Coldwell Banker Elite - Agent Success Guide

SUCCESS

O U R S T O R Y • T O O L S • I N N O VAT I O N • P R O F E S S I O N A L D E V E L O P M E N T • E D U C AT I O N • B U Y E R & S E L L E R S E R V I C E S

WHY Coldwell banker elite?

Our success has been defined with the INTEGRITY, HONESTY, PROFESSIONALISM, COMMUNITY INVOLVEMENT, AND FAMILY DEVOTION. Only those agents who are committed to living up to these business principles can be part of COLDWELL BANKER ELITE.

WELCOME —

CONTACT US S TA F F O R D O F F I C E 100 Parkway Blvd. Stafford, VA 22554 540.659.2141

S P OT S Y LVA N I A O F F I C E 990 Bragg Rd. Fredericksburg, VA 22407 540.548.2220

We’re not looking to recruit salespeople, we partner with business professionals.

#1 Coldwell Banker Affiliate in Virginia

PRINCE WILLIAM OFFICE 17934 Main St. Dumfries, VA 22026 703.445.9100

MASSAPONAX OFFICE 4840 Southpoint Dr. Fredericksburg, VA 22407

Coldwell Banker Elite is an independently owned and operated, full service real estate company serving Fredericksburg, Virginia and surrounding areas.

540.735.2600

LO C U S T G R O V E O F F I C E 4207A Germanna Hwy. Locust Grove, VA 22508 540.972.9040

Stafford • Fredericksburg • Massaponax • Prince William • King George • Locust Grove • Colonial Beach • Manassas

KING GEORGE OFFICE 15417B Dahlgren Rd. Dahlgren, VA 22485 540.469.4300

CO LO N I A L B E A C H O F F I C E 233 N. Irving Ave. Colonial Beach, VA 22443 804.224.3501

CO M M E R C I A L O F F I C E 1201 Central Park Blvd. Fredericksburg, VA 22401 540.786.1402

SEND US A NOTE! careers@coldwellbankerelite.com www.cbelitecareers.com

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very story has an origin and ours begins in 1982 when Kevin Breen decided it was time to birth a company that was unlike any other in the Fredericksburg region. He had a vision for a company where the staff and Associates were dedicated to their families and to supporting one another. He believed that if we strived for a high level of integrity, professionalism, community involved and a client-centered practice than people would see the difference and they have.

Culture is important and our entire staff is dedicated to creating an environment where

OUR STORY associates can focus on their success and not be distracted by unimportant matters. We are focused on positive, uplifting and affirming attitudes in the workplace. We strive for a collaborative and team-oriented culture that ensures the best possible climate for agent success.

Our company’s future is tied to the future of our agents and our customers. The Coldwell Banker Elite philosophy of services to clients, customers and employees means that we will continue our investment strategy. We invest in our sales associates and employees,

Coldwell Banker has repeatedly been the most successful Coldwell Banker in Virginia for over a decade. We believe that not only is it our goal, it’s our duty to help our clients and associates improve their lives.

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in training, technology and marketing, all with one goal in mind: to deliver exceptional service to clients and customers. Through our creative marketing, cutting-edge technology, commitment to quality and unmatched service, Coldwell Banker Elite is honored to receive various accolades and awards on a routine basis.

Our goal is to deliver exceptional service through creative marketing, cutting-edge technology, commitment to quality and unmatched service.

W E B E L I E V E I N ...

P I L LO W F I G H T S THE POWER OF HOME

Coldwell Banker Elite is the best chance for your success. Period.

W H Y CO L D W E L L B A N K E R E L I T E YOUR WHY “Why” is the most important, if not only important question you should ask when choosing a real estate firm to affiliate with.

The right affiliation can make or break an agent’s career. We understand our role in the Associate’s career. The agent is the entrepreneur. We get the privilege of providing you the support, training, guidance and tools to successful run your business and advance your career. It is our role to equip you, walk along side you, provide for you the most cutting edge resources and make you as competitive as you need to be to build your career.

In Coldwell Banker Elite’s long career, we have had the privilege of working along the best in the business. Some of our affiliates

have been with us for over two decades and continue to dominate the regional real estate market.

We believe that culture is important and we have heavily invested in the right team and right resources to support a competitive and welcoming internal culture. By choosing agents carefully and creating a creative and engaging environment, Coldwell Banker Elite has taken pride in our ability to keep agents focused on providing unparalleled service to our clients – because that’s what matters. Success is found on focused client service, with the right support from the right people.

