official publication of the martial arts industry association MA SUCCESS MAY 2017
HOW DARREN LEVINE
IS CIVILIANIZING
KRAV MAGA MASUPERSHOW
PROFILES OF
SUCCESS 2016 How Last Year’s MASuperShow
Attendees Transformed Their Schools!
From School Owner ISSN 2380-5617(PRINT) 2469-6889(ONLINE)
To RainMaker
State Health-Club
Laws Could Hurt Your
Martial Arts School!
MAY 2017 • $5.99 US www.MASUCCESS.com
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CONTENTS
FEATURES HOW DARREN LEVINE IS CIVILIANIZING KRAV MAGA
2
MASUCCESS
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CONTENTS
COLUMNS
DEPARTMENTS
MAY 2017
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SUMMER DOESN’T HAVE TO BE A ROUND KICK
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JULY 6-8 AT THE MGM GRAND ®
THE INDUSTRY’S BIGGEST EVENT IS BACK. BOOK YOUR ROOM TODAY. $117 per night*, plus tax & resort fee GROUP CODE: MAS0717 800.929.1111 | MASUPERSHOW.COM
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IN PARTNERSHIP WITH:
SPONSORED BY:
© 2017 MAIA, LLC #11484
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WORDS OF WISDOM
— CHARLES R. SWINDOLL
MARTIAL ARTS TRIVIA 1
2
3
4
1) The One. 2) “…but a habit.” 3) Sambo. 4) hapkido. _Section_1_OL.indd 12
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YOU ASKED IF YOU CHARGE TESTING FEES AND HAVE NEGATIVE FEEDBACK FROM PARENTS ABOUT THE FEE, HOW DO YOU ADDRESS THOSE OBJECTIONS?
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We Help You Grow Your School. Gross Monthly Income up
130+ 35% 61% Student Value up
over one year.
© 2016 MAIA, LLC. #11361
Tracy Huff, Fayetteville, NC
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New Students in four months. Brad Fuller, Toledo, OH
over two years. Jeanne Lenz & Chris Ost, Stockton, CA
Schedule a free 20 minute call with a coach today. (866) 626-6226 | MAIAELITE.COM
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2
1
UU LEVELS OF MEMBERSHIP SO YOU PAY FOR WHAT YOU NEED — NO MORE, NO LESS.
UU ACCESS TO OUR EXTENSIVE LIBRARY OF DRILLS, SKILLS AND GAMES.
UU FOAM CORE WITH A VINYL COVER.
UU SEARCH CLASS PLANS CREATED BY OTHERS, OR CREATE YOUR OWN.
UU HOOK-AND-LOOP TABS ON EITHER END CONNECT TO OTHER YOUTH BALANCE BEAMS.
UU SHARE YOUR CLASS PLANS WITH YOUR INSTRUCTORS.
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4
3
UU FOAM AND VINYL CONSTRUCTION. UU FITS ONTO THE ORIGINAL WAVEMASTER AND POWERLINE WAVEMASTER. UU BASE COVER NOT INTENDED FOR STRIKING.
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THE ACCESSIBILITY OF INFORMATION
T
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D E S A NB
G N I R R A P S O I T N ETE
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• Initiate and maintain comm unication with • Address any parents and stude student or paren nts. • Utilize traini t ng and experience questions or concerns imme diately. to provide effec tive teaching methods.
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MASUCCESS.COM
866.626.6226
1000 Century
Blvd., Oklahoma
City, Ok 73110
© 2015 MAIA,LLC.
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Get the plug-and-play solution you’ve been waiting for featuring: - New weekly sparring drills
My Responsibi
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Finally, a contact sparring program that aids in student retention!
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Keep your students and your sparring program. Just $99 down, $99 monthly payments.
©2016 MAIA, LLC. #10599
Call MAIA at 866-626-6226 to enroll today! _Section_1_OL.indd 25
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FEATURED STORY
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FEATURED STORY
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I BY STEPHEN REINSTEIN
•
•
•
•
•
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Club Business
Increase revenue with
Real-time knowledge and control Staying competitive in today’s market means immediate access at all times through any electronic device. My Club Business is the complete program package where you can analyze and manage every aspect of your business including student access, training and class management, POS Inventory, reporting and much more. Accessing My Club Business on any device includes: • • • • • • • •
Managing revenue in real time Immediate prospect updates Quick & simple enrollment process Financial reporting packages Instant scheduling for classes & training Tracking POS inventory Time clock features Online marketing
Contact ASF for a free demo! Xtreme Training and Fitness Studio
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Client Number 4000
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Multiple Account Changes
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in
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Xtreme Training and Fitness Studio Client Number 4000
Point of Sale
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2:08 PM Member
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Reference
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Xtreme Training and Fitness Studio
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My Account
Member
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or visit: ASFpaymentsolutions.com
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Club Business Welcome Owner
ASF Account Welcome Student
Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.
