fR
Themaximum
EE
payoff
GuiDE ll ers for
Se
section 1 : the maximum payoff guide for sellers
2
Matt O’Neill Home Selling Team
The maximum payoff
GuiDE Sellers for
For most people, the sale of their home is the most important financial transaction of their entire life. Who you select to represent you in this transaction can have a tremendous effect when it comes to getting what you deserve from the sale of your home. The information in this guide is to help you make the right choice in a Realtor that will do all they can for YOU. Many Realtors think their most important job is satisfying the customer. We do not believe in working with customers; we believe in taking care of our clients. What is the difference?
Customer: A person who purchases a good or service from another Client: A person that depends on the protection of another We believe that satisfying the customer is simply the minimum requirement for staying in the business. My staff and I work constantly to improve our systems, processes, and services to go well beyond the standard level of service provided by most Realtors and provide the care and direction for our clients. The Matt O’Neill Home Selling Team is built on a strong foundation of core values and purpose. Our team aims to create a fun, exciting and challenging environment of teamwork to help everyone achieve their goals. Each member of the team is dedicated to teamwork, continued self improvement, positive attitudes and most important, our clients. This passion for client service comes first with every person that walks through the door. Our main objective is to get you the most money in the least amount of time and with the least amount of hassle. We strive to provide you with the best service in the industry, while keeping you informed about every aspect along the way. There are many factors involved in selling a home. It really boils down to aggressive marketing, a sound pricing strategy, knowing the numerous options that are available to you (you will learn them soon), and finally, having an agent who has an intense interest in your well-being, above and beyond anything and anyone else. The Maximum Payoff Guide for Sellers will do all of these for you.
MattONeillTeam.com
3
WHaT aRE youR
GoaLS hen selling your home? w
1 THaT
my HomE SELLS!
2i
GET THE moST amouNT of moNEy
3 iT
SELLS iN a REaSoNaBLE TimE fRamE
4 THE
WHoLE pRoCESS iS SmooTH aND ENJoyaBLE
5 _____________________________________________________ 6 _____________________________________________________ 7 _____________________________________________________ 8 _____________________________________________________
4
Matt O’Neill Home Selling Team
MattONeillTeam.com
5
faCTS aBouT THE GREaTER CHaRLESToN maRKET
57% of homes listed
ExpiRE or are WiTHDRaWN
In today’s ever changing real estate market, you need every possible advantage to sell your home for top dollar. This year, less than 50% of the homes listed have sold. That means your Realtor, their track record, and their experience are more important than ever. We study the market daily to help advise our clients to make the best decisions, opt for the most effective improvements, and set the best price that will attract the most potential buyers. There are 4 major factors that affect your sale:
✓ Location ✓ Condition ✓ Price ✓ Exceptional Marketing We cannot change your location, but we can advise you on showing in the best condition possible and pricing correctly. Additionally, we will provide you with the best marketing strategies in the business. Selling one of your largest investments is a huge step, and the right Realtor can make the process quick and easy. Do not list your home to let it expire; hire the Realtor that will get it sold in the least amount of time, getting the most amount of money!
