August 2017

KIDS KICKING CANCER K ICK AT A T I M E!

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FEATURES

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COLUMNS

DEPARTMENTS

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HERE TO HELP

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Booth

2020 Armor

212

97 Display

113/115

EXHIBITORS Booth

Kovar Systems

513/515

Krav Maga Worldwide

517

Action Hero/Promotion Pictures

315

Level Up

623

ActionFlex

132

Little Eagle Martial Arts

512

Affiliated Acceptance Corporation

321

LT Sport Nutrition/Barrington Tiger Academy

618

American Specialty Insurance

614

MA Software

214

America’s Best/Dragons Den Print Co.

605

MAIA Edge

401

ATLAS Martial Arts Software

418

MAIA Elite Lounge

117

Markel

521

Benny Urquidez

516/518

Black Belt Magazine

505

Market Muscles

311

Black Belt Principles

313

Martial Arts Industry Association

213

BudoCode

413

Martial Arts Success Team LLC

607

Cage Fitness

137

MASLA

412

Causely, Inc.

609

Member Solutions

414

Century

225

National Martial Arts Alliance

300

500/501

Ninja Print

114

Century Tactical

127

PerfectMind

411

Crouching Tigers

615

Powerful Words Character Development

400

Custom Printed Awards

616

Premier MartialArts/Martial Arts Management Group

111

Deflection Armor

600

Punch Gunk

319

Dojo Industries | Website Dojo | Printing Dojo

121

RainMaker Software

205

Dollamur Sport Surfaces

527

Rock Steady Boxing, Inc

136

Century Merchandise

Educational Funding Company

631/633

Sanbon Pro Apparel

617/619

Eye Gouge Head

620

Simple Chats

116

FAST Defense Global, LLC

317

SISU Mouth Guards

419

Finger Armor

625

SKILLZ

104

Focusmaster Fitness

134

Sport Karate Museum

416

Spy Escape & Evasion

120

FUJI Mats

122/124

GlowWeapons.com

612

STRONG by Zumba

305

Goshin Retention Products

106

SuperStar 4 Life

621

Hi-Dow International

108

Team Paul Mitchell

123

HIIT & RUN™

523

The Aim High Foundation

519

Inflatable Images

635

Tom Patire Group

220

K and K Insurance Group

130

Tumbl Trak

105

Kali-4-Kids

415

Virtual Martial Arts Competition

417

Kick Pro Sports

405

Zebra Mats

421

Kids Kick For Free

639

Zen Planner

511

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MASUCCESS

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Adam Parman Shane Tassoul

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IN THE KNOW

WORDS OF WISDOM

“

”

— RICHARD MARCINKO

MARTIAL ARTS TRIVIA 1

2

3

4

:

ANSWERS 1) Jeet kune do. 2) Kung-fu. 3) Fencing. 4) A long wooden stick.

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YOU ASKED DO YOU OFFER FREE TRIALS OR SOME TYPE OF PAID TRIAL? PLEASE ELABORATE.

We offer both free trials and paid trials. Our goal is to enroll them as a new student. The trial is just to get them in the door.”

— K R I S T I N M I L L E R , G L E N V I E W M A RT I A L A RT S & F I T N E S S , G L E N V I E W, I L

I believe that both can work. We vary between a paid trial and a free trial, depending on the campaign we’re running and the time of year. Some people will tell you that you should never do a free trail. But honestly, we have been giving away a free month for over 25 years and it has worked fine for us.”

— D A V E K O V A R , K O V A R ’ S F A M I LY M A R T I A L A R T S C E N T E R , S A C R A M E N T O , C A

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Century®

www.CenturyMartialArts.com

1

Finger Armor is a unique tool designed to shield the holder’s fingers from errant strikes during board-breaking. It is firm enough to provide a secure grip, but soft enough to have a cushioning effect in case a student misses the board and strikes the Finger Armor instead. The armor was designed and tested by black belts in a martial arts school environment, and is great for instructors.

Century®

www.CenturyMartialArts.com

2

The Foldaway Speed Bag Platform is designed to give school owners the ability to install multiple speed bags while retaining the versatility of their studio space. When not in use, the platform folds up and out of the way.

During training, the speed bag is quickly and easily pulled down for use.

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3

This compelling and life-changing curriculum will transform your school, students and community into a realm defined by heroism. It will unveil the true identity of what it means to be Heroes in Waiting.

