Matt Edmundson

I am a business guy that has had more failures than successes; it is just that my successes far out-weigh my failures. That's great news as it means that I now have a bunch of companies with a multi-million pound turnover but more importantly, I have a great team that has an ability to make magic happen. I believe that culture is the most important thing for me to focus on so that work stands for something more than just a pay cheque. If I could afford it I would buy Liverpool Football Club for no sensible reason: I'm just a fan. My kids would prefer me to buy an Aston Martin, and my wife would prefer me to spend the money on the house (or donate it). Being a family man I exercise the skills of negotiation and compromise: I buy gadgets.