6
Matt O’Neill Home Selling Team
Charleston Ex 2365 N HWY
208 BEAUFO
17 NORTH
1768 GREEN
RD POINTE
SPOINT CT
208 MOLASS
ES LN
3040 RIVERW
OOD DR
pired Homes
VIEW
821 BRIDGE
TOWN PASS
120 MARY S
T
276 BAYVIE
ER RIVER B
399 SIROP C
114-114 COOP 103 VENNIN
LVD
2788 OAK M
W DR
T
G ST ANOR DR 3650 COAST 2101 BREEZY 34 64 AL CRAB RO H ENRIETTA H POINT DR AD ARTFORD 116 BENNET 17 37 13 W 8E 138 COOPER ST CANNIN T ST G DRIVE RIVER 1175 WATER 1805 SHELL R 2505 BALLAS FRONT DR ING CIR T POINT 1300 WATER 547 OVERSE 52 7 S E FRONT DR H OY DR ERS RETRE AT 1713 JEWELW 13 592 15 4 1 M W C INGO WAY OOD LN IVER ST 742 NAVIGA 75 1 P 72 IT 0 T STREET PITT ST TORS RUN 3791 ST ELLE 4 93 1 38 SOUND VIE 8 CREOLE P NS DR W DR L 340 N CIVIT 13 4 2730 ROYAL W SHIPYAR AS ST D RD TRACE LN 1760 WEST C 14 13 15 O 51 M -2 N ANNING DR H BEN SAW I BLVD YER BLVD 226 NORTH 19 89 16 S 60 A NDY POINT KING STRE SHELMORE ET LN BLVD 1457 SIMMO 1177 MANOR 350 SUGAR NS ST LN CANE WAY 3478 TOOME 263 MARSH 64 3 F A R KILN CIR U LKNER DR IBIS TRAIL 228 PONSBU 38 53 2 2 C 2 O 0 LO BLACK OAK RY RD NEL VANDE CT RHORST 955 LEGEND 30 88 2 2 P 2 IGNATELLI 5 S TERRACE B E C K E NHAM DRIV CRESCENT E 23 FAIRHOP 304 INDIGO 3709 HIDDEN E RD BAY CIR MARSH 2635 RIVERB 165-165 COO 3746 ST. ELL LUFF LN PER RIVER ENS DR. DR 147 IONSBO 13 05 12 K 56 IN GREENSPO ROUGH ST GS COURT INT CT 813 FIDDLER 2 00 14 O A 10 K POINT LA K S POINT LN IN G LE T DR NDING DR 392 EVIAN W 1774 BERGEN 30 61 P AY IG N FIELD RD ATELLI CRE SCENT 251-251 COO 1560 RIVERT 2 33 4 PER RIVER T H A O V W E N E COUNTRY BLVD 3315 COTTO 1454 BLUE C 2208 CLAYM NFIELD DR ASCADE DR ILL LANE 3150 SAND M 15 2 8 18 T 7 WILIGHT TR E SHIPYARD ARSH LN L RD 2134 SHELL 14 62 221-221 COO BLUE CASC RING CIR PER RIVER ADE DR BLVD 1462 BLUE C 2020 BRICK 2 70 9 F ASCADE DR O UNTAINHE KILN PKWY AD WAY 2020 BRICK 1113 AYERS 2944 BLUFF KILN PKWY PLANTATIO LN N 1113 AYERS 3709 HIDDEN 1551 BEN SA PLANTATIO M ARSH ROAD WYER BLVD N 23 ROBERT 2448 DARTS 2 LO N MILLS CIR G M ARSH DR COVE WAY 552 OVERSE 4128 COLON 61 3 P IT ERS RETRE T ST EL VANDER AT HORST 2 ROBERT M 15 60 RIVERTOWN ILLS CIR E COUNTRY 1454 BLUE C ASCADE DR MattONeillTeam.com
7
section 2 : recognize ineffective real estate practices
“We interviewed three real estate agents from three different agencies before deciding on Matt O’Neill to represent us in the sale of our house. We had 26 showings and three offers and sold the house in less than 5 weeks. We highly recommend Matt and his team to assist anyone looking to purchase or sell a home in the Charleston area.” - Don and Barbara Garraghty
8
Matt O’Neill Home Selling Team
HoW To RECoGNizE
iNEffECTiVE
s e c i t c a Pr
REaL ESTaTE
Real estate has been practiced for over 100 years and this is the way most agents operate today...
A. Advertise Themselves B. Place a sign in your yard C. Create a flyer for your property D. Post Listing on MLS E. Encourage office to show it F. Try an Open House G. Price based on a CMA These traditional methods in real estate have proven less and less effective as the times have changed. In today ,s market, you need a Realtor with the knowledge and experience to get your home sold. We utilize the latest technology, consumer innovations, and a unique team system to market your home for all it is worth and get you what you deserve.