FEATURES AND BENEFITS: UU MADE FROM SINGLE-PIECE, INJECTION-MOLDED PLASTIC UU INTERNAL SUPPORT STRUCTURE CHANNELS THE IMPACT OF A PUNCH AWAY FROM YOUR FINGERS AND INTO THE BOARD

UU SOLD IN PAIRS

a For information on these and other fine Century products, call a helpful Century Sales Representative at (800) 626-2787 or visit www.CenturyMartialArts.com

THIS ONE-OF-A-KIND CURRICULUM PROVIDES: UU INCREASED REVENUE THROUGH ENROLLMENT AND LEAD-GENERATION UU OPPORTUNITIES TO MARKET YOUR SCHOOL IN PRIVATE AND PUBLIC SCHOOLS WITH AN IMPORTANT COMMUNITY-BUILDING MESSAGE

UU ADD CHARACTER-BUILDING VALUE TO YOUR CLASSES THROUGH LESSONS ON KINDNESS, COMPASSION, EMPATHY AND COURAGE

UU ACCESS TO EXCLUSIVE HEROES IN WAITING PROMOTIONAL ITEMS

PROGRAM INCLUDES: UU SCHOOL TALKS PRESENTATION GUIDE UU CUSTOMIZABLE MARKETING MATERIALS UU 12 WEEKS OF CHARACTER-FOCUSED MAT-CHAT TOPICS

FEATURES AND BENEFITS: UU METAL FRAME WITH WOODEN SPEED BAG PLATFORM UU SIX ADJUSTABLE HEIGHT LEVELS UU INCLUDES ALL HARDWARE REQUIRED FOR WALL MOUNT UU SPEED BAG NOT INCLUDED

a For more information on this and thousands of other conventional and innovative Century products, call a knowledgeable Century Sales Representative at (800) 626-2787 or visit www.CenturyMartialArts.com.

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UU 4-STEP MARKETING PLAN TO HOST A HEROES IN WAITING OPEN-HOUSE EVENT UU FLYERS TO ADVERTISE YOUR EVENT UU ACTIVITY SHEET WITH GUEST PASS TO PROMOTE YOUR SCHOOL UU PRESS RELEASE FOR LOCAL NEWS AND RADIO UU LETTERS AND EMAIL TEMPLATES UU NEWSLETTERS FOR YOUTH, TEENS AND PARENTS

a For more information on this and other Martial Arts Industry Association (MAIA) products and services, call an expert MAIA Account Manager at (866) 626-6226 or visit www.maiahub.com.

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I

BY KYLE YOUNG

MAIA DIVISION MANAGER

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We Help You Grow Your School.

Gross Monthly Income up

130+ 35% 61% Student Value up

over one year.

© 2016 MAIA, LLC. #11361

Tracy Huff, Fayetteville, NC

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New Students in four months.

Brad Fuller, Toledo, OH

over two years.

Jeanne Lenz & Chris Ost, Stockton, CA

Schedule a free 20 minute call with a coach today.

(866) 626-6226 | MAIAELITE.COM

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School Information Here

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HEAR FROM YOUR PEERS

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4.4%

29.8%

8.5%

10.5% 18.4% 12.6% 15.8%

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STAY ORGANIZED SAVE TIME STREAMLINE Build your class scheduling system with ASF’s user-friendly products 1. Organize your staff or student schedules for class 2. Quickly check-in students, or simply select all.

3. Conveniently check-in unscheduled drop-ins 4. Readliy check red flag accounts 5. Effectively view class attendance reports before next testing

Rapid Check- in

To learn more, call:

800.227.3859 Payments | Software | Marketing

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sar r e v nni

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OCTOBER 27-29, 2017

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© 2017 MAIA, LLC #13375

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They’re NOT thinking about how clean the mat is.

Because you already did.

Kenclean Plus

Athletic Surface Disinfectant Cleaner No one would ever tell you that keeping a martial arts facility clean is easy. With lots of foot traffic, intense workouts and little time between classes, it is definitely one of the more challenging aspects of running a school. However with a plan of action and the right products, it isn’t impossible and the results are definitely worth the time it takes in both attracting new students and keeping current ones.

Kenclean Plus can help. Two ounces per gallon of water is all it takes for this one step cleaner/disinfectant that kills the germs athletes need killed and leaves behind a clean, fresh fragrance that will let your students know your school is clean, Kennedy Clean!

