BA (Hons.) GRAPHIC DESIGN OUGD30
Module Code Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Tarbet Tree Care
Brief
To design a brand | identity and promotional material for a newly qualified tree surgeon.
Background / Considerations By November Wiliam Tarbet will be a fully qualified tree surgeon and is aiming to start to begin building his own business offering a range of services. Firstly working by him self with the hope to expanding in the future. You will have to consider How the identity will work across a range of stationary, promotional material and website as well any other further potential application of the branding. Standing out from other businesses is massively important. Target Audience Middle to upper class house owners in Sussex and Surrey. Tone of voice Friendly service but with a contemporary professional edge. Think innovative for promotional material and stationary
Mandatory Requirements
Deliverables
Research into competitors. Arrange some research visits to enable You to get a feel of what tree surgery is about. Keep a record of your communication With the client.
Two sided business card Compliment Slip Letter Head Invoice Unique gift or promotional mail out to remind his customers he is still there , that would be sent out every 3 to 4 months Promotional material Website splash pages Brand guidelines
Studio Deadline
Module Deadline 14 / 12 / 2011
17 / 10 / 2011 _ client presentation, with one week for further development and completion.