Green Party Brand Manual

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BRAND MANUAL


WHO WE ARE

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Green Party Brand Manual


The Green Party of Canada is a political party devoted to the preservation of true democracy and the protection of the environment. The Green Party Of Canada shares all the common values of Green Parties all over the world. With this re-design of the brand the Green Party of Canada hopes to reach out to as many people as possible. This new and modern look for the party will help attract new supporters and continue to further the success of the party.

Green Party Brand Manual

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OUR LOGO

The Green Party of Canada logo is based on the Bauhaus Std typeface with some minor modifications. The “eye” of the lower case “e” has been closed off and the “g” has been modified to cradle the globe in the center. Arrows are used on the “g” to reference the recycling process. The globe in the center of the “g” is being protected by the “g” and this highlights the ideologies of the Green Party and the importance of protecting Mother Earth. The logo is much more modern than the previous logo but still has a friendly and approachable quality to it. Bauhaus Std may be used as display type for advertisement and promotion purposes when accompanied by the logo, but the same treatment needs to be made to the lower case “e’s”.

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Green Party Brand Manual


Bauhaus Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Green Party Brand Manual

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LOGO USAGE

The “G� may only be used alone if the complete logo exists some where else on the same design.

On a white background the logo should be used alone with no background field of colour.

When placed on black or any busy background the logo should be accompanied by a rounded rectangle that meets the requirements of proper spacing around the logo. The colour of the rounded rectangle must be white or one of the secondary brand colors (sun yellow or forest green).

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Green Party Brand Manual


The elements in the logo should never be changed.

The logo should never be distorted, or placed on a diagonal.

The logo should never be placed on a colour field that is not a secondary colour.

The colour field surrounding the logo can only be a rounded rectangle.

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COLOURS

MINT GREEN CMYK= C75M0Y100K0 RGB= R64G255B0 PANTONE= 361C

SUMMER YELLOW CMYK= C0M0Y100K0 RGB= R255G255B0 PANTONE= 102C

FOREST GREEN CMYK= C90M30Y95K30 RGB= R18G125B9 PANTONE= 554C

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Green Party Brand Manual


Green Party Brand Manual

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TYPOGRAPHY

HEADLINES GOTHAM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham should only be used as a display type and should only be used in Ultra Bold, Bold, or Medium. Gotham is an extremely well designed typeface with a very large type family to go along with. It has a very modern aesthetic but still has professional appeal. It is a perfect display type for a modern political party.

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Green Party Brand Manual


BODY COPY BASKERVILLE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Baskerville should on be used as body type and should be used in an 11/12 ratio. Baskerville is a classic typeface that is easy to read and represents tradition and sensitivity. Baskerville is always good for a political party because it is a timeless typeface with a professional aesthetic.

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GRAPHICS

ROUNDED RECTANGLE

SIDE BAR

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Green Party Brand Manual

The rounded rectangle is a very important graphic related to the brand. It should only be used to highlight headlines, highlight buttons on the web site, and encompass the logo if needed. It can also be used as a tab coming from the left side of a design. The side bar is always placed on the left hand side of a design. The fill of the bar can be any of the colours in the brand palette or one of the brand images. Its width can change but must always be a rectangle and must always be placed at least one pica from the edge of the page.


GLOBE SHAPE

DROP SHADOW

The latitude lines or the full globe icon may be used as a graphic element when creating posters, or other visual design pieces. They should be secondary elements and should not distract the viewer from the primary content.

The drop shadow may be used if necessary for headlines on top of images or for emphasis on an important headline. It is a secondary graphic element and should not be over used. The light source should always be coming from the top-left.

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IMAGES

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Green Party Brand Manual


The images used in the brand must always be detail shots of Canadian Maple trees. The image should contain a representation of the three colours found in the brand palette. The image must also be shot professionally and approved by the design department before being used in any application of the brand.

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STATIONARY

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Green Party Brand Manual


Green Party Brand Manual

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WEBSITE

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ACTION ISSUES

Volunteer

E-Mail Sign Up

Family

Environment

Economy

ACTION

YOUR RIDING OUR PLAN

BLOGS

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NEWS

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ABOUT US

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JOIN OUR LEADER ELIZABETH MAY IN THE FIGHT FOR A TRUE DEMOCRACY.

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Donate

Volunteer

E-Mail Sign Up

Family

Environment

Economy

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ACTION

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ISSUES YOUR RIDING

ABOUT US OUR PLATFORM

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BLOGS

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NEWS

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ABOUT US

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Green Party Brand Manual

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dit autatem doluptat lortisisi tem et, sum erilisl

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JOIN OUR LEADER ELIZABETH MAY IN THE FIGHT FOR A TRUE DEMOCRACY. Donate

ACTION

Volunteer

E-Mail Sign Up

Family

Environment

Economy

RECENT NEWS

ELIZABETH’S BLOG

19/02/2009

20/02/2009

ISSUES YOUR RIDING BLOGS

TODAYS GREENERY Volumsan hent wisisit prat nonullam zzrit velis num inci er susto et iliquis atetuer iustie feumsan ute et, sequat, vullutat. Vulputpate feugue dolor suscidunt loreros aliquam, quametum nos amcoreet am veleseq uamconse vel diam zzrit la facin ulput venim dion ver sent u irilit e

EVENTS

17/02/2009

NEWS ABOUT US

GREEN MARCH Duisciduisit volumsan hent wisisit prat nonullam zzrit velis num inci er susto et iliquis atetuer iustie feumsan ute et, sequat, vullutat. Vulputpate feugue dolor suscidunt loreros aliquam, quametum nos amcoreet am veleseq uam conse vel

4/02/2009

14/02/2009

GREEN SESSION Duisciduisit volumsan

MY VIEWS Duisciduisit volumsan hent wisisit

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1/02/2009

3/02/2009

CLEAN UP Duisciduisit volumsan hent wisisit

MY PLANS Duisciduisit volumsan hent wisisit

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PROMOTION

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Green Party Brand Manual


Green Party Brand Manual

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CLOTHING

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Green Party Brand Manual


FRONT

BACK

BUTTON

Green Party Brand Manual

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VEHICLES

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Green Party Brand Manual


THIS IS A HYBRID BUS

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