Portfolio and Curriculum Vitae

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Matteo Blandford

hello@matteoblandford.com


Hello, and welcome to my portfolio.

Officially, this is me.

Born in the United Kingdom, I was raised in Italy and Hong Kong.

The Cass Faculty of Architecture | 2010 - 2013 Architecture BA (Hons) RIBA Part 1 | Score 2.1 | pg.3

Interested in ways of representation, I aspire to design creatively with a 360º view of things.

Panopus Printing PRS ltd | Summer 2013 Printing Specialist and Designer | London

After a life in Scoutism and a journey to Kenya, with missionaries, I achieved a bachelor of arts degree in architecture focusing on the social realm of architectural projects.

Owl Vision Concepts ltd. | 2013 - 2014 In-House Graphic Designer | Hong Kong | pg.6

Having completed architecture projects in Liverpool (UK), London (UK), Teignmouth (UK) and Arcevia (IT), I turned to graphic design and advertising commissions in London (UK), Milan (IT) and Hong Kong. Co-founder of UNIT+ Collective multi-disciplinary practice with projects in Italy and the United Kingdom, I worked in social media marketing, blogging, professional printing, architecture, fashion photography and graphic design. In 2014 I founded B-ville Publications, a publishing company testing the communication bounduaries of today’s media.

Freelance | 2011 – Present | pg.8 UNIT+ Collective ltd. | 2012 – Present Co-Founder and Senior Designer | London | pg.13 L’albero di Momo | 2013 - Present In-House Graphic Designer | Italy | pg.25 B-ville Publications | 2014 – Present Founder and Designer | London | pg.28 Technical Skills Adobe Creative Suite Autocad 2013 Google Sketchup Pro 8 Final Cut Pro 7


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Architecture Thesis: Sketches

The CASS: Architecture degree final year thesis | Palazzo D’Arcevia (IT) Sculpture Museum and Studio | 2013

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My university final year thesis was to design a space with community integrated programs and local artisan skill training facilities. I designed a sculpture studio and gallery to be built as a continuation of the LIVE Palazzo regeneration strategy (following). The design takes from local architectural rhytms and materials. 1 - Unfolded facade sketch 2 - Plan sketch 3 - Section sketch 4 - Facade detail

Architecture


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Final drawings for architecture thesis made during my attendance at London Metropolitan University. 1 - Bird’s eye view of design 2 - Long section of design 3 - Plan of design 4 - Conceptual section 5 - Front elevation of design

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Section

Scale 1

Architecture Thesis: Final Drawings

The CASS: Architecture degree final year thesis | Palazzo D’Arcevia (IT) Sculpture Museum and Studio | 2013

Architecture


Long section of design highligthing program and use of the building along side materiality and location.

Architecture Thesis: Long Section

The CASS: Architecture degree final year thesis | Palazzo D’Arcevia (IT) Sculpture Museum and Studio | 2013

Architecture


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OVC Re-Branding

OVC-Synchronised Solutions brand design | OVC’s eyewear brands branding and advertisement design | 2013

The work for OVC - Synchronised Solutions composed of rebranding the company, specialised in FMCG eyewear, product and Advertisement design and photography alongside webdesign. 1 - Logo. 2 - Products. 3 - “Vintage” Online advert. 4 - “PX” Online advert. 5 - “Owl Vision Readers” Online ad.

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Graphic Design


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the City

Orion Sunshield

#BWORDS

DAILY

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Developed specifically for the medical environment, these fit over sunglasses ‘Sunshield’ are ideal for all age groups who suffering from sensitive eyes or post operation eye surgery. Each model in the collection comprises the latest UV400 high technology polarised lenses and are certified to global quality standards CE and ANSI. To further combine the medical element with the latest technological advances, all lenses feature a Hydro-Phobic ‘Orion’ coating for water and fog resistance and Anti-Reflective coating to stop refraction of light to the wearer.

SIGNS

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DAILY Subscribe here for your weekly Newsletter. Site map About

Socially connected © Copyright to B-ville Publications 2014 “Stay tuned to the revolution...”

Orion Sureshield Designed and developed specially for the industrial industries from all over the world to provide a comfortable option for protective eyewear. Additionally, there is an RX prescription insert for presbyopic and myopic regular eyewear uses thus removing the need for 2 pairs for the wearer. The very high impact resistant polycarbonate lenses are certified UV400 and CE plus pass the Z87.+ safety standards for eye protection. The use of silicon parts assist the wearer in both non-slip and ultimate comfort in busy and hot environments.

OVC - Synchronised Solutions website had to be clinical and simple for various markets and countries. The website revolves around three pages and it is mainly composed of photography for better understanding of the product. www.ov-c.com 1 - Home Page 2 - Products Page

1 Orion Defender Designed and developed specifically for the military, peacekeeping and police segments. The full wrap around frame is manufactured using Grilamid TR90 ANZZ materials from Switzerland offering a virtually unbreakable frame. Combined with a wrap around polycarbonate lens with high ballistic impact resistance, the overall safety of the Orion Defender is assured. The UV400 lenses are certified to global safety standards CE and ANSI. There is an additional option to have RX prescription nose bridge parts for presbyopic and myopic regular eyewear users.