Think about this:
• Would you entrust a surgeon with your life who has only had 11 successful surgeries and still practices with equipment and knowledge from 1950? • If you and your family were about to vacation overseas, would you trust a pilot who flies just once or twice a year and who does not understand the proper way to use aviation technology? • In real estate, there are well known facts on how most agents conduct business. The pitfalls are typical and unfortunate. Most agents: • Promise too much to too many customers and lose focus, • Have little or no support staff and end up wasting time, energy and money, • Sell few properties due to lack of efficiency, • Have limited resources. MattONeillTeam.com
9
26 Q U E S T I O N S CRITICAL
YOU MUST AS K YO U R
Realtor
It is important to know the track record of the agent who is going to take care of one of your largest investments. Ask another Realtor these questions to see who will do the most for you!
1.
How do you rank within your firm?
2.
Where do you rank for all Charleston area Realtors?
3.
How many homes have you sold in your career?
4.
What is your list price to sales price ratio?
5.
How many homebuyers are you working with?
6.
How much do you spend on marketing each month?
7.
On average, how long does it take a listing to sell?
8.
Do you have a partnership with a nationally acclaimed Home Staging Company?
9.
How many houses did you sell last year?
10.
Are you a licensed real estate agent?
11.
Are you FULL TIME?
12.
Do you specialize in existing home sales?
13.
Do you have a targeted Relocation Program?
10 Matt O’Neill Home Selling Team
#1 at RE/MAX Advanced top 1% Over 400 97.8% Over 2,100 $19,782 55 days
Yes 61 Yes Yes Yes Yes
14..
Do you work with a team or alone?
15.
How many staff do you employ?
16.
Do you have a 30 day Marketing Plan?
17.
Do you have a verbal follow up/feedback program?
18.
Do you hold Open Houses?
19.
Do you have a Prospect Management System?
20.
Do you advertise in the Post & Courier?
21.
Do you have your own in-house mortgage company?
22.
Is your office open 7 days a week?
Team 6 Yes Yes Yes, successfully! Yes Yes Yes Yes, 24 hours a day
23.
What designations do you hold?
ABR, SFR, CDPE, E-PRO
24.
Do you control marketing or does your broker?
25.
Can you sell my home?
26.
How soon can you start?
I do Absolutely! NOW
MattONeillTeam.com
11
section 3 : recognize effective real estate practices
HoW To RECoGNizE
EffECTiVE REaL ESTaTE
Practices
The most successful real estate agents focus on what works. We have researched and developed systems that are proven to get results. We are always looking for the newest and most innovative ideas to help you get the most out of your home selling experience. We will...
A. Advertise the property where you will generate the most buyers B. Build maximum buyer interest through our huge inventory of high
impact yard signs throughout the community, and via a team of fulltime Realtors that make it easy and convenient for buyers to get what they want, when they want it
C. Create an effective off-line marketing strategy using full-color two sided property flyers, selected print media, and targeted direct mail campaigns to both the public and real estate agents
D. Download your listing on the most respected and prominent real
estate web portals including Realtor.com, Yahoo.com, Homes.com, MattONeillTeam.com, as well as the local MLS web sites and Board of Realtors Multiple Listing System, all of which create an intense interest from agents and buyers at large
F. Funnel large groups of buyers who actively drive neighborhoods looking for open houses to your home using special directional signs and advertisements to get buyers through your door
Keep in mind, top agents make strong promises of action and service, then back them up in writing to ensure complete accountability to their sellers. They have highly efficient teams of trained professionals in place to take care of you throughout the entire real estate transaction With the Matt O’Neill Home Selling Team, you will find a highly efficient and focused team ready to do all they can to get your home SOLD
12
Matt O’Neill Home Selling Team
“Selling my mother’s home was looking like an insurmountable task. Matt O’Neill and his staff performed seamlessly to bring about our desired goal. The whole process only took about a month and now Mom is enjoying Florida! I wholeheartedly recommend the Matt O’Neill Team to any home seller who wants results!” - R. Scott Buchanan
MattONeillTeam.com
13
We sell more homes
GETTiNG
HomES Sold
How important is the number of homes your Realtor sells per year? Success in real estate equals getting homes sold. The track record of your Realtor is the only way to predict future performance.
14
Matt O’Neill Home Selling Team
Hom 70 60 50 40 30 20 10 0
Mat Home
mes Sold per Year
tt O’Neill e Sales Team
61
Other Realtors
3
MattONeillTeam.com
15
We sell closer to the asking price
GETTiNG you moRE
Money
When you list your home, how close will it sell at the original listing price? When you hire us to market your home and negotiate your contract, we will net you MORE MONEY for your home than other Realtors in Charleston.
