Wallet Wise marketing
Matthew Rathbun
ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS
TheAgentTrainer.com | @MattRathbun
www.TheAgentTrainer.com/WalletWise
MatthewRathbun Husband and Father Broker Thinks He’s funnier than he is... Always strives to be better
Over a decade in RE
www.TheAgentTrainer.com
ORGANIZEDCHAOS
96%
of homebuyers use the internet as part of the search process
49%
of homebuyers found the home they bought online
64%
searched on mobile device
46%
online inquires actually buy
76%
drove by home they found online as the first step
weeks from first online inquiry until becoming serious about looking for a home
51 12
weeks of active searching online before buying weeks of active searching before contacting agent
3
Embrace the Client’s
Experience
The Experience You offer has to be better than the one they’ve had...
CB PersonalWebsites
CB Personal Profiles
FSBO Packets, Sites and Conversion
Expired Listings •
Search MLS !
•
Automated Search !
•
Must Be Done Early !
•
Why Expired? !
•
Can You Help? !
•
How Can You Help?
FSBO Packet narrpr.com Where Buyers Look Summary of Documents
Website
Report
Resume & References
Invite
Basic Plan
MatthewRathbun.com/FSBO
CVMkr.com
Zillow
Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
Zillow Profiles and Reviews (Think “SEO”)
Claim and Enhance Your Listings!
Zillow.com Make
Me Move
Trulia.com
Trulia.com/Voices
HouseLogic.com
Mailchimp.com
CBWorks eNewsletters
CBWorks eCards
Ribbet.com
CBWorks Images
Postagram
Vistaprint.com
LowesRealtorBenefits.com
Google.com/sites
Google.com/PlacesForBusiness
NARRPR.com
Using the MLS Tax Record labels for postcards made on home printer
Send Letters to those who rented 9-12 months ago regarding the buyer market
MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows)
Get Affiliate Buy-in
Video
Videolicious.com
signup.videolicious.com/coldwellbanker
YouTube Onlocation
Listing | Personal | Community
Screenr.com
SoundCloud.com
NextDoor.com
AllConnect.com
Create Your Own Networking Group
•Lunch Meetings •Database Sharing •Common Webpage
Parties
Rethink
Tradeshows, Festivals and Fairs
Hand-written Notes
Ask For Referrals
Create Your Plan And Then Work Your Plan
www.TheAgentTrainer.com
matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1