-ville Publications website design | B-ville Publications online magazine and blog design | 2014

Graphic Design

OVC Corporate Website

B-ville Publications website design | B-ville Publications online magazine and blog design | 2014

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Web Design Orion Nitroshield Designed and developed specially for the chemical industrial industries from all over the world to provide a comfortable option for protective eyewear. The very high impact resistant polycarbonate lenses are certified UV400 and CE plus pass the necessary chemical resistant safety standards for eye protection. The use of silicon parts assist the wearer in both non-slip and ultimate comfort in busy and hot environments. There is an


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Molly Rennie EP

Molly Rennie EP | Design of CD cover for first EP by folk singer Molly Rennie | 2013

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Free Lance My free-lance work varied from graphic design commissions, video making and photography. It involved every stage, from design to post-production, of a brief to be completed and execute it. Molly Rennie EP is a CD Cover for folk artist originally from Boston (MA).Her music goes past the traditional folk tunes, integrating self-made objects and digital music for a larger array of tunes. 1 - CD Cover 2 - CD Cover mock-up 3 - Molly Rennie 4 - Only image to be used on request of client.

Graphic Design


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Terlizzi Logo Design

Terlizzi is a artisanal home-made Pasta producer in London. Their products, though ranging from pasta to cakes, are primarily from Puglia, a region in the South of Italy. The brief was to trace back to the traditions of Terlizzi, a town in Puglia, and define a typeface that would both inspire the Orecchiette pasta and life, keeping in mind the local culture. 1 - Final Logo Design 2 - First Logo draft 3 - Logo Sketch

Graphic Design


Millesimato

Cartizze

Col Maor

Prosecco

Valdobbiadene

Valdobbiadene

Valdobbiadene

DOC

Prosecco Superiore DOCG

Coste Petrai Wine Labels

DOCG

Prosecco Superiore DOCG

Treviso

Chardonnay

IGT

Marca Trevigiana

Coste Petrai, sister company of Colli Soligo, reknowned Prosecco producers from Valdobbiadene and Conegliano, asked me to redesign their labels to attract a young and vibrant audience in their new international market. The commission was for 5 families of wines so I created a custom illustration for each representing the ground level lines of where the grapes are from. Here presented are the main bottles of each family.

Graphic Design


PROPOSTA 2 Partendo da una mappa topografica storica dei Colli Euganei, abbiamo evidenziato le singole cime ricreando una grafica semplice, contemporanea e di impatto. Ogni vino prenderà il nome di uno dei Colli, che sarà ulteriormente messo in risalto da un diverso colore. Questa seconda proposta si incentra maggiormente sul territorio Euganeo, in quanto caratteristica importante e fondamentale di questo vino. Rimangono comunque presenti logo e carattere tipografico di riferimento a Venezia.

Ca’ Dei Dogi is a wine company from Padua’s Colli Euganei. They approach me to create the brand and labels for the company. The idea behind the design wants to highlight the historical importance of the different hill and the Venitian domain over the territory, which brought art and wealth to the area between the XIIth and XVIIth century. 1 - Ca’ Dei Dogi Logo 2 - Label Design Process 3 - Label Design applied to the chosen bottle

“Carta topografica dei Colli Euganei”, da Oristologie Euganea di N. Di Rio, Padova 1836, Museo Geo Pleontologico dei Colli Euganei.

Ca’ Dei Dogi Branding

L’intenzione è di avere un’unica ettichetta che fa il giro completo della bottiglia, lasciando uno spazio di circa 5mm.

Graphic Design


Est. 1999

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THE LEAPING GIRAFFE COMPANY

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Valentina MARELLA photography

1 - EXO Works Logo (Landscaping and Construction). OPTION 1 Following M.A.D.E. architecture of clean 2 and - The Leaping Giraffe Company polish with the wide use of raw materials, this logo proposal wants to show the juxtaposition of western, Logo (Theatre Company). classical shapes and eastern pure material use. 3 - Rhythmic Gymnastic Store UK Logo (Ballet products Store). 4 - Valentina Marella Photography Logo (Fashion Photography). 5 - MADE Logo (Architecture Management and Consultancy). 6 - Col Del Sole Logo (Prosecco Wine Company). 6

Various Logos

Molly Rennie EP | Design of CD cover for first EP by folk singer Molly Rennie | 2013

Graphic Design


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Operazione Arcevia Videos

UNIT+ Collective: Operazione Arcevia | Architecture workshops | 2012

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UNIT+ Collective was formed in 2012 with five core members. Our first project composed of surveying and assessing the area of Riserva Privata San Settimio for the new birth of the 1974 project: Operazione Arcevia. As our work proceeded we created a documentary of our experience and a conceptual video highlighting our intentions for the project. 1;2 - https://vimeo.com/50294481 3;4 - https://vimeo.com/50363585 5 - UNIT+ Collective Logo Design

Video


Map of the area. Op. Ar. 1976

Rendered image of the proposal at street level. Op. Ar. 1976

Rendered image of the interior of a proposed room. Op. Ar. 1976

For the founders of the project the “Existential Community” wasn’t a therapeudic community

Image of elevation of building in the proposed complex. Op. Ar. 1976

Rendered image of proposal at street level. Op. Ar. 1976

But a model for a method of living differently, closer to the effective human necessities of the modern world. Key to success was the necessity from the residents of adapting to the proposed style of living, with at its core the relationship between resident-artisttourist-farmer.