16
Matt O’Neill Home Selling Team
List P 98 97 96 95 94 93 92
M Hom
Price / Sale Price %
Matt O’Neill me Sales Team
Other Realtors
93.1
MattONeillTeam.com
17
We sell homes faster
GETTiNG HomES
SoLD aster F
When you hire us to sell your home, it will sell faster.
On average, our listings sell three times (3x) faster than our competition.
18
Matt O’Neill Home Selling Team
Days 130 120 110 100 90 80 70 60 50 40 30
M
the top 1%
WE aRE RaNKED iN THE
Top 1% s t n e g A e t a t Real Es
of aLL
Last year, the Matt O’Neill Home Selling Team outsold 99% of all other Realtors in the greater Charleston area.
So what does this mean to you as a potential home seller? It means that you could call and interview 100 Realtors over the next week and listen to 100 different presentations about how those Realtors plan to market and sell your home. After all of your research, Matt O’Neill and his team will be, hands down, your best option for selling your home. The facts are the facts. We sell more homes at consistently higher prices and with consistently less time on the market than our competition.
20
Matt O’Neill Home Selling Team
MattONeillTeam.com
21
section 4 : hoW We sell homes
22
Matt O’Neill Home Selling Team
This iS
HoW WE
SELL s e m o H r u O The 4 Point Guaranteed Marketing Approach that gets results!
1 HomE
aNaLySiS
2 maRKETiNG 3 DESiGN
& aDVERTiSiNG
& DELiVER
4 muLTi-mEDia
maRKETiNG
MattONeillTeam.com
23
THE 4 poiNT
GuaRaNTEED
s t l u s e R Get
maRKETiNG appRoaCH
Throughout the Maximum Payoff Guide for Sellers, you will see our Guaranteed Results. Our system is a team approach with the manpower of multiple agents and resources to aggressively market and sell your home while seeing your transaction through every step to a successful completion. We work in an environment that demands quality service and guaranteed results. Each person on the team has a specific responsibility to you, our client, in the process of selling your property. Our team makes the possibility of getting your home sold fast and for top dollar a REALITY.
1 HomE
aNaLySiS
Together, we will review your home to determine its outstanding features. We will go over staging ideas that will appeal to almost any buyer, as well as market information to price your home correctly.
2 maRKETiNG
& aDVERTiSiNG
We will work with you to develop a custom strategy and approach to put your home in front of as many qualified and eager buyers as possible. You will have input when developing your personal marketing strategy and be informed about the progress along the way.
3 DESiGN
& DELiVER
Marketing your home is our responsibility. We will design advertisements, sale sheets, emails, flyers, and signage that will deliver the best message about your home. If there is something you want us to develop for your property, let us know what that is, and we will deliver.
24
Matt O’Neill Home Selling Team
4
muLTi-mEDia maRKETiNG
We guarantee to market your home for more, and in more places. Our multiple media sources are proven to effectively and aggressively advertise your home to the highest amount of qualified buyers. This includes 3 Proven Programs which correspond with our 10 Essential Marketing Systems: 3 proven programs: • Innovative Consumer Programs • Aggressive Print Advertising Programs • Leading Edge Technology Programs 10 Essential marketing Systems: • Multiple Listing Service • 250 Different Websites • Display Advertisements • Email Blast to Clients and Agents • Direct Mail Campaigns • Aggressive Online Marketing • Full Color Property Flyers • Direct Contact with our VIP Buyers • 4 Dedicated & Advertised Websites
MattONeillTeam.com
25
OUR MARKETING BUDGET
MARKETING
HOMESorth FOR ALL THEY ARE
W
Will you advertise my home? Successful marketing increases the chances of your home selling at top dollar in the least amount of time. Because we sell so many homes, we are able to invest in marketing tactics other Realtors simply cannot afford.
