S U S TA I N A B L E F O O D S Y S T E M S
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PIONEERING VENTURES BECOMES INNOTERRA, A PLATFORM COMPANY TRANSFORMING THE GLOBAL FOOD ECOSYSTEM
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fter more than a decade of intensive collaboration with the farming community and the successful incubation of transformative food and tech ventures in India, Pioneering Ventures has now evolved to become Innoterra. Present in 14 countries including the United Arab Emirates, the Kingdom of Saudi Arabia, Oman, Qatar and Iraq, Innoterra is a food and technology platform company interacting and providing products and services to 65,000 farmers and serving around 1.5 million consumers daily through a range of fully traceable, branded high-quality food products with a daily production of 450 tons. Innoterra currently has over 120 proprietary collection and distribution centres across India, the Middle East, and the Philippines.
In addition to the development of fully integrated and traceable food supply chains, the company is building a data-driven platform which provides services to all stakeholders in the food system. The aim of the platform is to improve the production and distribution of healthy food using fewer resources, all the while ensuring equitable value distribution among all stakeholders. As a first platform module, Innoterra recently rolled out a 360° solution empowering farmers and rural entrepreneurs. It facilitates learning through farm management training, education, and networking, and offers improved access to farm inputs, infrastructure, and financial services, including affordable loans. Elaborating on the launch of Innoterra, Ron Pal, founder of Pioneering Ventures and
Innoterra - Empowering farmers through technology - Shot at Innoterra’s inclusive corporate farm at Akluj, Maharashtra – India
FOOD BUSINESS GULF & MIDDLE EAST
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