BUYING AN EXISTING SCHOOL? LET THIS BE A LESSON TO YOU!
THE CURSE BLESSING OF
LOSING YOUR KEY EMPLOYEE
The Value of the
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CONTENTS
FEATURES
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NEW COLUMN
COLUMNS
What Gets Measured, Gets Done!
DEPARTMENTS
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1. 2. 3.
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Adam Parman Shane Tassoul
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WORDS OF WISDOM
— ISAAC NEWTON
MARTIAL ARTS TRIVIA 1
2
3
4
1) Vale tudo. 2) Amy Jo Johnson. 3) … and strong when you are weak.” 4) Makiwara. Section_1_OL.indd 12
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YOU ASKED WITH ALL OF THE NEW SOCIAL MEANS OF ADVERTISING, DO YOU STILL USE OR RECOMMEND PLACING ADS IN LOCAL PAPERS AND MAILERS TO HOMES?
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K
PROVIDED BY SABAN BRANDS
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Qu su ote ra an nc d e O Bu nli y ne !
In
Fun is a risky business—and it demands the experience and longevity that K&K Insurance provides. Martial Arts Schools across the U.S. like yours choose K&K for our deep understanding of the coverage needs that sports and recreation organizations require. And when claims occur, our colleagues are here to resolve your claims efficiently and effectively.
Specialty coverage and reliable claims handling from a trusted expert. Shouldn’t you work with K&K Insurance?
K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)
Tiger’s Den
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“SUCCESS IS NOT AN ACCIDENT. IT IS HARD WORK, PERSEVERANCE, LEARNING, STUDYING, SACRIFICE AND MOST OF ALL, LOVE OF WHAT YOU ARE DOING OR LEARNING TO DO.” - PELÉ -
BE INTENTIONAL ABOUT YOUR SUCCESS. COME LEARN WITH US.
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11832
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Century®
www.CenturyMartialArts.com
1
FEATURES UU FIGHTER UNIFORMS: WTF-APPROVED UNIFORMS FOR COMPETITION, FEATURING LIGHTWEIGHT POLYESTER CONSTRUCTION AND SIX ROWS OF STITCHING AT THE CUFFS
UU DAN UNIFORMS: WTF-APPROVED UNIFORMS FOR TRAINING, AVAILABLE WITH WHITE OR BLACK COLLARS
UU REVERSIBLE HOGU: POLYURETHANE CONSTRUCTION WITH RED AND BLUE SIDES AND LACE-UP BACK CLOSURE
UU LACE-UP SHOES: IDEAL FOR MAT WORK, THESE SHOES FEATURE LACES UP THE SIDES UU SLIP-ON SHOES: IDEAL FOR MAT WORK, THESE SHOES SLIP ON FOR AN EASY FIT
UU SINGLE TARGET: HELPS DEVELOP SPEED AND ACCURACY IN PARTNER TRAINING UU DOUBLE TARGET: DURABLE DESIGN PRODUCES A LOUD CLAPPING NOISE WHEN STRUCK CORRECTLY
UU SHIN GUARDS: WTF-APPROVED DESIGN CAN BE PAIRED WITH PROSPECS FOOT PROTECTORS UU FOOT PROTECTORS: WTF-APPROVED FOOT PROTECTORS MADE FROM IMPACT-ABSORBING EVA FOAM HAVE INDIVIDUAL TOE SLOTS FOR MAXIMUM COVERAGE
UU HAND PROTECTORS: WTF-APPROVED HAND PROTECTORS ARE PERFECT FOR TAEKWONDO SPARRING AND FEATURE EVA-FOAM CONSTRUCTION AND A BUILT-IN PADDED GRIP BAR
11832
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Century®
www.CenturyMartialArts.com
2
.
Century®
www.CenturyMartialArts.com
3
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Martial Arts Industry Association
www.maiahub.com
4 FEATURES AND BENEFITS: UU REINFORCED STITCHING AT CUFFS, KNEES AND STRESS POINTS UU 430 GSM PEARL-WEAVE JACKET WITH EVA FOAM COLLAR UU SIX-LOOP DRAWSTRING PANTS WITH REINFORCED KNEES
YOU WILL RECEIVE: UU INSTRUCTIONAL TRAINING VIDEOS
FEATURES AND BENEFITS: UU REINFORCED CUFFS AND STRESS POINTS UU 430 GSM PEARL-WEAVE JACKET
UU COMPLETE MARKETING PLAN WITH ADVERTISING PIECES UU EASY-TO-FOLLOW OUTLINES FOR EACH CLASS UU MEAL PLANS THAT ENCOURAGE LONG-TERM HEALTHY EATING HABITS UU ONLINE ADVERTISING AND EXCLUSIVE TERRITORY RIGHTS
UU INCLUDES UNATTACHED CENTURY CROSS COLLAR LAPEL PATCH
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SUCCESS
Y
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Call Today! (555) 555-5555 School Information Here.