26 Matt O’Neill Home Selling Team
Marketing Marketing
$12,000 $11,000 $10,000 $20,000 $9,000 $18,000 $8,000 $16,000 $7,000 $14,000 $6,000 $12,000 $5,000 $10,000 $4,000 $8,000 $3,000 $6,000 $2,000 $4,000 $1,000 $2,000 $0
g Budget per Month Matt O’Neill Home Sales Team
19,782
Other Realtors
138.00
MattONeillTeam.com
27
WHo WiLL WRiTE THE aDVERTiSEmENT THaT
WiLL SELL e m o H Your
What is said about your property is what entices the buyer to want to see it or not. The description of your home must pull the reader into an emotional state of mind that compels them to want to know more. There are subtle copywriting tips and techniques that are proven to be more effective than others. We have written thousands of real estate ads that pull the type of response that ordinary agents only dream about.
ExampLE:
Consider this simple example: Backyard with Scenic Views There are hundreds of descriptive words to choose from, to put in front of ‘Scenic Views’.
Tranquil Scenic Views Private Scenic Views Breathtaking Scenic Views Our choice in descriptive words attract different types of buyers prepared to pay different prices. We have cracked the code required to do this. Our sales numbers speak for themselves.
28
Matt O’Neill Home Selling Team
“The Matt O’Neill Team went above and beyond when selling our house and it didn’t go unnoticed! Their professionalism, follow-up, attention to detail, and most importantly, their personal touch with our family, made the sale and close of our home quite enjoyable. I recommend them without hesitation to whomever crosses my path.” - Heather Smith
MattONeillTeam.com
29
“My wife and I are totally convinced that the sale of our house in a somewhat challenging market can be directly attributed to the professionalism, expertise, knowledge of the market, and dedication of The Matt O’Neill Home Selling Team.” - Reubin & Marvis Bookert
30
Matt O’Neill Home Selling Team
fuLL-CoLoR
pRopERTy Flyers pRoBLEm:
Upwards of 52% of home buyers drive past a home once they view it online and 42% of all buyers drive through areas they would like to live in when they are considering buying a home. Many times interested buyers find an empty flyer box or worse, no flyer box at all! Sellers miss out on a potential buyer for their home because the buyer could not get the information they wanted and needed at the time they came by the home. While a promotional campaign that truly showcases your property must include such advertising, it is not enough to simply throw a flyer in a box and attach it to a sign in your yard.
SoLuTioN:
The Maximum Payoff Guide for Sellers creates “Top of Mind Consciousness” for your home by increasing and reinforcing buyer awareness. When we “pull the trigger” on your advertising program, we immediately kick into high gear by creating beautiful full-color feature sheets for every interested buyer who passes by your home.
Seller Benefits ✓
The property receives a flyer box full of printed feature sheets attached to the “For Sale” sign.
✓
Interested buyers that drive by the property often stop and take a full color flyer with them, reinforcing their awareness of the property.
✓
The ad copy on each detail sheet is carefully written to appeal to buyer emotion “hot buttons.”
Buyer Benefits ✓
Allows the buyer to see most of the home’s important features without waiting and wondering.
✓
Gives the buyer a visual reminder of the home.
MattONeillTeam.com
31
aDVERTiSiNG iN
pRoBLEm:
While brochures, flyers and detail sheets are a great way to get the word out about your property to our “in-house” database of potential buyers and real estate agents, there is also a huge audience of additional buyers. Many of those buyers can best be reached through Print Media Ads in the newspaper and home magazines.
SoLuTioN:
Offering your home within high traffic magazines and weekly newspapers with a combined circulation of well over 100,000 every month is a proven way to take your home all the way to the “Top of Mind Consciousness.”
Seller Benefits Advertising your property in print mediums ✓
means we broaden the scope of our promotional efforts on YOUR behalf.
✓
Many potential buyers rely almost exclusively on such media to find the property they will purchase.
✓
The greater the number of resources we employ in advertising and promoting your home, the greater the chance we have of finding the perfect buyer.
Buyer Benefits Print media advertising is a convenient and readily
32
✓
accessible means by which buyers can locate and find out about properties that meet their criteria.
✓
Advertising in such media alerts other real estate agents and offices that your home is on the market.
