BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Brief 5 – West Yorkshire Playhouse
Brief To redesign the brand identity for the West Yorkshire Playhouse then find a demographic that doesn’t usually go to the theatre and develop a PR and marketing campaign that that will entice them to go.
Background / Considerations You need to take into consideration how the branding can appeal to a wide range of demographics in order to try something different and visit the playhouse. How can this be done? Is a clear demographic who goes at present or is it mixed based on the shows that are on? The main thing is to find out who goes and who doesn’t in order to give you a market to target.
Mandatory Requirements
Deliverables
A visit to the playhouse to collect printed matter, see how it is promoted at the moment, what are the existing deliverables I can use?
Brand and identity Brand guide lines Stationary Tickets Bill Board promotion Newspaper promotion Individual Promotion for stores 6 Month Programme Signage Innovative promotional campaign to target a fresh demographic.
Photographs of the space and current promotion.
Studio Deadline 30 / 03 / 2012
Module Deadline 30 / 05 / 2012