A designer with experience on a range of projects from specific bespoke furniture to interiors and large scale events/activations. Involved in each stage of the design process from initial idea generation, full rendered designs, client pitches and CAD drawings for manufacture. Worked with different clients from directly with brands, through agencies and interior designers. Experience with activations / events in New York / Miami, furniture in London / Copenhagen, and retail spaces in London / Paris.
Experience
Scratch Creative LDN / Designer Designer - August 2023 - PRESENT Cad Designer -July 2022 - August 2023
Bray Design Upholstery / Cad Designer September 2021 - July 2022
Nottingham Trent University / Ba Product Design September 2017- July 2021
Inside Out Contracts / Design Assistant July 2019 - August 2020
06. Gymshark Turf Games
04. Broken Planet Pop Up
05. Candy Kittens Waitrose
03. Sol De Janeiro Pop Up
02. Gymshark Lift Events
01. Sol De Janeiro Selfridge’s
07. Puma Speedcat Activation
06. Boxt Exhibition Stand
01.
Sol De Janeiro Selfridge’s Pop Up
The Project:
Sol De Janeiro required a pop up 3.5m x 7m activation for a Christmas campaign in Selfridge’s. The campaign aimed to show some custom artwork gifting box sets that were exclusive to Selfridge’s and to help promote the products to those unaware of the brand.
Examples of the packaging for the promotional sets to be sold in the pop up. Some of the sets were exclusive to Selfridge’s for a Christmas launch
The primary focus of this campaign was some felt artwork made for Sol De Janerio, to be used in the pop up and on the packaging sets.
Final Sketch Up / V-ray renders of the pop up activations, showing the graphics, large build parts and lighting.
02.
Gymshark Lift Events
The Project:
Starting in 2023 Gymshark re launched their “LIFT” event series, beginning in Manchester, England, before going to LA, Miami and New York in the US. Gymshark required detail floor plans, showing individual spaces, these plans were used to calculate capacity’s, and for quoting certain build elements. Gymshark also required full renders for band partners and internal presentations.
Each new LIFT even had its own brand guidelines to fit with the respective city and unique sets of graphics to build into the project.
Example of initial renders and a floor plan from a client meeting at
the gymshark offices in Birmingham.
Some promotional material for the LIFT Miami event. This design style was used to help inspire the final Miami concept.
LIFT
Eisenhower
LIFT New York 2024
03.
Sol De Janerio Pop Up
The Project:
As part of the UK promotional tour of Sol De Janerio, this three day pop up in Battersea power station. The Build involved a hut for an Ice cream sampling area, “Cloud” style plinths for the three main Sol De Janerio creams.
Brand guidelines were finalised later in the design process, these graphics were used on the stand.
The client didn’t have a clear plan for look an feel of the pop up. The final design took shape over multiple iterations to updated brand guidelines that were finalised later in the process. The venue guidelines also changed some parts of the design preventing hanging large objects.
Broken Planet Pop Up
The Project:
Broken Planet’s large scale London pop up, the brief was to create a “wow” activation space that showcased the range of products in the launch. Broken planet supplied a range of graphics from the clothing launch and a mood board of concept ideas.
The pop up was inspired by a “retro” gas station in the main product launch colours. These are a mix of client supplied images for the design of the event.
Graphics were supplied by Broken planet, these included parts of the applied graphics for the clothing and some logos that were edited to used on the build
The interior of the gas station included 3 screens showcasing Broken Planet “retro” style adds
05. Candy Kittens Waitrose
The Project:
As part of a ‘Veganuary’ campaign the Vegan sweet brand Candy Kittens wanted a small 2.5m x 2.5m pop-up in the Waitrose store in Canary Wharf. The pop-up needed to feature product displays and spaces for staff to hand out samples.
The client supplied logos and Pantone colours as well as some examples of their promotional campaign that the pop-up had fit within the guidelines of.
Some Sketch-Up and Vray renders of initial concepts showing the development of the final design.
The mood board was aiming to emulate a modern take on an old sweet shop, featuring the Candy Kittens brand colours.
06. Gymshark Turf Games
The Project:
Gymshark were the headline sponsor of a Turf Games cross fit event in London. The brief was to create a large scale container conversion retail and activations space. The design featured challenges, ice baths, screen printing and retail space.
Turf Games are international cross fit challenges that involves a range of lifting and cardio exercises. Contestants are ranked on times from the challenges however, many compete for the achievement of completing the event.
The Gymshark brand only had one physical retail location at the time of the event therefore, the opportunity to try on Gymshark clothes was a unique selling point.
A final render of the concept stylised for Gymshark done in Sketch-Up and Vray.
07.
Puma Speedcat Activation
The Project:
For the relaunch of the Puma Speedcat we were hired by an agency for an event showcasing the shoe. The project was to convert a space in protein studios into a make shift car garage that fit with the style of the shoe.
Puma Speedcats are thin sole racing style shoes that have been relaunched in recent years as they have become fashionable again.
A client mood board showcasing the look and feel requested for the event.
A mood board from the client showcasing the lighting and garage/ racing style finishes for the event.
BOXT Exhibition Stand
The Project:
BOXT Boilers required a large exhibition stand for a trade show in Birmingham.
The key aims of the stands where, showcasing the brand through the screens/ graphics, keeping people engaged with the racing simulator/ bar area and allowing staff to discuss the company with attendees.
BOXT is an award-winning platform designed to revolutionise the way we upgrade heating in our homes. From boilers & air conditioning, to solar panels, heat pumps & EV chargers, they required a stand to engage new potential customers in talking about their products.
Renders of the final stand showing the bar, racing simulators and the LED screens.