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215-443-3313 www.kennedyindustries.com

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EVERYTHING I

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“Century” is a registered trademark of Century, LLC. All rights reserved. © 2017 Century, LLC. 02/2017 #12028

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August 2017

Coy W. Monroe II SCHOOL OWNER’S NAME

Pai Lum Tao Martial Arts Sheridan SCHOOL NAME

Sheridan, Indiana LOCATION

Bok Lean Pai Kenpo, Pai Te Lung Kung Fu STYLE / DISCIPLINE

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August 2017

Paul Schaeffner SCHOOL OWNER’S NAME

Rochester Family Martial Arts SCHOOL NAME

Rochester, Indiana LOCATION

Taekwondo, Hapkido, Brazilian Jiu-Jitsu, Judo, and American Freestyle Kickboxing STYLE / DISCIPLINE

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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment!

Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they?

Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both.

I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how.

—Dr. Robyn

Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert

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As seen on:

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Qu su ote ra an nc d e O Bu nli y ne !

In

Fun is a risky business—and it demands the experience and longevity that K&K Insurance provides. Martial Arts Schools across the U.S. like yours choose K&K for our deep understanding of the coverage needs that sports and recreation organizations require. And when claims occur, our colleagues are here to resolve your claims efficiently and effectively.

Specialty coverage and reliable claims handling from a trusted expert. Shouldn’t you work with K&K Insurance?

K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)

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MASUCCESS

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AUGUST 2017

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MASUCCESS

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AUGUST 2017

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MASUCCESS

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WE’RE SEEKING WRITERS MASUCCESS is looking for freelance writers to join our dynamic team of U.S. correspondents.

We pay some of the best rates in the industry and all payments are upon acceptance.

Writers should have some knowledge of the martial arts school business.

When responding, please feel free to pitch

your story ideas (no more than 4 paragraphs including the type of photos/images that you can supply to accompany your idea).

We prefer email responses. Do NOT send any completed manuscripts. We do NOT have time to read completed articles and they typically do not fit our standards or edito-

rial format. Please email your reply or story pitch to John Corcoran, Managing Editor, at jcorcoran@masuccess.com

WE’RE SEEKING STORY LEADS MASUCCESS is seeking reader tips and leads to find successful school owners in the U.S. and Canada. If you know of a highly successful single- or multi-school owner who you

believe can teach our readers the tricks of the trade, please submit his or her name, a brief description of his or her degree of success and his or her contact information. We will

follow up on all legitimate leads. Please email your leads to John Corcoran, Managing Editor, at jcorcoran@masuccess.com.

AUGUST 2017

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T

3.

BY MIKE METZGER MAIA CONSULTANT 4.

1.

5.

2.

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Join Century in

supporting Kids Kicking Cancer Text KickCancer to 91999

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6.

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Affilated Acceptance Corporation 800.233.8434 AffiliatedAcceptance.com

19

Markel Insurance 800.866.7403 martialartsinsurance.com

64

Ambassador Jiu-Jitsu Gi - Century 800.626.2787 CenturyMartialArts.com

15

Martial Arts Success Team 702.504.0135 MartialArtsSuccessTeam.com

85

American Specialty Insurance 880.242.2744 Fastcov.com

91

Martial Arts Group 800.207.6603 igomag.com

89

Martial Arts Museum 818.478.1722 MAmuseum.com

30-31 ASF 880.227.3859

ASFpaymentsolutions.com

Block Insurance 880.365.4775 bethblockinsurance.net Capabilities - Century 6 800.626.2787 CenturyMartialArts.com Century 48-49 800.626.2787 CenturyMartialArts.com

IFC

6

Century Employment 800.626.2787 CenturyMartialArts.com

72

Powerful Words 877.769.3799 PowerfulWords.com Powerful Words 877.769.3799 PowerfulWords.com

75

Dollamur Swain 800.662.4616 Dollamur.com

67

Premier Martial Arts 877.613.4900 MartialArtsMG.com

60

Hykso - Century 800.626.2787 CenturyMartialArts.com

BC

Prospecs TKD Gear - Century 800.626.2787 CenturyMartialArts.com

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Inflatable Images 800.783.5717 inflatableimages.com

41

International Martial Arts Festival 407.897.6856 internationalmartialartsfestival.com

