GULFOOD PREVIEW
22
GULFOOD RETURNS WITH UNMISSABLE OPPORTUNITY FOR GLOBAL FOOD INDUSTRY TO RECONNECT AND SECURE CRUCIAL EARLY-YEAR BUSINESS BOOST
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ulfood, returns to the Dubai World Trade Centre (DWTC) for its 26 th edition this month, with industry professionals recognising its importance in reinvigorating global connections and making up for missed opportunities as the world’s first in-person sourcing event for the global F&B sector in almost a year. Running from 21-25 February across 20 exhibition halls at DWTC, the most competitive global sourcing platform will welcome participants from 85 countries, coming together to reconnect, reignite business in an industry beset by changing customer behaviours. With a diverse exhibitor line-up and a who’s who of international power brands eager to capitalise on DWTC’s safe business environment and Gulfood’s status as the only place to start the year with confidence, the show will be held against a backdrop of the UAE National Food Security Strategy. It is a strategy that visualises the country ranking
FOOD BUSINESS GULF & MIDDLE EAST
among the top 10 of the Global Food Security Index; the UAE vision is expected to be a magnet for international industry engagement at Gulfood 2021. Aside from business opportunities arising from the UAE’s national food security goals, participants will also discover an industry transforming with innovative products and technology designed to address massively changing consumer behaviours including trends towards organic, natural and healthy products, contactless transactions, plant-based protein, sophisticated and proven providence ingredients, as well as convenience meal kits and environmentally friendly packaging. “This is a watershed event as the first opportunity that global F&B players have to physically meet, and source much-needed new business to reboot a sector following one of the most challenging years ever,” said Trixie LohMirmand, Executive Vice President, Events Management, DWTC.
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