MARKET PRESENCE For well over a decade Coldwell Banker Elite has remained the #1 Coldwell Banker Affiliate in Virginia and our Stafford office has been the #1 Office in the Commonwealth. We remain a

THE BRAND

Coldwell Banker has a large international presence with over 3100 offices and over 85,000 sales associates, in 43 countries/ territories. That level of success allows the brand to invest in an unparalleled number

dominate force in the Fredericksburg and surrounding area with our prolific presence, you benefit from immediate name recognition when you engage clients.

and quality of tools. Coldwell Banker delivers when it comes to progressive vision, support, training and resources.

TO O L S & I N N O VAT I O N

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he Coldwell Banker brand has been known for their innovation over the years. At Coldwell Banker Elite we are constantly looking for and adopting the newest trends and services to ensure that your tool chest is stocked and that you’re ready to serve every client, no matter their demographic, generation or needs. We are simply the best equipped agents in the region. Not only do we have the strongest assortment of tools and resources, we have dedicated and well trained staff on hand to help you learn the best adoption of these tools in your arsenal.

CBx is a listing experience–it brings big data into a visual format that allows for price adjustments, buyer profiles and trend analysis of the marketplace.

In an ever changing industry, CBE continues to keep up with the latest technology and trends in real estate while still maintaining that personal touch. I get the training, tools and leadership I need to help me provide my clients with the very best service possible. –DAN Great leadership, proactive education and cutting edge technology. –MANDY

Tenant & Landlord Representation Seller & Buyer Representation Property Management Development Consulting Residential Consulting Investment Sales

COLDWELL BANKER COMMERCIAL ELITE —

12 01 C E N T R A L PA R K B LV D .

FR E D E R I C K S B U R G , VA 224 01 cbcelite.com • 540.786.1402

P R O F E S S I O N A L D E V E LO P M E N T / M E N TO R I N G

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ducation is the cornerstone of a successful real estate professional’s career, the evidence is overwhelming that high producing agents are among some of the best educated. In a dynamic and ever evolving industry, being on top of the game means that you have to have the best information, best tools and best resources but none of that matters if you don’t have the right guidance and knowledge on how to use them.

Person & Broker Continuing Education, Post Licensing Education. We also routinely offer national designations, sales skills training and technology programs.

This belief is why Coldwell Banker Elite has invested heavily in your education and development. With a team of successful instructors, including attorneys, national and award-winning speakers, successful affiliates and experts on staff you’re guaranteed to have the latest and best information available in the industry.

If you’re new to the industry, than Coldwell Banker Elite is the perfect place to begin your career. Our mentoring program is free to you and aligns you with the best new agent training experience in the region, complete with an experienced and qualified mentor to walk you through those important first experiences in the real estate industry. There is nothing that will accelerate your career more than having the right genesis.

We offer you online and offline training including webinars, pre-recorded “howto” videos, classroom learning, FREE Sales

Our ongoing technology and sales skills training programs are unparalleled in the industry.

From Social Media marketing to mobile devices and everything in between, we ensure that our Associates are the best trained in the region.

SELLER SERVICES

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very Seller has a story. It’s our job to understand that story and re-tell it in such as a way to engage buyers. Coldwell Banker Elite’s EliteEDGE marketing program is one of the most progressive and engaging marketing programs in existence. Our killer digital and analog listing presentation will give you all that you need to win the listing every time. Once you have the listing you’ll be confident that you’re giving your seller the best possible chance to sell their home as we partner with you to make sure that every listing as a video, single listing website, quality brochures and fliers, extensive online and offline marketing and much more.

Sellers will rave about your followup programs resources to help their next move a successful and memorable event.

BUYER SERVICES

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oday’s buyers are looking for more information, engagement and resources than they have before and we’re here to equip you to meet the challenge. We offer a variety of mobile apps, follow-up systems, marketing programs and lead generation tools. Our specialized development program focuses on the engagement, conversion and creation of long-term clients in the emerging consumer culture.

MOBILE APP AGENT WEBSITE PREDICTIVE MODEL CLIENT RELATIONSHIP MANAGER BUYER GUIDE PAPERLESS SYSTEM CLIENT FOLLOW-UP PROGRAM BUYER PRESENTATION

COLDWELL BANKER ELITE RELOCATION —

5 4 0 . 2 8 8 .15 7 2 w w w.coldwellbankerelite.com R E L O C AT I O N C O R P O R AT E S E R V I C E S • G O V E R N M E N T S E R V I C E S • M I L I TA R Y M O V E S P R O G R A M

TEAMS As the industry marches forward with new demands on the real estate agent, the emergence of real estate teams has become more pervasive. Coldwell Banker Elite not only embraces the concept and benefits of teams, but has created resources specific to the advancement of our teams.

