April 2018

OFFICIAL PUBLICATION OF THE MARTIAL ARTS INDUSTRY ASSOCIATION MASUCCESS APRIL 2018

FIGHTING ISSN 2380-561 7(PRINT ) 2469-6889(ONLINE )

FOR THE

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Equip your school with exciting class plans every day What you teach on the mat is your product. Make it fun, effective, and new every class to keep your students engaged and excited.

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Hensley McKee Garcia Reinstein #MASS18SPEAKERS REGISTER AT MASUPERSHOW.COM #MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

PRESENTED BY

S P O N S O R E D B Y: © 2017 MAIA, LLC. #114332

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IT’S UP TO YOU!

W

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P is

M

Mar Inco

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Let the Sword Speak We believe that everyone has a warrior within. We honor our sacred ancestors and learn from the wisdom of those who moved before us. We invite you into the world of swords, alignment, and cutting edge health.

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Use SWORDFITNESS to redeem your 25% discount, warrior!

For your VIP sword package and/or teacher training, please visit, www.jungshinfitness.com/centurymartialarts

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IN THE KNOW

WORDS OF WISDOM

— HENRY FORD, AUTOMOBILE PIONEER

MARTIAL ARTS TRIVIA 1

2

3

4

Brazilian jiu-jitsu. 2) True. .3) Wood. 4) 5 feet, 7 inches.

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IN THE KNOW

YOU ASKED WHAT PERCENTAGE OF YOUR STUDENTS FOUND OUT ABOUT YOUR SCHOOL ONLINE?

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MARTIAL ARTS NEWS

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MARTIAL ARTS NEWS

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WE’RE SEEKING WRITERS MASUCCESS is looking for freelance writers to join our dynamic team of U.S. correspondents.

We pay some of the best rates in the industry and all payments are upon acceptance.

Writers should have some knowledge of the martial arts school business.

When responding, please feel free to pitch

your story ideas (no more than 4 paragraphs including the type of photos/images that you can supply to accompany your idea).

We prefer email responses. Do NOT send any completed manuscripts. We do NOT have time to read completed articles and they typically do not fit our standards or edito-

rial format. Please email your reply or story pitch to John Corcoran, Managing Editor, at jcorcoran@masuccess.com

WE’RE SEEKING STORY LEADS MASUCCESS is seeking reader tips and leads to find successful school owners in the U.S. and Canada. If you know of a highly successful single- or multi-school owner who you

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believe can teach our readers the tricks of the trade, please submit his or her name, a brief description of his or her degree of success and his or her contact information. We will

follow up on all legitimate leads. Please email your leads to John Corcoran, Managing Editor, at jcorcoran@masuccess.com.

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UU 8 WEEKS OF PROVEN STRATEGIES AND INSTRUCTION FROM OUR COACHES. UU AN ACTIONABLE PLAN YOU CAN USE RIGHT NOW TO GROW YOUR SCHOOL IN 2018.

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PRODUCT SPOTLIGHT

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THE MAIA REPORT

DIGITAL VERSUS TRADITIONAL MARKETING

I

24

MASUCCESS

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THE INDUSTRY’S BIGGEST EVENT IS HEADED TO THE BELLAGIO FOR 2018!

BOOK YOUR ROOM TODAY.

#MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

GROUP CODE: SMAR0618 888.987.6667 | MASUPERSHOW.COM

PRESENTED BY

S P O N S O R E D B Y:

© 2018 MAIA, LLC. #114334

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MARKETING RESOURCE

July 2013

ENthusiasm

“ ”

WEEK ONE

Enthusiasm spells the difference between mediocrity and accomplishment. ~ Norman Vincent Peale

Ask your students:

3. Would you be okay with giving away some of your enthusiasm to help others?

2. Would you like to get other people excited about a project or something they can do?

1. Are you mediocre or enthusiastic?

”

WEEK tWO

3. What makes you feel enthusiastic?

2. How do you act enthusiastic?

1. What are you enthusiastic about?

Ask your students:

you have to display enthusiasm. Be fun. Be enthusiastic. Be you!

