MASuccess September 2017

OFFICIAL PUBLICATION OF THE MARTIAL ARTS INDUSTRY ASSOCIATION MASUCCESS SEPTEMBER 201 7

DYNAMIC DUO 10

CORE REASONS WHY PARENTS ENROLL THEIR CHILDREN IN MARTIAL ARTS

ISSN 2380-561 7(PRINT ) 2469-6889(ONLINE )

• $5.99 US www.MASUCCESS.com

SEPTEMBER 2017

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FEATURES

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COLUMNS

DEPARTMENTS

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UPDATING YOUR AUTUMN PLAN

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Join Century in

supporting Kids Kicking Cancer Text KickCancer to 91999

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Clean Mats = A Full House Getting new students and keeping the ones you have is always on the mind of a martial arts school owner. And in this age of virulent super bugs like MRSA that can have potentially very serious and even fatal consequences, you must have a good hygiene protocol in place to protect your athletes as well as yourself and your school.

Kenclean Plus is a hospital use disinfectant cleaner that kills the germs you need to kill while leaving behind a clean, fresh fragrance that lets your students know your school is clean, Kennedy Clean!

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IN THE KNOW

WORDS OF WISDOM MASTERING OTHERS

— LAO TZU

MARTIAL ARTS TRIVIA 1

2

3

4

:

ANSWERS 1) Empty hand. 2) Elvis Presley. 3) Okinawa. 4) Noriyuki “Pat” Morita.

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YOU ASKED HOW DO YOU CHOOSE WHAT DAYS AND HOURS YOUR SCHOOL WILL BE OPEN? We open when the phones start ringing and close after the last class. Our regular hours are 9:00 a.m. to 9:00 p.m. In summers, we are open 7:00 a.m. to 9:00 p.m.”

— R O N D Y M C K E E , W H I T E T I G E R T A E K W O N D O & M A R T I A L A R T S , C A R Y, N C

Our general hours are from 12:30 p.m.-9:00 p.m. Monday through Thursday. Friday: 2:00 p.m.–7:00 p.m. Saturday: 9:00 p.m.–12:00 p.m. We do have Cage Fitness classes and Kinder Kicks classes earlier.”

—MIKE METZGER, CHAMPIONSHIP MARTIAL ARTS, ORLANDO FL

The majority of our students are kids, so we run classes after school through the evenings. We have later class times for adults and also offer Saturday morning and early afternoon classes. That is what has worked best for us.”

— K R I S T I N M I L L E R , C H A M P I O N S H I P M A RT I A L A RT S , G L E N V I E W, I L

We’ve tested several times and days to remain open over the past 10 years. We have morning SKILLZ Fit classes Monday, Wednesday and Friday at 9:30 a.m. We are then open in the afternoons from 3:00 p.m. to 8:00 p.m. We are also open on Saturdays from 10:00 a.m. to 1:00 p.m.”

— M E L O D Y S H U M A N , S K I L L Z W O R L D W I D E , S T. P E T E R S B U R G , F L

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PRODUCT SPOTLIGHT

Century®

www.CenturyMartialArts.com

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STRIVE WASHABLE BOXING GLOVES Century®

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Martial Arts Industry Association

www.maiahub.com

3 FEATURES AND BENEFITS: UU AVAILABLE IN FIVE COLOR OPTIONS UU SUBLIMATED PRINT ON GEAR RESISTS CRACKING AND FADING, EVEN WITH MULTIPLE WASHES

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a For more information on this and thousands of other conventional and innovative Century products, call a knowledgeable Century Sales Representative at (800) 626-2787 or visit www.CenturyMartialArts.com.

IN MAIA LAUNCH, YOU WILL LEARN:

UU HOW TO ENROLL NEW STUDENTS UU HOW TO CREATE A MARKETING PLAN UU HOW TO TRACK FINANCES UU HOW TO PROMOTE EVENTS

FEATURES AND BENEFITS:

UU HOW TO LEVERAGE PAID TRIALS UU AND MUCH MORE …

UU AVAILABLE IN NINE DESIGNS UU SUBLIMATED PRINT ON GEAR RESISTS CRACKING AND FADING, EVEN WITH MULTIPLE WASHES

UU PADDED FOR COMFORT UU ADJUSTABLE WRIST WRAP PROVIDES A SECURE FIT

a For more information on this and other great Century products, call a helpful Century Sales Representative at (800) 626-2787 or visit www.CenturyMartialArts.com. .

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a Are you unsure of the path of your business? Visit MAIAHUB.COM and

sign up for MAIA Launch! Or call an expert MAIA Sales Representative at (866) 626-6226

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A DIFFERENT WAY OF PRACTICING BUSINESS

A

e m J anelle Talimdjioski is the Martial Arts Industry Association Operations Manager and can be reached at jtalimdjioski@masuccess.com.

