KEY CHANGES

Wrabness Foraging Walk 13 July 2022

Wild Rumpus Activity Day 16 July 2022 went foraging, creative session

Foraging walk with our resident forager, tied into the story of Atom and Luna

Mailing List growth We worked on growing our newsletter sign ups through competition work and setting up an Explorers Club newsletter for followers

Digital Asset growth Drive up views/listens of both the audio tales and the AR

Social Media growth Grow our organic reach across our social media channels (Facebook, Twitter, Instagram, promote our digital assets and audio stories.) Testing potential wrap around activities 20 people attended

Testing how Atom and Luna wrap around activities might work (i.e. headphone walks, creative exercises, games and foraging walks)

We have tried shift the focus to being able to provide activities to engage followers and families 3 artists 35 people attended

See Marketing: Mailing List

Explore different ways of driving audiences to our existing digital assets - the 6 story casts and the AR

We developed a social media plan and strategy that included making the most of our current digital assets like the AR smartphone game trailers, Atom and Luna Artwork and audience feedback quotes. See social media section

Target

Actual

Artists and Creatives Participants Audiences (live) Audience (broadcast)

12

15 840 500

1270 138 6000

5406

• In order to focus more on the new commission (the play script), we replaced the planned new audio tales with an additional R&D week to take place in Wrabness in July 22. In order to ensure there was public benefit we included a schools’ workshop and community foraging walk in the programme.

• We introduced a new creative role into the team - Forager in Residence. Over the course of the R&D this role has solidified and become increasingly crucial. The role has included:- Advising the creative team on the character of Old Mother Redbeard, on how she survives in the wood, and where her ‘power’ and medical knowledge might actually come from - Advising the creative team on the myths and stories of nature and how they relate to The Chronicles of Atom and Luna - Leading public foraging walks which link back to the story of Atom and Luna - Leading education sessions which link back to the story of Atom and Luna - Contributing tasks and exercises to our outreach work, including our regular explorer emails • These changes - together with the continued scheduling challenges directly and indirectly caused by the pandemic - meant that the project ran for a full year (01/08/2021 through to 16/07/2022, an extension of some 7 months).