~ Dale Carnegie

If you want to be enthusiastic, act enthusiastic.

“

Enthusiasm is a strong feeling of excitement, something that inspires you and something that really gets your juices flowing. We all should be excited about something. You may be excited that you’re taking martial arts classes and one day hope to get your black belt or, if you already have it, continue to excel in martial arts. In order to do something exciting, and get others excited,

July 2013

ENthusiasm If you’re just an average person, it may be difficult standing out in a crowd. There is nothing wrong with being mediocre if this makes you happy. However, everyone has something they are passionate about and showing that enthusiasm makes each of us individuals. Be motivated to share your enthusiasm about things you love. When doing this, you may influence others around you to share their passions and what drives their enthusiasm.

July 2013

“ ENthusiasm

”

WEEK thREE Enthusiasm is the electricity of life. How do you get it?

You act enthusiastic until you make it a habit. ~ Norman Vincent Peale

longer than planned. The wait will be worth it and your enthusiasm will help make the wait easier.

Ask your students: 1. Do you feel you have patience?

2. Do you think it would be hard to feel enthusiastic about something that takes you some time to accomplish?

3. What do you do to keep up your enthusiasm?

”

WEEK FOuR

”

3. Can you get your family enthusiastic about working together around the house?

2. What can you do if you have a team member who isn’t enthusiastic?

1. Are you on a team where each member is enthusiastic?

Ask your students:

that gets everyone excited. Your enthusiasm and excitement will rub off, and you can accomplish almost anything with a team.

~ Eleanor Everet

With an enthusiastic team you can achieve almost anything.

We all know that plenty of practice makes us better at what we do. Hopefully, you practice your martial arts so you can excel to your highest potential. Practicing something makes us develop a habit that we continue to do and being better at something is a good habit to develop. So, if we want to be enthusiastic, we may need to practice to make it happen. We don’t always get what we want and sometimes it takes time to achieve our goals. If you can make it a habit to remain enthusiastic about what you want it will happen, even if it takes

July 2013

“

ENthusiasm Over the last few weeks we’ve been focusing more on being enthusiastic. What if you’re on a demo team in your martial arts school?

What if you have family projects at home to do together? Can you be a part of team enthusiasm? Like the quote says, “with an enthusiastic team you can achieve almost anything.” Isn’t it better to be on a team when everyone is excited as opposed to being on a team when even just one person is mediocre? Strive to be the person that brings enthusiasm to the whole team. Be the leader

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THESE 8 SIMPLE WORDS GET NEW STUDENTS IN JUST HOURS...

Want the 8 word email Tom used to enroll 15 new students into his martial arts school in less than 7 hrs, WITHOUT using flyers, door hangers, ad cards and all those other ineffective things that take up lots of time Stop wasting your time and money on “old fashioned” marketing. The simple 8 word email script will get you a flood of responses within hours, virtually guaranteed …

Having had my own school for 20+ years, and spending thousands of dollars and hours on marketing that just

with low returns?

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didn’t work, I discovered a simple email (that is only 8 words long) you can send to your prospective students and get a flood of responses. Get this proven email now so you can copy and paste it and get at least 3 new trials by the end of the day.

Start getting more trials now!

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ARE YOU A PASSIONATE, DRIVEN, AND CREATIVE INDIVIDUAL?

CENTURY WANTS YOU! Century Martial Arts is looking for new people to join our growing company!

We’re the world’s largest martial arts supplier, and an industry leader in innovation.

Do you love martial arts?

So do we! Here, you’ll be part of a team that shares the same values – courage, respect, humility – as you. You’ll have the opportunity for personal and professional growth, and the chance to make your mark in a thriving, ever-changing industry.

Sound exciting?

Check our website for a list of open positions or reach out to our HR Recruiter to make a proactive application!