Matt O’Neill Home Selling Team
“Over the past five years my wife and I have had a significant amount of experience dealing with real estate agents. After meeting Matt O’Neill for the first time, we both knew that he was everything we desired in an agent. Through the implementation of a comprehensive plan with an aggressive marketing strategy, The Matt O’Neill Team was able to get our house sold, in a difficult market, in just less than 90 days.” - Matthew Kutilek
MattONeillTeam.com
33
section 5 : leading edge technology programs
34
Matt O’Neill Home Selling Team
LEaDiNG EDGE
TECHNoLoGy
s m a r g o Pr
1 muLTipLE 2 QuaLiTy
pRopERTy pHoToS
LEaD CoNVERSioN
3 250
EffECTiVE REaL ESTaTE WEBSiTES
MattONeillTeam.com
35
“Matt O’Neill is truly one of the professionals in the real estate industry. As a former client, I know Matt’s knowledge of the Charleston area and market puts him in a rare class of those who actually understand what it takes to make selling a home a pleasurable experience.” - Chris Lathbury
36
Matt O’Neill Home Selling Team
muLTipLE
pRopERTy Photos
pRoBLEm:
When searching for a home, buyers make decisions based on what they see. If your home is being advertised without property photos, your home is being overlooked 75% of the time. Buyers want to see what they are getting, and the more pictures they see, the better. You can have the best description in the world, but without pictures, your property will not sell.
SoLuTioN:
We understand how buyers think and where they look to find their perfect home. 84% of buyers begin their search for homes on the internet, and most buyers search through pictures before reading descriptions. We want your house to be the home that buyers stop to look at, and this is accomplished by displaying multiple photos. It’s important to understand what the buyer is looking for, and we want to show them every aspect of your home.
Seller Benefits ✓
We will post multiple property pictures with all of our internet advertising as well as on property flyers to give buyers the full spectrum of your home.
✓
By posting the maximum number of photos on the MLS, we will get buyers and other Realtors interested in YOUR property.
✓
We will take pictures throughout the inside and outside of your property to show all your home has to offer.
✓
We use the best camera equipment to ensure your pictures look exceptional.
Buyer Benefits ✓
Buyers get to see your home from every aspect through the multiple photos posted online.
✓
Buyers are more apt to see a home in person after liking what they see online.
MattONeillTeam.com
37
“As a real estate agent, Matt O’Neill was hardworking and easy to work with. Matt will work hard and go the extra mile to make your house show with a flare.” - Kelli Green
38
Matt O’Neill Home Selling Team
QuaLiTy LEaD
CoNVERSioN pRoBLEm:
Even if your agent is marketing your home online and in print, the lead capture and conversion process is critical to getting buyers to actually work with that Realtor and ultimately, view your home. NAR reports that the average response time to an internet lead is 16 hours, with 32% of all leads not being responded to at all. Is this how you want interested buyers treated when they inquire about YOUR home?
SoLuTioN:
Our revolutionary web sites convert interested buyers into hot leads at a rate that quadruples the average real estate websites ability to do so. We generate over 200 internet leads a month. We have trained professional lead managers that focus on getting the appointment with the buyer, and ... ultimately get them to work with us to buy a home -- hopefully yours. Our lead response time is typically under five minutes within the hours of 7am-10pm seven days a week. Our system for attracting buyers will play a huge roll in the sales of your home.
Seller Benefits ✓
Our lead conversion program will bring you more interested and qualified buyers.
✓
We have leads sent to our agents via text message as soon as they are received, allowing for immediate response.
Buyer Benefits Potential buyers have complete access to see any home while ✓ ✓
getting the answers they want quickly. With our lead conversion, buyers get the response they need to make the decision to buy.
MattONeillTeam.com
39
“I recently was looking to list my home for sale and my greatest concern was finding an upfront real estate agent who would take the time to effectively market my home. Matt O’Neill’s effort, advice, and honesty has been invaluable. Thanks to Matt O’Neill and his team, my home is now SOLD.” - Matthew Mieras
40
Matt O’Neill Home Selling Team
250 EffECTiVE
REaL ESTaTE pRoBLEm:
s e t i s b e W
The fact that the majority of U.S. households now have internet access, combined with the advent of numerous web sites offering virtually unlimited listings of real estate for sale, means that today’s buyers rely increasingly on the internet as their primary source of information and data about property for sale. With thousands of real estate sites now competing for attention, few agents have the time, tools, or resources to exploit the internet ,s value as a sales tool.
