February 2018

C A L I F O R N I A ’ S

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INSTRUCTOR COLLEGE WITH DAVE KOVAR SATURDAY, JUNE 30 1:00 - 5:00 PM TICKETS $129 R E G I S T E R AT M A S U P E R S H O W. C O M

#MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY

© 2017 MAIA, LLC. #114331

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CONTENTS

FEATURES

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CONTENTS

COLUMNS

DEPARTMENTS

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BOREDOM

W

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THESE 8 SIMPLE WORDS GET NEW STUDENTS IN JUST HOURS...

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Having had my own school for 20+ years, and spending thousands of dollars and hours on marketing that just

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IN THE KNOW

WORDS OF WISDOM

“

”

— J.R.R. TOLKIEN

MARTIAL ARTS TRIVIA 1

2

3

4

:

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IN THE KNOW

YOU ASKED WHAT IS THE BEST THING YOU HAVE INVESTED IN FOR YOUR SCHOOL?

57%

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MARTIAL ARTS NEWS

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MARTIAL ARTS NEWS

“THESE COMPANIES CONTINUE TO SAY THAT THERE IS NO LINK BETWEEN GADOLINIUM AND ADVERSE EVENTS, EVEN THOUGH THE EVIDENCE IS OVERWHELMING THAT THIS HEAVY METAL STAYS IN THE BODY FOR YEARS, RATHER THAN HOURS,” GENA NORRIS SAID.

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MARTIAL ARTS NEWS

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UPGRADE YOUR FACILITY WITH EZ FLEX MARTIAL ARTS MATS

Contact EZ Flex today for a quick quote!

ezflexmats.com

877-939-3539

WE’RE SEEKING WRITERS MASUCCESS is looking for freelance writers to join our dynamic team of U.S. correspondents.

We pay some of the best rates in the industry and all payments are upon acceptance.

Writers should have some knowledge of the martial arts school business.

When responding, please feel free to pitch

your story ideas (no more than 4 paragraphs including the type of photos/images that you can supply to accompany your idea).

We prefer email responses. Do NOT send any completed manuscripts. We do NOT have time to read completed articles and they typically do not fit our standards or edito-

rial format. Please email your reply or story pitch to John Corcoran, Managing Editor, at jcorcoran@masuccess.com

WE’RE SEEKING STORY LEADS MASUCCESS is seeking reader tips and leads to find successful school owners in the U.S. and Canada. If you know of a highly successful single- or multi-school owner who you

believe can teach our readers the tricks of the trade, please submit his or her name, a brief description of his or her degree of success and his or her contact information. We will

follow up on all legitimate leads. Please email your leads to John Corcoran, Managing Editor, at jcorcoran@masuccess.com.

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SURVEY SAYS...

50%

HOW LONG AFTER OPENING YOUR SCHOOL DID YOU HIRE YOUR FIRST EMPLOYEE?

After several years - 22%

30%

PERCENT

20%

After a year - 10%

10%

After a few months - 10%

40%

Immediately - 12%

I don’t have employees - 46% IMMEDIATELY

A FEW MONTHS

AFTER 1 YEAR

AFTER SEVERAL YEARS

NEVER HIRED ANY EMPLOYEES

TIME SINCE SCHOOL OPENED

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DO YOU OFFER LIFE INSURANCE TO EMPLOYEES?

Yes No

WHAT WAS THE FIRST EMPLOYEE POSITION YOU HIRED? 45% Instructor - 45% Program Director - 10% Janitor - 2% 10%

Administrative Assistant - 11% Other - 32%

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32%

2% 11%

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PRODUCT SPOTLIGHT

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THE MAIA REPORT

M

N

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THE INDUSTRY’S BIGGEST EVENT IS HEADED TO THE BELLAGIO FOR 2018!

BOOK YOUR ROOM TODAY.

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MARKETING RESOURCE

F

Your School Information Here

K&

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Let the Sword Speak We believe that everyone has a warrior within. We honor our sacred ancestors and learn from the wisdom of those who moved before us. We invite you into the world of swords, alignment, and cutting edge health.

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MARTIAL ARTS INDUSTRY ASSOCIATION

©2017 MAIA, LLC. #13221

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LEARN. PLAN. ACCELERATE GROWTH. BUILD WEALTH. The MAIA Wealth program helps you achieve financial independence to ensure a better tomorrow, and create lifelong wealth so your future is secure.