• Health, dental, and vision insurance plans

• Paid time off and 8 paid holidays

• 401K savings plan with company match

• Tuition reimbursement plan

• Life insurance

• Product discount

• Flex Spending Account {FSA}

• Free on-site martial arts classes

• Employee Assistant Program {EAP}

• Free on-site weight gym

• Short/long-term disability

• Near-site care clinic

Check out all available Century careers at http://www.centurymartialarts.com/careers Send your resume to aleewright@centurymartialarts.com and mention this ad!

Join the Century Martial Arts Talent Network today and stay up-to-date on our openings as they continue to become available!

Please visit http://www.jobs.net/jobs/centurymartialarts/en-us/

“Century” is a registered trademark of Century, LLC. All rights reserved. © 2018 Century, LLC. All rights reserved. #14505

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Wallace Tas soul Depalma Scott #MASS18SPEAKERS REGISTER AT MASUPERSHOW.COM #MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

PRESENTED BY

S P O N S O R E D B Y: © 2017 MAIA, LLC. #114332

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FIGHTING FOR THE

FORGOTTEN

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FIGHTING FOR THE

FORGOTTEN

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FIGHTING FOR THE

FORGOTTEN

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FIGHTING FOR THE

FORGOTTEN

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L • • •

•

•

•

• •

•

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INSTRUCTOR COLLEGE WITH DAVE KOVAR SATURDAY, JUNE 30 1:00 - 5:00 PM TICKETS $129 R E G I S T E R AT M A S U P E R S H O W. C O M

#MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

PRESENTED BY

S P O N S O R E D B Y:

© 2018 MAIA, LLC. #114331

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COLUMN

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Call MAIA at 866-626-6226 to enroll today!

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GROW YOUR COMMUNITY. NOT YOUR TO DO LIST.

ASF is a leading technology company providing software, complete payment solutions and customer support to the martial arts industry.

As your partner, we focus on producing tools that streamline your daily operations so you can spend more time with your students.

Strong

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NOT ALL WEAPONS CURRICULUM WERE CREATED EQUAL 10-Level teaching system designed for all skill levels — from beginner to advanced Instructor Training Module provides the HOW to teach as well as WHAT to teach.

Empower your staff, Excite your students, and Attract new students with this exciting weapons curriculum from one of the world’s best — Jackson Rudolph

TAKE YOUR SCHOOL TO THE NEXT LEVEL WITH

WWW.MAIAHUB.COM/JACKSON-RUDOLPH

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COLUMN

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COLUMN

“N

BY DR. JASON HAN

K&

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INSURANCE

With over 65 years of sports and leisure insurance expertise, K&K protects martial arts schools with coverage designed for your unique needs. And when claims occur, our colleagues are here to respond quickly and effectively.

Affordable coverage is easy online; visit our website to get your free quote today. K&K Insurance—the choice for martial arts schools coverage.

MartialArtsInsurance-KK.com K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)

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FEATURED STORY COLUMN

I

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FEATURED STORY

April 2018

Tim Davis SCHOOL OWNER’S NAME

First Baptist Harrah Judo Team SCHOOL NAME

Harrah, Oklahoma LOCATION

Kodokan and Competition Judo STYLE / DISCIPLINE

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FEATURED STORY

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April 2018 Michael Suber, Michael Tull, Dr. Don Madden, David Sleeper SCHOOL OWNER’S NAME

Quinlan Panther Martial Arts SCHOOL NAME

Quinlan, Texas LOCATION

Shorinryu Karate STYLE / DISCIPLINE

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WHAT PEOPLE SAID ABOUT THE MARTIAL ARTS SUPERSHOW “THIS IS THE BIGGEST EVENT IN THE INDUSTRY, HOW CAN YOU MISS IT? IF YOU WANT TO TAKE YOUR SCHOOL TO THE NEXT LEVEL, THIS IS THE PLACE TO BE.” - ERICA MARTIN EXTREME YOUTH SPORTS

“I GET REALLY GOOD INFORMATION EVERY TIME I COME. I ALWAYS BRING IT BACK TO MY SCHOOL AND WE JUST KEEP GROWING BECAUSE OF IT.” - CHRISTY GOODE H.E.B. MARTIAL ARTS