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L A A
L •
•
B U
•
•
PR
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LIFETIME ACHIEVEMENT AWARD RECIPIENT BENNY “THE JET” URQUIDEZ JULY 6-8 AT THE MGM GRAND ®
#MASS17
PRESENTED BY:
IN PARTNERSHIP WITH:
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS
SPONSORED BY:
© 2017 MAIA, LLC #11992
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EVERYTHING I
S
W
I
T
H
I
N
“Century” is a registered trademark of Century, LLC. All rights reserved. © 2017 Century, LLC. 02/2017 #12028
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MAY 2017
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56
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MAY 2017
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Herb Borkland: IN THIS INSPIRING MONTHLY COLUMN, WE EXAMINE THE PIVOTAL POINT IN A PROMINENT BLACK BELT’S CAREER THAT TOOK HIM OR HER ONTO MAJOR SUCCESS IN MARTIAL ARTS BUSINESS, SPORTS OR FILMS.
m
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.
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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment! Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they? Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both. I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how. —Dr. Robyn
Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert
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As seen on:
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I BY KATHY OLEVSKY
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MAY 2017
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MAY 2017
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Clean Mats = A Full House Getting new students and keeping the ones you have is always on the mind of a martial arts school owner. And in this age of virulent super bugs like MRSA that can have potentially very serious and even fatal consequences, you must have a good hygiene protocol in place to protect your athletes as well as yourself and your school. Kenclean Plus is a hospital use disinfectant cleaner that kills the germs you need to kill while leaving behind a clean, fresh fragrance that lets your students know your school is clean, Kennedy Clean!
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MASUCCESS
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MASUCCESS
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MORENO & PEREZ & SWAIN & MALLOY HANDS-ON TRAINING WITH NOTABLE COACHES & OLYMPIANS
REGISTER AT MASUPERSHOW.COM
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JULY 6-8 AT THE MGM GRAND ®
© 2017 MAIA, LLC #11991
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RAPPOLD & SHUMAN & BEARD & KOVAR LEARNING THAT MAKES A DIFFERENCE WITH THE INDUSTRY’S MOST RESPECTED TEACHERS REGISTER AT MASUPERSHOW.COM
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TENTION & LEVINE & PARKER & SWENK BREAKING THE MOLD WITH NEW SPEAKERS AND SEMINARS
REGISTER AT MASUPERSHOW.COM
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JULY 6-8 AT THE MGM GRAND ®
© 2017 MAIA, LLC #11991
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Kids Curriculum
©20 15 MAIA, LLC. #9 4 80
GROW YOUR STUDENT COUNT WITH MAIA’S KIDS CURRICULUM
Six Tasks KINDER
KICKS
TM
Children’s Curriculum
We Are Human Contact Us We exist to serve the martial arts industry. To find out mo e about how MAIA can help you and your school, please contact us at info@masuccess.com or call 866-626-6226.
P
MASUCCESS.COM
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// 1000 CENTURY BLVD. OKLAHOMA CITY, OK 73110
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''YOU CAN’T SAY THAT YOU KNOW IT ALL. I’VE BEEN RUNNING A MARTIAL ARTS SCHOOL FOR 20 YEARS AND I FELT CONFIDENT, BUT IF YOU WANT TO TAKE IT TO THE NEXT LEVEL, YOU HAVE TO COME.''
4 80
- JEFF VINCENT BOBBY LAWRENCE KARATE, WEST JORDAN
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17 PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
© 2017 MAIA, LLC #11990
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A
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I • • •
•
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Guilliano Gallupi Damon Gilbert John Hackleman Dave Kovar Michael Kramp Apolo Ladra Teri Lee Ricardo Liborio Jake Mace Justin Ortiz Chris Rappold Ernie Reyes Jr. Jackson Rudolph Melody Shuman Randy Stacey Shane Tassoul Expert instructors at your fingertips. Get your 30-day trial started today for only $1.
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Š 2017 MAIA, LLC #11735
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COLUMN
I
i
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T • •
• •
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W
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SOCIAL STATS YOU SHOULD KNOW: 89.3% 89.3% of all internet searches are carried out by Google.
Mothers with children under the age of five are the most active demographic on social media.
69%
Social sharing isn’t as visible as you might think. 69% of it occurs through email, apps, forums and other forms of “dark social” that analytics can’t track.
STATS HELP YOU ASSIGN VALUE TO WHAT IS GOING ON IN YOUR BUSINESS. TO LEARN MORE ABOUT STATS YOU SHOULD BE KEEPING YOUR EYE ON, VISIT MAIAHUB.COM/BLOG.
© 2017 MAIA, LLC #11740
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