We have a cadre of successful teams that have been a powerful force in the local market place even before the concept of teams was in vogue.

Our experience with developing and engaging these teams has created a powerful catalyst to coach and mentor new teams towards longterm success.

Associates who choose to create or join teams are provided access to a variety of resources and a team coach to assist them in the development of agreements, tools and resources.

My team stopped spending many hundreds of dollars on several marketing promotions. Those same things were done for us free at Coldwell banker elite. –Jeff

AGENT SUPPORT

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e have invested heavily in the best support staff in the industry. With a large staff of dedicated individuals to enhance your career and ensure that no matter what the challenge you have a team behind you to carry you through. Our diverse group of talented staff are eager to help our Associates face the challenges of not only today, but tomorrow as well.

LEAD GENERATION

We understand today’s consumer. We know how to create meaningful engagement for the consumers and valuable tools for our Associates to capitalize on the opportunities set before

them. Our investment into marketing and advertising creates a beneficial source of clients by which an agent can enhance their own business.

COMMUNITY INVOLVEMENT

We believe in giving back. The Fredericksburg region has given so much to us and we actively seek out activities to help those who are less fortunate that we are. From annual fundraiser runs, to ongoing Habitat for Humanity Builds we reinvest into the community.

RELOCATION

Our award-winning Relocation division has

successfully help relocate hundreds of families over the years. From military to corporate moves, working with these qualified and motivated clients can provide a significant addition to your client pipeline. We are a member of the prestigious Cartus network among others. Every relocation is unique and each of our Associates are given those important tools needed to meet the needs of the on-the-move client.

COMMERCIAL

PROPERTY MANAGEMENT

In addition to providing landlord and tenant representation, property management and development consulting for commercial real estate throughout the Fredericksburg region (Stafford, Spotsylvania, King George, Caroline, City of Fredericksburg), the Washington, D.C. area and all of Virginia. Our company also provides extensive, in-depth residential community development services.

Property management is a specialty field that no one does better than Coldwell Banker Elite.

With a staff of highly trained professionals, maintenance personnel and tenant representatives, our Property Management division offers unparalleled service to your clients. When you refer your client to Property Management you rest assured that they are in the best of hands. When the Landlord is ready to sell, they’ll be referred right back to you, with no referral fees and no conditions.

As the Fredericksburg region’s largest commercial real estate company, Coldwell Banker Commercial Elite is the premier commercial real estate market leader. Coldwell Banker Commercial Elite was awarded the #1 Coldwell Banker Commercial Affiliate Office in Virginia every year since it’s beginning! The Coldwell Banker Commercial Elite Team is as dedicated to your success as you are.

C U LT U R E

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oldwell Banker Elite has a culture of consumer-centric, agent-supported, education-based philosophies. We genuinely care about the client and it shows in the success that we’ve had with over 30 years of history in the local market place. We have set the bar high and continue to move forward as leaders in our market place.

The high level of training and consistent investment in agent promotes tools. The exceptional leadership team as a resource and professional caring support.

–DAWN Great feeling camaraderie and support on both a company and office level. The tools they provide to their agents set them up for success.

–CORI I joined CBE because they offered the best tools and support to help me grow my business. I have stayed with CBE because they have demonstrated their commitment to me to ensure I have every opportunity to provide exceptional service to my clients. Plus Kevin Breen is best principal broker in the business.

–ROBERT

TO O U R A G E N T S

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e would like to thank our many talented and professional Associates for contributing to the years that Coldwell Banker Elite has served the Commonwealth of Virginia with integrity and distinction. We have been blessed with affiliating with those who have carried out the mission and vision of the Firm.

We acknowledge the talent and dedication that all of our Associates have for their clients and for the industry. Annually we acknowledge these individuals with an awards event, as well

as several family-friendly office and company-wide social events to help celebrate our success and to ensure we keep our close-knit culture.

A few of the accolades that Coldwell Banker Elite has received includes Coldwell Banker’s Chairman’s Circle Award, Coldwell Banker’s highest producing firm in Virginia for over a decade and we’ve repeatedly been awarded the Cartus Platinum award for our efforts in Relocation.

THANKS

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www.coldwellbankerelite.com