IBC

Retention Based Sparring - MAIA 866.626.6226 MAIAHub.com

73

93

Satori Alliance 877.892.2345 kovarsystems.com

47

K & K Insurance MartialArtsInsurance-k&k.com Kennedy Industries 215.443.3313 kennedyindustries.com

14

SuccessKit - MAIA 866.626.6226 MAIAHub.com

65

Kenpo Gathering of Eagles 214.351.5367 KenpoGatheringofEagles.com

5

Swain Mats 800.662.4616

Swainmats.com

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Kids Kicking Cancer 248.864.8238 kidskickingcancer.org

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The Pit 805.748.3297

thepitonlinedojo.com

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Kinder Kicks 888.713.7565

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Tom Patire 888.238.7287

TomPatire.com

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MADrills - MAIA 866.626.6226 madrills.com

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UFC

44

MAIA Edge - MAIA 866.626.6226 MAIAHub.com

85

We are seeking writers 866.626.6226 MAIAHub.com

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MAIA Elite - MAIA 866.626.6226 MAIAHub.com

72-73

1

MAIA Hub - MAIA 866.626.6226 MAIAHub.com

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kinder-kicks.com

7

51

10-11

MASuperShow Exhibitor List 866.626.6226 MASuperShow.com Member Solutions 888.277.4409 membersolutions.com

RainMaker 888.293.0972

addmembers.com

ufc.com

Zebra Mats 866-470-9002 zebraathlectics.com

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William Booth, founder of The Salvation Army.

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D E S A NB

G N I R R A P S O I T N ETE

R

PRIME

Student Retention and Contact Sparring don’t have to be competing principles.

“Master Rappold’s systematic, thorough and well-thought-out approach is going to forever change the way people teach sparring and grappling, for the better! Get this program.”

PRIME

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P R I

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You must wear all required gear to spar Be prepared with the right equipment — and free of improper parts or patching Make sure your equipment is complete, undamaged,

esponsible

• • •

Always spar with an instructor present given by your instructor Get permission to begin and follow all instructions Follow all the rules given by your instructor

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Your partner’s safety is your responsiblitlty. safety as a top priority.

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Respect your partner and stay in control the experience level of your partner.

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moves by taking turns Learn and practice both offensive and defensive sparring partner.

Clearly and openly communicate with your

g arrin o SpRETtE NTION! t e Gear up and keep coinmmind these importan parts of sparring BASED Wel by progressive Remember: Winning in sparring is determined improvement over time, not matches won.

SPARRING

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target.

Improve timing and distance against a moving Gain control of body, mind and emotions. insparring. dful within the rules of Develop the abilty to react to realistic scenarios Learn accurate offensive and defensive moves. as respect for others.

Increase self-repect and confidence, as well

1.

2.

3.

4.

5.

RE

— Dave Kovar 8th Degree Black Belt Multiple school owner, world-renowned trainer & instructor

R I M E

ain PRIM

ractical

STUDENTS

Build a sparring program your students love and watch your retention rates soar.

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INSTRU

To maint

CTORS

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2015 MAIA

PRIME

,LLC.

© us personal involve serio . activities which can in such activity cipation high risk ent parti ring is a n and stud e that spar contact instructio for nond and agre d with the is intended understan act and associate ring you target (non all risks ental cont n in spar with the me incid uctio act assu of instr ing cont in case voluntarily By providing 1” of mak of safety nts. You s within a margin participa come to ides y that e ve injur gear prov t contact). rolled strik n, cumulati sparring power (ligh nt as a cont concussio rstand that is defined speed and of equipme including ssly unde percent sparring A full set the head You expre than 30 contact sports. blows to guard, and only. Non, mouth in contact e at no more lting from tion pads strik resu d sparring rolle each forearm participa us injuries or a cont nt before shin, and result from ent serio contact) equipme can prev nt. wraps, foot, s that can nt. Inspect equipme headgear ional force gloves, hand g this equipme ly fitted d that no d with rotat ding headgear, or improper ite usin understan associate ified desp inclu r ies s mod You also occu may a, and injur cipants at all time Do not use injuries ediately. brain traum and neck all parti ce it imm worn by , face, eye, and repla us head should be discard ction. Serio in any way, groin prote damaged becomes MAIA,LLC. use- If it © 2015 City, Ok

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