SoLuTioN:
The Maximum Payoff Guide for Sellers has developed partnerships with 250 dynamic websites, each designed to capture a unique sector of the home buying public and push them to YOUR property.
Seller Benefits ✓
MattONeillTeam.com has listings, market data and info along with numerous “free reports” designed to help buyers identify themselves as a potential buyer for YOUR property.
✓
ReMax.com is the Number 1 used broker site in the world, funnelling national and international buyers to us and your home.
Buyer Benefits ✓
Our one-stop websites are recognized as extremely valuable resources for the FREE information buyers crave.
✓
These sites allow buyers to circumvent dealing directly with agents while still getting their information.
MattONeillTeam.com
41
42
Matt O’Neill Home Selling Team
REmax aND
You
Re/Max sells the most real estate and has the best broker website in the business.
MattONeillTeam.com
43
section 6 : matt o’neill home selling team
44
Matt O’Neill Home Selling Team
THE maTT o’NEiLL
HomE SELLiNG
Team
1 mEET 2 ouR
THE TEam
SupERioR QuaLifiCaTioNS
3 THE
maTT o’NEiLL HomE SELLiNG TEam aND you
MattONeillTeam.com
45
mEET THE
maTT o’NEiLL
HomE SELLiNG
Team
At the Matt O’Neill Home Selling Team, we take pride in our mission, culture, and core values. You will have a dedicated group of professionals working for YOU to get your property sold in the least amount of time and for the most amount of money. Our focus is our clients and keeping them informed during every step of the real estate transaction.
ouR miSSioN STaTEmENT:
We will create the most productive and influential real estate team in the Southeast by focusing on teamwork, leadership, and personal growth to achieve our goals. We will provide world class service, and in return we will create raving fans with each client we help. We will create an image that is known throughout our community for service, results, and innovation. Our dedication to our mission will produce significant financial returns, allowing us to give back to our team and our community.
ouR puRpoSE:
To experience the sheer joy of providing extraordinary customer service and supreme real estate knowledge in order to help home sellers and buyers achieve their goals.
ouR CoRE VaLuES: • • • • • • • • • • •
Integrity & Reputation Teamwork Passion for Client Service Leadership Positive Attitude People before Profits Family Hard Working Encouragement of Individual Ideas Continued Self Improvement Fun & Creativity
ouR moTTo:
I care for and advise each of my clients as if they are members of my own family or one of my very close friends. I will create raving fans with every person I come in contact with by providing world class service.
46
Matt O’Neill Home Selling Team
At At the the Matt Matt O’Neill O’Neill Home Home Selling Selling Team, Team, we we take take pride pride in in our our mission, mission, culture, culture, and and core core values. values. When When you you hire hire our our team, team, you you are are hiring hiring aa group group of of dedicated dedicated professionals professionals who who work work for for YOU YOU to to accomplish accomplish your your real real estate estate goals. goals. Our Our focus focus is is on on our our clients clients and and our our specialization specialization allows allows us us to to provide provide the the best best possible possible service service to to our our clients clients throughout throughout the the real real estate estate transaction transaction and and beyond. beyond.
