4 minute read
The lasting impact of BUY LOCAL DAY on the Sunshine Coast’s entrepreneurial ecosystem
BY LUKE HAWLEY
An event recently unfolded that has set a new standard for community engagement and economic sustainability on the Sunshine Coast. The inaugural Buy Local Day, celebrated with enthusiasm on June 22, was not just about boosting sales for a single day; it was about reinforcing the economic fabric of our community and ensuring long-term prosperity for local businesses.
Buy Local Day, organised by the Sunshine Coast Council in collaboration with Buy Local Sunshine Coast, aimed to spotlight the incredible contributions of our local independent businesses. The event called on residents to prioritise purchasing from local shops, which helps sustain these businesses and, by extension, our community.
The significance of Buy Local Day extends far beyond the immediate sales boost. Each transaction on this day contributed to a more resilient local economy. As Sunshine Coast Mayor Rosanna Natoli highlights, “Our first ever Buy Local Day shines a spotlight on our beloved businesses and the benefits generated through spending money locally. Each transaction strengthens our economy now and into the future.” This sentiment underscores the vital role that local spending plays in fostering economic stability and growth.
A Community United
The success of Buy Local Day was evident across the region. In Eumundi, for example, the community rallied together with enthusiasm. The Eumundi Chamber of Commerce and Experience Eumundi worked closely with local businesses to create an engaging and festive atmosphere. Eumundi Chamber of Commerce President Cindy Suters says, “Buy Local Day will put Eumundi well and truly on the map as a must-visit for locals and visitors alike.”
Eumundi businesses went out with special offers, free tastings, and engaging activities that drew locals and visitors. Eumundi Coffee Roasters Director Thomas Rumble echoes the community spirit: “Supporting local is one of the best ways you can bring life back into small towns.” The collective effort highlighted Eumundi’s unique charm and demonstrated how local businesses can thrive when they come together.
Sustaining Businesses Through Local Support
Buy Local Day’s success is a testament to the power of community support in sustaining local businesses. Events like these remind us that small, independent businesses are the heartbeat of our communities. They provide unique products and personalised services and contribute significantly to the local economy by keeping money circulating within the community.
Caloundra Fishing World owner David Granville notes the benefits of leveraging promotional materials provided by Buy Local Sunshine Coast and encouraged other businesses to do the same. “Buy Local Day is the ideal day for consumers to make a conscious decision to purchase locally,” he says. This boosts immediate sales and fosters long-term customer loyalty and community resilience.
Looking Ahead
As we reflect on Buy Local Day’s successes, it’s clear that ongoing efforts are needed to maintain this momentum. The event is a powerful reminder of the importance of supporting local businesses for a day and throughout the year. By prioritising local purchases, we can ensure the sustainability of our local economy, support local jobs, and maintain our community's unique character.
In conclusion, Buy Local Day was more than a celebration; it was a commitment to sustaining our community’s economic health. Let’s keep the spirit alive by supporting our local businesses daily, ensuring they remain the cornerstone of the Sunshine Coast for years to come. Together, we can build a thriving, sustainable future.
www.buylocalsunshinecoast.com.au