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YOUR HOME FOR 1,000 LIVE FIGHTS, ORIGINAL PROGRAMMING AND OVER 8,000 HOURS OF MMA HISTORY
Visit UFCFIGHTPASS.COM to sign up for your
FREE 7-DAY TRIAL
Watch UFC FIGHT PASS on virtually any device including iOS and Android devices, Xbox One, Xbox 360, AppleTV, Chromecast, Roku, Amazon Fire TV, Samsung and LG Smart TVs. ©2017 ZUFFA, LLC. ALL RIGHTS RESERVED.
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Y
• •
•
• • • •
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KRAV MAGA WITH DARREN LEVINE INSTRUCTOR T RAINING WITH DAVE KOVAR BRAZILIAN JIU-JITSU WITH RICKSON GRACIE TRAIN WITH THE BEST. VIEW THE WHOLE LIST OF PRECONFERENCE EVENTS AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11830
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Club Business
Increase revenue with
Real-time knowledge and control Staying competitive in today’s market means immediate access at all times through any electronic device. My Club Business is the complete program package where you can analyze and manage every aspect of your business including student access, training and class management, POS Inventory, reporting and much more. Accessing My Club Business on any device includes: • • • • • • • •
Managing revenue in real time Immediate prospect updates Quick & simple enrollment process Financial reporting packages Instant scheduling for classes & training Tracking POS inventory Time clock features Online marketing
Contact ASF for a free demo! Xtreme Training and Fitness Studio
Tech Chat CS Chat
Client Number 4000
Contact ASF
Email Tech Support
Email Client Support
Tech After Hours
Upcoming Events
1
New Accounts Entered
2
Remit to Date
3
Enter Prospects
4
Month End Summary
5
Non Attendance
Payment Solutions
Logout
MEMBERSHIP
My Account
Member
Prospects
Multiple Account Changes
Contract Entry iPad
in
2:08 PM
95%
Xtreme Training and Fitness Studio Client Number 4000
Point of Sale
Scheduler
Employee Check-in
Lockers
Child Care Check-in
Payment Solutions
Logout
MEMBERSHIP
My Account
2:08 PM Member
Prospects
Multiple Account Changes
Point of Sale
Scheduler
Contract Entry
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
2:08 PM
Reports
Dashboard
Xtreme Training and Fitness Studio
Marketing
Client Number 4000
Logout
MEMBERSHIP
My Account
Member
Contract Entry
Multiple Account Changes
Prospects
Point of Sale
Scheduler
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
ASF Payment Solutions increases your revenue with payment processing and software integration.
• EFT • Credit Card • Point of Sale • Scheduling
Edit Personal Information
Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300
JOHN DOE
& FITNESS STUDIO 4005 XTREME TRAINING
ASF Account
To learn more, call:
1-800-227-3859 Payments I Software I Marketing
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or visit: ASFpaymentsolutions.com
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Club Business Welcome Owner
ASF Account Welcome Student
Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.
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LET THIS BE A LESSON TO YOU! Let me tell you a story of deception, near defeat and ultimate triumph rolled into one business deal. It’s a riches-to-almost-rags story transformed into a Rocky–like, overcoming-all-odds conclusion. It’s also a cautionary saga for anyone thinking of buying another owner’s existing school. In a transaction like this, caveat emptor (let the buyer beware) is a legal maxim that all martial arts school owners should be aware of. By Perry William Kelly
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SWENK & GRIGGS & SHARP & DOLLOFF DIGITAL MARKETING TIPS WITH ONLINE EXPERTS
REGISTER AT MASUPERSHOW.COM
#MASS17SPEAKERS
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11829
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SPIRES & MARTIN & PARMAN & BUSSARD BUSINESS EDUCATION WITH INDUSTRY LEADERS
REGISTER AT MASUPERSHOW.COM
#MASS17SPEAKERS
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11829
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CHAT & GRACIE & PATIRE & WALLACE ON-MAT TRAINING WITH THE BEST OF THE BEST
REGISTER AT MASUPERSHOW.COM
#MASS17SPEAKERS JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11829
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60
MASUCCESS
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They’re NOT thinking about how clean the mat is.