OPERAZIONE ARCEVIA 1972-76 In 1972 Italo Bartoletti with the help of architect Ico Parisi created Operazione Arcevia. Based on his previous studies, Parisi introduced the idea of existential community and of “Aesthetic Operators”: sculptors, painters, musicians and contemporary artists, bringing them together for the development of his vision of the new architectural landscape. Operazione Arcevia strove to intervene, in an non elitist way, proposing a reconsideration of the social, economical and cultural reality of the time creating a territorial infrastructure.

Planimetry of complex. Op. Ar. 1976

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The gift: analysing the census data and the economies through our first study of Palazzo D’Arcevia, one question kept rising: how will shrinking cities be in the near future? How do we solve the problems of shrinking cities? In April 2013 we’ll present, in collaboration with Riserva Privata San Settimio, an installation produced through the study that imagines a possible future for shrinking cities. We want to offer an hypothetic solution tothe problem. The temporary installation doesn’t want to be a finished product but a medium for which we imagine the future together with the community. The interactive structure will represent an idea and gather ideas and thoughts and questions to bring the project to a more detailed phase of analisys for the subsequential steps. Our final goal is to experiment a collaboration with designer/artists and the inhabitants.

LIVE Palazzo

Operazione Arcevia and LIVE Palazzo events were brought to the Mayor of Arcevia through a booklet looking at the past, present and future of the operation designed. 1 - http://issuu.com/ matteoblandford/docs/mayor_eng

Clockwise: Japanese Pavillion at the 2012 Venice Architecture Biennale: Toyo Ito presents the project for a communal space for the town of Rikuzentakata to regrow after the tsunami. English Pavillion at the 2012 Venice Architecture Biennale: DArryl Chen investigates the properties of Ai Wei Wei’s project in the Chaogandi district of Beijing, renovated utilising illegal art galleries. The idea is to utilise art to regenerate a degraded area. Salemi, Sicily: Salemi at the reins of Vittorio Sgarbi and Oliviero Toscani was revitilised selling houses for 1€ in exchange of renovation after a earthquake that destroid the city. Op. Ar. 2.0

PROPOSALS

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RISERVA PRIVATA SAN SETTIMIO

Topographic map showing relationship between reserve and Palazzo. Op. Ar. 2.0

Mappa topografica con indicati Palazzo e la Riserva con l’obbiettivo di 2050 d.C. Op. Ar. 2.0

LL O

F LIFE

PALAZZO D’ARCEVIA

The collaboration wants to start discussions in order to create strategies to save and re-live the center of Italy in its history and its future joining the arts with the daily life. With the event we want to organize to present the structure produced we want to give voice to the inhabitants and give back to the community what Palazzo has to offer giving it new found value.

!! !

The idea of revitilisign through design comes from our desire to unify two passions. The strategy so far figures two stages of intervention. Conversation Kit: the card deck of the italian game scopa, wants to be the first intervention of design in order to engage in the first conversations between us (UNIT+ and Riserva Privata San Settimio) and the inhabitants of Palazzo D’Arcevia. The design starts from the original playing cards but merges it with the local trades of Palazzo. The symbols have been also simplified, a principle - simplicity - which we want to continue throughout LIVE Palazzo, in order to make the strategy accessible to all. This first stage wants help us meet the community and begin a debate on how our future interventions can be received.

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Operazione Arcevia Report

UNIT+ Collective: Operazione Arcevia | Book design for report on Operazione Arcevia for Arcevia’s Mayor | 2013

Graphic Design


R IS ER VA

PR IVATA

SAN SETTIMIO NIDASTORE

LORETELLO

R I SE R VA

SAN PIETRO

P R I VATA

SAN SETTIMIO

PALAZZO

CAUDINO

LIVE Palazzo

PALAZZO

Ripalta

RISERVA PRIVATA SAN SETTIMIO

MONTALE

San Ginesio

Diamo un respiro a Palazzo

presenta

PITICCHIO Magnadorsa

Monte Fortino

ARCEVIA

Colleaprico

Costa

CASTIGLIONI

Santo Stefano Santa Croce

AVACELLI

Identity Community Collaboration Landscape

LIVE Palazzo was created in conjuction with UNIT+ Collective and myself as part of my final year thesis of my architecture degree. LIVE Palazzo is an identity driven regeneration strategy for Palazzo D’Arcevia, Marche, Italy. Just on the border next to our client’s private property, Palazzo is a ghost town built in the 1300s. 1 - Map of the area. 2 - Poster for LIVE Palazzo exhibition in Palazzo D’Arcevia.

Prosano

Civitalba

Expanding Operazione Arcevia’s priciples:

OPER AZIONE ARCE 2.0 VIA

13 APRILE 2013 Ritrovo ore 10.00 1

Patrocinio:

Contribuenti:

Comune di Arcevia

Circolo ANSPI

Ritrovo in Riserva Privata San Settimio seguito da passeggiata verso Palazzo D’Arcevia accompagnati dallo storico Virginio Villani, autore di “Palazzo-Castrum Palatii ”. Rinfresco a seguire.

