Brand Guidelines
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Our Mission and Vison Our Logo (Colour Variations) Logo Usage Strap Line Usage Colour Pallet Colour Tones Typefaces(Fonts) Photogarphic Style
Mission Statement | Vision | Tone Of Voice
Mission Statement Here at Tarbet Tree Care we pride ourselves on our industry knowledge and experience, which is why our team of qualified tree surgeons are always on hand to offer educated advice and guidance. We understand that trees need to be maintained and managed to ensure their preservation but also appreciate that our customers as owners of trees have a part to play in their conservation. This is why we consider always consider the requirements and budget of our customers very carefully and will always be as competitive as possible to ensure that value is seen with their investment in us.
Our Vision Our vision is to grow slowly and effectively to ensure a quality, competitive service by the right people is always what we deliver.
Tone Of Voice We base our selves on being a friendly but a highly professional business. You must always bare this in mind when speaking to customers. Our ethos is to become our customer’s friends while maintaining our professionalism through our high level of knowledge and tone of voice in which we communicate with.
Our Logo
Primary Two Colour Logo
Pantone DS 303 – 3 U
Pantone 318 – 2 U
Black and White Logo
Logo Usage Our logo is a symbol of who we are and what we stand for so it is important that it can be viewed clearly.
Our logo shouldn’t be used any smaller then the sizes shown on any print based material. We would like to always see it no smaller than this on any screen based promotion i.e. the internet but understand that this isn’t always possible due to the various screen sizes the viewer will be using.
17mm
Minimum Size
30mm
This is a minimum restriction and should only be used if absolutely necessary.
25.5mm
Preferred Minimum Size
45mm
The logo should never be stretched or condensed in any direction or trapped in a box or oval. Correct Ueage
Incorrect Ueage
Incorrect Ueage
Incorrect Ueage
Incorrect Ueage
Colour Pallet Our Brand is supported up by 3 essential colours, brown, green and black. The colours can be printed in four colour spaces.
Spot Colours Pantone Ds 303 – 3 CMYK Cyan = 60 Magenta =80 Yellow = 100 Black = 30 RGB
Grey Scale
Red = 98 Green = 60 Blue = 37
Pantone Ds 318 – 2 U Cyan = 25 Magenta = 0 Yellow = 95 Black = 10
Black = 100
Red = 183 Green = 200 Blue = 50 100% Black
Brand Colour Tones Tones of the three brand colours may be used as shown below for sub headings and block colour across promotional material but never for the logo.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Type Family - Helvetica New
Typefaces(fonts)
Helvetica New – Thin
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ Helvetica New – Roman
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ
a
Typefaces(fonts)
Helvetica New – Medium
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ Helvetica New – Bold
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ
b
Photogarphic Style All photography used on any promotional material should be clean and crisp with minimal editing. Our aim is to keep things as natural as possible, after all we are dealing with nature and as tree surgeons want to improve it not change it. Photographs maybe enhanced to bring out colour as long as the colour looks true to real life.
Original
Incorrect Editing
Correct enhancement
Incorrect Editing
Thank you for taking the time to read through our brand guidelines. Its important that the guidelines are followed not only to keep continuity throughout our brand but so our personality is always shown and perceived in the right manor by our customers