Because you already did. Kenclean Plus
Athletic Surface Disinfectant Cleaner No one would ever tell you that keeping a martial arts facility clean is easy. With lots of foot traffic, intense workouts and little time between classes, it is definitely one of the more challenging aspects of running a school. However with a plan of action and the right products, it isn’t impossible and the results are definitely worth the time it takes in both attracting new students and keeping current ones. Kenclean Plus can help. Two ounces per gallon of water is all it takes for this one step cleaner/disinfectant that kills the germs athletes need killed and leaves behind a clean, fresh fragrance that will let your students know your school is clean, Kennedy Clean!
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215-443-3313 www.kennedyindustries.com
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DISCOVER THE SECRETS OF GRACIE JIU-JITSU FROM THE L E G E N D H I M S E L F.
THE
RICKSON GRACIE EXPERIENCE
S PA C E S A R E L I M I T E D . R E G I S T E R T O D AY AT M A S U P E R S H O W. C O M © 2017 MAIA, LLC #11755
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9. 10. 11.
12. 13. 14. 1.
15.
2.
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SOCIAL STATS YOU SHOULD KNOW: 89.3% 89.3% of all internet searches are carried out by Google.
Mothers with children under the age of five are the most active demographic on social media.
69%
Social sharing isn’t as visible as you might think. 69% of it occurs through email, apps, forums and other forms of “dark social” that analytics can’t track.
STATS HELP YOU ASSIGN VALUE TO WHAT IS GOING ON IN YOUR BUSINESS. TO LEARN MORE ABOUT STATS YOU SHOULD BE KEEPING YOUR EYE ON, VISIT MAIAHUB.COM/BLOG.
© 2017 MAIA, LLC #11740
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Toni Kouros SCHOOL OWNER’S NAME
Kouros Martial Arts SCHOOL NAME
Richmond, Texas LOCATION
American Karate, combining elements of Shotokan, Uechi-ryu and Taekwondo STYLE / DISCIPLINE
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Sensei Dan Cole SCHOOL OWNER’S NAME
American Karate Do SCHOOL NAME
Lindale, Texas LOCATION
Matsubayashi Shorin-ryu STYLE / DISCIPLINE
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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment! Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they? Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both. I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how. —Dr. Robyn
Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert
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As seen on:
www.PowerfulWords.com (877) 769-3799
TAKE ADVANTAGE NOW!
We’re so positive that Powerful Words will help you succeed, we’re giving YOU a Fantastic FREE GIFT valued at over $485.35. Visit our website—and Get Your School on the Powerful Road to Success... TODAY!
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D E S A B NTION
G N I R R A SP
RETE
Sparring in the Martial Arts When it comes to the martial arts industry, few topics can produce stronger and more divisive opinions. From school owners to parents, instructors to insurance companies, everyone has an opinion on the best practices. But, the big questions stay the same: • How do we frame the conversation with students and parents? • How do we make sure every student is making responsible choices throughout the process? • How do we teach the students the proper application of sparring principles? • How do we hold everyone involved accountable?
The Retention Based Sparring program shows student retention and contact sparring don’t have to be competing principles.
“Master Rappold’s systematic, thorough and wellthought-out approach is going to forever change the way people teach sparring and grappling for the better! Get this program.” - Dave Kovar
Build a sparring program your students love and watch your retention rates soar.
Learn More About Responsible Sparring! Call (866) 626-6226 today! Or visit our website at www.masuccess.com for more info!
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H
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We Help You Grow Your School. Gross Monthly Income up
130+ 35% 61% Student Value up
over one year.
© 2016 MAIA, LLC. #11361
Tracy Huff, Fayetteville, NC
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New Students in four months. Brad Fuller, Toledo, OH
over two years. Jeanne Lenz & Chris Ost, Stockton, CA
Schedule a free 20 minute call with a coach today. (866) 626-6226 | MAIAELITE.COM
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Guilliano Gallupi Damon Gilbert John Hackleman Dave Kovar Michael Kramp Apolo Ladra Teri Lee Ricardo Liborio Jake Mace Justin Ortiz Chris Rappold Ernie Reyes Jr. Jackson Rudolph Melody Shuman Randy Stacey Shane Tassoul Expert instructors at your fingertips. Get your 30-day trial started today for only $1.
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Š 2017 MAIA, LLC #11735
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I AM COMMITTED
DON’T MISS YOUR CHANCE! GET YOUR TICKETS TODAY!
$297 UNTIL 3-31-17 REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11831
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