DaVE fRiEDmaN MATT O’NEILL O’NEILLmaTT o’NEiLL DAVE FrIEdMAN FRIEDMAN KYLENE SuLLIVAN SULLIVAN MATT MATT O’NEILL dAVE dAVE FrIEdMAN kyLENE kyLENE SuLLIVAN
PRESIDENT & REALTOR -pRESiDENT REALTOR - LEAD BUYER’SREaLToR REALTOR PrESIdENT PrESIdENT PrESIdENT & & & rEALTOr rEALTOr rEALTOr --rEALTOr rEALTOr rEALTOr --- LEAd LEAd LEAd BuyEr’S BuyEr’S BuyEr’S rEALTOr rEALTOr rEALTOr --BUYER’S SPECIALIST SELLER’S SPECIALIST SPECIALIST BuyER’S SpECiaLiST SELLEr’S SELLEr’S SELLEr’S SPEcIALIST SPEcIALIST SPEcIALIST SPEcIALIST SPEcIALIST SPEcIALIST BuyEr’S BuyEr’S BuyEr’S SPEcIALIST SPEcIALIST SPEcIALIST
ERiC D’aNGELo NATE gAINEy GAINEY LISA OLIN OLIN SUE McgHEE MCGHEE NATE NATE gAINEy LISA LISA OLIN paiGE WaLTER SuE SuE McgHEE
REaLToR maRKETiNG & CLoSiNG REALTOR ---INSIDE SALES SALES MARKETING SPEcIALIST SPECIALIST rEALTOr rEALTOr rEALTOr INSIdE INSIdE INSIdE SALES SALES MArkETINg MArkETINg MArkETINg SPEcIALIST SPEcIALIST BuyER’S SpECiaLiST CooRDiNaToR & CLOSING COORDINATOR BUYER’S SPECIALIST REPRESENTATIVE & BuyEr’S BuyEr’S BuyEr’S SPEcIALIST SPEcIALIST SPEcIALIST rEPrESENTATIVE rEPrESENTATIVE rEPrESENTATIVE & & & & & & cLOSINg cLOSINg cLOSINg cOOrdINATOr cOOrdINATOr cOOrdINATOr CLOSING COORDINATOR cLOSINg cLOSINg cLOSINg cOOrdINATOr cOOrdINATOr cOOrdINATOr
)) 972-2411 972-2411 Office Office
tONeillTeam.com ONeillTeam.com
MattONeillTeam.com
47
ouR
SupERioR s n o i t a c fi Quali • Certification for Internet Professionalism in Real Estate (e-PRO) • Short Sales & Foreclosure Resource Certification (SFR) • Accredited Buyer’s Representative (ABR) • Certified Distressed Property Expert (CDPE) • Member of Local, State & National Association of Realtors (NAR) • Member of Charleston Trident Association of Realtors (CTAR) • Experienced Full-Time Realtor with 100’s of Transactions closed • #1 agent at RE/MAX Advanced Realty in the Charleston Area • Member of the RE/MAX 100% Club for 2008 and 2009, member of the Platinum Club for 2010 and 2011, which is awarded to only a select group of high-producing RE/MAX sales associates • Ranked in the top 1% of all Realtors in the Charleston Trident Association of Realtors for annual volume of real estate sold • 2010 #5 RE/MAX team in the state of South Carolina and 2011 #4 team in the state of South Carolina.
48
Matt O’Neill Home Selling Team
MattONeillTeam.com
49
HiRE THE
maTT o’NEiLL
HomE SELLiNG TEam To SEE youR HomE
maTT o’NEiLL HomE SELLiNG TEam HomES SoLD pER yEaR:
Sold!
aVERaGE
foR aLL oTHER
CHaRLESToN aREa
REaLToRS
HomES SoLD pER yEaR:
61
3
We sell 20 TIMES more each year than our competition
LiST pRiCE To SaLE pRiCE RaTio:
97.8%
LiST pRiCE To SaLE pRiCE RaTio:
93.1%
Our homes sell for a significantly higher price then our competition
DayS oN THE maRKET:
55
DayS oN THE maRKET:
124
We sell homes almost 3 TIMES FASTER than our competition
today
CaLL maTT o’NEiLL 843.532.4220
50
Matt O’Neill Home Selling Team
MattONeillTeam.com
51
Copyrighted Material For the exclusive use of the party to whom this material was sent ONLY and not for dissemination to others. If you are not the party to whom The Matt O’Neill Home Selling Team addressed and sent this material, you are hereby notified that this is proprietary information that you have received in error. Please immediately return this material to the following address or call us at the number below and we will make arrangements to have this material picked up: The Matt O’Neill Home Selling Team RE/MAX Advanced Realty 311 Johnnie Dodds Boulevard, Suite 181 Mount Pleasant, SC 29464 843.532.4220 Matt’s cell 843.972.2411 office Matt@MattONeillTeam.com The following material is the sole and exclusive property of The Matt O’Neill Home Selling Team. No portion of this booklet may be copied or otherwise reproduced without the express written approval of The Matt O’Neill Home Selling Team.