Seguiteci per piu’ informazioni! www.operazionearcevia.org www.sansettimio.it Facebook: Operazione Arcevia Twitter: @ItaloBartoletti Email: infounitplus@gmail.com

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LIVE Palazzo Poster

UNIT+ Collective: LIVE Palazzo | Design of strategy and posters for LIVE Palazzo Event | 2013

Graphic Design


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Playing Cards

UNIT+ Collective: LIVE Palazzo | Design and creation of card deck for LIVE Palazzo | 2013

As part of the LIVE Palazzo strategy, I created an awareness campaign for the project centering around a pack of playing cards. It was designed based on a series of studies on the local economies and traditional trades. The card game is a traditional Italian game played by four people it targets elderly over the age of 60. It was made so to meet our targeted population and to create a buzz for the strategy with the current majority of citizens. 1 - Design mock-up 2 - Completed product 3 - Card design

Graphic Design


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LIVE Palazzo Installation

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UNIT+ Collective: LIVE Palazzo | Design and construction of installation in Palazzo D’Arcevia (IT) | 2013

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LIVE Palazzo regeneration strategy composed also of a series of installations built in Palazzo D’Arcevia in April 2013. The installation looked at valorising the identity of Palazzo’s past and present with a specific installation composed of words highlighting future intentions of LIVE Palazzo and Operazione Arcevia on the local landscape. 1,4,5 - LIVE Palazzo Installation throughout the town. 2 - “Palazzo” in the entrance of the town. 3 - “Create” in a public courtyard outside of the town.

Architecture


R IS ER VA

P R I VATA

SAN SETTIMIO

LIVE PALAZZO

OPER AZIONE ARCE 2.0 VIA Diamo un respiro a Palazzo

presenta

2

14 SETT. 2013 Ritrovo ore 11 Patrocinio:

Contribuenti:

Comune di Arcevia

Circolo ANSPI

(Ritrovo in Riserva Privata San Settimio seguito da passeggiata verso Palazzo D’Arcevia accompagnati dallo storico Virginio Villani, autore di “Palazzo-Castrum Palatii ”. Rinfresco a seguire.) PROVA ANCHE QUI LINEA

Seguiteci per piu’ informazioni! www.operazionearcevia.org www.sansettimio.it Facebook: Operazione Arcevia Twitter: @ItaloBartoletti Email: infounitplus@gmail.com

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LIVE Palazzo Poster

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UNIT+ Collective: LIVE Palazzo | Design of posters for LIVE Palazzo Event | 2013

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UNIT+ Collective’s work in Riserva Privata San Settimio and LIVE Palazzo and Operazione Arcevia continued with the construction of “The Brash” and the installation “3000 Butterflies” for Palazzo. Although I overseen the project, my involvement was limited to the poster design. 1 - Poster design for LIVE Palazzo second installation and event. 2 - The Brash completed. 3 - 3000 Butterflies (detail). 4 - The Brash at night.

Graphic Design


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MEMBRO

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Nome

Anno

Morbi nec varius dolor, quis condimentum nibh. Cras iaculis, ipsum eu sagittis aliquet, diam metus viverra urna, nec venenatis dui nulla vitae felis. Fusce ornare venenatis lacus at eleifend. Nulla a lorem turpis. Fusce feugiat libero massa, ac vulputate lectus tincidunt vel. Mauris molestie elit in nisl dignissim vestibulum. Nulla volutpat massa nec dictum vehicula. Suspendisse eget faucibus felis. Aliquam et pretium lectus. Morbi in ipsum iaculis, ullamcorper nulla quis, interdum urna. Nullam rutrum mattis sem sit amet ultrices. Praesent fermentum mi odio, a faucibus leo dignissim gravida. Praesent semper ut lorem non mollis. In nulla leo, aliquam quis ultrices quis, convallis sit amet lacus. Curabitur condimentum, ligula a congue elementum, diam dui rutrum eros, posuere gravida sem diam vitae mi. Integer at risus mattis, accumsan nibh condimentum, tempor nibh. Integer rutrum congue ante, ut ullamcorper libero tempor eu. Mauris commodo semper erat vitae imperdiet. Duis accumsan euismod est at fringilla.

#

Per ulteriori informazioni e regolamento p r i v a c y v i s i t a r e s i t o u f f i c i a l e a s s o c i a z i o n e.

Morbi nec varius dolor, quis condimentum nibh. Cras iaculis, ipsum eu sagittis aliquet, diam metus viverra urna, nec venenatis dui nulla vitae felis. Fusce ornare venenatis lacus at eleifend. Nulla a lorem turpis.

operazione arcevia.com 2

Operazione Arcevia Branding

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Operazione Arcevia | Re-branding and design of stationery of arts and culture foundation | 2014

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Operazione Arcevia is the project behind LIVE Palazzo and the actions by UNIT+ Collective in Riserva Privata San Settimio. In 2014 we decided to make it into an arts and culture foundation. Branded the company along side a small initial stationery pieces. Because it was not an original idea we took over, I created a brand made to adapt, so for pieces of the brand I revolved around ink stamps on various surfaces and designs. 1 - Logo 2 - Business card stamps 3 - Member’s card - Front 4 - Member’s card - Back 5 - Letterhead

Graphic Design


Avec Sans ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 ?!@€£$%^&()-+={}± Avec Sans Typeface Design

Avec Sans Typeface | Typeface design for Operazione Arcevia newly founded arts and culture foundation | 2014

As part of Operazione Arcevia branding I created a custom humanist typeface for the website and various public/private uses. Avec Sans takes from Tahoma typeface for inspiration, it tries to smoothen lines and curves within each of the letters in order to increase legibility and comfort to the reader. Operazione Arcevia logo is created from a variation of the Avec Sans typeface.