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// 1000 CENTURY BLVD. OKLAHOMA CITY, OK 73110

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I’ll say it again: The real reason for our success is our heavy involvement in the communities we serve. Our students and parents see that and they know how committed we are to their cities.�

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FEATURED STORY

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PRESENTED BY

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FEATURED STORY

A • • • • • • • •

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2.

3.

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COLUMN

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GROW YOUR COMMUNITY. NOT YOUR TO DO LIST.

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FEATURED STORY

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FEATURED STORY

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USE DOJO ASSETS

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FEATURED STORY

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FEATURED STORY

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MASUCCESS

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FEBRUARY 2018

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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment!

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Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert

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As seen on:

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COLUMN

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WHEN YOU’RE READY, WE’LL BE HERE. Systems for recruitment, retention and referrals

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©2018 MAIA, LLC. #14268

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FEATURED STORY

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FEATURED STORY

February 2018 Fredrick and Connie Bell SCHOOL OWNER’S NAME

Bell’s American Karate and Fitness SCHOOL NAME

Two locations in Fresno, California LOCATION

American Kenpo Karate STYLE / DISCIPLINE

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FEATURED STORY

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SCHOOL SHOWCASE

February 2018

Robert Butturini SCHOOL OWNER’S NAME

Knoxville Academy of Martial Arts SCHOOL NAME

Knoxville, Tennessee LOCATION

American Freestyle Karate/Kickboxing/Brazilian Jiu-Jitsu STYLE / DISCIPLINE

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MASUCCESS

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SCHOOL SHOWCASE

How long have you been teaching?

I started helping with classes when I was around 12 years old, but wasn’t a paid instructor until I was 15. I’m currently 32 years old.

How long have you owned your school?

I opened Knoxville Academy of Martial Arts on April 1st, 2011.

Why did you begin teaching martial arts?

My love of martial arts started when I was around four or five years old and was able to take a free lesson at a school in Atlanta. After moving to Knoxville, I grew up in the dojo and was either taking classes or helping, if I was allowed. I have always had a passion for the martial arts and enjoy sharing that passion with others!

What is your school’s motto or student creed?

Our motto is, “Building the individual, Strengthening the family, Bettering the community — one belt at a time.” We also have a karate creed we say at the beginning of class and a black belt creed we say at the end of every class.

What do you find most rewarding about working in the martial arts?

I love seeing those great athletes come in and excel. But what I find most rewarding is having that one student that works his/her tail off and accomplishes something they didn’t think was possible. That’s whether it’s earning a new belt, winning in a tournament or seeing their parents be proud of them. I wouldn’t trade those moments for anything.

What is your favorite inspirational quote?

“Live the life you love; love the life you live.”

What is your personal teaching philosophy?

To teach each class as if it’s the most important class I will ever teach.

Who or what inspires you?

There are so many inspirations out there. In the martial arts world, I look at the multi-school owners like the Kovars and am just amazed and the success they have.

Within my school, every single student inspires me to be my personal best for each of them. Without them, I wouldn’t be able to do what I do and I am so thankful for each of them.

If you could give one bit of advice to fellow martial arts school owners, what would it be?

Be humble, stay hungry and always be the hardest worker in the room.

What is something unique that your school or your student body does well?

While we teach great classes, it’s our dedication to our students, their families and our community that truly sets us apart. We are all family, and we strive to be part of the parenting team in every way. We are so proud to be a large, successful school while maintaining that level of intimacy.

FEBRUARY 2018

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YOUR NEW SOLE MATE Featuring a comfortable nylon construction with a neoprene mat gripping sole, you may just fall in love with Mat Sox.

SEE OUR ENTIRE SHOE COLLECTION AT CENTURYMARTIALARTS.COM

World Leader in Martial Arts Since 1976 “Century” is a registered trademark of Century, LLC. All rights reserved. © 2017 Century, LLC. 08/2017 #137496

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“We’ve trained over 3,000 kids and adults. There’s hardly a family in four contiguous counties that make up our area that hasn’t had at least one member or more who were our students.”

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COLUMN

Y H S K G

A

BY MIKE METZGER MAIA CONSULTANT

#

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Ya nil ov Han Shuman Kova r Griggs #MASS18SPEAKERS REGISTER AT MASUPERSHOW.COM #MASS18

@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY

© 2017 MAIA, LLC. #114332

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H • • •

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COLUMN

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Ready.

Connected.

There f o r $ 197.

This pricing for the 2018 MASuperShow expires Get your tickets Today!

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