BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Brief 4 - Fashion Collaborations
Brief This brief continues from OUGD301. It involves the collaborations with 4 fashion students which, involves creating a brand and identity for them, anything else they need and look books. The logo’s, business cards and 1 piece of promotional were produced for 3 of them as a brief for OUGD301. These do need some final touching up but aren’t part of the deliverables for this brief. The deliverables for the 4th collaboration will be a part of this brief.
Background / Considerations Each of the 4 clients are working at designer level so the deign must look high end through aesthetic, print processes and stock. Each individual has a different approach to their final collection and I must make sure that their is a link to their collections and my design. I also must be careful to make sure that their identities and design styles are different form each other.
Mandatory Requirements
Deliverables
Primary research – high-end fashion store visits. Develop a further understanding of designing for the fashion industry. Aim to try get the staff in the stores you visit To give their opinion on your identities so far’
Continued from OUGD301 Alysia – Existing logo create full typeface Nichola – redesign logo as collection as changed Apply branding too: Swing tags, Garment bags Letter heads Other packaging Promotional Material Jewellery packaging 3 look books 3 Websites Lucy Logo Typefcae Stationary Promotional material Swing tags
Packaging Look Book Website For all – develop a low budget marketing and PR strategy to help them gain access to their industry.
Studio Deadline 30 / 05 / 2012
Module Deadline 30 / 05 / 2012