Typography


BEST OF

ADVERTISING

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus ut arcu sit amet tempus. Nullam imperdiet facilisis urna, porttitor bibendum purus vehicula quis. Read More Barber

the City

2

#BWORDS

DAILY

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SIGNS

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DAILY Subscribe here for your weekly Newsletter. Site map About

Socially connected © Copyright to B-ville Publications 2014 “Stay tuned to the revolution...”

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-ville Publications website design | B-ville Publications online magazine and blog design | 2014

Operazione Arcevia Website

Operazione Arcevia | Web design for the newly founded arts and culture foundation | 2014

Graphic Design

I designed and created a website for Operazione Arcevia in order to create awarenes for the foundation, and to inact an initial archive of the projects so far and for the future. The website is the foundation of Operazione Arcevia’s future as one of the objectives is to create a digital archive of Operazione Arcevia (1974 - today) drawings and the council’s historical files to safeguard the identity and community knowledge. www.operazionearcevia.com 1 - Intro Page 2 - Home Page 3 - Past Page 4 - People’s Page

Web Design


Eventi, ricerca e dibattiti in una settimana caratterizzata da una collaborazione creativa aperta per l'esecuzione di opere artistiche, installazioni architettoniche e performance audio-visive sul territorio di Arcevia per la sua valorizzazione.

RIS ERVA

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6 Settembre ore 18.00: Performance audio-visiva Consorzio Agrario Loretello

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Una performance LIVE in totale fusione con le atmosfere ed il suono del paesaggio naturale, dove musicisti, sperimentatori e manipolatori del suono e della luce, celebreranno sonorita' uniche ed irripetibili in un naturale e spontaneo turnover.

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Gli interventi artistici, disparsi nel Comune di Arcevia, elogeranno l'identita' locale suggerendo quesiti sulla concezione moderna dello spazio e di presenza in un tempo di cambiamento, offrendo l'opportunita' di esprimere pareri ed idee.

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O

Riserva Privata San Settimio

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N

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6 Settembre ore 16.00: Presentazione installazione

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Eventi Ricerca Opere Dibattiti

4-10 Maggio 2014

1-8 Settembre 2014

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E

Operazione Arcevia presenta la quinta edizione di laboratori creativi ospitati e promossi da Riserva Privata San Settimio e UNIT+ Collective.

PR IVATA

SAN SETTIMIO

info@operazionearcevia.com

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Operazione Arcevia Poster

UNIT+ Collective: LIVE Palazzo | Design of posters for LIVE Palazzo Event | 2013

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#

respiro.info

T

respiro.info

2

The poster design for Operazione Arcevia followed the changes of the re-branding and the project continued, relaunched. During the workshop of May 2014 we, collectively, developed a 10m tall functioning Camera Obscura (next page). 1 - Poster design for Operazione Arcevia May 2014 workshop. 2 - Poster design for Operazione Arcevia September 2014 workshop. 3 - Camera Obscura at night.

Graphic Design


The Camera Obscura is a architectural structure developed as a continuation of Operazione Arcevia’s action on the territory. The intent of the structure is to reproduce and connect with the surroundings through the naturally projected images, inside. Pointing at the sky, the structure is to be copied and repeated, as symbol of connection, with an similar Art Park in Russia, called Nikola Lenivets Park.

Camera Obscura (a.k.a . Nº3)

The CASS: Architecture degree final year thesis | Palazzo D’Arcevia (IT) Sculpture Museum and Studio | 2013

Architecture


Volume: 1

Operazione Arcevia

SoundHeritage

2 Volume: 2

SoundHeritage

3 AtmoSpheres

SoundHeritage SoundHeritage

1

Molly Rennie EP

Molly Rennie EP | Design of CD cover for first EP by folk singer Molly Rennie | 2013

4

Operazione Arcevia in 2014 began a partnership with SoundHeritage, a collective of musicians from the Marche region. SoundHeritage’s mission is to rejuvenate the traditional local music and sounds in electronic music. They asked me to design the cover for their first albums of recordings from Operazione Arcevia September 2014 workshop. 1 - Compilation Cover 2 - “Volume 1” Cover 3 - “Volume 2” Cover 4 -“Atmospheres-Remixes” Cover

Graphic Design


L’albero di Momo® CONFIDENTIAL

Data

[Data]

Indirizzo

[Titolo][Destinatario] [Via][Numero], [CAP], [Città], [PROV], [Nazione]

L’albero di Momo® CONFIDENTIAL Testo

L’albero di Momo di

Elisabetta Mohwinckel

L’albero di Momo® di

Elisabetta Mohwinckel

2

Cordiali saluti,

Firma

3

L’albero di Momo Re-Branding

L’albero di Momo Re-Branding | Re-branding of children English school in Milan (IT) | 2013

HeadQuarter

di

Centro Autorizzato Metodologia

MomoFranchising

Lingua inglese

Elisabetta Mohwinckel

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed L’albero di Momo® augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor. In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

1

Emotional Learning, Emotional Teaching©

L’albero di Momo

Egregio/a [Destinatario]

L’albero di Momo® di

Elisabetta Mohwinckel

Elisabetta Mohwinckel

L’albero di Momo di

Elisabetta Mohwinckel

www.lalberodimomo.it Tiziana Loconsole Mail: tizianaloconsole@ lalberodimomo.it Cell: 3403620659 Sede Legale: Via Tremelloni, 15 20128 Milano Partita IVA 06988310964

www.lalberodimomo.it info@lalberodimomo.it Sede Legale: Via Brugnago 32, 22070 Capiago Int., CO Partita IVA 02630310130 REA CO-274110

