PROBIOTICS
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DELIGHT CONSUMERS WITH PREMIUM, PROBIOTIC YOGURT THAT SATISFIES THE TASTE AND SUPPORTS HEALTH Chr. Hansen’s new nu-trish® Premium cultures harness the power of nature to create high texture and include the world’s most-documented probiotics, making them The Perfect Partner™ for luxurious, probiotic yogurt.
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onsumers are more focused on wellness than ever. 73% of global consumers say that they will make greater attempts at eating healthier as a result of Covid-19, while six out of ten consumers report an increased focus on immune health and general wellbeing. In Middle East and Africa, 40% of consumers have turned to foods that boost immunity. “Never before has the need to consider our health when making choices about food been more urgent. In this way, our launch
FOOD BUSINESS GULF & MIDDLE EAST
of nu-trish® Premium’s newest generation of cultures comes at the right moment, enabling producers to offer premium yogurts while supporting the health of consumers,” says Jessica Bentley, Commercial Development Manager, Food Cultures & Enzymes.
Response to consumer interest in foods that support immune and gut health nu-trish ® Premium cultures include the world’s most-documented probiotics linked to immune
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