2 minute read
Emily Williams Marketing
WHY MARKETING IS A DIRTY WORD
Ihave spoken to hundreds of small business owners on the Coast and there seems to be a shared hatred of self-promotion. Not because of a shared cultural modesty, but because the marketing industry is so unregulated and fast-paced it leaves busy business owners overwhelmed and often taken advantage of.
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Much like the fitness industry, there is always a new trend to try or quick fix that promises fast results. The peddlers of these ‘solutions’ tend to have their own bank accounts rather than the education and long-term brand health of their clients in mind.
So, what’s the solution to promoting a business sustainably? Like with your fitness, a back-to-basics approach that offers gradual but solid growth is always best. My first port of call with new clients is always an audit of their website as that is the only piece of online property that is truly yours. Facebook could always delete your page and TikTok might overtake Instagram in popularity, so focus on sending traffic to your site and don’t build on rented land.
Once your website is on-brand and turning visitors into leads/sales you can turn your attention to the other big building blocks, social media, SEO, email marketing and paid advertising. If you want to outsource your marketing efforts, then choose your agency or freelancer with care. A good rule of thumb is that you should leave a meeting feeling that you know more than you did before about marketing.
If you have any questions about the digital marketing space or would like a free audit on your website, please get in touch at ejwilliamsmarketing@gmail.com a
EMILY WILLIAMS is a digital marketing specialist with ten years’ experience working to grow brands across several industries including FMCG, health care, service and hospitality. Currently working freelance, Emily’s goal is to educate and grow local businesses here on the Sunshine Coast.
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