Matthew Brannelly Brisbane - A Seasoned Strategic Advisor’s Touch of Gold
Matthew Brannelly Brisbane goes on to add that, apart from building relationships with your clients about the kind of services that you offer, is another key aspect for marketing is educating your prospective clients. However, you should do it with absolute tact so as not to come off as domineering or imposing yourself on them. The best way to accomplish this is to present a clear example to drive your point home.
A good story will help catch their attention, hence, you will be able to present your points without any problem at all. That is what experienced strategic advisors as Matthew Brannelly does. Putting you in the mood for a good story, before shifting to the heart of the matter. One other aspect that he has successfully used for many NotFor-Profit organizations is differentiation. By this, he means that the difference between one organization and the next.
There are two major types of differentiation an organization can use to distinguish itself from the others. The first one is differentiation by way of communication
Matthew Brannelly Brisbane does not mince his words when he says that for an organization to have a lasting relationship with its clients, then there is a great need for setting up very clear and efficient communication channels. Regular updates should also be on top of the list. It could be done on a daily, weekly, or monthly basis. Depending on what you choose.
Such gestures will endear your existing and prospective clients to the organization. Moreover, it breeds a culture of loyalty and better relations. Therefore, according to Matthew Brannelly, communication is key for any organization if it is to survive in any environment. The second type of differentiation is about pricing and is most suitable for organizations out to make a profit.
To cut a niche in any business environment, especially when the market is so competitive and you want to stay afloat, Matthew Brannelly Brisbane advises that you compare what you are charging for your products and services, including the quality then compare it to what your competitors are charging or releasing into the market, then adjust yours accordingly.
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