4

L’albero di Momo is an english school for kids. They approached me as I had worked there during summers as a teacher. Mantaining the same logo, I created a series of business cards and letterheads along side the branded “Authorised Center” posters for the different schools. The work for L’albero di Momo revolved around childish yet adult-ready, more official, designs. The font was chosen for its readability for dislexic students. 1 - Logo 2 - Authorised Metodology Center 3 - Business cards 4 - Letterhead

Graphic Design


www.lalberodimomo.it di Elisabetta

www.lalberodimomo.it

L’albero

di Momo

L’albero

Mohwinckel

di Elisabetta

di Momo Mohwinckel

L’albero di Momo di

Elisabetta Mohwinckel

Storie animate in lingua Inglese

dal 1998

We are an English School for kids and teens

Momo is in Como, Lecco and Lugano

“TRIUMPHANT!”

“The shows that changed the world of Theatre and of Musicals... Momo’s Style!”

“TWO THUMBS UP!”

“Not to be missed!”

Momo’s Theatre Daily

Daily Momo’s News

Per informazioni consultare il sito Momo:

New Momo’s Times

Per informazioni consultare il sito Momo:

www.lalberodimomo.it

Chester the Cat

Thomas the Hound

www.lalberodimomo.it

1

2

Per bambini della Iª, IIª e IIIª Elementare. Min. 10 iscritti. Laboratorio di 5 incontri di 3 ore cad. Dal 22 al 26 Aprile dalle 9.00 alle 12.00. Grand Opening per genitori, nonni e amici Sabato 26 Aprile alle ore 20.00. Iscrizioni entro fine Marzo. Piccola merenda offerta dai genitori!

The poster and leaflet designs for L’albero di Momo revolve around the methodology and the mascotte Momo. I illustrate and create the layout for every design. 1 - Momo’s Story Time Lab leaflet 2 - L’albero di Momo Early Years English academy courses leaflet 3 - English Musical leaflet

Costo settimanale tutto compreso fr.120.00 per bambino. Per fratelli e sorelle fr.106.00. Sede: Sala Comunale di Besazio.

For more information: T: +41 (0)79 7445178 T: +39 347 2481093 E: betta@lalberodimomo.it

www.lalberodimomo.it

3

L’albero di Momo Posters

L’albero di Momo adverts and posters | Advertisement Campaigns for children English school courses and initiatives | 2013-2014

Graphic Design


L’albero di Elisabetta

di Momo Mohwinckel

It’s easy! Corsi di Inglese

1

2

Process of construction of the illustration for L’albero di Momo “It’s easy!” campaign. 1 - Sketches 2 - Construction lines 3 - Completed poster and Illustration for the campaign

b_s___t

www.lalberodimomo.it 3

L’albero di Momo Illustrations for Ad-campaigns

L’albero di Momo adverts and posters | Advertisement Campaigns for children English school courses and initiatives | 2013-2014

Illustration


SCRIVIAMO UNA LINGUA DEL FUTURO PER IL MEDIOEVO POSTMODERNO CHE CI ASPETTA

the

B-ville Publications b-ville.co ISSUE#0

UNEXPECTED ISSUE

2

Il senso di questo magazine non è quello di creare una nuova, ennesima, miscellanea di articoli legati insieme da un vago filo comune o idea editoriale ma il tentativo di creare uno spazio condiviso che sondi i limiti di cosa possa essere la comunicazione di contenuti scritti e di immagini in questo mediaevo postmoderno che ci vede funambolicamente sospesi fra il flusso costante di informazioni e di dati e la mancanza di una selezione degli stessi. L’estetica contemporanea ci sembra infatti essere un’esaltazione dello scarto. Nella cultura di Internet non esiste più il montaggio poiché tutto è video, tutto è notizia. Le homepage dei quotidiani principali sono saturate da video e foto che raccolgono fuori onda televisivi e liti improvvisate. La sfera pubblica e privata delle celebrità si mescolano senza soluzione di continuità tramite i social network. Non è un caso se le regine della narrazione contemporanea siano le diluitissime serie tv. Proprio per questo anche B-Ville è innanzitutto un’idea narrativa, un luogo dell’immaginazione concepito come una sorta di Città Ideale al contrario, uno spazio in cui refluiscono tutti i dati e le immagini della cultura -alta e bassa, nell’avant-pop non c’è differenza. Un atlante della mitologia contemporanea che remixa tutti questi input e li risputa sotto forma di racconto. A voi lettori l’invito a diventare anche solo per poco tempo i residenti di questa città, a muovervi fra i luoghi in cui gli autoctoni di B-Ville -il macellaio, il barista, il viaggiatore,...- raccontano le loro storie. Saranno otto edizioni, otto numeri che svilupperanno da un lato la narrazione della città -la sua storia, la sua economia, la sua cultura- dall’altro riprenderanno spunti e discussioni del Mondo Esterno, Vecchio Mondo, della vostra attualità. Perché iniziamo a farlo solo ora? Perché fino ad ora B-Ville non è stata la meta di nessun turista? Perché purtroppo fino a poco tempo fa le nostre comunicazioni verso l’Esterno -i nostri outputerano drammaticamente interrotte. Ricevevamo soltanto, gli scarti -sia nel senso estetico che abbiamo identificato prima, sia nel senso di spazzatura, materiale già consumato- della cultura mediatica degli Altri. Adesso finalmente possiamo invitarvi a scoprire la nostra interessantissima città. La sua cultura, innanzittutto. Durante gli anni di isolamento, in cui potevamo essere solo gli spettatori passivi del pop, abbiamo sviluppato -per forze di causa maggiore- una forte politica di resistenza basata sul valore del singolo. Alla massificazione abbiamo potuto rispondere soltanto con un’individualizzazione usata come violento antidoto. La nostra rivoluzione alla mancanza di personalità non potrà che essere quindi una Self-Revolution. Non vogliamo però che sia una Selfie-Revolution, basata più sul solipsismo che sul singolo. E per questo siamo contenti di essere contenti di essere riusciti a riaprire (dettagli in seguito) i nostri canali di comunicazione verso il Mondo Esterno e di potervi invitare a visitare la nostra città, usufruendo anche dei pacchetti-offerta che l’assessorato che mi onoro di rappresentare metterà a disposizione mediante il codice promozionale #staytunedfortherevolution . Buon viaggio,