“YOU HAVE TO COME. IT’S WORTH THE TRIP. IT’S AN AMAZING EXPERIENCE. IT’S ALWAYS GOOD TO GET YOUR MIND REVITALIZED IN ORDER TO PROVIDE THIS GREAT, GREAT SERVICE WE PROVIDE TO EVERYONE EVERY DAY.” - MIKE GUIDO ART OF SHOTOKAN

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“THERE ARE TOO MANY GREAT IDEAS. I CAN’T EVEN TELL YOU WHAT I’M GOING TO IMPLEMENT FIRST.” - KEN MEIER KARATE KENS

“BE HERE. IF YOU’RE IN THE WORLD OF MARTIAL ARTS, IF YOU WANT TO IMPACT THE WORLD, IMPACT YOUR COMMUNITY, THIS IS WHERE YOU NEED TO BE. LEARN FROM THE BEST. GROW FROM THE BEST. THIS SHOW IS OUTSTANDING.” - ANTONIO REDMOND OASIS MARTIAL ARTS

“YOU ABSOLUTELY NEED TO BE HERE. IF YOU’RE IN THE MARTIAL ARTS INDUSTRY IN ANY FORM WHATSOEVER, THIS IS THE PLACE TO BE. WE PLAN OUR YEAR AROUND IT AND WE WOULDN’T MISS IT.” - DAN PARKER LEVEL 10 MARTIAL ARTS COLLEGE

PRESENTED BY

#MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS

S P O N S O R E D B Y:

© 2018 MAIA, LLC. #14456

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FEATURED STORY

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Learn From Your Young Professionals, Too!

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Mentors come in all shapes and sizes. Remember that you can learn from your young professionals, too. Their ability to work with today’s software and electronics at such a high speed will give you proficiency and make you cutting-edge in the industry.

This young, high-tech-savvy generation is innovative. They know how to market your product to a wide audience through all manner of social media. Plus, they are connected in so many different ways within the community through their peers.

Find their strengths and use them to your business advantage. Allowing your employees to feel like they have something profound to contribute empowers them to take ownership of certain tasks and demonstrate leadership. This investment in your brand is important for them to feel a vested interest in your business’ success.

MASUCCESS

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APRIL 2018

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Don’t let dirt and germs chase your business away.

Getting new students and keeping the ones you have is always on the mind of a martial arts school owner.

Kenclean Plus Athletic Surface Disinfectant Cleaner kills germs with a fresh scent that will let your students know your school is clean.

Kenclean Plus is a concentrated “hospital use” disinfectant formulated to be used in more athletic sites than any other disinfectant product. It can be used to clean and disinfect mats, floors, walls, training tables, protective headgear and even athletic shoe soles. It’s effective for locker rooms, exercise rooms and equipment, bathrooms, whirlpools and much more.

In today’s environment of drug resistant bacteria, super staph, viruses and fungi, you have to do all you can to protect your athletes.

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Kenclean Plus

Athletic Surface Disinfectant Cleaner

215-443-3313 www.kennedyindustries.com

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COLUMN

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BY SHANE TASSOUL MAIA CONSULTANT

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COLUMN

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4.

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COLUMN

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YOUR NEW SOLE MATE Featuring a comfortable nylon construction with a neoprene mat gripping sole, you may just fall in love with Mat Sox.

SEE OUR ENTIRE SHOE COLLECTION AT CENTURYMARTIALARTS.COM

World Leader in Martial Arts Since 1976 “Century” is a registered trademark of Century, LLC. All rights reserved. © 2017 Century, LLC. 08/2017 #137496

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COLUMN

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8 9:26 AM

WHEN YOU’RE READY, WE’LL BE HERE. Systems for recruitment, retention and referrals

Coaching and accountability from industry experts

Support and resources from a network of the most successful schools in the industry

Schedule your free consultation today!

(866) 626- 6226 | MAIAHUB.COM

A HELPING HAND IN YOUR STORY

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This pricing for the 2018 MASuperShow expires Get your tickets Today!

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