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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment!

Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they?

Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both.

I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how.

—Dr. Robyn

Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert

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As seen on:

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We’re so positive that Powerful Words will help you succeed, we’re giving YOU a Fantastic FREE GIFT valued at over $485.35. Visit our website—and Get Your School on the Powerful Road to Success...

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May 2016 week 1 “FAILURE WILL NEVER OVERTAKE ME IF MY DETERMINATION TO SUCCEED IS STRONG ENOUGH.” – OG MANDINO –

week 2 “ONCE YOU MAKE A DECISION, THE UNIVERSE CONSPIRES TO MAKE IT HAPPEN.”

PARENT/GUARDIAN

LE T T E R

– RALPH WALDO EMERSON –

week 3 “BELIEVE IN YOURSELF AND ALL THAT YOU ARE. KNOW THAT THERE IS SOMETHING INSIDE YOU THAT IS GREATER THAN ANY OBSTACLE.” – CHRISTIAN D. LARSON–

week 4 “STOP LOOKING FOR YOUR PURPOSE… BE IT!” – DR. WAYNE DYER –

Dear parents and/or guardians...

Determination

This month we are learning about determination and why it is an important skill to develop and use. Determination is something we want our children to learn and create a habit out of. We want our children to learn to overcome obstacles and persevere through difficulties in order to achieve their ultimate goals.

Many successful achievers in this world are exactly that because they had the determination to keep pushing until they achieved the end result they wanted.

• Do puzzles. Puzzles can be frustrating, but do not let your children give up.

You can do them as a family or let them pick out their own puzzle that interests them.

DETERMINATION IS TO NEVER GIVE UP. DECIDING TO DO SOMETHING AND NOT STOPPING UNTIL IT HAS BEEN ACCOMPLISHED.

• Complaining is a bad habit that does not help someone become successful and remain determined. Help end this habit by having consequences for your children complaining about anything – homework, having to attend classes or completing chores.

YOUR SCHOOL INFORMATION

HOW CAN YOU HELP?

• When your children start a new sport or special activity, do not let them quit right away if was difficult or they did not succeed immediately. It is very important to make them finish to show them how to be determined so they can complete anything they put their minds to.

• Lead by example. Show your children that if you have a goal at work, in the home, or physically, you will keep giving your all until you are able to achieve it.

If children have a good role model to follow, it is more likely they will adopt those same skills and create habits from them. If they hear you or see you give up on something because it was too hard, they will be more likely to share that attitude on things in their life that seem too hard.

• Praise your children, act surprised at their accomplishments and recognize even just a hint of determination in their everyday lives.

©2016 MAIA, LLC. / 0516MAIAPLETT

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DYNAMIC Section_2_OL.indd 30

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DUO Section_2_OL.indd 31

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(Contues on Page 36)

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FEATURED STORY

36

MASUCCESS

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P i

M

Mar Inco

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Protecting your business is our business Markel Specialty insurance for martial arts schools Are you protected? Get a quote online today! martialartsinsurance.com 800-866-7403 /markelsportsfitness Markel Specialty Commercial’s insurance products and services are offered through Markel Specialty, a business division of Markel Service Incorporated. Policies are written by one or more Markel insurance companies. Terms and conditions for rate and coverage may vary.

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COLUMN

M

m S tephen Reinstein can be reached at stephen@marketmuscles.com or (866) 259-0776.

42

MASUCCESS

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EVERYTHING I

S

W

I

T

H

I

N

“Century” is a registered trademark of Century, LLC. All rights reserved. © 2017 Century, LLC. 02/2017 #12028

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I

e

m You can contact Master Dave Kovar at dave.kovar@kovars.com.

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STAY ORGANIZED SAVE TIME STREAMLINE Build your class scheduling system with ASF’s user-friendly products 1. Organize your staff or student schedules for class 2. Quickly check-in students, or simply select all.

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#

#

1

:

2:

PHYSICAL FITNESS

SELFDISCIPLINE

3:

SELF DEFENSE

4:

MEDIA INFLUENCE

#

#

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The 10 reasons that parents buy (called ‘purchase mot ivat ions’ ) ident if ied in the st udy on which this ar t icle is based were div ided into t radit ional purchase mot ivat ions and brand new ones. Tradit ional purchase mot ivat ions include physical f it ness, self-discipline, selfdefense, media inf luence and bully ing. Brand-new purchase mot ivat ions include alter nat ive to team spor ts, ease of par t icipat ion, affordabilit y, goalset t ing and at tainment , and convenience.