WE WRITE A LANGUAGE OF THE FUTURE FOR THE POST-MODERN MIDDLE AGES THAT AWAIT US The purpose of this magazine is not to create a new, or another, mix of items bound together by a common thread or vague idea of publishing, but it is an attempt to create a shared space that tests the limits of what can be the communication of written content and of images in this post-modern middle age that sees us furiously suspended between the constant flow of information and data and the lack of a selection of the same. Contemporary aesthetics seems to us to be an exaltation of the gap. In the culture of the Internet, editing does not exist anymore, everything is news. The homepage of the main newspapers are saturated with videos and photos that collect off-air television and improvised arguments. The public and private life of celebrities mingle seamlessly through social networks. It is not a coincidence that the queens of contemporary narrative are the over stretched TV series.

This is B-ville

Precisely for this reason B-Ville is an idea of fiction, a place of imagination conceived as a kind of opposite to an ideal city, a space in which all data and images convey as in the culture of avant pop, there is no difference. An atlas of contemporary mythology that remixes all these inputs and spits them in the form of narrative. To you readers the invitation to become even just for a short time with the residents of this city, to move between sites whilst the natives of B-Ville - the butcher, the bartender, the traveler, ... - tell their stories . There will be eight editions, eight numbers that will develop, on the one hand, the narrative of the city - its history, its economy, its culture - on the other, the ideas and the discussions resumed from the Outside World, Old World, on your current events. Why start now? Why, until now, B-Ville was not the destination of tourists? Because, unfortunately, until recently, our communications to Outside - our output - was dramatically disrupted. We only received the trash - both in the sense of aesthetics that we have identified before, and in the sense of junk, of a material already chewed media culture of the Other.

Publications; and for all other matters, stay tuned for the Revolution.

L’assessore al Turismo e alla Rivoluzione B-ville Publications

Now we can finally invite you to discover our exciting city. Its culture, first of all. During the years of isolation, we could’ve just become the passive spectators of pop, but we have developed a strong political resistance based on the value of the individual. The massification we could only respond to with individualization as a violent antidote. Our Revolution to the lack of personality that cannot be then a Self-Revolution. We do not want it to be a SelfieRevolution, based more on solipsism than on the individual. And for this we are happy and glad to be able to reopen (details below) our channels of communication with the outer world and to invite you to visit our city, taking advantage of package deals which I am honored to offer from the Department I represent, will make available via the coupon code #staytunedfortherevolution . Have a good trip,

I

The Minister of Tourism and of the Revolution B-ville Publications

1

Welcome to B-ville! Find out about us on our website: www.b-ville.co Or find us on Facebook and Twitter

II 3

B-ville Publications

OVC-Synchronised Solutions brand design | OVC’s eyewear brands branding and advertisement design | 2013

B-ville Publications aims to enter the business of digital and printed publications on a semestral recurrance, supported by an online blog. It is a political satire and arts and culture publication directed at an audience from 23 to 33 year old (male and female). Shown here is the introduction featured in the magazine and the map of the fictional town of B-ville, in which it is set. 1 - Logo 2 - B-ville Publications ISSUE #0 Cover Page 3 - ISSUE #0 Introduction spread

Illustration


In June 2014 B-ville Publications ISSUE#0 “The Unexpected Issue� Launched online and printed. The articles, ranging from architecture to fashion, from theatre to political satire, from photography editorials to illustrated article spreads, are written in their original language. The work for the issue, aside from the written articles, was organised and executed by myself. Here are images of the printed version of the magazine. Online version: https://gumroad.com/l/LtZro

B-ville Publications ISSUE#0

Graphic Design


Blandville ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghij klmn opqrstuvwxyz 1234567890 ?!@€£$%^&()-+={}± Blandville Typeface Design

Avec Sans Typeface | Typeface design for Operazione Arcevia newly founded Arts Foundation | 2014

As part of setting up B-ville Publications I created a custom typeface for the company website and titles. It takes from gothic fonts with a humanist touch.

Typography


SUNNY WITH CLOUDS +27C°

“Stay tuned to the revolution...”

I T/ E N

LONDON 18:45 PM

BEST OF

BEST OF

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus ut arcu sit amet tempus. Nullam imperdiet facilisis urna, porttitor bibendum purus vehicula quis. Read More Barber

the City

the City

SIGNS

More

DAILY Subscribe here for your weekly Newsletter. Site map About

Socially connected © Copyright to B-ville Publications 2014 “Stay tuned to the revolution...”

