS AND RADIO OUTLETS UU LETTERS AND EMAIL TEMPLATES UU NEWSLETTERS FOR YOUTH, TEENS AND PARENTS

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Guilliano Gallupi Damon Gilbert John Hackleman Dave Kovar Michael Kramp Apolo Ladra Teri Lee Ricardo Liborio Jake Mace Justin Ortiz Chris Rappold Ernie Reyes Jr. Jackson Rudolph Melody Shuman Randy Stacey Shane Tassoul Expert instructors at your fingertips.

Get your 30-day trial started today for only $1.

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Š 2017 MAIA, LLC #11735

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School Information Here

School Information Here

School Information Here

School Information Here

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DISCOVER THE SECRETS OF GRACIE JIU-JITSU FROM THE L E G E N D H I M S E L F.

THE

RICKSON GRACIE EXPERIENCE

S PA C E S A R E L I M I T E D .

R E G I S T E R T O D AY AT M A S U P E R S H O W. C O M © 2017 MAIA, LLC #11755

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MASUCCESS

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MARCH 2017

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Club Business

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To learn more, call:

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or visit: ASFpaymentsolutions.com

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Club Business Welcome Owner

ASF Account Welcome Student

Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.

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SOCIAL STATS YOU SHOULD KNOW: 89.3% 89.3% of all internet searches are carried out by Google.

Mothers with children under the age of five are the most active demographic on social media.

69%

Social sharing isn’t as visible as you might think. 69% of it occurs through email, apps, forums and other forms of “dark social” that analytics can’t track.

STATS HELP YOU ASSIGN VALUE TO WHAT IS GOING ON IN YOUR BUSINESS. TO LEARN MORE ABOUT STATS YOU SHOULD BE KEEPING YOUR EYE ON, VISIT MAIAHUB.COM/BLOG.

© 2017 MAIA, LLC #11740

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We Help You Grow Your School.

Gross Monthly Income up

130+ 35% 61% Student Value up

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New Students in four months.

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Schedule a free 20 minute call with a coach today.

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MASUCCESS

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March 2017

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March 2017

Gregory West SCHOOL OWNER’S NAME

Recreational Judo of Oklahoma SCHOOL NAME

Norman, Oklahoma LOCATION

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We know your risks.

Are you protected?

Get a quote today!

Apply online.

Specialty insurance for martial arts schools martialartsinsurance.com

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SHANE & CHRIS & ADAM & RICKSON REGISTER AT MASUPERSHOW.COM

#MASS17SPEAKERS

JULY 6-8 AT THE MGM GRAND ®

#MASS17

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:

IN PARTNERSHIP WITH:

SPONSORED BY:

© 2017 MAIA, LLC #11672

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YOUR HOME FOR 1,000 LIVE FIGHTS, ORIGINAL PROGRAMMING AND OVER 8,000 HOURS OF MMA HISTORY

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“THIS IS THE BIGGEST EVENT IN THE INDUSTRY, HOW CAN YOU MISS IT? IF YOU WANT TO TAKE YOUR SCHOOL TO THE NEXT LEVEL, THIS IS THE PLACE TO BE.” - ERICA MARTIN EXTREME YOUTH SPORTS

REGISTER AT MASUPERSHOW.COM

JULY 6-8 AT THE MGM GRAND ®

#MASS17

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:

IN PARTNERSHIP WITH:

SPONSORED BY:

© 2017 MAIA, LLC #11670

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Clean Mats = A Full House Getting new students and keeping the ones you have is always on the mind of a martial arts school owner. And in this age of virulent super bugs like MRSA that can have potentially very serious and even fatal consequences, you must have a good hygiene protocol in place to protect your athletes as well as yourself and your school.

Kenclean Plus is a hospital use disinfectant cleaner that kills the germs you need to kill while leaving behind a clean, fresh fragrance that lets your students know your school is clean, Kennedy Clean!

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BE STRONG ENOUGH TO STAND ALONE, SMART ENOUGH TO KNOW WHEN YOU NEED HELP, AND BRAVE ENOUGH TO ASK FOR IT. - ZIAD ABDELNOUR

GET YOUR TICKETS AT THE ADVANCED PRICE

$347 UNTIL 3-31-17 REGULAR TICKET PRICE $397

REGISTER AT MASUPERSHOW.COM

JULY 6-8 AT THE MGM GRAND ®

#MASS17

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:

IN PARTNERSHIP WITH:

SPONSORED BY:

© 2017 MAIA, LLC #11673

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