Jan-March 2021 Edition of Food Business Gulf & ME

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PAC K AG I N G S O L U T I O N S

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DEEP EXPERIENCE + ADVANCED TECHNOLOGY + APPLICATION EMPATHY = THE PERFECT COFFEE INDUSTRY PACKAGING SOLUTION You don’t get to be the world’s leading coffee industry secondary packaging machine company without significant experience and a class-leading range of solutions. Cama adds these to its customer-centric approach to deliver just what a fast-moving market needs.

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he global coffee industry is incredibly competitive, while also facing stiff competition from other beverage sectors. Therefore, to stay competitive, suppliers, roasters and grinders must seek out maximum efficiency across all stages of the value chain. Companies must innovate, not only to improve existing lines, but also to introduce new lines, flavours and delivery, serving & packaging concepts. There are so many possibilities in terms of arrays, mixes, formats and materials that OEMs have to deliver astounding levels of

FOOD BUSINESS GULF & MIDDLE EAST

flexibility and the agility for users to modify parameters as quickly and simply as possible. As a global market leader in the secondary packaging of coffee products, Cama is at the forefront of new technology and innovations and, as a result, is helping to define the direction the industry is taking in terms of packaging concepts and technology. Cama has developed a core range of machine styles and packaging technologies that address the vast majority of secondary packaging needs. The coffee industry is one example where one size certainly does not fit all. Different products and different performance requirements can be better addressed by different technologies, including top loading and side loading. Machine efficiency underpins another core metric of any successful machine

J A N UA R Y- M A R C H 2 0 2 1


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