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5:

BULLYING PREVENTION

6:

ALTERNATIVE TO TEAM SPORTS

#

#

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#

7

:

EASE OF PARTICIPATION

#

#

8:

9

:

AFFORDABILITY

10:

#

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GOAL SETTING A ND ATTAINMENT

CONVENIENCE

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I

. e

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September 2017

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September 2017

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THESE 8 SIMPLE WORDS GET NEW STUDENTS IN JUST HOURS...

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“

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DRAWING YOUNG STUDENTS AND THEIR PARENTS

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THE REAL TRUTH ABOUT MMA SCHOOLS AND THEIR STUDENTS

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I

BY ANTONIO FOURNIER MAIA CONSULTANT

e mM AIA Consultant Antonio Fournier can be reached at Fokc1 tfournier@masuccess.com.

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We Help You Grow Your School.

Gross Monthly Income up

130+ 35% 61% Student Value up

over one year.

© 2016 MAIA, LLC. #11361

Tracy Huff, Fayetteville, NC

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New Students in four months.

Brad Fuller, Toledo, OH

over two years.

Jeanne Lenz & Chris Ost, Stockton, CA

Schedule a free 20 minute call with a coach today.

(866) 626-6226 | MAIAELITE.COM

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I

202 97 Act /P Act Aff Co Ame Ame /D ATL Ben Bla Bla Bud Cag Cau Cen Cen Cro Cus Def Doj | Dol Edu Eye FAS Fin Foc

1.

2.

3.

4.

5.

6.

. e mC hris Rappold can be reached for questions or comments at founder@personalbestkarate.com.

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THANK YOU, EXHIBITORS 2020 Armor 97 Display Action Hero /Promotion Pictures ActionFlex Affiliated Acceptance Corporation American Specialty Insurance America’s Best /Dragons Den Print Co. ATLAS Martial Arts Software Benny Urquidez Black Belt Magazine Black Belt Principles BudoCode Cage Fitness Causely, Inc. Century Century Tactical Crouching Tigers Custom Printed Awards Deflection Armor Dojo Industries | Website Dojo | Printing Dojo Dollamur Sport Surfaces Educational Funding Company Eye Gouge Head FAST Defense Global, LLC Finger Armor Focusmaster Fitness

FUJI Mats GlowWeapons.com Goshin Retention Products Hi-Dow International HIIT & RUN™ Inflatable Images K and K Insurance Group Kali-4-Kids Kick Pro Sports Kids Kick For Free Kids Kicking Cancer Kovar Systems Krav Maga Worldwide Level Up Little Eagle Martial Arts LT Sport Nutrition /Barrington Tiger Academy MA Software MAIA Edge Markel Market Muscles Martial Arts Industry Association Martial Arts Success Team LLC MASLA Member Solutions National Martial Arts Alliance NextLevel Training Ninja Print

PerfectMind PIGA, INC Powerful Words Character Development Premier MartialArts /Martial Arts Management Group Punch Gunk RainMaker Membership Software & Software Rock Steady Boxing, Inc Sanbon Pro Apparel Simple Chats SISU Mouth Guards SKILLZ Sport Karate Museum Spy Escape & Evasion STRONG by Zumba SuperStar 4 Life Team Paul Mitchell The Aim High Foundation Tom Patire Group Trophies Today Affiliate Marketing Tumbl Trak Virtual Martial Arts Competition Zebra Mats Zen Planner

Without the support of our exhibitors, the MASuperShow would not be possible. Please remember them when considering products and services for your martial art school.

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F

R K J M B K S T D R N J A D

e m Beth Block can be reached at (800) 225-0863 or beth@blockins.net.

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THANK YOU, SPEAKERS Robby Beard Kelly Bullard John Bussard Mike Chat Bill Clark Kyle Coletti Scott Dolloff Tony Fournier Damon Gilbert Rickson Gracie Nguyen Tom Griggs John Hackleman Abraham Hernandez Dave Kovar

Apolo Ladra Marti Malloy Erica Martin Rondy McKee Mike Metzger Juan Moreno Matt Page Mike Parker Adam Parman Jon Pascal Tom Patire Herb Perez Nick Peterman Rick Rando

Chris Rappold Petra Robinson Matt Sharp Melody Shuman Robyn Silverman Duane Spires Mike Swain Jason Swenk Shane Tassoul Jadi Tention Benny Urquidez Barry Van Over Bill Wallace

We want to express our sincere thanks to our phenomenal roster of speakers who gave their time and shared their expertise to deliver great seminars at the 2017 MASuperShow.

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R •

•

•

•

•

m A ttorney Phil Goss, Jr. welcomes any email comments or questions at PhilGosslaw@gmail.com and will attempt to respond personally, time permitting.

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