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Elevate your profile: the power of sustainable leverage with your future book

ROXANNE McCARTY-O'KANE, Ghostwriter

It’s hip for business owners to add ‘author’ to their list of credentials and with selfpublishing removing all the traditional barriers to entry, it’s easy to see why. As a professional storyteller since 2007 and award-winning ghostwriter since 2018, I have seen a 200 per cent increase yearly in enquiries from entrepreneurs looking to become authors.

If authorship has been in the back of your mind, let me share a little gem of wisdom with you: those who are the most successful authors think of their books as much more than a product that can be sold for around $30 a pop. Instead, consider it a pillar you can build off to leverage your high-end services or products sustainably, potentially leading to significant financial growth for your business.

My book, The Structured Author, covers this concept in detail, but here is a little to whet your appetite. There are three primary ways you can influence your readers to engage with your products and services:

1. INFLUENCE WITHIN THE PAGES

Instead of thinking about it as ‘selling,’ which is a hard-line stance, think of using your book to maximise the opportunity for your reader to transform and make long-lasting and positive changes to their health, mindset, wellbeing, financial situation, creativity, whatever it may be for you. This can be achieved through seeding, interactive elements, and downloadable content.

2. INFLUENCE OUTSIDE THE PAGES

While everything within the pages is designed to provide a seamless roadmap for your readers to engage further with you, the real magic happens with what you create outside the pages. This is where you can really leverage your book to make a difference to your hip pocket and provide extra value for your readers.

Think about what you can offer your reader that adds value to their life. How can you offer support? What knowledge can you share? Here are some ways to bring your ideas to life and expand on the content of your book to better support your readers who want to become clients: one-on-one or ‘done for you’ service, workshops, mentorships/group programs, speaking, and online communities.

3. Influence Through Other Platforms

If you fail to think about how you will market your book, you are doing a huge disservice to yourself and what you are creating. So, for now, here is a little snippet of things you can start to think about to uncover the marketing potential of your book.

Print, radio, and TV remain among the easiest ways to get your message out to the masses with minimal effort on your part. Remember, ‘media’ is now much more than the traditional trilogy. Also, consider e-zines, magazines, blogs, podcasts, YouTube channels, streaming services, and social platforms.

Being an author is so much more than just selling books. It is about getting out there and showing the world how you can help them with something they need. Remember to view your book as a pillar for your profile and/ or business. When your story inspires people and shows them how you can influence their way of being, they will be more inclined to buy a product or service from you, which leads to income.

Putting your knowledge and experience into a book format could be the thing to catapult your business to the next level! Start reading the Ignite & Write trilogy to get started on your own or join the Ignite & Write Workshop in person or online to get hands-on support with your authorship journey.

www.roxannewriter.com

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