EXTRAVAGANZA

DAILY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus ut arcu sit amet tempus. Nullam imperdiet facilisis urna, porttitor bibendum purus vehicula quis. Read More

THIS IS 400 WORDS. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec ligula tincidunt, accumsan tortor ac, luctus tortor. Morbi vulputate, elit nec sodales rhoncus, quam turpis vestibulum nulla, euismod fringilla metus nulla sit amet nunc. Aliquam sollicitudin molestie ante eget pellentesque. Morbi nec enim vitae turpis rhoncus tempor. Integer tempus, lorem ac pulvinar tincidunt, libero nisl cursus lorem, ultricies condimentum sem risus sit amet sapien. Suspendisse potenti. Nam aliquam mattis placerat. Vivamus semper lacinia nisi eget commodo. Donec nisl nisl, ullamcorper non metus id, ultricies ornare leo. Maecenas elementum mollis dignissim. Nam sit amet libero sit amet nibh tincidunt placerat quis et ante. Nam tempus consequat turpis in interdum. Phasellus in tincidunt justo. Fusce nec elit a odio eleifend luctus.

Lorem ipsum dolor sit amet, consectetur elit. amet, Morbi dapibus Lorem ipsumadipiscing dolor sit consectetur lorem ut accumsan tempor. Ut eu laoreet nunc. Nulla blandit vehicula justo elit. Proin cursus ut arcu ut aliquet. In tempus, mi utadipiscing viverra scelerisque, odio orci tristique orci, sit vulputate tincidunt erat massa ligula. Sed ornare imperdiet scelerisque eros, nec ametvitae tempus. Nullam facilisis pellentesque elit rhoncus at. Aliquam erat volutpat. Vestibulum ante ipsum urna, porttitor bibendum purus vehicula primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse porta fermentum turpis, ut laoreet odio pretium vel. Aliquam auctor id quis. Readerat More placerat posuere. Ut eu consequat tellus. Vestibulum dapibus elit nisi, id Barber convallis ligula viverra eu. Curabitur id mi sed sapien malesuada sagittis.

TITLE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus ut arcu sit amet tempus. Nullam imperdiet facilisis urna, porttitor bibendum purus vehicula quis. Read More

More

TITLE

Subscribe here for your weekly Newsletter. Site map About Subscribe here for your weekly Newsletter.

In hac habitasse platea dictumst. Nunc in enim diam. Fusce interdum congue erat, nec elementum orci ultricies sed. Nam vel elit scelerisque lorem elementum consectetur. Vivamus malesuada arcu eget sem auctor suscipit. Sed elementum vulputate ultricies. Nam cursus fermentum elementum. Integer consequat scelerisque aliquam. Vestibulum eu elit vel magna ultrices consequat et sit amet massa. Pellentesque quis.

Caption Caption Caption Caption Caption CaptCaption Caption Caption Caption Caption

#BWORDS

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#BWORDS

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Caption Caption Caption Caption Caption CaptCaption Caption Caption Caption Caption

DAILY

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Etiam sit amet iaculis erat. Suspendisse dignissim est lectus, ut sollicitudin lorem lobortis quis. In iaculis dignissim justo ac sagittis. Aliquam blandit, purus at vulputate mollis, augue mauris hendrerit odio, a sodales quam lacus non sapien. Suspendisse potenti. Praesent a ligula adipiscing, semper orci eget, fringilla tellus. Donec imperdiet sem quis est auctor, et eleifend eros semper. Sed in interdum nulla. Curabitur et mi ac metus aliquam rutrum quis quis orci. Curabitur in erat a ligula consequat viverra nec eget risus. Curabitur rhoncus auctor nunc, non iaculis mauris lobortis ultricies. Vivamus mollis elementum lacus ac facilisis. Mauris accumsan velit facilisis laoreet ultricies. Quisque tincidunt fermentum augue in viverra. Maecenas sagittis, felis ac egestas ullamcorper, est nibh tincidunt urna, in tristique lectus mauris ut nunc.

Socially connected © Copyright to B-ville Publications 2014 “Stay tuned to the revolution...”

“Stay tuned for the revolution...”

SIGNS

2016 2015 2014

DAILY

© Copyright to B-ville Publications 2014

1

2

Graphic Design

B-ville Publications website design | B-ville Publications online magazine and blog design | 2014 B-ville Publications website design | B-ville Publications online magazine and blog design | 2014

B-ville Publications Website Design

EXTRAVAGANZA

ADVERTISING

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Caption Caption Caption Caption Caption CaptCaption Caption Caption Caption Caption

ADVERTISING

A RT I C L E T I T L E A RT I C L E T I T L E S U BT I T L E

B-ville Publications website design | B-ville Publications online magazine and blog design | 2014

The B-ville Publications web design changed heavily from concept to completion. From creating an extravaganza of articles and editorials, the concept evolved into creating an online experienec revolving around the creation of B-ville Village online. In June 2014 the Graphic Design website launched and it includes exerts of the magazine editorials and online content on B-ville culture and traditions. 1 - Webpage design concept. 2 - Webpage design.

Web Design


www.matteoblandford.com Thank you for your time. Matteo Blandford

hello@matteoblandford.com


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